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Best in Class CRM Solution Providers in 2019 | CRM Solutions
1. www.ciolook.com November 2019
Providers
CRM
Solution
Best in Class
in 2019
Helping Broker-Dealers and Banks drive high value
engagement with their customers
Indy Sarker
Co-founder & CEO
Women Power
Dynamics of Women
Participation in the Ever-
changing Modern Workforce
Industry Insights
Innovation Management -An
Integral Part of the Business
Expert's Outlook
Open Source Trends to
Watch for 2019
2.
3.
4. It is thus, Needed!
R
elationships' are the most crucial factor in
human lives, aren't they? Whether oriented
to personal or professional lives,
maintaining a healthy relationship only
brings out fruitful benefits to one. Even in
the top-notch businesses, maintaining diplomatic as well
as friendly relationship with customers and clients, is
more of a need than a want.
Thus, the requisite of a reliable Customer Relationship
Management (CRM) has increased. Though the markets
are filled with many CRM solutions providers, the
number of them being promising enough is quite less.
Any organization should understand the depth Why
there is a need of implicating such aspect in their
businesses and What problems they are facing of its
absence. With an all-encompassing CRM solution,
organizations might have a chance to proceed on various
others business-related work rather rather leveraging
more time and resources on one.
In this special edition 'Best in Class CRM Solution
Providers in 2019', CIO Look emphasizes on some of the
trustworthy and leading CRM solution providers who
have immensely contributed in this ever-evolving
industry.
EDITOR’S NOTE
‘
5. Here is the cover featuring ANALEC—a leading financial technology company offering
platforms and solutions in the investment research and related client servicing space, working
with a range of broker dealers and investment banks globally. The investment research and
related client servicing business model is under structural pressure. Technology innovation
and service level differentiation are integral to the success of Broker-Dealers and Investment
Banks. With an intent to make them more competitive and productive and above all help them
engage their clients in ways that lead to a longer lasting and profitable relationship, ANALEC
was established. The company combines deep domain knowledge of its client's business and
its ability to leverage the most appropriate technologies to design workflow and process
automation and client servicing solutions, helping them to build more profitable and
sustainable customer engagement while boosting their competitive position in the
marketplace.
Let's unveil such alike, inspiring interviews and stories of many such significant organizations
in this special edition and spread a word about their contribution in making this world a better
place. Also, flip through the CXO standpoints presented by some of the leading industry
experts to taste the glimpse of industrial revolutions.
Enjoy the read.....
Providers
CRM
Solution
Best in Class
in 2019
Bhushan Ghate
6. C ON T E N T S
A N A L E C
Helping Broker-Dealers and Banks drive high value
engagement with their customers
08COVER STORY26
24
20
16
7. 42
38
34
30
16 Datix: Enhancing Businesses with
Integrated Software Solutions
20
Women Power:Dynamics of Women
Participation in the Ever-changing
Modern Workforce
24 Expert’s Outlook: Open Source
Trends to Watch for 2019
26 eWay System s.r.o.: Delivering
E ective CRM Solutions Globally
30 Focus: Building Success into
Sales Organization
34 Leader’s Take: The Key to
Secure Digital Transformation
38 vtenext: The CRM with a BPM Heart!
42
Industry Insights:Innovation
Management An Integral Part
of the Business
11. Cover Story
Helping Broker-Dealers and Banks drive high
value engagement with their customers
ur deep domain knowledge of global
Capital Markets puts us in a unique
position to meet the business challenges and
ambitions of our customers.
12. The investment research and related client servicing
business model is under structural pressure. Technology
innovation and service level differentiation are integral
to the success of Broker-Dealers and Investment Banks.
With an intent to make them more competitive and
productive and above all help them engage their clients
in ways that lead to a longer lasting and profitable
relationship, ANALEC was established. ANALEC is a
leading financial technology company offering platforms
and solutions in the investment research and related
client servicing space, working with a range of broker-
dealers and investment banks globally. The company
combines deep domain knowledge of its client's business
and its ability to leverage the most appropriate
technologies to design workflow and process
automation and client servicing solutions, helping them
to build more profitable and sustainable customer
engagement while boosting their competitive position in
the marketplace.
The inspiration behind ANALEC came from the core
team's own experience working in large investment
banks and broker-dealers where process automation
and intelligent workflow solutions were at best clunky
and cost the banks millions of dollars to create and
maintain. The company wished to address specific
efficiency challenges in the areas of content authoring
and publication, workflow compliance and content
delivery in the investment research space and boosting
customer service engagement levels via its cutting-edge
CRM platform for capital markets. All of the above while
ensuring a compelling total-cost-of-ownership argument
on the technology spend.
ANALEC since its inception has built long lasting client
relationships. Many of its customers have renewed their
subscription contracts on the company's platforms year
after year, in some cases relationships spanning over 13
years.
One of the ingenious minds behind the inception of the
company is Indy Sarker. As the Co-founder and CEO,
Indy has been integrally involved from the very onset of
the company. Indy spent over 12 years in capital markets
(prior to ANALEC) and was an Institutional Investor (II)
ranked analyst. Indy along with his colleague Colin Stone
brought the fundamental building blocks of the business
with Indy bringing the business domain knowledge of
capital markets and Colin bringing the technical
expertise to create world class software. ANALEC chose
to build a technology center in India and over the years
has built a global delivery model out of India office with
Consultants and domain specialists based in the United
States to cater to the US marketplace.
ANALEC’s proposition has been to build world class
software platforms that addresses acute workflow and
client servicing challenges at its customer organizations,
while ensuring the data collected into the client
servicing process drive insightful analytics to aid
business decision-making around service levels and
resource allocation.
Indy is supported closely by Colin Stone – CTO and Chief
Product Architect - and Lalit Raj – Director of Client
Engagement. Colin brings a deep understanding of the
capital markets place. As a technology leader, Colin
works closely with the customer base to ensure the
company has a “solution” for most of their needs,
pertaining to its area of involvement with its customer.
In addition, Colin supports the internal product
development and innovation roadmap at ANALEC, with
the view to keep ANALEC’s capabilities cutting edge and
contemporary always in the marketplace.
Lalit Raj has over 12 years at the firm and has built world
class customer engagement capabilities across the
ANALEC organization, as well as worked closely with the
team on various client implementation mandates both in
Asia Pacific as well as the United States. Lalit remains
closely connected with each customer of ANALEC on an
on-going basis, in order to ensure that the company has
the best solution and engagement model in place for
each client organization.
