Best of 5 gynecology & maternity hospitals in india may 2021

2021
VOL.-05
ISSUE-03
Providing Comprehensive Care for Women and Children
BEST OF 5 GYNECOLOGY & MATERNITY HOSPITALS IN INDIA
Dr. Sangita Reddy
Managing Director Apollo
Health and Lifestyle
Limited & Joint Managing
Director Apollo Hospitals Group

Editor’s Note
t is said that women’s health is nation’s health and that
Ia healthy mother means a healthy family. But to create,
she needs to have optimal health care. If she is the
creator, gynaecologists and obstetricians are the saviours of
that creation. They ensure the safety of the mother and the
progeny from conception to delivery and post-partum
period.
Today women’s health has assumed magnanimous
importance and is improving steadily over the years. India
has indeed come a long way since the time when midwives
delivered babies at home. In less than half a century, the
Indian gynaecological sector has taken a gigantic leap
towards modern healthcare for women including
technological advancements in their treatment procedures.
There was a time when women’s health and childbirth were
taken for granted. It was medical professionals in general,
and gynaecologists and obstetricians in particular, who
propagated the need to focus on women’s health which
gradually had an impact on the society.
th
Studies indicate that even in the late 19 century women’s
health was grossly neglected and their lifespan was between
ANGELS
IN APRONS
A woman is the full circle. Within
her is the power to create, nurture
and transform.
- Diane Mariechild

32-40 years, mainly due to maternal mortality. Anaemia and
malnourishment were also rampant, besides other health
conditions.
Women’s health began attracting attention due to social
activists and medical professionals who gave a voice to the
problems and insisted on solutions. The topic began to be
discussed extensively and collaboratively on many
platforms. Gradually, the government’s policies and its
focus on women health aided in the cause of the activists
and medical professionals.
Even today, in both developed and developing countries
pregnancy and childbirth are risk to women’s lives. The
responsibility is on the shoulders of gynaecologists and
obstetricians to ensure health and safety of the patient and
the child.
The World Health Organisation (WHO) emphasised on
improving maternal health in its millennium development
goals (MDG) announced in year 2000. Many states in the
country have achieved them while others are in the process
of achieving them. This would not have been possible
without the relentless efforts and services of the
gynaecology and obstetrics sector.
Today gynaecologists and obstetricians are offering the best
care, excellence in maternity and neonatal care,
incorporating technological advancements and innovations,
smart data analytic tools in their treatment process.
The novel corona virus pandemic has only posed bigger
challenge for gynaecologists and obstetricians as they have
to deal with the health of two lives, mitigate risk for both
patients and medical practitioners. Besides, due to the
pandemic, access to healthcare is limited and hence the
challenge is even greater for both the practitioners and the
patients.
Nevertheless, whatever the challenges may be, gynaecology
and maternity hospitals are doing their duty of putting the
patient first. We, at Insights Success, came across some
such hospitals that are doing justice to their professions and
patients. As a tribute to these hospitals, we have featured
them in our latest edition – Best of 5 Gynaecology and
Maternity Hospitals in India.
Have a great read!
Sumita Sarkar
Editor-in-Chief
sumita@insightssuccess.com

Providing Comprehensive Care
for Women and Children
Cover
Story
08
Med-tech Dynamics
Telemedicine and Remote
Healthcare Services -
Impacting Modern
Maternity Care
40
Article
CONTENTS

BRAND OF THE MONTH
Kovai Medical Center and Hospitals: One of the
Prominent Corporate Hospitals in the Country
20
Health-tech Insights
Dynamics of Upcoming
Technologies and Safe
Maternal Healthcare
Delivery
26
MATERNITY EXPERTS
Lifelline Medicare: Disrupting the Maternity
Space with Technology, Skills, and
Compassion Altogether
30
Special Proﬁles
CXO
Exclusive Proﬁle
URLife’s Upasana Kamineni
launches post-COVID19 care
rehabilitation program
46 Bangalore Baptist Hospital
A One-Stop Multi-Specialty
Centre for your Holistic
Care
36
Shree Krishna Hospital
Upholding Healthcare while
O ering Solace to the Su ering
42

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Management Brief
Company Name
Dr. Sangita Reddy
Managing Director Apollo
Health and
Lifestyle Limited &
Joint Managing Director
Apollo Hospitals Group
Kovai Medical Center
and Hospitals
Dr. Naveen Thomas
Director and CEO
Lifelline Medicare
Hospital
Dr. Shilpa Ambekar
Gynecologist
BBH
Dr Nalla G Palaniswami,
Dr Arun N Palaniswami
Chairman,
Executive Director
The Apollo Group of Hospitals and its subsidiary companies
has successfully served patients for over 3.7 decades.
Bangalore Baptist Hospital (BBH) an 80-bed general hospital
was formally opened on 15 January 1973.
KMCH is the most trusted multispecialty hospital in the
southern city of Coimbatore.
Lifelline Medicare Hospital has been at the forefront of
healthcare for a decade.
Apollo Health and
Lifestyle Limited
Dr. H.M. Patel
Founder
Shree Krishna Hospital is an ideal environment for rest and
recovery.
Best of
5
Gynecology
& Maternity
Hospitals in India

C O V
Dr. Sangita Reddy
Managing Director
Apollo Health and Lifestyle
Limited & Joint Managing
Director Apollo Hospitals Group

V E R S T O R Y
Providing Comprehensive Care for Women and Children
We offer patients
the highest quality care
and the most
advanced treatment
“ “

