Insights Success recognizes The 10 Most Prominent HVAC Solution Providers, in order to assist our readers to choose their right HVAC solution provider.

1. The way of business solutionsThe way of business solutions
December 2017
www.insightssuccess.in
THE
MOST PROMINENT
S O L U T I O N
PROVIDERS
H VA C
10
Comfort Engineers
Delivering Array of Top-notch HVAC Services and Solutions
Vineet Seth
Director
Rajesh Katyal
Director

4. VAC & R is a national building industry – going ahead, without
HHVAC in any application will be next to impossible. HVAC has
become a part and parcel of everybody’s life. So, going with
consumption rate, probability of Indian HVAC market to cross $7 Billion
by 2022 is definitely very high. As the boom is happening in front of us
in every industry, we would definitely witness development in the areas
of hospitality, residential, commercial and industrial applications which
will rise the need of of specialized allied building services like fire &
safety and plumbing, air-conditioning & ventilation with a higher level
of engineering and coordination between all the services. Moreover,
rising disposable income, construction in residential and commercial
sectors, extreme climatic conditions giving rise to focus at improving and
enhancing energy efficiency, which could be a major contributor to boost
Indian HVAC market for the coming years.
India got a good lot of manufacturers in HVC equipments, but the
industry experiences a lot of imports from neighboring countries with
cheaper prices. So, this industry definitely needs an equilibrium in
equipments and products which could be manufactured with huge skilled
manpower at all levels.
Current challenges HVAC industry face is that all manufacturers started
using technology from abroad, it created a gloomy atmosphere for local
markets and also they have forgotten to focus on the life cycle cost
(which is installed cost, operation and maintenance cost).
So, energy efficient products can do wonders, though they are marginally
expensive to start with, by one unit saved is two units produced. Projects
need to be better executed in a well-planned way, deputing right
resources and dedicating the time required. A well executed project will
always maintain equilibrium without overcooling and will always have
lesser failure rates
With respect to the issues of Ozone Depletion and Global Warming,
studies on refrigerants are n full form, but fulfilling both the conditions is
difficult, only few refrigerants strike a fairly good balance.
HVAC systems aid in maintaining air quality in commercial and
residential establishments by effectively ventilating and filtering it, and
ensuring thermal balance. Significant policies on stringent and
eco-friendly norms, refrigerant use, advances in technology, safety
pre-requisites, and efficient use of products and services have inclined
the market players to advance and expand their business strategies and
product offerings. These factors in turn play a noteworthy role in forming
a pertinent demand for efficient HVAC system.
Editorial
HVAC Industry
Analysis and
Needed Trends
Pooja Jain

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Business Development Executives
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Corporate Ofces:
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Managing Editor
Contributors
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Reprint rights remain solely with Insights Success. Printed and Published by Insights Success Media and Technology Pvt. Ltd.
December, 2017
Rahul Kavanekar
Shweta Shinde
Shraddha DeshpandeSenior Editor

6. C O N
COVER STORY
Comfort Engineers:
Delivering An Array
of Top-notch HVAC
Services and Solutions
Age of Robotics
Assured Motion for
any Vehicle
The Proliferation
of Complexity
Shifting towards The New
Age of Distribution and
Personalization Platforms
Crafting Innovations Driving Technology
8
42 18 34

7. T E N T S
ARTICLES
Ensavior Technologies:
All-Embracing HVAC
Solution with Complete
Transparency
MG Cooling:
Leading HVAC Consultants
and Engineers
Maheshwari Consultants:
Optimum PMC & MEP
Design Provider.
Go Green
Environmental
Responsibilities
for Business
Highlight
Striking Emergence
of Solar Power
in U.S.
Advancing Intelligences
The Advanced Diversity
Due to Super Intelligent
Machines
Manufacturing Thing
Why Do You
Need to Advance
your Discrete
Manufacturing
Solutions?
38 28 16 22
20 26
32

8. VAC systems are essential in a number of industries. Heating, Ventilation and Air Conditioning (HVAC)
Hsystems function to maintain the comfort and safety of building occupants. Most consumers and building
owners recognize better installations mean better costs savings, comfort, occupant productivity, and safety;
however, cost is always a concern for HVAC contractors. So, to go with the right solution is necessary.
Insights Success recognizes The 10 Most Prominent HVAC Solution Providers, in order to assist our readers to
choose their right HVAC solution provider. Assessing the scenario in versatile perceptions has brought our magazine to
mark the companies, who have flaunted some excellent HVAC services. This examined list will eliminate the search of
enterprises to have perfect HVAC solution provider.
On our Cover, we have Comfort Engineers which is true comfort to their customers through their Design Engineering,
Project Management & Project Execution expertise.
We have chosen Ensavior Technologies as it is a Comprehensive Solutions Provider engaged in Design, Engineering,
Sales, Marketing and Service of following Services/Systems: HVAC Products & Services, Plumbing products &
Services, Fire Fighting Equipments, Ventilation & IAQ Services, Acoustics, Noise & Vibration control.
Then, we have Maheshwari Consultants which has exceptional services for HVAC & MEP consultancy firm.
Finally, MG Cooling Solutions, which is a fast growing HVAC Company in India providing Heating, Ventilation &
Air Conditioning Solutions.
ARCTIC TEAM, Blue Star Limited, Carrier Airconditioning And Refrigeration Ltd, Nova Group, Subros Limited, Zamil
Air Conditioners India also got shortlisted for their phenomenal services.
Our in-house editors have come up with some adroitly written articles such as, “Add perfect feeling to your robot
and boost your production with IoT” and “Why Do You Need to Advance your Discrete Manufacturing Solutions?”.
And The Proliferation of Complexity and Shifting towards the New Age of Distribution and Personalization
Platforms has been Contributed by Rana Gujral and Venkat Prasad.
Hope you are ready to start off !
Signicance of HVAC Industry
Solution Providers
Prominent
10 MostThe

10. Comfort Engineers
DeliveringAnArrayofTop-notchHVAC
ServicesandSolutions
Comfort Engineers is a multi-disciplinary projects company with HVAC being a part of the repertoire
of services. Infact, they are multi-disciplinary within HVAC as well when it comes to the types of
technologies they work with & the various market sectors they serve. Every technology requires
a specific skill set & approach &so does every market sector.
The various HVAC technologies which CE work with are: VRV/VRF, Chilled Water System, Evaporative
Cooling System, PHE Systems, Geothermal Cooling, Radiant Cooling, Precision Air Conditioning, Constant
Temperature Systems, Process & Machine Cooling & Ventilation, Fume Exhaust Systems, Furnace Exhaust
Systems, Ductless Ventilation System, etc.
They serve the following sectors:Industrial, Automotive, Healthcare, Clean Rooms, Residential, Hospitality,
IT/ITES, Electronic Industries, Manufacturing Plants, Offices & Commercial Building, Food & Beverages.
A deep understanding of the combination of job type & technologies in HVAC helps the company tailor design
& execute the solution for the customer.
Journey of CE with Its Dynamic Duo
Comfort Engineers is a Pvt Ltd firm with two Directors namely Mr. Vineet Seth & Mr. Rajesh Katyal.
While today startups are preferred over the conventional 9 to 5 jobs, the scenario was totally different in the
past. Back then, quitting your jobs and starting your business was not cool and attracting talent to a new firm
was tough. It was a tough time for both – Vineet Seth and Rajesh Katyal to start as none of them belonged to
a business background. They slowly built a name for themselves by delivering each job on time and with
utmost honesty and complete dependability. Gradually, the size of the jobs kept getting bigger and today they
have done over 350 projects.
The biggest problem with the HVAC industry is that it has
become over commoditized. The management at CE need to
constantly convey to their customers that they need to view HVAC
as a solution and not a product. It is important that the journey from
the day they undertake a project to final delivery is smooth and hassle
COVERSTORY