Three of them have set a work culture that is of a
complete meritocracy with enormous opportunities to
individuals and groups to seek greater responsibility and
ownership in their career growth aspirations. The
company works in a collegiate environment with each
team member assessed on teamwork and participation,
while ensuring a keen focus on its customer needs and
aspirations.
ANALEC’s platforms cater to specific business
challenges being faced by the broker-dealer and
investment banking firms servicing their institutional
investor client base. Firms providing investment
research led financial insights and recommendations to
institutional money managers are facing significant
structural challenges in their business models, such as
range of compliance controls, reporting, and the
commercial model supporting their business models in
the marketplace.
ANALEC’s CRM helps research analysts, salespeople
and the trading professionals to ensure their levels of
service remain the most relevant to their customer base
and supports a (service level) prioritization that reflects
14. e put our customers at the center
of our thought process and work
tirelessly to meet their aspirations.
”
Lalit Raj
Director – Client
Engagement
”
15. the current as well as future importance of a client
institution to the business. Increasingly, services
consumed by the client base drives both transparency
requirements (under the "unbundled commission"
regime being adopted by most institutional money
managers) as well as better client profitability targeting
by the service providers (i.e., broker-dealers and
investment banks). The company provides not only the
technology capability to track services delivered and
consumed by the client (of the bank or broker-dealer),
but also drive insightful analytics that aids proactive
decision-making.
In summary, its CRM for capital markets – ANALEC
ClientManager - ensures more transparency across the
service value-chain, while driving intelligent and
insightful decision-making to support the profitability of
the business. ANALEC's commercial model focusses on
total-cost-of-ownership of the technology on its
platforms by its customer organization, with an acute
focus on delivering a strong ROI rationale for the
business.
The company’s product suite – ANALEC ResearchWise -
offering on the research authoring, workflow &
compliance and content distribution front, once again
delivers enormous workflow automation and
productivity benefits and delivers innovative client
engagement solutions around the research product (at
the broker-dealers and banks) when it comes to
servicing their institutional client base.
The challenges in the marketplace as a result of
regulatory change in Europe under the MiFID II regime
as well as US investors adopting certain provisions of the
MiFID II regime as best practices in a "commission
unbundled", poses business model challenges to broker-
dealers in the US. ANALEC's technology solutioning has
consistently focused on raising the commercial viability
of its customers while addressing their challenges from
technology perspective, both on the workflow as well as
decision-making analytics to support the business.
“Doing more with less” has been the mantra for ANALEC
when it comes to empowering its customers on its
platforms and helping them achieve their commercial
goals.
According to ANALEC, there are many roadblocks that
an organization can face over a length of time. The first
challenge is to execute successfully to build the
capability necessary to deliver a proposition to the
customer base. The second hurdle is to win over
customers to their proposition and finally to ensure they
build long-lasting customer relationships.
Indy Sarker, CEO states “The success of ANALEC rests
disproportionately on the quality of human capital and
resources that come together on this common pursuit.
ANALEC has been very fortunate to have a solid team of
high energy professionals that always have gone beyond
their call of duty to make ANALEC a success in the
marketplace.”
ANALEC over the years has never shied away from
making the investments necessary to continuously
innovate and keep its product suites cutting edge and
contemporary in the marketplace. Customer feedback
and engagement drives many of the items in any future
roadmap at ANALEC, while at the same time ANALEC
showcase new technology solutions proactively to its
prospects and client base.
When it comes to impacting change with compassion in
society, ANALEC has been a strong believer in “giving
back” right from the onset, having initiated a social
contribution to well deserving causes over the years.
Presently, ANALEC is closely involved with the Miracle
Foundation to help orphanages and orphans in India.
ANALEC aspires to be the solution provider of choice to
Broker-Dealers and Investment Banks. Additionally, its
long-term aspiration is to expand its customer reach to a
wider audience to help them better manage their data
and content across the organization while fulfilling
internal reporting and compliance objectives and
ensuring intelligent content distribution.
Testimonials
“The ANALEC team was very dedicated to the task of
implementation. They also demonstrated a high degree of
flexibility in working with us.” - Managing Director and
Head of Research, at a leading investment bank
“ANALEC’s deep knowledge of the investment research and
sales & trading space makes them stand out as a service
provider in the marketplace. They are extremely receptive
and swift in meeting our requirements.” - Managing
Director, Head of Equities, at a Pan Asian financial
institution
“ANALEC’s onsite team’s technical expertise, business
acumen and passion for their work, combined with the
quality of their product suite are top-tier.” - Director,
Global Research, at a US based investment bank
“
“
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19. ith over 20 years of experience, Datix, a
Wleading enterprise software consulting firm
based in St. Louis, is transforming businesses
through its quality solutions and services. The company is
providing a wide range of solutions to multiple
manufacturing and distribution industries. These
solutions include ERP, CRM, eCommerce, BI and Disaster
Recovery. Considering the seamless services and
integrated solutions, CIO Look recognizes Datix as one of
the best in class CRM solution providers in 2019.
Below are highlights from the interview conducted
between Datix and CIO Look:
What led to the inception of the company?
Datix was founded with the vision to provide premier
software solutions and services under one roof. Though
St. Louis has long been home to thriving manufacturers
and distributors, our city hasn't always had local
enterprise technology firms to support these
organizations. We strived to fill this gap by partnering
with diverse software vendors and employing dedicated
consultants and developers to help businesses optimize
performance from the top floor to the shop floor. Since we
opened our doors, we’ve grown to become one of the
country’s leading software consulting firms.
How do you diversify the organization’s offerings to
appeal to the target audience?
Our mission is to serve as a one-stop shop for midmarket
discrete manufacturers and value-added distributors. To
do that, we listen closely to our clients to understand
their pain points, work with premier vendors and
constantly add new solutions and services. We’ve long
Enhancing Businesses with Integrated
Software Solutions
“By serving as a one-
stop shop for premier
solutions and services,
Datix empowers
clients to transform
their businesses
through software.