In today’s age, healthcare has
emerged as one of the prime
concerns for everyone. Moreover,
the global pandemic has intensified
things, putting lives at risk. During
such testing times, the leading
hospitals and healthcare institutions
have emerged as saviours. They are
protecting lives and constantly
researching to eradicate lethal viruses.
A prominent name in the healthcare
and hospital sectors is Apollo Group of
Hospitals. The Apollo Group of
Hospitals and its subsidiary companies
have successfully served patients for
over 3.7 decades. Established in 2000,
Apollo Health and Lifestyles Ltd.
was founded by Dr. Prathap C Reddy,
who envisioned world class healthcare
for all Indians, to fulfil his mission of
‘Touching a billion lives’.
About the Founder Chairman
Apollo Hospitals Group
A renowned cardiologist known for his
intuitive diagnostic abilities,
Dr. Prathap C Reddy was just turning
50 when he launched Apollo Hospitals
and took his place in history as the
visionary architect of modern Indian
healthcare. Dr Prathap C Reddy
founder Chairman Apollo Hospitals
group is also the Chairman of Apollo
Hospital’s subsidiary Company -
Apollo Health and Lifestyle Limited
which in-turn is the Holding Company
of Apollo Specialty Hospitals Private
Limited under which Apollo Cradle &
Children’s Hospitals are managed.
Apollo Cradle & Children’s hospital
has achieved tremendous success in
advanced paediatric and maternity
care.
Revolutionizing healthcare in India at a
time when ordinary citizens of the
country faced difficulties in accessing
affordable quality healthcare,
Dr. Reddy pushed the boundaries to
take quality healthcare to every
individual in the country and bring
international standards of healthcare to
India. Today, Apollo Hospitals Group
is one of the world’s leading centres
for quaternary healthcare. Under his
leadership, its culture of intrinsic ethics
in business and governance has earned
the trust of over 150 million patients
from over 140 countries including
India.
Deeply concerned about the impending
tsunami of non-communicable diseases
(NCDs), Dr. Reddy introduced Annual
Preventive Health Checks with over 15
million health checks performed by the
group. He was in India Today’s list of
India’s 50 most powerful people in
2017. Recipient of innumerable
Lifetime Achievement awards,
Dr. Reddy was honoured with the
‘Padma Vibhushan’ by the Government
of India, in recognition of his untiring
pursuit of excellence in healthcare.
About the Managing Director Apollo
Health and Lifestyle Limited & Joint
Managing Director Apollo Hospitals
Group
Dr. Sangita Reddy, Managing
Director Apollo Health and Lifestyle
Limited & Joint Managing Director
Apollo Hospitals Group - Asia’s
largest and most trusted healthcare
Leader, Indian Entrepreneur and

Humanitarian. She is also the immediate Past
President of the Federation of Indian Chambers of
Commerce and Industry (FICCI).
Passionately committed to transforming the healthcare
system through technological advancements, she is
accelerating positive transformation for effective service
delivery across the healthcare ecosystem. She has been
conferred with an Honorary Doctorate by Macquarie
University Australia, in recognition of her untiring efforts
and resolute commitment to bringing transformative
changes in healthcare, development of Health IT, and
championing manifold initiatives both in India and abroad.
Influencing Global Healthcare - As a policy influencer
and reformist, she is actively engaged with governments
and industry bodies on aspects of public health and policy
development. She has advocated and influenced policy
reforms and is an acclaimed policy influencer on various
global healthcare forums around the world, including the
World Health Congress.
An Entrepreneur Promoting Affordable and
Sustainable Social Initiatives -
YOUR
SAFETY IS OUR
TOP PRIORITY
“
“
Committed to building a more inclusive
public and private sector healthcare
ecosystem of the nation, one of her
initiatives has been Apollo Clinics, which
aims to build a string of tech enabled
primary care clinics across urban and rural
India. Dr. Sangita Reddy is also the
Chairperson at Apollo Knowledge, an
education initiative focused on shaping
healthcare human capital for tomorrow. She
has been an advocate for creating and
executing tech enabled new age systems for
the upliftment of the healthcare Eco-space.
It is under her leadership that the world’s 1st
Telemedicine Centre, at an altitude of 14,000
feet, has been successfully established by
Apollo Telehealth, making healthcare
accessible to the common man.
Driving Humanitarian Initiatives - Dr.
Sangita Reddy also heads Apollo
Philanthropy, an umbrella entity
encompassing ‘Save a Child’s Heart
Initiative’, SAHI, CURE and the Billion
Hearts Beating Foundation and Total Health
– a unique, integrated rural health model
with a focus on both public and private
sectors. Committed to building a more
inclusive healthcare ecosystems in the
nation, one of the initiatives she has actively
spearheaded is Apollo Reach, which aims to
build a string of secondary care hospitals in
rural areas across the country.
Awards and Recognitions - Dr. Sangita
Reddy has been a recipient of numerous
prestigious awards for business and
leadership. She ranks 32 on the INDIA
TODAY group’s Top 50 Annual Power List
for 2020. In 2019, she was presented with
the “Best Female Healthcare Leader”
Mediko award from the prestigious Indian