11. Vineet Seth
Director
Rajesh Katyal
Director
Solution Providers
Prominent
10 MostThe
“At Comfort, we strive to give our customers n hing short
of the best and expect all our employees to reflect the ideology
of our founders which emphasize on a ‘Customer-First’ attitude“

12. free. Today, it is a big challenge to make the customer
realize that not all HVAC service providers are the same
and while the services provided may be the same, the
importance of the processes followed should not be
overlooked.
CE, Keeping Itself Abreast with Newer Technologies
With regards to technologies, Comfort Engineers try to
remain ahead of the learning curve by keeping themselves
abreast with newer technologies that are being introduced in
the market by attending training and seminars of various
kinds across the world. For example, the company is
amongst a handful of HVAC Solution providers in India to
be able to do BIM modelling. Also, they are investing
heavily to make themselves stand out. Each of their
processes are completely digitized with the help of
Promasch , a Cloud Based Software, they use to manage
every project REAL TIME with respect to every
information regarding every project and every department
of their company.
The company feels that in order to answer their customer’s
questions instantly, they need access to every piece of
information anytime and anywhere. Also, the software
helps them understand the slowest part of the chain in order
to take corrective action proactively. Each one of their
employees has Transparent KRAs which are in line with
their vision and the system keeps them updated of their
tasks in hand.
Right Technology for Flawless Work
While people are core to Comfort Engineers, they look
forward for the right Tech which could enable them with
faster, better & more accurate outputs to serve their clients
better. The software & tech they use across their company
includes:
• AutoCad ---For 2D drawing work
• REVIT---BIM Modelling
• Autodesk Navisworks for Dedication
• HD PsyChart 2.1 for design
• Duct size 6.1 for Duct Design Tools
• Promasch---Project, Material & Schedule Management
• Greytip HR---Attendance, Payroll & Compliance
Management
The Comfort Experts
Comfort Engineers alongwith hiring experts according to
technologies or sectors, also train their existing workforce
to update their skills in order to find newer ways of doing
“We value our people and can go an e ra mile to
ensure that our employee's needs are being met”

13. the same work to deliver a better, faster & safer output at
their Project Site. The company also Cross Train their talent
in terms of giving them a feel of their Non Core
Departments in order for them to understand the system as a
whole. They want to be a collection of Experts & Jack of all
trades such that they are focused but without Blinkers on.
Altering Industry Scenario with Smarter Approach
Comfort Engineers with over the past few years of
competitive environment realized that the way forward is
DIFFERENTIATION. They are changing the narrative of
the industry just like smartphones did when Mobile Phones
started becoming a Cheap Product. They are a Smart
Solution Provider with the necessary technologies in place
which helps them to higher probability to repeat their
success. Their motto is to learn from their mistakes &
algorithimize their success such that they can repeat the
success over & over again.
The company does a lot of Data Analytics from Promasch
in order to understand where they are heading right& where
they shouldn’t. They then try to eliminate such paths so
that it never gets repeated. Clients get a transparent process
of Project Management when they align with Comfort
Engineers. There are two costs associated with HVAC
projects. These are the cost which is when a project is
finalized & the cost of the journey between start & end of a
project. They minimize the second one for sure. They aim
to make their systems maintenance free.
CE : Being Accountable to Final Output
HVAC is an over commoditized market wherein knowledge
& the process of project delivery have taken a backseat.
Another missing facet of HVAC projects is the absence of
transparency between the HVAC solution provider and the
client. Everyone has an opinion on how to solve the various
issues that the HVAC industry faces but only a very few are
doing something about it. At Comfort Engineers, they have
an overall vision “To be the most admired company
amongst whoever we deal with, namely, Clients,
Consultants, Architects, Employees, Suppliers, Vendors &
the Community at Large”. And in order to achieve this,
Comfort Engineers work on Guiding Principles across their
departments which are in line with the overall vision.
HVAC industry suffers from another phenomena, which is
called the Product Selling Phenomena. Every person is
trying to sell a product and does not take ownership of the
ultimate result. But, Comfort Engineers take pride in being
accountable to the client for the final output.

14. HVAC Industry is at It’s Best
Future of HVAC solution industry cannot be brighter than this. People have stopped imagining any place without
HVAC, be it trains or buses, food preservation, nuclear bunkers, bus/ truck cabins, even toilets. Comfort being an
engineering company with concentration on giving what customer needs rather than what they want to offer. Excellent
products are available in market but each product fits for particular requirements. For example, an in-line fan in a
meeting room is required of very low noise irrespective of cost, whereas in a generator room noise may not be
criterion but air delivery and balance is must. Comfort Engineers does not want to restrict themselves to a service or a
plan in this growing market but are looking forward to associating themselves with entrepreneurs who want to work
independently as business unit owner under CE comfort umbrella.
Bring the Change, Advice to the Young Entrepreneurs
“ One needs to bring a Fresh perspective to work, it is better to not see what has happened before. Youngsters should
change the way HVAC industry works now and write new narratives. However the age old principals of honesty and
transparency will always be in fashion. Be brave. Be fast. Be bold.”
“To be the most admired company amongst whoever we deal
with, namely, Clients, Consultants, Architects, Employees,
Suppliers, Vendors & the Community at Large”

16. Read it FirstRead it First
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17. Management BriefCompany Name
ARCTIC TEAM
arcticteam.com
Prasad G Tonse
Founder
ARCTIC is a company and was formed in 1998 with our core
business centered on Design, Sales, Installation, Preventive
& Corrective maintenance.
Blue Star Limited.
bluestarindia.com
Suresh Iyer
COO
Blue Star is India’s leading air conditioning and commercial
refrigeration company.
Carrier Airconditioning
And Refrigeration Ltd
carrierindia.com
Arun Bhatia
Managing Director
Comfort Engineers
comfortgroup.in
Rajesh Katyal
Director
Comfort Engineers true comfort to their customers through their
Design Engineering, Project Management & Project Execution
expertise.
Maheshwari Consultant
mcaircon.co.in
K. L. Maheshwari
Founder
Maheshwari Consultants is a HVAC & MEP consultancy firm.
MG Cooling Solutions
mgcs.net.in
ML Sharma
Founder
MG Cooling Solutions is a fast growing HVAC Company in
India providing Heating, Ventilation & Air Conditioning
Solutions.
Nova Group
novainitiative.com
Ajit Panicker
Founder & CEO
Nova has been innovative time and again exploring newer and
wider horizons in the market spectrum, dealing in international
brands of HVAC/R (Heating, Ventilating, Air-conditioners and
Refrigeration), providing accomplished sales, services and
solutions.
Subros Limited
subros.com
Manoj Sethi
Director
Zamil Air Conditioners
India
zamilacindia.com
Hemant Bhange
Director
Zamil India is a pioneer in the contracting industry serving
across all verticals in MEP contracting.
Carrier is committed to supporting local Harvey and Irma
recovery and restoration efforts.
Subros manufactures compressors, Condensers, Heat
Exchangers and all connecting elements required to complete
AC loop and caters to all segments viz. Passenger Vehicles,
Buses, Trucks, Refrigeration Transport, off- roaders & Railways.
Ensavior Technologies
Pvt. Ltd.
ensavior.com
Dinesh Semwal
Managing Director
Ensavior Technologies is a Comprehensive Solutions Provider engaged
in Design, Engineering, Sales, Marketing and Service of following
Services/Systems: HVAC Products & Services, Plumbing products &
Services, Fire Fighting Equipments, Ventilation & IAQ Services,
Acoustics, Noise & Vibration control.
Solution Providers
Prominent
10 MostThe