17
Datix
| November 2019 |
20. been the only certified partner of Epicor, Microsoft
Dynamics 365 CRM and Salesforce, making us a leader in
both ERP and CRM implementations, integrations and
consulting. Earlier this year, we started offering Microsoft
Azure cloud hosting, Jet Analytics and EverSafe! Backup
and Disaster Recovery to further serve our clients. By
constantly capitalizing on exciting opportunities, we
continuously grow to help clients transform their
businesses from start to finish.
Describe your CRM offerings.
Manufacturers and distributors don't always have their
sales processes and front-office technology at the top of
their minds, but a CRM solution is essential to develop
customer-centric operations and gain a competitive
advantage. Datix is a certified partner of two of the
leading CRM vendors: Microsoft Dynamics 365 CRM and
Salesforce. For over 20 years, we’ve been a CRM-agnostic
firm committed to helping clients select the right solution
and align it with their specific processes. With our Unity
integration solution, our consultants can rapidly connect
CRM with Epicor ERP to create a single source of truth.
With implementations, integrations, upgrades,
customizations and more under one roof, Datix has
everything a business needs to maximize the value of
their CRM investment.
Give a detailed description of the featured person’s
influence over the company and the industry.
As President of the Epicor Partner Council, Matt Schuval
is a thought leader in the Epicor community. He also has
proven expertise in Microsoft Dynamics 365 CRM and
Salesforce. He leverages his extensive experience in
accounting and executive roles to deliver practical
solutions to manufacturers and distributors. His vision
and leadership skills have transformed Datix into one of
the top enterprise software consulting firms in the U.S.
Never satisfied, Matt is always exploring new ways to
elevate our practices and meet the needs of each client.
As per your opinion, what roadblocks or challenges are
faced by organizations in a corporate business? And
what is your organization’s advice to overcome them?
Most of our clients have found great success operating
the same technology and following the same
methodology for decades, but at some point, they find
themselves at a crossroads. Globalization, customer
demands and the fast pace of digital innovation push
them to the breaking point, but they still have a hard time
accepting change. Our advice is to embrace change. New
technology and strategies are essential to survive well
into the future. But don’t take on these changes alone.
Businesses are susceptible to great risk if they try to put
together a solid IT roadmap and change management plan
without expert consultants guiding them through the
process.
What marketing activities do you implement to reach
out to your potential customers?
Datix is the most recent recipient of Epicor's coveted
Marketing Excellence Award. We earned this award by
providing comprehensive content that pertains to the
most pressing needs of midmarket manufacturers and
distributors. We extensively research trends and
strategies in multiple industries and share our knowledge
about CRM best practices and other software solutions.
We share these insights in our blog, downloadable
content, video demos site and social media platforms. Our
resources are designed to provide relevant tips at every
stage of our audience's software journey.
How does the company cope with the volatile
technological trends to boost its growth?
At Datix, we don't look at technological trends as volatile;
we look at them as opportunities. Our consultants and
developers never back down from a challenge and are
always exploring innovations that can optimize our
solutions. But ultimately, our focus is on the needs of our
clients. Unity, for example, is an integration solution
created after we found that businesses were struggling to
connect their software systems. It is the only pre-built
integration solution that is fully managed by certified
experts and rapidly installed to seamlessly connect Epicor
with CRM, Marketing Automation or eCommerce
software. Unity is a prime example of how we stay ahead
of digital trends without losing sight of the client.
Describe in detail the work culture and the values that
drive your company.
At Datix, we adhere to four core values: having each
other’s back, pursuing growth and learning, solving real
issues and doing what it takes. Strong teamwork drives us
to go the extra mile to develop new solutions, complete
certifications and support our clients. Whether it’s driving
all night because there was a flight cancellation or
spending the weekend to make sure a go live is a non-
event on Monday, we work hard to help each other and
make every project a success. These efforts never go
unnoticed; we take the time to acknowledge the
accomplishments and dedication of individual team
members.
What are Datix’s future aspirations? What strategies are
you undertaking to achieve those goals?
Our goal is to continue providing more resources across
multiple regions and expand our solutions and services.
Our firm is adding on new certified professionals with
extensive experience in a diverse range of manufacturing
and distribution environments. We plan to keep up this
momentum and offer reliable support to our clients for
many more years to come.
18
| November 2019 |
21.
22. Participation in the Ever-changing
Modern Workforce
Dynamics of
20
| November 2019 |
23. G
one are the days when women were stereotyped
to a certain set of skills and professions,
restricting them from exploring the world of
endless opportunities. Today, women have announced
their arrival in many fields of the business world.
Therefore, it seems more important than ever before to
recognize female contributions in every profession.
Fighting through biased work culture in favour of male
dominance, women have conquered the unconquered on
the account of their distinct calibre and predilections. In
the times when the world female participation rate is to
the dispiriting levels of around 67% and pay-off rate of
about 63%, achievements by women go-getters are
praiseworthy.
Listening capabilities is one of the
distinguishing aspects of feminine species as compared to
their male counterparts. Instilling and pursuing ones
thoughts is undoubtedly important for effective working.
But being a better listener is something that can make a
difference as studies show that the customer values and
trusts the firms if they perceive that they are being
listened to by the firms. With inherent caring and
affectionate traits, women outclass men when it comes to
understanding critical demands of the customers.
Emotional Intelligence (EI) - the ability to identify and
manage one’s own emotions as well as the emotions of
others - is an essential skill when it comes to dealing with
a diverse class of consumers. Women are naturally gifted
with higher EI making them better suited for pressure
situations and avoiding counter-productive decisions
while keeping emotions in check.
Emotional Intelligence encompasses two major
dimensions – awareness of one’s self and awareness of
others. Both the attributes are very much significant for
the survival and success of any organisation. Self-
awareness involves being familiar with trigger points and
behavioural traits when put to the test. This, in turn, helps
to modulate impulses avoiding conclusions which are
harmful for the welfare of business. In addition to self-
awareness, an awareness of others is equally critical in
business. Analysing and decoding non-verbal
communication – that amounts to 93% of the message –
eventually benefits in convincing and converting a lead
into a client.
Collaboration, and not the cutthroat competition, is the
modern era’s principle virtue to achieve success. Many
endeavours which seem to be beyond the bounds of
possibility can be attained by combining efforts from
different resources, channels and departments. Further,
collaborating products with consumer experience are
enormously important. It leads to crafting the best
solutions for customer’s pain points and compelling value
propositions that reflect their overall business objectives.