Medical Association. She was
acknowledged with the
International Women
Entrepreneur 2019 award from the
IWEC Foundation & The Healthcare
Transformation Leader Award’ for her
exemplary role in India’s healthcare
sector, at India's Biggest Event on
Innovation in Healthcare – ‘Healthcare
in today’s Digital India. Dr. Sangita
Reddy has also been featured by
LinkedIn in the “Top Voices 2019 India
List”
(AHLL) is one of the largest players in
the retail healthcare segment in India.
Since its incorporation in 2000, AHLL
has experienced significant growth and
come a long way, not only in terms of
its geographical footprint and number
of centres, but also in the array of
service delivery formats that it operates
today.
It functions primarily through its 8 core
offerings viz. Apollo Cradle &
Children’s Hospital, Apollo Fertility,
Apollo Spectra, Apollo Clinic, Apollo
Sugar, Apollo Dental, Apollo
Diagnostics and Apollo Dialysis.
About Apollo Cradle and Children’s
Hospital
Apollo Cradle and Children’s
Hospital (ACCH) has set up 15
centres in 6 cities - Hyderabad,
Bengaluru, Chennai, Delhi NCR, Pune,
and Amritsar, making it one of the
largest integrated maternal and
children’s hospital chains in India.
Being a specialty hospital for Maternal,
Neonatal and Pediatric care, it has
earned its reputation as the pioneer of
boutique birthing hospitals in India.
Following the mantra of “The better
the care, the safer the patients”, has
ensured an impeccable safety record
over the years, and helped Apollo
Cradle & Children’s Hospital touch a
milestone 1,75,000+ deliveries.
Some babies require a little extra
attention when they come into our
world. At Apollo Cradle and Children’s
Hospital, the team of experts ensure
that the baby receives the best possible
care.
General Pediatrics, Immunization
and NICU: Apollo Cradle &
Children’s Hospital has its team of
esteemed and well experienced
pediatricians on board who provide
appropriate care for general illnesses in
otherwise healthy babies and children.
The immunization practices and
schedule followed are as per the
National Immunization
schedule with availability of
all the vaccines. One of the
most advanced level 3 NICU,
with an attached perinatal
centre including fetal
medicine and high-risk
obstetrics under one roof. It
provides technically
revolutionized neonatal care
and innovative treatments,
which in terms of survival
statistics show result at par
with the best centres in the
world. From saving a low-
birth-weight newborn to
providing life-saving
interventions in preterm and
sick newborn, Cradle's NICU
team offers world-class
modalities and an eNICU that comes
fully equipped with monitoring
facilities and advanced incubators with
features that ensure that the baby is
well taken care of.
Pediatric Surgery: Children require
surgeons who have spent years
operating on little ones with care and
expertise. Apollo Cradle & Children’s
Hospital experienced surgeons who
operate on babies as small as
newborns, as well as adolescents. The
team is ready for emergency surgeries,
along with planned ones for a whole
array of diseases. Backed by a team of
Pediatric Anesthetists, the surgical
team at Cradle is ready for any
challenge.
Laboratory & Radiology Services:
Apollo Cradle and Children's Hospital
has a 24x7 laboratory equipped with
standardized equipment, providing
reliable and rapid results. The
radiology department is equipped with
x-ray, CT scan and Ultrasound
services, and can perform all relevant
pediatric imaging.
Fetal Medicine and Safe Birthing:
Apollo Cradle & Children's Hospital
has been a strict advocate of the health
of mother and baby, during the life-

rovides the highest level of care,
pcompassion, and medical
expertise to the would-be
mothers. The division of Fetal
Medicine provides the expertise
towards detecting and managing the
issues identified before birth, in a
timely manner.
Facilities:
• Pediatric sub specialties
• Advance Neonatal ICU
• Advanced Labour and Delivery
Rooms
• Birthing Suites
• Maternal ICU
• 24x7 Laboratory
• 24x7 Radiology with X-ray, CT,
Ultrasound
• Emergency Transport Services
Apollo Cradle & Children’s Hospital
has brought on board some of the most
renowned doctors, surgeons, and
specialists in neonatal, maternal, and
pediatric care to ensure that every
mother and child has access to only the
best facilities.
Apollo Cradle & Children’s Hospital is
always committed to offering the best-
in-class care. This has supported the
successful expansion of the hospital
chain over the past few years. We have
set our sights on establishing a strong
presence in the top 30 Indian cities.
Apollo Cradle & Children’s Hospital’s
journey of growth is inspired by the
uncompromising standards upheld by
the Apollo Hospitals Group.
Wide Variety of Services
delivers a wide variety of care
packages and services to its clients.
Some of these packages include:
• Antenatal Packages This covers
antenatal classes that are interactive
and help a mother-to-be to focus on
her pregnancy journey, and the
forthcoming labour and birth. These
sessions include yoga, Lamaze
exercises, labour positions, stress
management, nutritional advice, and
counselling.
• Preggo - Preggo is a holistic
program specially designed for all
mothers-to-be by India’s leading
maternity health experts to help
transition parents-to-be into strong
and confident parents.
• Baby Care Package - This includes
doctor consultations, health check
(growth and BMI) and the first 12
We aim to
bring healthcare
of international
standards within
the reach of
every individual
“
“
months’ vaccinations for the baby.
• Back to Shape - A complete
postnatal care program (Postnatal
Mother Care Package, Postnatal
Baby Care Package)
• Customized Health Check-up
Packages for Women of all ages
(Teens, Twenties, Thirties, Forties
and Fifties)
Addressing the Challenges
Throughout its illustrious journey,
has overcome numerous challenges
and has achieved various landmarks.
The hospital has made noteworthy
achievements which include the
following:
a. Apollo was a pioneer in the country
to usher in the concept of dedicated
women & children’s hospitals, with its
first centre in 2002. Till such time that
the Apollo Cradle & Children’s
Hospital Concept was introduced,
gynecology, obstetrics, neonatology,
and pediatric services in the private
sector were largely delivered by the
small nursing homes or large multi-
specialty tertiary care hospitals.
b. Apollo recognized the fact that
maternity was to be celebrated and

space of a hospital setup, with
other associated specialties.
c. The initial team faced the challenge
of building this concept with the
gynecologists and the patients. For
gynecologists, the key question was the
backup of allied specialties and
services to be able to handle the entire
spectrum under one roof and for the
patients. It was a mindset shift to look
at dedicated maternity homes for
delivery and gynecology surgeries,
instead of looking at large hospitals.
Exploring the Horizon
Team Apollo Cradle & Children’s
Hospital believes that the world is
increasingly becoming more and more
consumer centric. The same is
applicable to the healthcare sector. As
the new age consumers (patients) seek
more services digitally, they expect
some aspects of healthcare delivery
and experience also to be available on
the same media.
At the same time, doctors are
embracing new technology in the space
of clinical care and providing minimal
invasive options to the patients. “As
providers, our aim is to provide both to
our key stakeholders – the patients and
the doctors”, states team ACCH.
This means that it is imperative on the
part of the hospitals to remain
technologically relevant (and not just
the latest), to provide the right clinical
care at the right price, and also at the
same time make enough of its services
and touchpoints available for the end
consumer on a digital platform and
drive automation.
With Covid-19 pandemic, patients
have been anxious about contracting
the virus, so we began oﬀering most
services online.
“At Apollo Cradle & Children's
Hospital, we deployed a custom-built
platform - APOLLO ADMISSION
ASSIST which allows to-be-mothers to
sit in the comfort of their home and see
our facilities through a virtual tour, &
book the room as well. This module
also includes a 360- degree view of
diﬀerent room categories and other
amenities,” explains the team of
ACCH.
In four simple steps the parents-to-be
/patient can choose the facility. All they
have to do is:
• Fill in the due date
• Choose preferred room
• Review facility and amenities
• Receive immediate Delivery estimate
The parent-to-be can choose to connect
with the care manager in case of any
doubts.
Also, the Apollo Cradle & Children’s
Hospital App ensures that expert
guidance right from antenatal care to
delivery, post-delivery & child-care. A
mother-to-be can connect with the
doctor and her care manager 24/7,
making the entire process connected
and seamless.
The patient data is maneuvered via a
customized CRM, which allows the
system to push reminder alerts for scan
and follow up doctor appointments.
This also provides trimester wise
Best of 5 Gynecology & Maternity Hospitals in India