18. The Advanced Diversity Due to
In order to build effectual robots that can carry out
useful work in unstructured environments; the robotics
companies are focusing towards new approaches and
extended services to build the intelligent systems. They
indulge in providing and applying the robots in the
industrial sector for replacing the workers and also
enhancing according to the new technologies. The industrial
robots have the incredible dexterity to match their brute
strength and can actually learn on the job. These expert
systems take highly practical forms, all on their own—that
can walk, talk, save lives, and perform critical jobs in
extreme environments, or simply take care of household
mundane tasks. In fact, there are over a million of these
types of robots found in auto, medical, manufacturing and
space industries.
Innovation Is Balanced Against Scale and Profitability
The engineers are coming up with incredibly innovative
robots that look really impressive and achieved the
challenge to turn it into a physical product that can
be manufactured for profit. In time, the use of
robotics is likely to spawn billions of
dollars revenue business. The
future driverless cars,
3D
printing, chat bots
or the home robots like the
vacuum-cleaning and floor-
cleaning robots have driven this
good amount by the sales.
From the military use and emergency
response to health care and home care,
robots are fast becoming a fixture in our
everyday lives. Over the next decade, the
number and variety of robots in the workplace will soar,
taking over many jobs that are too dirty, too dull or too
dangerous for people to do. Already, robots are taking
charge in hospitals, medical centres and nursing homes.
Their mechanical aids will improve lifting and
repositioning of patients, delivering medications to patients’
rooms, delivering lab samples and reports and conducting
routine monitoring of patients — taking temperatures,
blood pressure, glucose and so on.
Another sector that has extremely increased its adaptation
of robotics is the defence sector, where robots will be used
more and more for surveillance, battlefield support, and
sentinel duty. In addition, they would be commonly
associated with the detection and disposal of explosive
devices, or radar tracking and missile defence. These robots
are expected to act as a force multiplier and will operate
close to the military personnel in the field.
Automation, the next phase of Robots
Robots have evolved from electric machines to automotive
“smart” machines. The traditional electric machines were
programmed to perform specific tasks but the automated
ones can directly interact with the real world. However, the
robots follow a line painted on the ground by the
automation software foist on it. The Collaborative Robots
(named as “Co-Bots”) have taken automation to a higher
16 December 2017|
Advancing Intelligences

19. Super Intelligent Machines
level by the autonomous robots. These robots support
human beings as a collaborator or as an assistor for a
specific task. These software robots are programmed to use
computer programs in the same way as a human operator
would for the task. They might not complete the task in the
most efficient way, but are easier to accommodate into
the actual business processes and are used as a
flexible way to automate physical tasks. It is
the growth driver and the most affordable
way to automate in robotics.
These robots are
mostly used
for
ind
ustri
al purposes, household
purposes or providing
small business services.
But such robots are not
proven to be ideal for the
higher levels of the
defence and security
sectors.
The problem-solving is
simply done by
introducing Artificial
Intelligence in robotics. It is
the recreation of the human
thought process, a man made
machine with the intellectual
abilities of a human. Robotics is nowhere near to achieve a
new level of progress with AI. This would include the
ability to learn just about anything, to reason, to use
language and to formulate original ideas. The AI robots or
computers gather details about a particular phenomenon
through their sensors or the input is transferred manually
and then the robots compare this information to their stored
data and decide the significance of the information. The
computer runs through various possible actions and predicts
and according to that it decides which action will be most
succe
ssful based on
the collected
information.
Obviously, the
computer cannot
solve the problem on
its own, it should be
programmed to solve as they
don’t have any generalized
analytical ability. They even can’t
absorb any sort of information like a human
until it is programmed in the system.
The real challenge of AI lies on the hypothesis of
how the robot would learn and think, and how all of
these connections would add up to higher reasoning, or
even low-level operations in the critical situations. A
number of robotics experts are focusing on humanoid
robots because they feel that being able to
experience the world like a human is essential to
developing human-like intelligence.
The Services provided by the Robots-
specialized companies
Robot manufacturing companies are the innovative actors
in the robotics market. Keeping in mind the demand and
needs of the future market, they are continuously
researching and developing highly-sophisticated intelligent
service robots. The companies are known for their
unlimited passion for technology, content and services and
relentless pursuit of innovation that drives to deliver
groundbreaking, novel and exciting solutions in their ways.
They provide the ultimate solution regarding industries and
technologies. They are indulged in scrutinizing and
experimenting with new mechanics and products. They
look after the interest of the industrial companies and
design according to their needs. The after-support of the
robots is also taken care by them.
S I Muper ntelligent achines
17|December 2017

20. About TiZE
TiZE optimizes operations
for formula based
manufacturing firms such
as coating companies
through its flagship
product RealWork™. The
company is passionate
about solving real
operational issues and
enable real work. Its
mission is to reinvent the
drab and archaic world of
ERP systems by building
modern, usable business
software.
Rana Gujral
Co-founder, CEO
TiZE
December 2017|18
Crafting Innovations

21. TheProliferationofComplexity
Enterprise software has failed us! For decades,
vendors and consultants have claimed a savings of
20-30% with the implementation of MRP, CRM,
ERP .. or a plethora of other offerings over the years. Far
too many of these systems fail to realize the benefits that
justified the initiative to begin with. Most companies
embark upon the enterprise software implementation with
big fan fare, company wide town-halls, memos and armed
with an army of consultants. After several months of
implementation and hundreds and thousands of dollars
spent, the majority of the workforce figures out a way to
‘bypass’ the system and its use is relegated to a handful of
poor souls in the back-office departments.
Why does this happen? A study by Sand Hill Group shows
that only 1 percent of potential users of the system, cited the
cause as a lack of software functionality. An overwhelming
70 percent cited usability and complexity as the main
obstacle. Former NYTimes Design Director Khoi Vinh
captured this common frustration in his seminal 2007
article, If It Looks Like a Cow, Swims Like a Dolphin and
Quacks Like a Duck, It Must Be Enterprise Software,
saying: “If you work at a big company and you’ve ever had
to do something that should be simple, like file an expense
report, make changes to your salary withholdings - or,.. if
you’ve ever tried to apply for a job at a big company - then
you’ve probably encountered these confounding user
experiences. And you probably cursed out loud.”
The problem is that enterprise software has to support very
complex tasks, but software companies design it for a
general audience, not for specific users. Since it has to work
for a variety of companies, it’s designed as a one-size-fits-
all solution that doesn’t actually fit anyone well.
A lot of enterprise software was created a long time
ago when there wasn’t as much concern for the user
experience. Now, customers are more demanding of a
quality experience, but with many existing customers, it’s
difficult for enterprise software companies to do a complete
redesign. And with little competition, customers don’t have
much choice.
There is also a darker, ulterior motive behind this mess.
Having many features allows enterprise software sales
professionals to engage in a conversation that allows for
incremental increases over time. Often enterprise software
is tiered in a variety of ways in order to extract maximum
revenue.
Because it’s so challenging to fix problems with enterprise
software, companies find that it’s easier to change their
work processes. Through training and documentation, they
try to alter their employees’ behavior to fit the flaws in the
software. This is wrong and it needs to end.
Enterprise software used to be about making existing work
more efficient. Today, the opportunity for software is to
transform the work itself. Here at TiZE we are passionate
about this goal. We are embarking on this journey with our
industry specific solution for the speciality chemicals
industry based on an entirely new approach to software.
The approach based on providing the simplest fit and
function, combined with ease of use. As Bessemer Venture
Partners state in their industry focus, occasionally
technology is so revolutionary that it can transform the way
an entire industry works. This is perhaps the most
compelling opportunity ahead of us.
Software complexity kills its customer’s profits. We are
here to kill complexity itself. One industry vertical at a
time.
|December 2017 19

