I conceptualized and designed Share My Legacy to transform Legacy Republic’s transactional messaging (“Digitize your videotapes now!”) to emotion-based conversations (“This is important to me, because…”). Our customers, ambassadors, and team became inspired to share their unique stories and personal values in person and on social media.

1. WHAT IS
YOUR LEGACY?
I conceptualized and designed Share My Legacy to
transform Legacy Republic’s transactional messaging
(“Digitize your videotapes now!”) to emotion-based
conversations (“This is important to me, because…”).
Our customers, ambassadors, and team became
inspired to share their unique stories and personal
values in person and on social media.
2015-2017 | Sharleen Reyes | Legacy Republic

2. TRADESHOWS
Initially introduced at RootsTech (genealogy convention)
as a photo booth concept to attract attendees, who
love to discover and share their legacies

3. Icebreaker and conversation starter for sales pop-ups
and ambassador recruiting events
SALES MEETINGS

4. PRESENTATIONS
Accompanied by a story to start a presentations
and workshops

5. SEASONAL FUN
New signs added to celebrate different holidays and
seasons, such as Christmas and Mother’s Day

6. SOCIAL MEDIA
Posted on Facebook and Instagram to start
conversations and ask our audience to share their own
related stories #ShareMyLegacy

7. Awarded to customers and winners of Facebook photo
contests, and promoted as freebies with purchase
CUSTOMER SWAG

8. Inspired employees to warm up and expose their
unique personalities
TEAM CULTURE