“
“
We provide
broad range
of healthcare
under one roof
which helps them to
prepare for the natural
delivery, and also sends
out baby vaccination alerts and
reminders, post-delivery. This has
really helped us connect & engage
with our patients.
“At Apollo Cradle & Children’s
Hospital, we provide complete care
for mother and child till s/he turns 18
years of age. Patients can rest assured
that, when they choose Apollo, both
mother and child will be in safe
hands,” states the team of Apollo
Cradle and Children’s Hospital..
A Promising Future
A well-respected clinical and patient
centric brand, Apollo Cradle &
Children’s Hospital carrying the
legacy of 37 years forward in the
space of women and childcare. The
hospital intends to expand the network
to other key cities, where the format is
not present and at the same time
develop its existing centres with new
sub-specialties and oﬀerings for the
patients.
also intends to be the choice of
employer for its doctors and
employees. Furthermore, it plans to
take on teaching and training
programs in the sub-specialties.
Inspiring Words
Addressing the young doctors and
healthcare enthusiasts, team Apollo
Cradle & Children’s Hospital states,
“Always work on a long-term
sustainable model, and do not look at
short term gains. Beyond the physical
infrastructure and medical technology
deployed, it will be the clinical and
operational eﬃciency which will
create a long-term sustenance of such
formats”. Team Apollo Cradle &
Children’s Hospital further states that
it is good to remember that the
customers (patients) often give the
best advice to keep improving service
standards, so one should be vigilant

A Multi-Speciality Spectrum by A
Apollo Diagnostics - Expertise.
Empowering you
Apollo Diagnostics, a unit of Apollo
Health and Lifestyle Limited
(AHLL), upholds the group’s legacy
of excellence. Today, Apollo
Diagnostics has 100+ labs with
800+ collection centers across the
country. We service 10,000 patients
every day and conduct 4 million
tests annually. We are India’s first
pathology lab chain to have ISO
certified logistics and home
collection services, to ensure
thermos ability protocol.
“All our labs are NABL accredited
and ISO Certified, with our National
Reference Lab CAP Accredited. We
offer reliable, zero-error diagnostics
with the AAA+ promise - Apollo
Trust, Assured Quality and
Affordability - along with the
convenience of free home
collection,” says the team of Apollo
Diagnostics.

Apollo Spectra Hospitals -
SPECIALISTS IN SURGERY
The Apollo Spectra specialty
hospital offers expert and quality
healthcare, in a patient-friendly and
more accessible facility. There are
world class surgical services and
impeccable post-operative care for
all patients, with access to
advanced technologies, excellent
infrastructure and the most
qualified team of surgeons
attending to patients.
The Apollo Spectra has a network
of 15 specialty hospitals across 11
cities – Bengaluru, Chennai, Delhi,
Gurugram, Jaipur, Kanpur, Mumbai,
Hyderabad, Gwalior, Patna and
Pune. Over 1,30,000+ successful
surgeries and more than 900
leading doctors, have ensured that
it continues to set new standards in
healthcare services.
Apollo Clinic
It is an integrated multi-specialty
clinic that offers Specialist
Consultation, Diagnostics,
Preventive Health Checks and
Pharmacy, all under one roof. With
state-of-the-art facilities, expert
physicians, the latest in technology,
as well as trained technicians and
support staff, all Apollo Clinics are
equipped to handle any medical
eventuality.
Apollo Clinics touches over 10,000
lives daily, from treating the smallest
of wounds to simple out-patient
procedures. This is made possible
by the 1500+ qualified doctors who
work out of over 150 facilities across
the country.
Apollo Sugar Clinics
It was conceived with the idea of
offering focused holistic care for
diabetes patients. Set up within a
soothing ambience with
technological advancements,
accurate and precise diagnostics
and evidence-based treatment
protocols, each of these centres is
equipped with experienced
Diabetologists, Endocrinologists,
Diabetes health coaches and Diet
counsellors who have a proven track
record. All patients receive 360-
degree healthcare and assistance,
to ensure their well-being on the
go.
It touches over 4.2 lakh lives
annually through treating their
diabetes needs, which is made
possible by the 100+ qualified
Diabetologists and
Endocrinologists, who work from
60+ branches, across 21 cities.
Apollo Dental
It is an integrated, multi-specialty
dental clinic that offers Specialist
Consultations and solutions to all
generic and cosmetic dentistry
needs, under one roof. With state-
of-the-art facilities, expert dentists,
the best-in-class technology, as
well as trained technicians and
support staff, Apollo Dental is
equipped to handle any medical
eventuality related to oral health.
Patients can be always assured of
complete professional assistance.
Providing a comfortable and warm
ambience, patients can benefit
from technological advancement
and evidence-based updated
treatments, as each of these
centres is equipped with the latest
and most ergonomic Dental Chairs,
LASERS, globally acclaimed Dental
Implants, Digital X-rays, Dental
microscopes, Crown machines from
Germany, branded consumables
and several other top-of-the-line
equipment. This ensures continuous
improvement of the quality of
treatment delivery, which is strictly
monitored with standardized
protocols.
Apollo Dental has spread over 3.9
lakh smiles, from treating basic
dental needs to complete oral care
needs. It has been made possible
by the 300+ qualified dentists, who
work from 60+ branches across 21
cities. Apart from providing quality
dental healthcare, Apollo Dental is
also one of the most trusted chain
of dental clinics in the country.
Apollo Dialysis:
India’s leading dialysis care and
service network, Apollo Dialysis has
been catering to the needs of
kidney patients for 11 years. It
entered the Indian healthcare
sector with standalone centres in
2010, with a goal of transforming
the industry while offering the best
care to dialysis patients.
There are more than 60 clinics in
50+ locations spread across 7
states, and 30 more are soon going
to be launched. The expert
nephrologists offer the best clinical
outcomes for patients who need to
undergo the procedure at least
twice a week. It aims to offer
patients quality medicare coupled
with Accessibility, Affordability and
Affectionate Care.
The group has also collaborated
with the Pradhan Mantri National
Dialysis Programme in Andhra
Pradesh, Assam, and Bihar to offer
free /low-cost procedures for
patients who cannot afford the
expenses. A pilot project to set up
Home Hemodialysis units is also
underway, which will enable patients
to have dedicated units set up in
their homes, to let them undergo
the procedure from the comfort of
their home, at their own
convenience.