Multiple studies have found that women prefer to work in
teams, while men prefer to work alone. An unfaltering
affinity towards collaboration primes women to garner
success in different fields of business which gives them an
edge over others.
Increased profitability can be a motivating factor for
many firms to hire more pool of female talents as many
studies support the fact. Statistical research shows that
Fortune 500 companies with the highest representation
of women on boards financially outperform companies
with the lowest representation of women on boards.
Moreover, gender-diverse teams have higher sales and
profits compared to male-dominated teams, and a recent
Gallup study found that gender-diverse business units
have higher average revenue than less diverse business
units.
Trust over female leaders is an attribute which needs to
be reciprocated while making the choice. More American
workers perceive female executives as honest and ethical
than male executives. Pew’s “Women and Leadership”
surveyed Americans in 2015 and found that 34% say
women are better at this, while only 3% say men are
better at it (64% say there’s no difference).
While it’s unclear whether this means women are actually
more honest, it’s a subtle reminder of how tangled some
business decisions can be. Leaders are often tasked with
choosing between options that aren’t black and white,
ethically speaking, and the capacity to lead honestly is
important to the entire company’s success and job
satisfaction.
Not to mention, increased job satisfaction and
organizational dedication to cite positive and meaningful
business culture are the added advantages feminine
employees carry to the organisation.
However, the journey is not all merry go round every time.
21
| November 2019 |
Women Power
24. Hindrances – seen, unseen – are there to check the
unrelenting zeal of women aspirants to thrive in the
industry. These obstructions need to be pointed out and
rectified to create an environment that fuels women
empowerment.
Lack of confidence, according to many experts, is one
prime reason women tend to question themselves and
doubt their worthiness. In order to advance, they must
coach their inner critics.
Out-speak and define what women want professionally if
they want to get succeeded. Too often they don’t know or
rely upon others to define it for them.
“Building relationships with those in positions of
leadership is critical,” Susan Brady, executive vice
president of Linkage Inc. says. “Put down the to-do list
long enough to connect with decision makers across the
organization, and help them understand who you are and
what you bring to the table.”
Women are generally uneasy about asking for what they
want. They must stop thinking about what they need as a
self-serving request. They must develop the courage and
fortitude to stand up and ask for what they want.
While proving value, women tend to overcompensate in
order to demonstrate that they are adding value. Instead
of doing it all alone, change the paradigm and track to
encourage others to take on more responsibility, thus
enabling them to scale and multiply their own impact.
Not to forget, biased work culture and regional barriers
are the crucial obstacles in the road of women work
participation. But, today women are breaking these
shackles and coming out boldly to be a part of economic
processes shouldering their male counterparts.
There has been obvious progress in achieving gender
equality around the world over the past two decades:
more girls are attending school, more women are working
and are being elected to public offices, more women hold
management positions, and the situation involving
women’s legal as well as social rights have also improved.
However, a great deal still remains to be done to achieve
equal outcomes for women and men. Recognizing
women’s abilities, the values they bring to the
organisation, the transformation they achieve as far as
work environment is concerned, and considering
monetary benefits associated with the female work
participation, corporate sector need to welcome their
emergence with open arms. No future is far where male-
dominated workplaces will be a tale of extinct, we believe.
22
| November 2019 |
27. Obsidian Systems is an established
supplier of Open Source software
solutions. The company was started in
1995 as a services provider targeting
businesses and organizations looking to
integrate and leverage off Linux
infrastructure. Obsidian Systems has
expanded its knowledge base in
partnership with subsidiaries Cape Town
based Autumn Leaf and GuruHut.
The expansion of skills is now a
formidable team with Java™ expertise
aligning our Enterprise Open Source
solution for retail,supporting technology
and consulting services across enterprise-
ready open source infrastructure,big data,
collaboration and agile IT strategies for
your business. Obsidian Systems and its
subsidiaries strive to bring three legs to
the South African market: the first being
vendor-certified products,the second
bein g local skills providing consulting,
development and support and the third
being vendor-certified training and
certification. With these three elements,
any organization can trust the enterprise
open source solution provided.
ollowing several mergers and acquisition this
Fyear, 2019 will see open source investments
starting to pay even more dividends. Given how it
has become the driving force behind much of the
world’s cloud-based systems, companies need to keep a
close eye on the open source trends that could impact
their strategies for the months to come.
With deals such as Microsoft and Github as well IBM
and Red Hat, this open source-driven environment will
see organizations in a position to take the best aspects
of these businesses and come up with something truly
great. Thanks to the growth of the Internet of Things
(IoT) and the resultant explosion in data points,
companies understand that they need the resources of
cloud-based systems to extract the most relevant
insights.
The days of relying exclusively on proprietary solutions
to do this are long gone. Open standards have become
part of the approach many organizations take towards
implementing technology innovation. And those that
have not done so yet, will soon follow as they seek to
find relevance in an increasingly digital (and connected)
world.
This will also likely impact the cost of solutions. Using
open standards is resulting in products being developed
faster as data is analyzed in virtually real-time.
Understand what customers want and providing the
customization to do so, have become integral to the
operating environment today. And the secret to this
must be the open source foundation on which this is
built.
Local changes
The imminent arrival of several international data
centers in South Africa (two from Microsoft and one
from Amazon Web Services) will have a significant
positive impact on the local market. This not only shows
those skeptical of the cloud that investments are being
made, but, more importantly, South Africa is viewed as
a platform for growth into the rest of the continent
when it comes to the cloud (and open source).
The evolving landscape is seeing business requirements
also shifting. Next year will see a veritable land rush for
position in the cloud environment. More C-suite
decision-makers are open to going, well, open, and
vendors and service providers are clamoring for market
position.
Providing even more impetus for this is the recent
launch of what many consider to be South Africa’s first
truly digital bank. Focusing on ‘behavioral’ banking, all
its systems are cloud-based highlighting the security,
availability, and redundancy of going this route.
Moreover, it is built on open standards all but giving the
death knell to those who think proprietary is still the
preferred method of doing business.
Next year will be an intriguing one to see where the
cloud and the open standards approach will be heading.
Strap in and enjoy the ride.
About Obsidian Systems
Expert’s Outlook
25
| November 2019 |
28. eWay Systems
s.r.o.
