Some ays to learn copywriting from the experts and other ways which help a person to shape their career in the field of copywriting.

1. Top Ways To Learn
Copywriting

2. In the beginning...
• Today Stuart came to me and said that he want to build a successful side income
and he want to it by learning Copywriting. I told him that it is a good idea to learn
this skill but I asked him that does he know what is copywriting and what are the
best ways to learn it.

3. Copywriting
• Whether you are a small business owner or the owner of a multinational company,
the success of any business depends on the customers of the company. Top
copywriters are the core of advertising today.
• Copywriters play the lead role behind influencing customers to buy that particular
product or invest in this particular scheme through the way of their writing an
advertisement copy and this industry produced some of the best copywriters who
are expert in their work.

4. Ways To learn this skill
• He asked me that what are the ways in which a person can learn this high paying
skill.
• I told him that at the beginning I was struggling a lot to learn but after that I found
a very good platform that solved my problem.
• There is a lot of online resources available to learn copywriting but what I think
that there are two best ways to learn it:-
1. Learn it from the best
2. Learn from the books

5. Learn from the best
• Ever wondered that if you get an opportunity to learn from the experts of the field
in which you want to become experts than how easy the roadmap become for you.
• I have learnt from the best and this provided me an opportunity to learn it from the
experts of the domain.
• It provided me with the important questions answered by the Experts and the ways
how to conquer the problems during the learning process.

7. Learn from the best
• Here are some of the experts:-

8. 1. Prateek Suri
• Prateek Suri is the Head of Creative - OYO. Recipient of a number of awards
including Gold Prime Time. Has over a decade of creative strategy and execution
experience in India's top advertising agencies. Awarded in multiple mediums by
international and national award shows. Team worker before team leader. Music
lover. Metal drummer.

9. 2. Joe Coleman
• A 15-year industry veteran and an award-winning copywriter, Joe Coleman plays
with words to produce “word music”.
• This approach has proven to work well for his customer base but it wouldn’t have
been nearly as successful without his specific skill sets.
• Joe’s knowledge of the English language is second to none and is probably most
noticeable in his marketing content. What is more, it’s probably the first thing you’ll
notice when reading his work.

10. Best Books To Learn
1. “Tested Advertising Methods” by John Caples
John Caples authored one of the most essential copywriting
books on copy tactics. A huge proponent of testing each element
of his marketing campaigns, Caples distilled his findings into 35
proven headline formulas.

11. 2. “Copy Logic” by Michael Masterson & Mike Palmer
Michael Masterson and Mike Palmer, both master copywriters and direct marketers,
unveil their strategies on writing winning copy. “Copy Logic!” offers up a three-part
system that will help any new copywriter turn out clean, impressive copy that sells.

12. Some other ways…
Start From Persuasive Writing:-
• Persuasive writing is a technique of writing which include such kind of word and
phrases that influence the mind of the customer when they read a copy.
• The copy should be presented in such a way that it pinpoints the heart of a
customer.
• Always try to give value to the customer through your Ad Copy that he will get
after buying a particular product rather than just selling it.

13. Learn Different types of Copy Writing:-
1. Email Copywriting
2. Ad Copywriting
3. Headline Copywriting(Most important)
4. Landing Page Copywriting
5. Value Proposition Copywriting

14. Why Headline Copy Writing is most Important :-
• What you first notice whenever you look at any copy of a product or article…
Headline Definitely.
• Customers or readers decides on the basis of quality of headlines whether they
should read complete article or look at the complete copy of a product.
• Headline of a copy decide that whether it influenced the customer or not.
• All Top copywriters of the world know the value of headline copywriting and that’s
why it is most important.

15. Pick a Mentor:-
• Whenever a person wite a fresh copy then before publishing it, review must be done
and the best person who can review it is someone who is master of this domain.
• So, after making any copy get it reviewed by experts who can give you true feedback
ad tell you these are some of the areas where you need to improve youself.

16. Start Doing Projects:-
• Last but not the least is that one can only learn approx. 10% by learning and 90% by
doing so start doing projects.
• If you are a beginner in this field than your priority should be practising only for the
first 3 to 4 months.
• Top Copywriters of the world share this same experience that for the first few
months they worked for free because they knew that their main goal at that time is
practising and gaining experience only.

17. Experience Success
• The Roadmap towards becoming a successful Copywriter is clear, First Learn then
Earn. After learning the ways towards becoming a successful copywriter, a person
can start taking small projects because to be identified as a good copywriter a
person has to gain experience and the experience can be gained through practice
only.
• Whenever anyone is trying to learn something new then always learning should be
the priority because after gaining some experience it is easy to earn a good amount
of income. A copywriter can work as an employee in a company or he can also
work as a freelancer at his own terms rather than working under someone.