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One of the Prominent
Corporate Hospitals in
the Country
Kovai Medical
Center and
Hospitals
Hospitals can provide a homely birth setting for the
mother, baby, and extended family. A hospital is a
kind of facility that increases the efficacy of all
other facets of the health-care system by ensuring consistent
access to treatment for both acute and chronic diseases. To
respond effectively to public health needs, a hospital should
focus its resources to maximize benefits to its patients
throughout its healthcare network.
KMCH (Kovai Medical Center and Hospitals) is the
second oldest Corporate Hospital in the country. It was
founded in 1986 and opened its doors in Coimbatore in
1990. Since then, it has been steadily growing from its
original multi-speciality 200-bed size to 1000 bed corporate
hospital and 720-bed medical college hospital on a 25-acre
campus with four peripheral centers. It is patient-focused
and the cost sensitivities of the Tier two population of the
city have been kept in mind.
On the technical side, KMCH gradually built-up excellence
in service. The hospital has a fetal medicine department,
which does fetal MRI and is dedicated to trained fetal
20 | MAY 2021

The HOSPITAL
has a fetal
medicine department,
which does fetal MRI
and is dedicated
to trained fetal
medicine specialists
capable of doing
intrauterine procedures
such as laser ablation,
fetal reduction, etc.
“
“
Dr Arun N Palaniswami
Executive Director
Kovai Medical Center and Hospital
Dr Nalla G Palaniswami
Chairman
Kovai Medical Center and Hospital
BRAND OF THE MONTH
www.insightssuccess.in MAY 2021 | 21

mingle with other sicker patients inside a multi-speciality
hospital but having all those services available if necessary.
Patients have a choice of three cafeterias (Veg, Non-veg and
full-service higher-end AC rooftop restaurant) while they
wait. In-house Maternity store is run by "Born Babies".
The hospitals do not have to offer any Package per se, as
charges are the same given to all patients who visit the
corporate hospital. The main difference is in the Room tariff.
KMCH has spacious deluxe suites which are quite popular.
For very poor patients, KMCH has a medical college
hospital that charges only Rs 30 for consultation and a
delivery package for Rs 10,000 including three Ultrasounds
and follow-up visits.
The Vision for the hospital is to be a high-level tertiary
referral center for all maternity and neonatal care. No one
should leave Coimbatore to go to any part of the world for
any procedure and their mission is to be a center of
excellence in maternity and neonatal care.
One with Technology
During the Initial years in the 1990s, India as a whole was
very behind in Equipment and trained staff and expertise in
Neonatal care. On their inauguration day, KMCH was
bagging a neonate with a probable cardiac dysfunction
looking for a cardiologist and cardiothoracic surgeon to
assess and intervene. There was no ventilator for neonates.
KMCH has come a long way and now has equipment and
personnel that are equal to the world.
However, there is a hesitancy when KMCH takes on new
responsibilities and tougher cases that others reject.
Convincing patients for Genetic counselling is easier said
medicine specialists capable of doing
intrauterine procedures such as laser ablation,
fetal reduction, etc. It has a dedicated
geneticist for counselling and is also a tertiary referral center
for complex cases of dengue, haemorrhagic shock in
pregnancy, uncontrolled postpartum bleeding requiring
embolization. The hospital has also started handling COVID
patients recently and set up a dedicated COVID positive
maternity unit to handle COVID positive expectant mothers.
It is a tertiary referral center for Neonatal ICU cases as well
as 2 neonatal ICUs with combined 40 + beds. Cases of
complex cardiac diseases discovered antenatally may be
planned for cardiac surgery during the neonatal period.
KMCH Dynamics
When a pregnant patient first enters KMCH, they are sent to
the OB & Gyn department. There the doctors focus on
customer care and ease of service. Patients can have
appointments with their selection of six OB & Gyn
consultants. OB & GYN consulting rooms, Dietician
Counselling, Cash counter, vaccination center, phlebotomy,
NST testing, and Dedicated Pharmacy are located on one
dedicated OPD area on the 3rd floor with Fetal medicine
and genetic counselling are on the fifth floor with four
dedicated USG rooms. This is separated from the rest of
radiology. This is done so the patient does not have to
Patient centricity is on
the rise and a lot of
customization will be
required to keep up with
changing demands
“
“
22 | MAY 2021