22. EnsaviorTechnologies: All-EmbracingHVACSolution
withCompleteTransparency
DineshSemwal
ManagingDirector
VAC business faces a number of challenges which
Hproliferates replacement of existing installations,
where HVAC contractors are often required to
retrofit systems and switch to newer technologies without
compromising system performance or safety. Ascertain to
these observations, Ensavior Technologies which is a
comprehensive solutions provider company - engaged in
design, engineering, sales, marketing and service of HVAC
products, Plumbing products, Fire Fighting equipment,
Ventilation & IAQ products and Acoustics-Noise-Vibration
control products that are commensurate with the growing
environmental awareness and energy efficiency standards.
Erudite of HVAC
Dinesh Semwal is Managing Director at Ensavior
Technologies. He is an Electronics Engineer and Member
of American Society of Heating, Refrigerating & Air
Conditioning Engineers (ASHRAE), Indian Society of
Heating, Refrigerating & Air Conditioning Engineers
(ISHRAE), Indian Plumbing Association (IPA), AIACRA
and Rotary. He has been instrumental in promoting energy
conservation concepts and system in the field of Pumping,
Hydronic Balancing, Thermal Energy Storage, Ventilation
and Indoor Air Quality (IAQ) with overall work experience
of nearly two decades. Dinesh, was conferred
“Entrepreneur of the year in Trading Business in 2015.
Innovative Products for the Indian Market
Pumping: Ensavior brings Xylem pumping solutions,
which are constantly developing and fielding new HVAC
systems that work efficiently, making buildings more
comfortable, productive and healthy.
Hydronic Balancing: It is the process of optimising the
distribution of water in a building’s heating or cooling
system – so that it can provide the intended indoor climate
at optimum energy efficiency and minimal operating cost.
Thermal Storage System: It helps lower Operational Costs
by enabling the shifting of energy consumption of chillers
The more you engage with
customers, the things become
clearer, and it is easier to
co-relate to his requirements.
It is our constant endeavour to
make every aspect of the
customer requirement a little bit
better, since we know when a
customer comes first, the
customer lasts.
‘‘
20 December 2017|

23. from high cost hours to low cost hours
by utilising stored energy during high
cost periods and storing ‘cooling’
energy by running the chiller during
low cost hours. Further, as lower
capacity chillers may be used, the
chiller can run at optimal capacity,
thereby raising its efficiency level.
Some key features of Chilled Water
TES System are:
• Shaves off peak load, resulting in
significant reduction of installed
chiller capacity.
• Chilled Water backup for Mission
Critical Facilities like; Control
Rooms, Data Centers and High Tech.
manufacturing.
• Demand Side Management.
UVGI System: It leads to electrical
energy savings to the tune of 10 to
15% by improving heat transfer
efficiency of AHU cooling coil, which
in turn results in reduction of chilled
water requirement from the chiller.
UVGI systems irradiate the AHU coils
with UV-C rays, destroying the ability
of the organisms to reproduce and
multiply thus maintaining the indoor
air quality of the air-conditioned
spaces.
Sensors and Transmitters: Providing
advanced technological solutions to
meet and exceed today’s HVAC
challenges, with a wide range of high
quality sensing, measurement and
transmittal of data products related to
temperature, humidity, pressure,
current, air quality and hazardous
gases.
Electrostatic Precipitation System:
Commercial kitchens now require
pollution control equipment in their
exhaust systems for the removal of
grease and smoke from commercial
cooking applications, (as well as
smoke, fumes, and oil/coolant mists
from industrial processes).
Rising Awareness among Customer
for Energy Efficiency is what
Inspires ETPL
The customer today is well aware of
the latest things and realise the
importance of energy efficiency and a
better indoor environment. End users
are trying to reduce their energy
requirements and looking for ways and
means to address consumption needs,
there is a significant shift in the
mindset of people to promote energy
efficiency and improve indoor air
quality. Therefore, energy efficiency
and better indoor environment
becomes a necessity more than a
voluntary policy.
At Ensavior, they promote the concepts
and products that largely address the
issue of energy efficiency and indoor
air quality. Their strategic tie ups with
FTENE Korea, Xylem, Flowcon
International, Aeropure and recent
addition of Greystone Energy, forms a
well mix of products that cater to the
need of the hour.
Infusing Technology into Energy for
Better Efficiency
World needs to implement progressive
policies that encourage the use of
available, proven energy-efficient
technologies, low-energy building
design, and building renovations that
can achieve 25-50% reductions in
energy demand from new and existing
buildings. This includes technologies
like variable speed pumping and air
circulation, energy recovery, combined
heat and power, and renewables.
In the long-term, the greatest potential
for improving energy productivity will
come from smart and sustainable cities
with connected infrastructure where
water, wastewater, heating, cooling,
and electricity are integrated into one
system.
There are more points of data than
ever, allowing for better measurement
via big data and analytics. Be on the
lookout for simple-to-use, software
solutions that make the job of
delivering indoor comfort easier and
more effective.
Adequacy in Employees Bring More
Clients to Company
ETPL engage on the project right from
the conceptualization stage and thereby
help in right selection, optimum design
and implementation of most energy
efficient products. Besides that, the
company ensure on site job trainings to
project managers, facility managers
and operators so that the systems are
operated in most efficient and simplest
manner. Based on need of the project,
they also undertake operation and
maintenance of the system for which
they have back up in terms of spare
parts and manpower.
Government Role in HVAC Progress
With government initiatives to promote
the “Make in India” concept has
heightened manufacturing activities
and infrastructure development in the
country and with the growth in FDI
(Foreign Direct Investment), several
international players are starting
operations in the Indian industry,
which will further fuel the country’s
HVAC market. Economic tailwinds
combined with a business-friendly
government at the centre should
accelerate the growth of the HVAC
business as well.
Urge for Practical Functioning with
Testing Labs
There is a need for testing labs and
Centres of Excellence across India
which can provide an opportunity for
students and faculty to relate
theoretical knowledge with practical
functioning and better understand
applications of equipments that find
application in the HVAC space.
Solution Providers
Prominent
10 MostThe
21|December 2017

