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Strategic Event Planning Project
- 1. LITTLE LIGHT INC. AmeliaPuhek, Amy Preston, Francesca Tiesi The Little Light Company
- 2. AMY PRESTON I willbe there to help the company and advise any team member or guest that needs it. I am comfortable with stepping up to contribute new ideas or alternatives in making the event most desirable for our clients. My favorite thing is seeing how each person has their own light and through collaboration on these projects we see everyone shine along with a spectacular event. AMELIA PUHEK The way I identify within the Little Light Company is by contributing creative and flexible ideas that can be built into a beautiful event. This includes utilizing simple pleasures and adding finishing touches that make the event pull together in a unique way. I am always excited to collaborate with my team on new ideas and also use our customer’s mind to build that personalized event from the ground up. FRANCESCA TIESI My passion in life is to bring joy to others. The Little Light Company was created to do just that. We work with a wide variety of individuals to create unique experiences tailored to their greatest dreams. I love working for a company who is willing to go above and beyond for their customers to ensure the utmost satisfaction. Leaders
- 3. The Little LightCompany is dedicated to giving our guests memorable experiences and tailoring each event to you! MISSION STATEMENT
- 4. The Little LightCompany wants to be more than just an event, we want to be a milestone and a team that shines light on the important moments. VISION STATEMENT
- 5. Everyone is authenticallythemselves, and at The Little Light Company we embrace our differences. We celebrate And instill kindness in every event we touch. Each person has their own inner light, let it shine! VALUES STATEMENT
- 6. INTEGRITY We pride ourselvesin fulfilling the duties we are tasked with. We will follow each event through with our mission, vision, and values in mind. What We Value SUSTAINABILITY We will do right by environmental procedures with events. However an event is tailored, we will make sure to have proper sustainable measures in place. AUTHENTICITY With us, what you see is what you get. We will never be anything but ourselves and what we have promised to you as a company, and we don’t expect our guests to be anything else. There is no need for anything but kindness in our company. Our hope is that through our teams actions and constant smiles on their faces you will feel the love we put into making each memory count. KINDNESS INCLUSIVITY Everyone has a right to express themselves! We value making everyone’s experiences memorable for them no matter what their preferences are.
- 7. CREATION STORY The LittleLight Company began with three women who came together with the intentions of creating a company that would celebrate every moment in life, large or small. At The Little Light Company we realize each person has their own experiences and challenges, their own lights within, we wanted to create a platform that would allow for these lights to shine bright, no matter the color, size or shape. Primal Branding
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- 9. Rituals SOURCING LOCAL Because sustainabilityis something we value at The Little Light Company, locally soucing vendors from the area is always a main goal of ours. By doing this we reduce our carbon footprint as well as support local businesses. PINK JUMPSUITS At The Little Light Company, we want to be easiily recognizable by our clients, by wearing our signature pink jumpsuits were more easily found, as they are somewhat hard to miss :) SIGNATURE COCKTAILS Our focus is always on how we can make the attendee feel special at their events. We curate signature cocktails to the special occasion, and serve them out of our handcrafted mobile bar. The bar is easily convertable to match the theme of the evening and can even be transported to multiple locations, if the event so needs.
- 10. TRENDY BUT WEMEAN BUSINESS While its aparent that at The Little Light Company we do things a little different, we are very serious about our craft. This creative and value based style of planning may seem untraditional to some of our more corporate focused competitors, but that's okay! We love the way things are here, and know you will too! Pagans
- 11. Sacred Words LET IT SHINE Thephrase let it shine is scared to The Little Light Company because we feel as if it expresses our emphasis on individuality and our passion for making every moment special BE THE LIGHT At The Little Light Company, we believe everyone is empowered to create change. Each of our team members are encouraged to test their creativity and make change where they see needed.
- 12. Conclusion Our highest hopesfor The Little Light Company Is to spread happiness and excitement to a person's life through a single event. We hope that single event holds an Influence to spread the word about the light we shine through our business and continue to create extravagant memories for everyone.