than done. Willingness to take on complex fetal
procedures in Antenatal mothers brings about new fears
that if anything bad happens, let it be in some other
place. However, the doctors have risen to the challenge and
improved their skill levels to handle almost any challenge.
A lot of technological advancements and innovation in the
healthcare space has influenced the maternity hospital's
daily operations. KMCH has adopted HIS systems from the
1990s. The team of KMCH has not adopted complete
Electronic Medical Records, as it is not very cost-effective
but will implement it in the coming years. It has smart data
analytic tools which can mine data and target people who
have missed appointments and vaccination. Past records are
available in computer systems for emergency reference.
Most of the benefits have been on the backend where
doctors have high-efficiency administrative targets and goals
are tracked. The data is then processed to suggest changes to
patient flow. Like changing pharmacy shift times, arranging
extra phlebotomists, rearranging Vaccination, etc.
There are strategically driven plans to be implemented to
enhance the efficiencies of the maternity hospital in the
upcoming year. KMCH is focusing on bringing a lot of
online content for expectant mothers. For example, in India,
depending on what background or states patients are from,
they have very different food habits. So dietary advice given
in one printed format is completely useless to them. Patients
need content, ideally in their language, which they can
easily refer to and is relevant to them. This brings down the
stress of normal pregnancy.
Towards a Glorious Future
Advice for young doctors:
· Patient care is first. Never forget this.
· Communication with the patient is highly critical to
your success or failure as a doctor
· You don't just treat patients, you treat families
· Fancy equipment, marble floors, and air-
conditioned waiting halls can't make up for a bad
doctor on your team.
· Always improve yourself.
The future looks bright for maternity hospitals in terms of
growth and expansion. Patient centricity is on the rise and a
lot of customization will be required to keep up with
changing demands. Patient experience and customer journey
through systems will be critical. This is extremely easier
said than done as patient feedback and data collected may
not represent what does a patient value.
The Covid-19 pandemic has created a lot of workload for
caregivers and ancillary healthcare service providers. There
are problems being faced by maternity hospitals specifically
in this ongoing pandemic. As a tertiary referral center that
gets patients to form other states and districts, the patient
flow was extremely restricted. COVID positive patients and
attenders were constantly being picked up but only 70 %
could be detected by RT-PCR meaning exposure to COVID
was almost certain and a high amount of personnel
protection and safety measures had to be taken. A dedicated
COVID unit had to be set up as the hospital had a lot of
long-standing patients with strong relationships, they did not
want to break plus KMCH had a huge community
responsibility. If they didn't do it, who would?
Telemedicine will grow and help. But initially will be
impact except for high-end niches where patients can access
high-end advisory services like endocrine issues or low-end
services, online diet counselling and yoga, antenatal classes
from the comfort of their home.
The volume of people using these services has increased,
but still, a large section of patients need face-to-face contact.
In places like Kerala and Tamil Nadu, there is a high doctor-
patient ratio and the local Government service is good to
handle all basic pregnancy care and the health data supports
that. The only thing that makes them travel is a strong
relationship and belief in their doctor. "Without relationship
building, doctors will struggle to retain patients and our
experience online is that it is hard to build these
relationships online," concludes the team of KMCH.
COMMUNICATION
with the patient is
highly critical to
your success or failure
as a DOCTOR
“
“

24 | MAY 2021

Dr. Girija Wagh
Gynecologist
Dr. Girija Wagh is an expert Gynecologist
with 27 years of experience in clinical practice
and teaching gynecology. As a renowned
academician, she has many research papers
published. She always keeps herself updated
with the current knowledge and latest trends.
Dr. Girija through her position in FOGSI has
advocated for women’s health issues to the
government. She has been a member of the
CSB PCPNDT Act and national mentor under
the LaQshiya initiative. She also specializes in
complicated pregnancy conditions and
infertility. Not limiting to just this, Dr. Girija is a
compassionate doctor and counsellor.
ABOUT THE AUTHOR
Health-tech
Insights
26 | MAY 2021

The current climate in the practice of gynecology
and obstetrics is much influenced by the COVID
pandemic and the fact that access to health care is
limited. Additionally, the stressful environment has made
women vulnerable to be deprived of important preventive
health care measures as well as be at risk of issues such as
preterm births, preeclampsia (also called gestosis where
blood pressure rises and is a severe pregnancy
complication), foetal jeopardy and other complications.
Technological advances are much into existence and
through this write up I am going to discuss some such
emerging advances which can help women’s health
monitoring for a better outcome. Following are areas that
are of prime importance for women’s health and the
emerging technologies in context.
1. Prevention of preterm birth: As we know India has
the topmost numbers of preterm deliveries globally
increasing the burden on the health care system,
challenging the health of the future generation, and
causing huge financial and emotional stress. An
interesting gadget designed by Pregnan Tech Company
from Misgav, Israel which is a device that can be
implanted over the cervix (opening of the womb) seems to
have a promise. This device is called the LIONESS made
up of silicon which is proposed to prevent the cascade of
events that occur to cause the shortening and softening of
the cervix and finally dilatation resulting in premature
birth. This a nonsurgical, safe solution which is a silicon
ring placed with a special carrier and keeps the cervix
long and nonamenable till the patient is 9 months
pregnant. The delay in the initiation of the biochemical
cascade prevents collagen breakdown and thus preterm
delivery. The device is tested for clinical safety usage in
women undergoing hysterectomy and will be eventually
tested in pregnant mothers to be used in clinical practice.
2. Home-Tele ultrasound a personal device to assess
foetal well-being: With a lack of access to care and to
prevent exposure to the covid infection this home-based
device seems to offer a solution and is being created by
PulseNmore, a firm from Israel. The device has an
ultrasound transducer at the bottom and is a dock for a
smartphone that can capture high-quality images that can
be shared with the patients’ health care provider for
interpretation and guidance. This certainly has a promise
of providing optimal health care not only during the
pandemic but beyond as conditions such as rupture of
membranes, foetal jeopardy, amount of amniotic fluid, etc
can be detected and immediate, apt action be taken. The
makers consider this to be affordable and accessible and
truly seems to be a major leap forwards in the digital
system as it can be used with minimal training by the
pregnant woman and her family.
3. Cordless electronic foetal monitors. Electronic foetal
monitors used during labor have helped in closely
monitoring the foetal condition during delivery and also
providing documentary evidence of the entire duration if
so desired. This has also helped in bringing about safety
during delivery and an opportunity for early detection and
timely intervention to deliver babies safely. The challenge
however has been that the woman is bedbound and
strapped to the machine and cannot ambulate during labor.
Ambulation during labor has been proved to be beneficial
as it provides good oxygenation and helps the mother to
“Technology like art is a soaring exercise of the human
imagination.” – Daniel Bell
DYNAMICS UPCOMING
OF
TECHNOLOGIES SAFE
AND
MATERNAL HEALTHCARE DELIVERY