24. he famous British Inventor, industrial designer and
Tthe founder of the Dyson Company, James Dyson
once said, “Manufacturing is more than just putting
parts together. It’s coming up with ideas, testing principles
and perfecting the engineering, as well as final assembly.”
Experts define Discrete Manufacturing as the production of
discrete items. Anything from automobiles, furniture, toys
to airplanes can be an example of discrete manufacturing.
Discrete Manufacturers are defined to be the one who seeks
to run the operations on a slim model that can take some
practice. Manufacturing pioneers have talked about the
challenges, importance and the necessity of advanced
discrete manufacturing resources. This could be the time
you should the know these facts and invest the resources in
improving your business.
Integrational Lack May Cause Drop in Business
Revenues
Industry scenario suggests that most discrete manufacturers
have a mix-and-match set of tools. The room for
improvement is created with the lack of integration of these
tools. It is when the doors of opportunities for advanced
discrete manufacturing solution open up. This advanced
solution can help businesses to grow with leaner resources,
leaving minor pieces to integrate and a better running
system. When you have a high-quality existing set of tools,
yet the productivity is not up to the expectation, it is when
the advanced discrete manufacturing solution comes into
the scene to help you integrate your existing tools and
systems.
Advanced System Can Help You to Monitor Effectively
For any entrepreneur, the most important task is to know
what is happening in its business, how its products are
getting manufactured, delivered in proper time and
everything else. In short, for any manufacturer, the crucial
part is to monitor his manufacturing business entirely.
Apparently, if the managers are not able to visualize the
entire manufacturing and distribution operation within the
real-time, it becomes almost impossible for them to
prioritize the needs. Experts have stated that manufacturers
can know what is happening in their business and monitor
their resource in real-time with the help of an advanced
discrete solution. The latest technological advancements
can improve to modify your existing systems and deliver
products better and faster to meet customer demands.
Maintain Proper Levels of Inventory
It is the list which stands as the key performance indicator,
and as experts say, without proper monitoring, one may
watch their inventory levels go high up. For any large
project or manufacturing order that your company has taken
Why Do You
Need to Advance
your Discrete
Manufacturing
Solutions?
22 December 2017|
Manufacturing Thing

25. up, the right number of stockpiles is of prime importance.
Neither too less, nor too high is right for your business. Too
much of inventory can lead to a wastage of space,
resources, and funds, but with the latest technology
offerings to advance discrete manufacturing solutions, you
can quickly fill in the gap created by the imbalance in the
levels of inventory.
Only Proper Forecasting Can Help Your Business Grow
For any business, forecasting plays an extremely critical
role, and it is what can save a company from drowning or
take the business forward. Apparently, it is a crucial part to
know what is coming forward and take the necessary
actions precisely to run a lean manufacturing operation as
an improper forecasting might give rise to overproduction,
underproduction, wastage of materials and other serious
issues. Foreseeing is one such significant quality a
manufacturer or any entrepreneur must have to take his/her
business forward.
With the advancements in the discrete manufacturing tools,
the forecasting can be improved and refined to be more
accurate. Manufacturers will hence get to know more about
the demands of the customers and will be able to develop
its products to maximize the use the resources within their
grasp and meet the customers’ needs. While advancing the
solutions and tools, businesses can stay in the race and win
the hearts of customers by delivering even more than
expected.
Most businesses are struggling with hundreds of hurdles
daily. Challenges can range from anything, from managing
stakeholders’ expectations, estimating work and schedule
sharing, to managing inflexibility of processes to make
scheduling tool dynamic. Manufacturing business can
belong to any sector, and in every sector, technology plays a
vital role in its growth, irrespective of the type of the
product they make.
The significant technological advancements which are
going to modifying the world of manufacturing can be
named as IoT and Big Data. These are helping production
companies to deliver a better product at consistently high-
quality standards and help them to navigate end-to-end
supply chains and manage a strict time-to-market deadline
which is often driven by seasonal and customer demands.
Experts said that it often becomes tricky for manufacturers
to fulfill the stakeholders’ unreasonable demands within an
unrealistic deadline. The advancements in the discrete
manufacturing solutions and tools will help the business to
be more adaptable and dynamic in nature as flow and
adaptability enable manufacturers to deliver better products
in a faster pace and end up generating higher revenues.
23|December 2017

28. MaheshwariConsultants: OptimumPMC&MEP
DesignProvider
The HVAC system selected by Rule of Thumb for
your home or office can turn out either insufficient
or highly expensive. In order to acheive comfortable
conditions at optimum costs, efficient HVAC design for
indoor space is critical.
When a new HVAC system in your home or office is
selected, it is important to select the air-conditioning system
of proper tonnage and right specifications along with
necessary control options. Many Engineers these days tend
to select Air conditioning system haphazardly without
considering the various sources of heat generation in indoor
space, number of hours HVAC system will be used and life
cycle cost analysis.
Maheshwari Consultants, since 1977 are in consultancy
business, provides MEP and PMC design which are
efficient and cost-effective.They have designed all type of
project namely: Hosptiality, Realty, Hospitals, Green
Buildings, Commercial Spaces, Pharmacuticals, Clean
Room appications, Industires etc. Each project is designed
by following latest international standard and ASHRAE
guidelines.
Visionary Behind Maheshwari Consultants
Mr. K. L. Maheshwari is the Founder and Principal
Consultant of the Organisation. His educational
qualification is B.E in Mechanical Engineering in 1973
followed by P.G.D.I.M. He has vast experience of 43 years
to his credit and is associated with Air Conditioning &
Refrigeration field for over 40 years. Mr. Maheshwari is
well versed with various statutory requirements of
Government agencies, Indian Standards etc. He is a life
member of ASHRAE, ISHARE, IPA, FSAI.
Being a vetran in this field, K.L. Maheshwari is regularly
invited for his wisdom by various organisations and
architectural schools. Before inception of Maheshwari
Consultnat, he has served various well known HVAC
Companies in India like like M/s. Kirloskar Pneumatics
Ltd., M/s. Blue Star Ltd., M/s. Utility Engineers Ltd and
M/s. Vadilal Industries Ltd.
Problems Faced at the Beginning Stages
Being a closed economy in 1977, India was not open for
new investment oppurtunity. Hence, the availability for
avenues for Consultancy was restricted to Industry only.
Major thrust in Commercial, Hosptality, Entertainment
came after 2001-02.
In its inception Maheshwari Consultants used to redesign
existing system with new design and new equipments like
We design with a
turistic approach to
pr ect and enhance the
environment.‘‘
Mr.K.L.Maheshwari
Founder&PrincipalConsultant
26 December 2017|