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- 22. STAKEHOLDERS DESIGN SITE Visionaries andYoung leaders have to most to gain and lose from this event. These are our main stakeholders that we want to please and provide them with their needs and wants. EVENT CANVAS Our event canvas's help us take what we learned from our empathy maps to finalize what we need to know about our stakeholders. We can now determine some of the different things we should have happen at the event. EMPATHY MAPS This Allows us to drop into the minds of our stakeholders and truly get to know them better. Since doing this, we've concluded that this is all about opportunities for the young leaders and having an online platform reach a larger audience for the SITE visionaries. Conclusion
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- 24. Call to Adventure PreviousYoung Leaders (Mentors) will be connected with current Young Leaders and connect with them personally to invite them to the conference.
- 25. Marketing Timeline Personal invitations sent out Laterin the summer mentors reach out to the attendees Call to public Recap the conference via social media Winter 2020Summer 2020 Fall 2020 Registration and event reminders; Insta, facebook, linkedin Young Leaders Conference 2020
- 27. Refusal of theCall Young Leaders may be skeptical to attend the conference due to its online nature, feelings of isolation, and potential costs. However, the previous young leaders/mentors will be there to talk to them about any skepticisms they may be feeling and reassure them about the benefits of the conference .
- 28. Refusal of theCall COST VIRTUAL NATURE FEELING ISOLATED
- 29. Meeting the Mentors Mentorsact as a sidekick to the Young Leaders and offer them any support. Teams are developed to relieve anxieties over connecting online. Teams are created based off interest adn similar time zones to be more inclusive.
- 30. TheMentors ISOLATION Mentors will engage withparticipants and welcome them to the SITE Global community. VIRTUAL NATURE Restructuring the conference towards the project will mean participants meet in smaller groups and are engaging more with each other throughout the conference. COST Participants will be reminded of the nonprofit status of the organization. Any cost incurred will be minimal and participants will recieve physical care packages from SITE global.
- 31. Care Package: SITE GlobalHoodie SITE Global Resume Folder SITE Global Networking HandbookInformational Link to download themed video conferencing background The Conference will begin with a drone video footage showcasing the previous conferences Crossing the Threshold
- 32. Agenda DAY ONE Opening Ceremony Breakoutinto Teams/ Skill Building Speakers Networking Sessions DAY TWO Group Presentations Networking Sessions Closing Ceremony
- 33. Tests, Enemies, and Allies Theyoung leaders debrief with the mentors about the collaborative goal of the event Allies Include the Mentors and the group that you are put In during your breakout rooms Enemies Include competing groups, LinkedIn Learning and competing employee positions This promotion itself is a test of one's willingness to put themselves out there. It may test one's confidence and self acceptance, but hopefully creates a safe and welcoming community. Skills gained Includes networking, budgeting and collaborating
- 34. SPEAKERS & ACTIVATIONS IncentiveTravel Company CEO Brent VanderWaal speaks about his experiences Sarah Parkinson is SITE global alumnus that had a successful experience with their past events and wants to discuss her journey. Virtual activations includes a Facebook group page that new members can be added into to feel included WORKSHOPS The workshops for the new members are going to be within the breakout sessions. They will Include specific tests that lead up to their main project so they can build skills In networking, budgeting and collaborating with their team. Tools and templates will be Included In the workshops so the members can keep them stored and reflect.
- 35. The Inmost Cave The youngleader has Internal struggles Including self doubt and personal developement. The inmost cave Is the breakout rooms with your group where you're faced with the ultimate tests and you're feeling the most vulnerable. The participants are provided an opportunity to synthesize all of this Information by having their self efficacy put to the test during the first day and then sitting on what they experienced that night to be prepared for the next day.
- 36. The Ordeal The mainchallenge is when the teams work together to develop an incentive trip that they present to companies. The companies vote on which projects are best and gives an opportunity to work with that company moving forward on the idea. The young leader has the realization of being a capable young leader who is confident enough to work in the Industry and become confident In their efficacy In organizing an Incentive trip. Pains include learning new skill sets and having frustrations, the possibility of not getting a new job and other companies voting on projects. Gains Include new skill sets, new job opportunities and new networks.
