1.
Career Development Centre wlu.ca/career
WILFRIDLAURIERUNIVERSITY Waterloo | Brantford | Kitchener | Toronto
Career Profile
Laura Saveriano, Brand Manager at Revlon Canada
(Nail & Beauty Tools Department)
By Aysha Harun, Marketing & Outreach Peer
Laura Saveriano graduated from Laurier in 2010 with an
Honours Bachelor of Business Administration degree;
specialization in Marketing and Brand Communication. She
began her journey in brand marketing through Laurier’s co-operative education program where she worked
for companies such as Kao and Hershey. Her first work term was an 8-month position at Kao Brands,
which she believes made a significant impact on her career. Given the longer duration of the work
placement, it enabled her to take on greater responsibilities and experience a longer-term view of the
business and product lifecycle. She mentions, “After that work term, I had significant experience truly
applicable in the real world, and had built important connections in the health and beauty industry”. This
experience ultimately lead her to joining Revlon as an Assistant Brand Manager in August of 2010 upon
graduation where she worked in this capacity for about 2 years before becoming the Associate Brand
Manager in 2012 and finally progressed to her current role today. Laura attributes most of her success with
Revlon to the experience she gained through her Co-Op terms at Laurier and believes that it was a key
influencer in landing her career with the company.
Through hard work and determination, Laura now works at Revlon Canada’s head office as a Brand
Manager for the Nail & Beauty Tools department in Mississauga, Ontario. Typical projects that her team
leads include everything from new product launch plans to media, consumer promotions and activations. In
a nutshell, they develop brand strategies built on category insights and consumer knowledge, and build a
plan to successfully grow their brands. She and her team also work closely with many cross-functional
teams and external partners of Revlon. Laura loves how there is a great balance of creativity and analytics
in her career as the industry is fast-paced, dynamic and ever changing. Laura feels a sense of
accomplishment seeing the products that her team has put their dedicated time and effort into, successfully
come to life in the market place. In brand marketing, no two days are alike because of the constant
changes in market trends, and that is exactly what she likes best. The variety of tasks and ever changing
environment is an exciting and rewarding experience.
With anything in life, there will be challenges that you must overcome to succeed in what you are doing.
Building the ideal work-life balance has proven to be one of the biggest challenges most people face in
their careers. However when you are as passionate about your career as Laura is, maintaining the perfect
work-life balance becomes a lot easier to handle. She recommends setting both personal and professional
goals regularly to help accomplish what is most important in your life. It is also important to work on brands
and products that you are passionate about, which is why Laura naturally gravitated towards the beauty
industry. She has always had a passion for beauty and cosmetics and with an educational background in
marketing and brand communication; the career choice was a perfect fit. She mentions “I love the
confidence I feel from a bold lip colour, and I love that I can bring that same feeling to women every day”.
She also really enjoys working on the Revlon brand due to its global recognition and impact on the beauty
industry.

2.
Career Development Centre wlu.ca/career
WILFRIDLAURIERUNIVERSITY Waterloo | Brantford | Kitchener | Toronto
Individuals interested in the field of marketing should possess good planning, collaboration and
communication skills. Laura recommends getting involved in any type of work or volunteer opportunities to
help build these skills. She mentions, “Laurier provides so many wonderful opportunities to get involved –
take advantage of those opportunities”. Participating in volunteer opportunities or campus programs and
associations targeted towards marketing will help you learn the profession, build important skills and aid
you in building connections.
Any type of work experience, whether that is through internships or co-op programs, to help you test the
field and gain valuable experience will aid you in finding the right career path in marketing. Laura says to
make the most of the time you have in those temporary roles and take time to understand the business and
your role within it. Understand how the marketing department works cross-functionally and externally, and
the key resources you have at your disposal. Do not hesitate to share your ideas and contribute in
meetings, “a temporary role does not mean temporary commitment” Laura includes. If possible, she also
recommends taking on longer-term projects in these positions to give you valuable insights into the day-
today responsibilities you may partake in, should you move into a similar role in the future.
Marketing is an exciting and rewarding career and finding a firm that shares your interests and passion will
allow you to succeed in whatever you do. It is important to research your career of interest, but it is just as
important to test the waters by initiating first-hand experience. Marketing is far-reaching, and full of
opportunities, so do not be afraid to explore your possibilities!