29. screw chiller, centrifugal chillers, new
transformers etc apart from new
Projects. The company has redesigned
many HVAC system for Pharma units,
Process Industries along with new
projects.
Present portfolio of Maheshwari
Consultants comprises of Commercial
complex, Residential town ships,
Hosptiality, Sports arena,
Pharmacuticals, Process Industires and
Hosptials.
HVAC Software and Tools that
Displays Company’s Uniqueness
Company uses latest software for load
calculation and Energy modelling.
Engineers working in company are
well versed with Autocad and Revit
and other relevant softwares.
Updating the Employees with Latest
Technology
Maheshwari Consultants is proud to
have well experienced staff who are
working for the company for the last
15 to 20 years. Having designed all
the type of system and having practical
field experience, engineers attend
client query and problems promtly
with utmost attention.
Maheshwari Consulants regulary
depute their staff in seminars and
international events to update their
knowledge. Staff is well aware of
Latest International standards, on
Indoor Air quality, Comfort zone, Low
Power consumption and water saving
equipment selection.
Advantage of having HVAC & MEP
Consultants
As an inline person, consultant is
aware of all the development in the
field hence he can give valuable inputs
for design of a project. As services are
hired by the organizer, consultant is
available from the beginning of the
project and will suggest all the
necessary provisions needed in very
intial phase of project. This will
expedite project execution with
minimum rework on civil front which
will ultimately save project cost and
time.
Organizer and Architect are very much
clear from day one about area available
space for utilization. Since consultant
draws specification for each and every
item, scrutinizination of offers
becomes easy. Moreover bidders quote
proper prices because of competition
and in turn client gets best price.
There will always be check on
contractor workmanship and speed of
work. With the help of consultant
client can finalize placement of order at
appropriate time and plan for proper
fund flow.
An Effort towards Safe Earth
At onset of rapid industrialization,
MEP requirements are growing at
unprecedented rate. It is very essential
to harness this services in proper and
sustainable manner. Maheshwari
Consultants strives for self upgadation
of latest green practices all over the
world. Most optimum and greenest
design practices are used by them to
save Earth from Green House and
global warming effect.
Providing Best-in-class Services
HVAC: Heating, Ventilation and Air
Conditioning (HVAC) is the
technology of indoor comfort. Its goal
is to provide thermal comfort and
acceptable indoor air quality.
ELECTRICAL: Electrical design
entails planning, creating, testing, or
supervising the development and
installation of electrical equipment like
lighting equipment & power systems.
PLUMBING: Plumbing design entails
supply of water for a wide range of
applications via a distribution system,
and designing of public health system.
FIRE: The design of any fire-
protection system is an exact science
that takes into account a buildings use,
occupancy, footprint, and even its other
installed systems.
IBMS: A single front-end interface is
provided in the IBMS through which
all the subsystems are managed. To
optimize usage and power
consumption.
PMC: Project management Consultant
that focus on scheduling of project
tasks, estimated time to complete,
quality of work, and resource
assignments.
Giving Best Shot at Requirement
Analysis of Project
Understanding clients’ requirements
before staring the designing is the main
criteria of Maheshwari Consultants.
This reduces the repetition of work,
hence project completion is never a big
task.
Solution Providers
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27|December 2017

30. Highlights
Striking
Emergence of
Solar Power in U.S.
28 December 2017|

31. oday, Solar power is the most reliable
Tand affordable source of electricity
implementing countrywide
development to reduce global warming
pollution, which makes country cleaner, saving
fuel costs as well. Usually small-scale Solar
photovoltaic (PV) systems, focusing on
building roofs, whereas large-scale PV systems
and Concentrating Solar Power (CSP) systems
represent the majority of Solar’s complete
electricity-generating capacity. Solar Power
has the capability to provide a significant
amount of electricity in both environmentally
as well as economically attractive.
Solar Power is increasingly
affordable
It has been observed that the prices for rooftop
PV systems have declined markedly in recent
years. The rising profit is a result of decrease
technology prices, innovative financing, and
developed networks of Solar installers and
financial partners. However, Solar consumers
are paying very little; Tax credits, rebates, and
other support in leading states could cut the
total costs of a rooftop system to under
$10,000, which will supply electricity with a
fixed rate for a longer period of time. Large-
scale PV project costs have fallen more than
household systems, 60 percent less than
residential Solar on a per-watt basis. And about
CSP system the costs are not reduced as like
small scale PV or Large scale PV, but it’s
capable of being storage of sun’s energy as
heat, so that it can utilize when there is no
sunlight.
Feasible Solar Power in Northern
Climates
PV generation requires the amount of sunlight,
which differs by less than 30% for a few
countries, still making Solar power feasible in
northern climates. Whereas in sunny locations
like Los Angeles or Phoenix a five-kilowatt
home rooftop PV system produces an around
7,000 to 8,000 kilowatt-hours per year, which
is approximately similar to the electricity use
of a typical U.S. household. These same
systems in Portland, Maine (in northern
climates) would produce 85 % of what it would
in Los Angeles, 95 % of what it would in
Miami, and 6% more than it would in Houston.
Florida and Hawaii (in the southwest) is the
best example for CSP.
29|December 2017

32. Rapid growth of Solar Power
According to the Solar Energy Industries Association and GTM Research, the U.S. Solar power grew by 6.2 gigawatts in
2014, a 30 percent increase over the previous year and representing nearly $18 billion in new investment. Before 2014,
the United States had more than 480,000 Solar systems installed, adding up to 13,400 megawatts (MW), sufficient to
generate 2.4 million typical U.S. households. In 2013 the U.S. Solar industry hired more than 140,000 people that is a
53% raise over 2010, and almost $15 % investment in the U. S. Economy yearly. Today, there are more than 6,000 Solar
companies in the U.S, penetrating over all 50 states.
Rooftop Solar, not only improving the environment of the company, but also reduces the operating costs and PV systems
create electricity without water, unlike coal, nuclear, and other power plants. Similarly, Solar panel creates electricity
without air or carbon pollution, solid waste or resources other than sunlight.
Few steps to support Solar power accelerated growth
What is the important focus now on this rising situation? First and most important is each state should maintain and need
to increase the strength in their key policies for operating the renewable energy investments, including Solar. The next
important thing is the federal investment tax credit for Solar’s move is set to reduce at the end of 2016 from 30% to 10%;
Each state need to clinch about Solar that plays a vital role in their plants to lessen emissions to follow with the
Environmental Protection Agency’s new carbon standards. Rooftop Solar will help policy makers to elect the most
suitable way to help other people for Solar adoption. Storage of energy will assist you at the time of the blackout.
Companies should provide shelter from rooftop to large-scale projects so that it could reshape their business models and
get benefited by reducing costs through substantial economies of scale, increasing cell and module efficiencies, enhanced
inverters and mounting systems, fine heat transfer, and streamlined transactions.
Solar prevails over wind and coal
According to Researchers, it has been mentioned that coming five years in the U.S. PV market, which does not include
concentrated Solar plants has indicated by four times more developed than Wind Energy and Coal. The natural gas added
greater share of new generating capacity. It has been expected a monumental growth in California and Arizona market
where Newly implemented regions include Virginia, the Carolinas, Georgia and Louisiana. Retail rate parity is also being
increased from last year and expanded beyond California and followed by Nevada, Massachusetts, Arizona and New
Jersey, made an organized Solar market. New Mexico, Missouri and Maryland are also rapidly growing in Solar
implementation. New Mexico’s 88MW gain in Solar capacity made it top 10 state for Solar development last year. New
York, Texas and Hawaii added more than 100 MW of Solar capacity. In the regions of Southeast, Georgia and Tennessee
observed increase in utility-scale Solar, at the same time Louisiana and South Carolina achieved continuous growth in the
residential Solar sector. From last year it has been observed that Residential PV continues to be the rapidly growing
market segment in the U.S. Solar sector, managing three continuous years a successive annual growth.
30 December 2017|

34. MGCooling: LeadingHVACConsultants
andEngineers
lmost any business or government agency has the
Apotential to realize significant savings by
improving its control of HVAC operations and
improving the efficiency of the system it uses, to avail this
MG Cooling Solution offers HVAC as their core service.
It's an MEP Company and they are HVAC Consultants &
Engineers and take care of Design, Consultancy, Supply &
further execution. They are also an EPC Company and take
care of complete turnkey HVAC solutions. EPC stands for
Engineering, Procurements & Construction, hence, they
take care of complete EPC work for all of their HVAC
projects all across India.
Visionary Behind the MGCS
Mr. M. L. Sharma is the Director at MGCS. He is a
mechanical engineer by profession. He started MGCS with
an aim to provide solutions which are technically advanced.
With his guidance and mentorship, he has earned and
achieved many prestigious awards in the same field.
MGCS Made Clients Understand ASHRAE’s
Importance
Previously, Indian market was not well versed with HVAC
guidelines taken from ASHRAE. Indian market was not
aware of HVAC system and they would always talk about
split or window air conditioners where centralized air
conditioning solutions are required. And few people who
would know about it, used to work only on the basis of
thumb rule.
ASHRAE stands for American Society of Heating,
Refrigeration & Air Conditioners Engineers and this
handbook is followed worldwide. MGCS’s marketing team
went to major corporates and other companies and made
them understand about international global guidelines.
Company’s team has made various presentations to show
the reduction on high power bills by replacing the existing
air conditioning system with HVAC i.e. Centralized Air
Conditioning. Company’s extremely professional
We are pleased to introduce
ourselves as one of the best
Heating Ventilation and Air
Conditioning, HVAC Contractors
with considerable experience in
the field to provide turnkey
solution for HVAC works meeting
our customer’s requirements.
‘‘
32 December 2017|
M.L.Sharma
Director