- 37. The Reward This Isthe young leader's peak of self actualization In the industry. They feel the sense of overcoming all their tests and struggles and that Is was well worth the tough experience. The young leader lands a job or Internship that they worked hard for, gains new connections and benefits from the bonds. The young leader's Internal struggles are finally put to rest. Feelings of success and satisfaction bestow the young leader.
- 38. The Road Back Theyoung leaders network with the professionals that they met at the conference. They make sure to do follow-ups to connect to potential promotions or mentorship opportunities. SITE Global will provide the young leader with a networking handbook that they will utilize through their journey post- event.
- 39. The Road Back Endmoment: At the beginning young leaders wrote down their fears. To end the event they will take their fears and crumple them up and toss them over their sholder never to think about it again. Mentors final email: As a way to ensure our young leaders recieved the most out of the event, mentors will be sending out a final emial. This will include an opportunity hand out for a dream job or recomendation.
- 40. The Resurrection BECOMING INFLUENCERS ANDSPOKESPEOPLE Through their journey the young leaders have been molded into what they can truly become. The goal is that the young leaders will be able to empower and educate new young leaders through their social media platforms.
- 41. TheResurrection The influencers willuse linkedin and other media platforms to emphasize their skills and what they got out of the conference. They will continue posting about the event and SITE Global. Influencers and spokespeople are passionate about their experience. They will encourage others to test themselves, apply for jobs, and connect to new young leaders. It is their desire to build the brand.
- 42. WHAT CAN THEYBRING BACK OR SHARE? Bring back: New skills and experiences, handbook, new connections, new outlook on where they fit in the industry, and a continued mentorship. Share: Utilizing social media to promote experiences/success stories. Spread the call to adventure to others to attend the conference. The Return with the Elixir
- 43. Transformation Arch EXITING BEHAVIOR Atthe end, the young leaders have reached a form of self actualization in their industry. They are ready and excited for what comes next. This experience has been enlightening and very helpful. MIDDLE BEHAVIOR At the time of the inmost cave, young leaders can be feeling overwhelmed. The test may have caused an information overload, but they are able to control it. They are intrigued to learn more, happy for the new connections to come. ENTERING BEHAVIOR In the beginning our young leaders are nervous, potentially reluctant to attending, excited, ready to learn
- 44. Conclusion The Little Light Companyand SITE Global wants to... Create a successful event for the attendees to truly find themselves This hero's journey is the outcome we want to see for all the young leaders See this experience soaring through the young leaders and for them to spread the word
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- 46. Prototypes MISSION STATEMENTS At TheLittle Light Company we strive to create memorable experiences through unique excitement. At the Little Light Company we strive to create memorable experiences by providing them with a unique environment to enhance their experience. The Little Light Company is dedicated to giving our guests memorable experiences and using professional expertise to empower them to embrace the light of life. VISION STATEMENTS More than just an event, a memory and a company, we are here for you. We want to be a main company in the industry for others to connect with and find their light through our events. We want to build our company off of inspirational events and become a significant milestone in their life. VALUE STATEMENTS At the Little Light Company we believe that each person's experience is unique, we value authenticity, kindness and inclusivity. We want to pursue our goals with authenticity by doing everything with kindness.
- 47. Prototypes THE HERO JOURNEY Callto Adventure Refusal of the Call Meeting the Mentor Crossing the Threshold Test, enemies, and allies Intimate experience, send personal invite, inform them No friend to go with Cost will the conference help? Site former leader separate by timezones goodie bags screen personal backgrounds screen share and video? Allies: put in groups Enemies: competing groups, linkedin learning Tests: skills learned, self efficacies, networking
- 48. Prototypes THE HERO JOURNEY TheInmost Cave The Ordeal The reward The road back Resurrection Internal struggle Breakout rooms- where young leaders work in teams Realization of capability, teams compeate by creating incentive trip. Goodie bags Finding their way Potential job or internships Networking with professionals followups Heroes become influencers, help others, become new leaders made; connections, experiences, success stories Return with elixir