Delivering Effective CRM Solutions Globally
ustomer Relationship Management tops the
Cfood chain aspect in almost every industry.
Being the most efficient approach in maintaining
and creating relationships with customers, it has
ensured itself a significant stature in business. Meet
eWay Systems s.r.o. — a CRM solutions provider which
offers professional CRM software for MS Outlook that
helps its clients to grow and focus on essential concerns
of the organizations.
CIO LOOK admire such organizations and appreciate
their contribution in evolution of business management
sector.
Below is eWay’s story:
The idea of eWay System s.r.o. was first emerged,
around 11 years ago, under the parent banner of
MEMOS Software. They created a custom-made
software with a main purpose to help international law
firms to track matters or data and related
communication. Since the product looked very
promising, it was soon transformed into a CRM /
Project Management tool called eWay-CRM. They put
together a team of enthusiastic professionals and
began to function as a brand new company.
The company provides two editions of its product –
eWay-CRM Free and eWay-CRM Premium. eWay-CRM
Free is a single user version available for individuals at
no cost. Hundreds of people use this software because
they want something easy to start with, or because they
are determined and highly organized freelancers who
are good with a single license. Whereas, eWay-CRM
Premium is designed for teams that need to share data
across the organization, to work with user permissions
and to use advanced features. The company states that
many users of eWay-CRM Free eventually switch to
Premium.
eWay-CRM Premium can be bought as a lifetime
license or as a monthly subscription. The company
understands the requirements vary for every company,
thus they offer both lifetime and monthly subscription.
The company can deliver eWay-CRM as an on-premise
solution, or as hosted on its cloud. Most of eWay
competitors provide cloud-based tools, however the
company still gets a lot of inquiries for the “old fashion
server-side installations”. There are still a lot of
companies who do not trust clouds and want to keep
data under their control.
The company strongly believes in content marketing.
While creating content, it focuses more on STDC
strategy, that means ‘See, Think, Do and Care’. In the
‘See’ stage, the person only sees a piece of information
which he or she has no idea about and eWay helps them
understand what CRM means. ‘Think’ is when its
potential client starts thinking about actually
purchasing a CRM software and have to provide them
26
| November 2019 |
29. Listen, learn and work hard. Success never comes easy.“ “
Jan Lalinsky
CEO & Co-founder
Best in Class CRM Solution Providers in 2019
eWay Systems s.r.o.
27
| November 2019 |
30. with arguments. The third stage, ‘Do’, is the most
important for the company as it needs to persuade the
client to choose its solution. However, it also invests
lots of the company’s energy into the ’Care’ stage,
which is mainly represented by short articles with tips.
Later, good content needs to reach the target audience
thus the company is available on all popular social
media like Facebook, Twitter, LinkedIn, Instagram, and
YouTube. At eWay, the teams keep trying new formats,
such as the recently presented eWay-Podcasts.
eWay-CRM states that it is happy to welcome any team
member who is dedicated to work. All teams work hard
to achieve their goals and love to celebrate new
milestones together. “Every person counts!,” exemplifies
the company’s motto.
Based on customer feedback, it knows that the
company already has a great product and needs to tell
the world it can deliver a tool that will help them grow.
Its Unique Selling Proposition of eWay is a CRM in
Outlook thus, its customer does not need to spend ages
learning how to use a new software. They simply use
Outlook, but they achieve more with it!
The company has never tried to attract the early
adopters who are looking for the newest gadgets. Its
software is designed for those who want a reliable
solution proven by many companies beforehand.
At the same time, eWay does understand that modern
people want to be remote, mobile, in-charge of deciding
when and where they work. Thus, eWay-CRM is
integrated with Microsoft Outlook allowing it to
provide an offline CRM so that people do not need to
rely on a fast and stable internet connection. The
company has an iOS and Android app that can be used
on the go, that helps to keep company data in
everybody’s pocket. It is working on an online web
interface so that its customers can use whatever device
they prefer to.
Opinion of an Impeccable Leader
“My main goal when starting the new project was to create
a globally successful product, something familiar and
popular with people from all around the world. I believed
such a company could be founded even without grants,
investors, and loans,” says Jan Lalinsky.
The CEO and Co-founder of eWay also adds,“thought
became even clearer as I watched the ongoing trends. Start-
ups in particular often try to get the attention of investors. I
understand that a financial injection is able to give the
business a drive, however, I would be concerned about
losing the freedom in my business. You start being pushed
away from your philosophy toward the views of your
investor or you are forced to make enough money to pay
installments to the bank. Therefore, you sometimes make
decisions you should not make if it was just up to you. A
strong investor can significantly change the image and
structure of a company. That is something I have personally
never wanted to get too far from our original plans and
thoughts we wish to fulfill.”
Jan Lalinsky & Roman Stefko
co-founders of eWay-CRM
28
| November 2019 |
31.
32. Building Success
into Sales Organization
FOCUS
Focus is your ongoing partner for outsourced sales and
CRM management. Whether you need help with Sales
Strategies, Sales Coaching, CRM implementation, CRM
Support or CRM User Training, Focus can bundle it all as
an ongoing Partner with your organization!
“ —Steven Wright
President & CEO
“
30
| November 2019 |
34. C
ustomer Relationship Management (CRM) is one
of the key aspects in business. Although, many
organizations are leveraging such a tool, many
are still striving to attain a dependable CRM system
that truly provides an ROI. Meet Focus, an outsourced
sales and CRM management provider whose unique
offerings and ideologies have helped many businesses
achieve their milestones and overcome the various
obstacles that stand in their pathway when setting up a
sales organization and/or a CRM. Specifically related to
CRM, Focus concentrates on supporting and guiding
companies to get the most value out of their
investment.
Although Focus was established in 2003 with an
original purpose to set up and run lead generation
departments, the last five years have seen Focus
transform its attention to disrupt the customary CRM
implementation market. Steven Wright, joined the
company in 2006 as a Business Development Manager,
and over the years has grown through the organization
playing various roles and responsibilities. Today he is
the President and CEO of Focus.
"From implementing and managing lead generation
resources and processes, we transformed to taking more
ownership of the sales organization as a whole. In general,
we became our client’s Outsourced Sales Manager. In that
process, CRM is always a part of that discussion," mentions
Steven. Most companies need some level of a CRM to
help centralize, manage and organize their sales efforts.