35. consultants showed their clients that
there is a huge energy saving by
making precise and accurate
calculations as per ASHRAE’s
guidelines.
MGCS got Highly Proficient Team
MGCS proudly declare that their
HVAC Consultants are extremely
professional, experienced and
qualified. Since design is the backbone
of any kind of construction project,
their consultants make sure that their
engineering help their clients in saving
money for a longer run. To achieve
this, the company follows ASHRAE
guidelines to calculate on tonnage, cfm
etc. for all the HVAC equipments. This
helps the client in purchasing HVAC
equipments which are relevant to their
project only, otherwise, it will lead to
higher capital expenditure and
operating expenditure.
MGCS’s engineers, draughtsman,
quality engineers, safety engineers,
technicians and foreman are highly
talented and qualified in their
respective fields. Backed by highly
proficient Project Managers, the
company makes sure that all their
projects are completed within
stipulated time and with a satisfactory
note from their clients. MGCS has
received several satisfactory work
completion certificate that too, from
clients like Reserve Bank of India and
applauded the company's work.
Making HVAC Industry
Environment Friendly
HVAC Industry is flourishing because
HVAC is required in all the types of
industries that we can think of. MGCS
is contributing to make it more
environment friendly. They always use
refrigerants which are environment
friendly and do not cause any harmful
impact to the nature. Some refrigerants
still prevailing in the market are
extremely bad for nature as they have
chlorofluorocarbons which causes
global warming. MGCS's quality team
made sure that no such refrigerant is
used.
MGCS also contribute in sharing exact
tonnage capacity machine to their
customer which helps both client and
nature. For example, in case a bigger
tonnage machine is purchased than the
desired one, it will lead to higher
power bills which is detrimental to our
natural resources which are limited.
The company also make periodic
audits to make sure that all the
machines, pumps etc. are running at
their utmost efficiency to save on
energy. This is how they contribute to
society and save Mother Earth.
Maintaining Uniformity Among
Employees
First and foremost, MGCS never use
any thumb rule calculations. All of
their calculations are scientific based
with maximum inputs to make the
design and project super successful.
All the employees are well versed with
ASHRAE guidelines and strictly
follow them staring from beginning of
the project till its complete execution.
All of the employees subscribe to latest
HVAC technologies through blogs,
magazines, seminars, webinar,
workshops etc. to keep their
knowledge updated and thereby,
passing on the same updated
knowledge and information to all of
their clients.
MGCS, Always there to Assist Client
MGCS is a progression company.
Following a client centric approach,
company’s financial charts are growing
year by year. The company firmly
believes in delivering extremely
quality work to all their clients and
always ready to cooperate with their
clients.
MGCS never follows traditional
policies and customized machinery,
they do detailed engineering and
analysis depending on what their
client’s industry portfolio is. According
to the industry type, the company has
vehement approach and analyze all
their suppliers or OEMs requirement to
customize the design of AHU’s, Air
Washer, etc. depending on what could
be the best solution for their clients’ to
make sure that MGCS has got an edge
over others.
MGCS Plans for Venture into
Energy Reducing Consumption
Projects
HVAC industry promises a good
future. This is evident from the fact
that MGCS gets call from various MR
companies much frequently, almost
every month. They are approached by
many international companies for
setting up a manufacturing plant for
HVAC equipments. Through MR
(Marketing Research) companies, they
have seen many companies from
Japan, China, Korea and Europe wants
to venture in Indian HVAC Market as
the scope is huge.
Now, MGCS looks forward to capture
more market share and more evolving
technologies which can help their
clients in saving huge money. The
company would also venture into a
project which can significantly reduce
the energy consumption of HVAC
system to save on natural resources.
Solution Providers
Prominent
10 MostThe
33|December 2017

36. Shifting towards The New
Age of Distribution and
Personalization Platforms
The global entertainment media landscape is undergoing a major change primarily due to shift in consumer
behaviour driven by technology. This is highly evident in the online video industry where viewership is
shifting from linear (such as TV) to on-demand (YouTube, Netflix) consumption with social networks like
YouTube, Facebook, Snapchat, Twitter etc. are becoming the new age distribution and personalization platforms.
Today, smartphone has become the new personalized TV with primetime becoming anytime. Video consumption
is on multiple screens (TV, phone, tablet, game consoles etc.) and content types such as short, long, live, 360
degrees & VR videos supported by shifting biz models (OTT, inventory, subscription, branded content etc.)
These trends are rapidly fragmenting and shaking up existing media business models based on traditional cable
and broadcast networks. In this new world content success requires not only the right insight, but also an ability to
create content scalable for these platforms in a low cost fashion. This is where technology comes as the enabler
and plays a key role in determining the relevant content for the right audience. Content was the king in an era of
linear television with limited distribution. In today’s on-demand, hyper connected, personalized world, it is not
just content, but data about the content is equally important. Technology not only enables global distribution, but
also helps to curate and personalize content tailored for audience interest and engagement.
The key to engage audience successfully on digital platforms, is to show them relevant content that is
personalized. Platforms like YouTube and Facebook use algorithmic curation and machine learning to show
relevant and personalized content to audience.
In this new era of unlimited distribution outlets and personalized content consumption the key to success is to
know what ‘content to create’ for the target consumers and to ‘create it at scale’. Culture Machine’s intelligence
platforms helps to identify the right content to create & Video Machine platforms help to ‘create at scale’. As new
types of short form content such as silent videos, listicle, how-to, cover songs, recipes or curated news, are
becoming increasingly popular in the social video world, technologies such as Video Machine is an attempt to
solve the scalability problem. At Culture Machine, analytics and scalable video creation is a core part of our
DNA.
An intrinsic study of the exponentially growing Virtual Reality (VR) world showed that Facebook is the preferred
Driving Technology
34 December 2017|

37. About Venkat Prasad
Venkat Prasad, Co-founder, COO/ CTO
- Culture Machine
Venkat is an entrepreneur with deep
interest in business incubation, new
ventures, operational scaling, emerging
business finance, product and technology
commercialization in new media, digital
video, consumer internet, Saas, enterprise
software, emerging markets and analytics
space.
His Specialties include Executive
Management, Product Development &
Commercialization, Consumer Internet
Business Launch, Scale, Finance, Fund
Raise, Online Media, Network and Content
Syndication, Distribution, Analytics,
Information Engineering/Architecture,
Enterprise and Cloud Technologies.
choice for content creators
with very high viewership
and engagement in sports and
video games categories. It’s a
powerful insight for sports creators
to go bullish on 360-degree content
and create content which provides a
richer experience to their viewers or for
fitness brands to launch a whole new format of
360-degree commercials to showcase their products,
gain multi-fold reach and engagement using this
popular format.
Personalisation has to be prioritized from the
moment content is created. It must be created with
the ability for consumers to navigate, explore and
customize it to their personal preferences and
interests. Emerging content technology is the key to
creating a new kind of customer-centric experience
that also allows marketers to glean deep analytics
from the content, understand its effectiveness, and
optimize it for better performance.
In the next 5 years, it won’t be strange to see the
marketing’s function becoming more integral with
technology teams giving birth to marketing-tech
teams. CMOs and CIOs will collaborate on greater
projects. We are in the early phase of this major tech
driven revolution and not long from now we may
see a world with personalized 1:1 media for every
consumer.
Venkat Prasad
Co-founder, COO/ CTO
Culture Machine
35|December 2017