be in a comfortable position thus aiding improved
delivery outcomes. Newer gadgets have now
become available which offer remote monitoring
during delivery with benefits such as comfort, mobility,
and flexibility. Some transducers are attached to the
mother’s womb and are remotely connected to the
machine and these keep on recording the foetal condition
as well as the uterine contractions. Also, the record can be
sent on a smartphone to the consultant as in the diagram
below:
Diagram 1: Screenshot of the report received by me on
my smartphone depicting the foetal heart rate, presence of
good accelerations, and foetal movements depicting good
foetal condition.
4. Glucose monitoring sensor: Diabetes is on the rise
and more so in pregnancy. During pregnancy, nearly 15-
20 percent of mothers are affected with gestational
diabetes which can cause maternal and foetal health
complications. These can be avoided by stringent sugar
levels and these need to be monitored regularly. Below is
a record received from a patient with gestational diabetes
who had a glucose sensor fitted which recorded her sugar
levels. As we understand for optimal outcomes, we need
to have stringent glucose levels, and this can be achieved
by using the sensor which tracks the glucose levels
helping the patient as well as the clinician. The picture
below depicts the record received from a patient being
treated for gestational diabetes.
5. Home-self blood pressure monitoring: Preeclampsia -
Gestosis is common and a dangerous complication of
pregnancy and the single pointer of diagnosing this
condition is the blood pressure measurement in a clinical
setting. Thus, the woman when visits the facility then only
the blood pressure is checked. Checking blood pressure at
home can help early detection and proper management of
hypertension in pregnancy. Women at risk or universally
can be encouraged to do self-blood pressure measurement
with the use of a smartphone, accelerometer, and a
conventional blood pressure cuff. This has been created
by workers in Purdue and is called the pressor testing
system that allows consistent, reproducible evaluations of
blood pressure. The woman can be guided to report to the
facility in case of abnormal readings and the occurrence
of other signs of gestosis. This has been studied in 25
pregnant mothers and the data is published and is soon
expected to be available for commercial use.
The technological advances and their implementation in
medical practice are truly enthralling and the progress
must go on.
“Let’s go invent tomorrow instead of worrying about what
happened yesterday.” – Steve Jobs
28 | MAY 2021

Lifelline
Medicare
Disrupting the Maternity Space
with Technology, Skills, and
Compassion Altogether
S
he works tirelessly to bring into
the many cradles of cry and
tears of joy.
She leaves her plate half-empty to
deliver the bundle of joy safe into a
mother's arms.
A mother gives you life, but she has
given hers to deliver thousands of
lifelines.
An ode to and
Dr. Shilpa Ambekar
every other who has
Gynaecologist
truly spent their lives learning how to
save others'. Maybe that's why Lucius
Annaeus Seneca, Roman Philosopher
had said, "People pay the doctor for his
trouble; for his kindness, they still
remain in his debt.”
But, to express and live such kindness,
one has to go through a hoard of
struggles, to gain patients' trust, to
manage and maintain hospital faculty
and facility to ensure quality care, and
to be always on toes to save lives.
"Maintaining work-life balance and
working tirelessly every day is tough,"
Dr. Shilpa Ambekar says, "But the joy
we see on parents' faces when they for
the ﬁrst time cradle their baby and
hold them close, it makes all the pain
worth.”
Dr. Shilpa Ambekar along with her
team has been spreading joy every day
Dr. Shilpa Ambekar
Gynecologist
Once the MOTHER accepts
her CHILD irrespective of
GENDER, no one can
touch her HAPPINESS of
WELCOMING another
bundle of JOY
“
“
30 | MAY 2021

at Lifelline Medicare Group of
Hospitals for the past decade.
Although she takes pride in
helping bring a bundle of joy to the
family, Shilpa also confessed the
hardships she and the team had faced at
the start.
"When we started Lifelline Medicare in
2008, gaining trust in the community
was a major challenge for us," Shilpa
is also consultant at Bombay hospital,
Breachcandy hospital & Surya
hospital.
Dr. Shilpa's hard work and compassion
along with her team's cordial and
skilled efforts helped break the myth.
However, Shilpa and her team had to
deal with several more challenges to
establish Lifelline Medicare as a
trusted name in the gynecology and
maternity space.
Breaking the C-section myth
Many patients believe doctors often
recommend c-section even when
there's a possibility of normal delivery.
This was another challenge Dr. Shilpa
and her team at Lifelline Medicare had
to deal with. Gaining patients' trust was
tough but the skilled staff and
caregivers at Lifelline Medicare made
it possible.
"The scare of c-section has completely
vanished for all my patients," Dr.
Shilpa says, "We try our best to
conduct normal deliveries suggesting
c-section only when at most indicated
for mother and baby.
The hospital has specialized facilities
and advanced technologies to try to
conduct painless delivery. The hydro
birth facility at the hospital has helped
several mothers deliver with the least
pain. The hospital is always on par
with 24X7 care and observation by the
doctors and skilled nurses, NICU
incubator, and other facilities.
This has helped patients build faith
towards the doctors and the staff
completely breaking the c-section myth
for the patients at Lifelline Medicare.
Doctor's life behind scrubs
You won't know how deep the water is
until you dive in. Before entering the
maternity space, Dr. Shilpa was
unaware of the groundbreaking efforts
the maternity space requires. With time
Dr. Shilpa got the knack of the hectic
schedule. She skillfully manages time
in between her shifts by taking power
naps and making time for other chores.
While working in a maternity space is
hectic and stressful, she agrees, the
satisfaction of delivering happiness
balances it all. "We have gone without
brushing our teeth for 2-3 days." Dr.
Shilpa shared her experience, "But
when the baby is delivered and the joy
we see on mom's face, sometimes even
family members come and hug the
doctors and team to share their joy and
gratitude that gives me immense
satisfaction.”
Mission birth to beyond
A gynecologist's job doesn't end with a
new birth, it begins from there.
Lifelline Medicare hospital reflects has
reflected it in every place from its logo
to the ground services. The hospital
provides facilities for women from
birth till menopause. This is another
unique aspect of the hospital that has
helped build a strong bond with its
patients by providing all the quality
care female patients need under one
roof.
Operating challenges with caution
and care
While society is moving forward with
more acceptance towards feminism, the
bitter truth of sexism followed by few
communities can't be ignored. And the
maternity space is where we
experience gender discrimination the
most.
Dr. Shilpa and her team at Lifelline
Medicare have been dealing with this
challenge with caution and care. While
welcoming new life to this world is
extreme joy, the team also has to face
the disappointment of the family's face
on delivering a girl child, epically if it's
MATERNITY EXPERTS