The most basic reasons for having a CRM are usually
for pipeline visibility, forecasting, tracking activities,
and gaining a 360 degree view of their customer from
lead to cash.
rd
Today, many CRM providers rely on 3 party
implementation vendors to set up their CRM and what
has been very troubling to Focus is how these vendors
go upon their implementation. None focus on
understanding the underlying processes a CRM will
facilitate, especially how a lead is generated and how it
will make its way to a sale. In addition, none provide the
energy and resources to transform user behaviour and
change habits through ongoing personal training. For
now, the implementation vendor’s job is to simply
digitize any uncovered processes into CRM without
challenging its legitimacy and therefore, CRM is always
being set up to fail. To respond to this, Focus’ business
started to pay more attention on supporting and
implementing Salesforce.com, the world’s largest CRM
company, with a substantial effort put on customizing
the tool based on properly defined sales structure,
process and strategy and then deploying it through a
heavy emphasis on user training to increase adoption.
Solutions to Rely On
With roots in sales optimization, Focus makes sure that
people not only understand how to use their CRM tool,
but more importantly, they ensure people understand
the "why" they’re using it. Specifically, what value they
are to generate through their usage for themselves,
their colleagues and organization. Because this always
requires a behavioural change at various levels of an
organization, Focus leads a client through three core
areas:
Ÿ Process Design
Ÿ Customization & Administration
Ÿ User Adoption
Process Design:
"Believe it or not, most organizations lack a defined process
for how a lead is generated and it’s journey through the
buying cycle to cash", says Steven. As a result, Focus,
with its two decades in Sales Process Design, works
with its clients to properly determine sales structure,
process and strategy before any CRM is turned on.
CRM Customization & Administration:
Once the underlying structure, processes and strategy
have been defined, a roadmap of how the CRM should
be customized is now clear. This includes determining
what areas to activate, what fields to create, who
should have access to what and what automations
should be built. Ultimately, what is being built now has a
clear connection to the value previously identified and
agreed upon.
User Adoption:
Launching CRM with one or two group sessions and
expecting users to get it, is where most implementation
companies fail. Although the defined processes and
customizations have been made, there is always going
to be tweaks to the CRM as real usage takes hold.
Moreover, and “most importantly, usage is a behavioural
challenge. If users are left to their own self-discipline,
experience has shown that people will return to their old
habits; get complacent and ultimately avoid using a CRM
tool” understands Steven. As a result, “like a personal
trainer at a gym, most humans need someone to support,
motivate and guide then to build a lasting habit”.
Into the Shoes of Leaders
Steven graduated with a Bachelor in Administrative
Studies, with Honours in Marketing and a burning
desire to become a marketer. Like most entering the
32
| November 2019 |
35. marketing realm however, he ended up in a business
development role. Working in the promotional
products industry, he was responsible for introducing
new clients to a software designed and geared to
simplify the imagination and ordering of customized
products. Realizing his desire to support people, he
decided to explore a sports marketing role within the
memorabilia market. He was responsible for setting up,
training and on-boarding, sales agents throughout the
US and Canada.
While this provided him with some great exposure into
the world of sports marketing and setting up an
organizations sales resources, he knew he needed
more. And so began his career with Focus. In his early
days he would hire and onboard business development
reps, set up Salesforce.com or other CRM’s and work
with clients as their outsourced sales manager.
Glimpse of Focus’s Future
“If you usually think about software and technology, and
how it is assessed and deployed, most believe you turn it on,
you do a couple of customizations, and you just expect it to
work,” claims Steven.
Many organizations purchase CRM tools, locking
themselves into a long-term investment only to realize
that no one is using it. As a result, no data is managed
correctly disallowing for effective analytics and
information to be attained from the system. “Companies
often share their conclusions of the EPIC failure that CRM
Implementation has been for their business,” says Steven. “We
are here to change that”, says the CEO.
Therefore, “the first and most important first step is to ensure
that an organization views their technology purchase as an
investment as if it was like an employee. This investments
requires a proper ’job description’ and any tool selected must
be onboarded, coached, supported and evaluated often”,
believes Steven.
As Focus continues forward, it’s goal is to continue to
position itself as a Sales expert who enables it’s clients to
get the desired return from an investment in CRM. “In
summary, people are spending money on CRM and most
people are, unfortunately, a year, maybe two years following,
are regretting that decision. And so we want to be a resource to
these clients to help them avoid that,” says Steven.
If struggling to achieve the value from your CRM is a
reality or wanting to ensure success from the beginning,
Focus would love to chat. Send them questions to
questions@focus-crm.com
33
| November 2019 |
36. The Key to
Secure Digital
Transformation
Marc Vanmaele
CEO
TrustBuilder
34
| November 2019 |
37. Leader’s Take
arc Vanmaele, CEO at
TrustBuilder. He initially started his
career as Technical Support Manager in
(Philips Data System) and later on
became business partners with Soft-
Switch. He also served as the Director at
Management Software Benelux.
Besides, Marc contributed his best at
every organization and mentored them
in the path of success. Currently, he is a
part of SecurIT which was later
renamed as TrustBuilder in 2017.
About the Author
M
arc Vanmaele, CEO of TrustBuilder explains how
organizations can beat balance the needs of
security and user experience
What do Users Want?
Your users demand simplicity. Whatever sectors you
operate in, whatever the scale or scope of your offering,
if your customers find it too difficult to access and use
your service, they will go elsewhere.
The same rules apply within your organization. If your
staff find it too difficult to access and use the
applications and systems they need to do their jobs,
they will go elsewhere too. This rarely means that they
will leave their jobs altogether – rather, it means that
they will seek workarounds and shortcuts,
unauthorised tools and unsanctioned processes.
Both situations can be a big problem. Losing customers
very directly affects your business bottom line – and,
depending on how vocal they are about moving on, your
reputation in the marketplace too. Employees who seek
workarounds may compromise security, opening up
vulnerabilities or weak points in your infrastructure, or
fail to complete tasks as required, bringing operations
and productivity to a halt. They may be unable to
deliver the right levels of service to their customers,
which once again impact your revenue and reputation.
Furthermore, dealing with problems of user experience,
whether inside or outside your organisation can take up
a great deal of your IT department’s time and attention.
Digital Transformation: The Road to Simplicity
Little wonder, then, that businesses in all industries
have been encouraged to modernise, improving their
services with innovative new features, foregrounding
user experience and customer journeys, and developing
the most frictionless experiences possible.