40. ENVIRONME
FOR
Businder the Environmental Responsibility of the Corporates, it is expected to operate in a manner that
Uprotects the environment. Going beyond business activities and taking care of the environment can
bring business benefits. Now corporate companies have realized that business activity in an
environmentally responsible way is not only a legal duty but also a responsibility. Over the past few years,
stakeholders increasingly require corporate organizations to become more environmentally aware and
responsible. CSR activities of corporate organizations affect their bottom line and the long-term success of
their business.
The environmental aspect of Corporate Social Responsibility had been debated over the past few decades
and it's a hot matter of any business house. Earlier in the traditional business model, environmental
protection has been considered only in relation to the “public interest”, but now it's a part of business.
Governments of all over the world have maintained the principle of environmental responsibility for
ensuring environmental conservation and management as well.
Business Organizations Should Consider these Environmental Points
Business organizations should store waste safely and securely, make sure it is treated appropriately and
also be ensured that it is collected by an authorized body such as your local authority or a licensed waste
Responsib
38 December 2017|
Go Green

41. contractor. You can also manage waste for recycling by separating paper, plastic, metals and glass and for
those organizations that are in the food businesses they need to separate food waste for recycling.
Be sure that your business activities do not cause a statutory nuisance like producing smoke, noise, gases,
odor, fumes, accumulating rubbish or light pollution which could affect someone's health. If your business
activities pose an imminent threat to the environment, then notify the relevant enforcing body to take steps
to prevent the damage and if your activities also cause actual environmental damage then you must take a
remedial action to repair the damage. Before directing effluent detergent and waste chemicals into sewage,
you should get permission from relevant body.
Take care of Hazardous substances before throw-outs
The business organization needs to think about the risks posed by chemicals or hazardous substances to the
environment. Hazardous substances include oil, chemicals, pesticides, ozone-depleting substances,
radioactive materials, electrical or electronic equipment solvents and biocides. You must ensure that your
organization is aware about the environmental risks for every hazardous substance which you store, use,
produce or dispose of at work.
If you are in manufacturing business then you must comply with the restriction of the Use of Certain
ilities
ness
NTAL
39|December 2017

42. Hazardous Substances such as lead, mercury and calcium. Manufacturers are prevented from
placing products on the market with more than a certain amount of hazardous substances.
If you work with equipment containing ODS or fluorinated gases then there are requirements that
you must ensure prevention and repair of leaks, checking for leakages and record keeping
recovery for the purpose of recycling.
Store of Wastage and Recycling
Business organizations must ensure that any waste they produce as a result of their business
operations is stored safely and securely, treated appropriately and collected for disposal or
recycling by an authorized body to do so. The regulations of waste management require all
businesses to separate the following forms of commercial waste for recycling plastic, paper,
metals, and glass.
Conservation and Biodiversity to be protected by the business organizations
Biodiversity refers to all species of animals and plants. The increasing human activities cause the
loss of biodiversity in the world. All types of business organization operating near these types of
the area should be aware, and take responsibilities for conservation and protecting biodiversity.
This not only applies to land-based industries such as farming and forestry but also to all
factories, industries, offices and other business activities based on or near biodiversity areas.
Protected areas like UNESCO biospheres include local nature reserves, areas of natural beauty
that needs conservation, the heritage of wildlife habitats and national parks of the country.
40 December 2017|

44. PS has been a boon for the
Gworld of transportation in
general and for the robotics
industry in particular. Despite this,
robots have failed to permeate our
world. They still lose track of where
they are and as we see in the news both
military and commercial drones fall
out of the sky. After years of using
robots to solve difficult, real world
problems such as landmine detection,
mapping out the hazardous chemicals
and detecting radiation, 5D came to
realize that reliable, useful behavior is
dependent on accurate positioning.
GPS lacks accuracy and doesn’t work
indoors. For instance, GPS systems
often still think you are on the
highway, even after you take an exit.
Vision and laser systems can be used to
aid in localization and 5D has
incorporated a great deal of those
technologies to aid in navigation.
Unfortunately, neither lasers nor
cameras can see around corners and are
easily disrupted by dust, rain, snow,
and dynamic environments. This lack
of reliability reduces value of mobile
robots across the board and impacts
hopes of more efficient, autonomous
driving.
To address this problem, 5D created
and patented a technology that
provides reliable, centimeter level
David Bruemmer
CEO, Co-founder
5D Robotics
42 December 2017|
Age of Robotics

45. Assured Motion for
any Vehicle
accuracy and reliable behavior in any environment. The 5D module embodies this technology, including an
innovative Ultra-Wideband necessary to provide accurate position, orientation and behavior software for safety and
autonomous navigation. The reliability and accuracy have been proven for landmine detection, squad support
missions and hazmat environments for both ground vehicles and drones in the military. Now we are bringing the
technology into a variety of commercial environments starting with heavy equipment and moving towards intelligent
transportation. The technology can go onto people, robots, drones, automotive systems and anything else you might
want to track.
There are two complementary ways to use the 5D module. The first uses relative positioning to allow safe motion,
obstacle avoidance, follow, wagon training and a host of vehicle to vehicle applications. In this relative frame of
reference the modules link to each other without any dependence on GPS or a global reference frame and no modules
are necessary in the infrastructure. Like neurons in the brain, modules that support a particular function work together
and specific clusters of modules can dedicate themselves to a particular function while still maintaining recursive
awareness to a larger ecosystem.
The second way to use the technology is as an absolute position reference where modules in the environment can be a
GPS enhancement. In this model, applications designed around GPS can work as intended, but with much higher
reliability and accuracy. With the 5D module it is possible to accurately judge follow distance and perform predictive
braking. Within minutes, it is possible to add the modules to just about any environment. We anticipate building
modules into light fixtures, traffic lights and roadside equipment. We are already contracted to move the technology
into a variety of heavy equipment applications for forklifts, scissor lifts and other equipment. The technology has the
ability to impact construction, mining, logistics and energy sectors. In the burgeoning drone world, 5D has shown that
we can replace or enhance existing GPS dependency, allowing drones to provide more accurate surveying, mapping
and data collection for surveillance, security and inspection.
One of the most exciting future opportunities is smart mobility applications. Beginning in closed environments like
campuses and resorts, off-highway personal mobility systems can meet you wherever you need a lift and drive you on
dedicated routes to your destination using existing paths. You never have to go somewhere to pick it up or drop it off.
It just goes on to the next closest person who needs a lift. Across all these applications, the 5D modules provide a
crosscutting, interoperable solution and help us create intelligent ecosystems where everything is safer and more
efficient. The benefits extend not only to robotics, but also include big data analytics where the 5D modules provide
the ability to collect and accurately position a variety of data. The precision of this data allows for both analysis and
prediction at a level never before possible, allowing increased efficiency and awareness across countless applications.
43|December 2017