This is one of the core goals of many digital
transformation projects. Previously manual processes
are replaced with automation, leading to a smoother
user journey and a strong platform for additional
innovation and creativity. Organizations such as Google
and Apple, with their unrelenting focus on clarity and
simplicity for the end user, have led customers and staff
in other sectors to expect the same.
35
| November 2019 |
38. What are the Challenges Faced by the Organization?
But ‘frictionless’ can come with caveats. Such processes
are frequently less secure than their more
cumbersome, multi-stage relatives – precisely because
they entail fewer layers of user identification and
verification. Organizations, then, have to make a choice
– add extra security steps, such as a second password
or PIN code, and hope that this increased complexity
doesn’t lose them users – or keep the process simpler,
and hope that they don’t succumb to a malicious
cyberattack or accidental infection.
Meanwhile, organizations are managing increasingly
complicated IT infrastructures. Their services are made
up of multiple different applications, many of which are
hosted in the cloud with data shared between the
organization and its vendors. This makes providing a
smooth user experience challenging – and making it
secure, even more so.
The Role of Next Generation IAM
This is why next-generation Identity and Access
Management (IAM) services have such a crucial role to
play. They help organizations to not only strike the right
balance between user experience and security, but also,
critically, to maintain that balance as the organization’s
services and systems continue
to evolve.
Such solution incorporates the next evolution of multi-
factor authentication (MFA) systems, which demand
additional layers of verification before or after the user
enters their login details. At present, this extra step will
typically be some token or one time password provided
by the user’s mobile device.
Ultimately, the best way forward is for multi-factor
authentication to be truly – well – multiple in its
approach. That is, it should make use of more than one
additional factor, so that even in the case of a code
being intercepted or a device falling into the wrong
hands, access to the system in question isn’t
compromised. The trick, of course, is to do this without
presenting unnecessary friction to users, which may
cause them to switch to another service.
The most effective IAM solutions take a more
intelligent – and a more user-focused approach,
thereby helping organizations to tread that fine
balancing line. Along with enabling the latest secure
MFA methods like those requiring a hardware or
mobile token; they consider a range of different factors
when verifying each user request, such as where the
user is located, the time of the request, and whether
the device itself is recognized. They also provide a
bridge between different environments, allowing
seamless access while keeping intruders out.
In turn, this allows organizations to offer a genuinely
intelligent and ever-improving security service to their
end users, demonstrating how seriously they take data
protection, whilst automating that security behind the
scenes and therefore smoothing the customer journey
as far as possible.
It is essential to choose an IAM solution that is highly
flexible, able to keep up with the pace of change and
evolve along with the organization in question.
However, in doing so, organizations can take a genuine
step towards balancing user experience with
watertight security – and embracing digital
transformation, securely.
36
| November 2019 |
41. needs. We support the customer on managing the
application and also the virtual machine.
Ÿ vtenext cloud services: this is the quickest solution to
start up the project, the customer can choose to
change the number of users every time. We manage
all the application and the related services. For the
cloud we have also the HR (high reliability) version.
This permits to reduce the SLA Time guaranteed of
the cloud services less of 99%.
On what principles your organization is based on?
Our structure is very streamlined, with few hierarchical
levels and the development of decision-making
autonomy. We try to create a creative environment
where the goals are at the center. In the same way we
try to offer the customer products-services with the
best value for money. The technology must be easily
accessible. Customers must already make the effort to
change their organizational culture. We facilitate them
with solutions that are easy to implement and test.
Without bleeding and with the possibility of being
scaled over time.
Give a detailed description on how the current CEO
influenced the company to grow promptly.
We believe that CRM as a thinking strategy has
highlighted the organizational shortcomings of
companies. On the one hand, because very often the
processes are not studied putting the customer at the
center, on the other because the customer is
increasingly demanding. To grow quickly, keeping up
with customer demands, we need to adopt process-
based customer management logics. Vtenext believes
in this model and has embarked on a push towards the
adoption of CRM processes also internally. In this way
the whole organization moves in a coordinated way
towards customer satisfaction, is monitored and
corrected. All this creates a virtuous circuit that can
also be proposed as a model for our vtenext customers.
As per your opinion, what roadblocks or challenges
are faced by organizations in a corporate business?
And what is your organization’s advice to overcome
them?
I
n an interview with CIO LOOK, vtenext emphasizes
on its contribution, made as company, in the
evolution of tech sector. Under the guidance of
Davide Bonamini & Davide Giarolo, the company has
achieved many milestones en route to success. Being
Chief Executive Officers of the company, their aim was
to create an Enterprise Open Source CRM solutions
based in Europe and soon attained the desired goals.
CIO LOOK admire and appreciates such oraganizations
commitment towards their goals and takes pride in
featuring vtenext in its special edition, "Best in Class
CRM Solution Providers in 2019."
Below are the highlights of the interview:
What led to the inception of the company?
The project is based on our CRM open source solution
vtecrm. This was used in Rexroth Bosch Group to
manage their CRM opportunities. As, this company also
was implementing the process management philosophy,
the Rexroth CEO decided to support us to introduce
into vtecrm the BPM (business process management)
engine.
In this way, all the CRM processes are able to be
managed easily, giving to the users the possibility
driven by tasks and, at the same time, to use the data
collected into the CRM to manage their tasks. By the
fusion of CRM and BPM logics in our open source
technology we created vtenext. The first Open Source
Process Driven CRM available into the market.
How do you diversify the organization’s offerings to
appeal the target audience?
Our offerings start from the vtenext community edition
(CE). Everyone can download the application from the
community project page and start to manage their CRM
processes. For the company, that wants to receive
business services such as—technical support, automatic
bugs fixing, consultant support, extra features, we
provide many kind of solutions:
Ÿ vtenext on premise solution, based on range of users:
For this solution we have also the unlimited version
for big companies that don’t want to have limit on
creating new users. The license fee is fixed.
Ÿ vtenext private cloud: this is a solution that mix cloud
services and on premise benefits. The customer
buys the on premise solution and hosts the
application on our data centers. Our virtual machine
are tailored based on the customer requests and
vtenext
39
| November 2019 |
42. As Gartner says, the majority of the organizations are
splitted into different silos. The CRM projects are on
consequence implemented into these silos (for example
marketing, sales, customer service departments) and
it’s normal to find companies with many CRM installed
that are not integrated between them. The real
problem is the customer processes are cross
department. The customer don’t care if we are
arranged by silos, they wants to satisfy their needs, as
soon as possible. So vtenext give to the companies to
work on a new logic, the customer processes. We don’t
care if the customer has already a CRM solution
installed, we integrate that solution (for example
Salesforce is already integrated) and spread the
customer process logic to all the organization. Using
calendar tasks, pop-ups, vtenext interfaces. If a person
has to manage a task of the process, this person has the
right to access to the CRM.
What marketing activities do you implement to reach
out to your potential customers?
Our main sponsor is the open source community. We
has been nominated as "project of the month" for
September, 2019 by the community of Sourceforge.
Also we arrange a lot of physical and online seminar just
to spread the customer processes mentality into the
organizations. Our slogan is "kill the silos mentality".
How does the company cope with the volatile
technological trends to boost its growth?
We think that the only way is to work on processes.
When we start seeing the customer processes we
started to move our focus on the customers, if and only
if we are able to implement.
What are Vtenext’s future goals? And what measures
are you undertaking to achieve those goals?
On the subject of processes, we are launching a vtenext
upgrade on the market that will allow customers to self-
analyze processes. In this way the process of
implementing the processes becomes much simpler.
The most delicate phase for a customer is always the
analysis of its processes. Only an effective mapping
becomes the fulcrum for the development of a CRM
process driven logic. We will then be able to offer the
customer precise digital processes and then make them
operational. We count that in this way, with the use of
machine learning and process mining technology, we
can halve the implementation time. The interesting
thing is that the self-analysis system allows to operate
also with other CRM platforms. We have no problem
working on pre-existing CRMs. We simply improve
them.
40
| November 2019 |
43. Davide Bonamini
CEO
vtenext, we shot the
departmental silos to
implement a real CRM
process driven logic.
“
“
41
| November 2019 |
44. AnIntegralPartoftheBusiness
Innovation
Management
Innovation
Management
nnovation Management plays a crucial role in
Ibusinesses, as it assist an organization to
strengthen its roots and, flourish promptly in the
markets. It mainly involves managing processes
regarding an organization’s innovation procedures,
from initial ideation to execution. It’s a cyclic loop
structure starting with ideation followed by the
auditing, prototype testing and full implementation.
Either it may be decision making or a drafting
innovation strategy, this type of system manages all.
It bestows some fruitful benefits to organization and
allows its employees to bring forward their
ideologies, which can be filtered depending on the
errors while execution. This significantly increases
the quantity and quality of input ideas empowering
specific organization’s objectives and goals.
Moreover, many innovation management tools
enable employees to initiate a germ of an idea, and
share it for gaining varied perceptions from every
aspect of the enterprise. Through such systems,
accumulating ideas from each and every unit of the
organization becomes quite easier. And the source of
idea collection is not just left inhibited with RD and
marketing but to every sector. These ideas could be
stored in a shared repository, allowing respective
employees to gain more transparency within various
business processes.
By maintaining transparency, a business person can
look through the outcomes of all the ideas submitted
into the repository, which increases the participation
of employees in the innovation campaigns.
Moreover, theses database-driven tools assist in
analyzing the effect of an implemented idea for the
benefit of an organization. In an attempt to admire
employee contribution, a company can also present
rewards to the winning ideas.
Idea Management systems a.k.a. Innovation
Management systems basically help companies to
share best practices further capitalizing them
efficiently. It narrows down the bridges between the
different locations of shared ideas and brings them
together under the best practices. Known for the
quick processing analogies, innovation management
systems delivers cost-effective practices that
multiply the bottom-line benefits of the company.
One of the best practices is to implement a cloud-
oriented idea management system, which will allow
access to the database from any region breaking the
geographical and organizational barriers. Even
though the system is self-efficient, it does require
some manual input to carry out repetitive changes in
its complex programming. This carries out the
identification and evaluation of potential ideas from
the pile of innovative ideas.
Outlook on Achieving Innovation Management
It is quite necessary for a company to install and
support innovation culture so that, employees can
AnIntegralPartoftheBusiness
42
| November 2019 |
45. put forth their participation in generating quality
ideas. Also, making employees feel valued boost up
their enthusiasm and confidence in order to take
part in the idea campaigns. Digitalization is the
rolling stone in the market which is single-handedly
creating a change in the traditional method of
business practices. Integrating one such
subcategory—social networking, with idea
campaigns also helps in gaining customer-oriented
perspective of the idea and product. This feedback
through social media platforms, generate a steady
stream of ideas within and outside the organization.
As described earlier, an organization must follow a
cyclic approach for comprehending and processing
innovation management systems. Ideation stands
first in this cyclic structure, which encourages the
generation of unique ideas. Followed to the ideation,
comes the well-managed innovation process in order
to identify and differentiate the viable and authentic
ideas from others. In the end, it is essential to
evaluate the results and come to a conclusion for its
successful implementation.
In addition, engaging with C-suite in discussion over
innovation management will help an organization to
ensure that the shortlisted ideas are as per the
business goals and norms. Organizations must hire
innovation managers with a keen knowledge and
skills to drive innovation and monitor on over-all
management process. Managerial work includes
setting goals and deploying plans, motivating other
staffs, collecting and allocating resources, acquiring
and implementing intelligence, creating and
maintaining relationships, identifying and nurturing
talent, and comprehending the demands of a
disruption.
The way of performing tasks varies from one
manager to other. Every individual work on their
own terms and managerial ethics, and thus reinvents
the methodologies of organization. Processes such
as capital auditing, hiring and promotion, project
management, internal communications, strategic
drafting and knowledge management are the
foundation on which the management is taken into
practice. Such managers mainly focus on
implementing operational inventive ideas for the
business processes such as logistics, consumer’s
requirement, and procurement.
Implicating innovation management for one’s
business could be an issue at an early stage. But with
a complete knowledge and an adequate guidance,
one can easily overcome the issues and establish an
efficient innovation management system. Either an
organization could reach out and outsource their
innovation management to a promising company or
it could in-house the management on their own. Both
ways facilitate with same reimbursements and
determine a unique future approach for the
company.
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| November 2019 |
Industry Insights