My ADVICE to anyone
wanting to enter the maternity
space is to be PREPARED for
LONG HOURS, NIGHT CALLS,
and above all DELIVERING
WITH DEVOTION
“
“
confessed this experience as
heartbreaking in the modern
world.
When asked about how the hospital
deals with such cases, Dr. Shilpa
shared the approach, "For a mother her
every child is equal. We try to induce
this belief in mothers helping them see
beyond the society's lenses of
differentiating girl and boy. Once the
mother accepts her child irrespective of
gender, no one can touch her happiness
of welcoming another bundle of joy.”
When both mother and father accept
the baby with equal love and affection
irrespective of gender, the family with
time accepts the baby with equal joy.
Innovation making pain manageable
It is said that a woman who can
tolerate labor pain can tolerate any pain
in the world. However, technology and
innovation have helped labor pains
quite manageable. Lifelline Medicare
Hospital has been using innovation to
initiate painless labor, where the
mothers don't feel 70% of pain and in
many cases, they deliver with a smile.
The latest technology like continuous
fetal monitoring has also made fetus
monitoring much easier during
delivery. This portable machine is
attached to the patient when she goes
into labor to continuously monitor the
baby's heartbeat and help doctors
notice any issues during delivery. Dr.
Shilpa agrees that this technology has
made the team more confident in
conducting healthy and normal
deliveries. Telemedicine has also
played its small part in connecting
doctors to patients over phones to help
them provide any care and medical
advice to manage labor pain and other
delivery issues. However, according to
Dr. Shilpa, physical facilities and
assistance are must to ensure the health
of the mother and the fetus for safe
deliveries.
32 | MAY 2021

Maintaining WORK-LIFE
BALANCE and WORKING
tirelessly every day is tough,
but the joy we see on
PARENTS' face when they
first time cradle their BABY
and hold them close, it makes
all the PAIN WORTH
“
“
Taking further her compassion
and devotion towards her
work, Dr. Shilpa also shared
her hopes to see improvisation in laws
and regulations regarding maternity
and birth making them more lenient
and practical to provide better services
to patients.
Delivering happiness during the
pandemic
COVID-19 pandemic has tested the
healthcare industry throughout the
world, including maternity space.
Experiencing and aiding delivery cases
of COVID-positive mothers was a new
challenge Lifelline Medicare had to
deal with during the pandemic. As this
situation was very new to even the
healthcare and maternity space, the
professionals were unaware of how the
coronavirus will be affecting the fetus.
However, the team's skills and
dedication made it possible for COVID
positive mothers to deliver safely,
which has been another milestone in
the hospital's successful journey.
Extending lifeline of happiness
Maternity care is among the facilities
that patients prefer having close to
their homes. Lifelline Medicare aims to
extend its care and services by
expanding in different neighborhoods.
The hospital is also planning to
increase occupancy and invest in
mobile healthcare services to be able to
provide quality healthcare to more
patients in need.
Dr. Shilpa also encourages aspiring
doctors and caregivers wanting to enter
the maternity space, "While the work is
hectic it is extremely satisfying as
well," "My advice to anyone
she said,
wanting to enter the maternity space is
to be prepared for long hours, night
calls, and above all delivering with
devotion."

A One-Stop Multi-Specialty Centre for your Holistic Care
Bangalore Baptist
Hospital
Hospitals complement and amplify the effectiveness
of many other parts of the health system,
providing continuous availability of services for
acute and complex conditions. They concentrate scarce
resources within well-planned referral networks to respond
efficiently to population health needs. Hospitals are also an
essential part of health system development. Currently,
external pressures, health systems shortcomings, and
hospital sector deficiencies are driving a new vision for
hospitals in many parts of the world.
Hospitals matter to people and often mark central points in
their lives. They matter to health systems by being
instrumental for care coordination and integration. They
often provide a setting for the education of doctors, nurses,
and other health-care professionals and are a critical base
for clinical research.
Bangalore Baptist Hospital is one of the trailblazers in this
field. ‘Quality with Compassion’ embodies Bangalore
Baptist Hospital. It is a not-for-profit institution with a
strong vision to serve all people without discrimination of
caste, color, or creed in the spirit of Jesus Christ.
Below are the highlights of the BBH’s interview with
Insights Success:
Enlighten us with the journey of your hospital so far.
The Bangalore Baptist Hospital (BBH) was formally
opened on 15th January 1973 as an 80-bed general hospital.
Presently BBH is governed by Christian Medical College
(CMC), Vellore. Baptist Hospital has evolved into a 340-
bed tertiary care facility that is renowned for a commitment
36 | MAY 2021

to quality with compassion. Baptist Hospital is the first
mission hospital in the country to have met national
quality standards (NABH and NABL) of excellence in
healthcare.
With an experienced, highly qualified team of 120 doctors
(a majority of these are full-time doctors) and a passionate
workforce of more than 1,400 staff, BBH is committed to
providing high-quality care using current novel
technologies and medical advances. Post Graduate
residency programs (Diplomate of National Board and
Fellowship courses) in a broad range of 13 different
specialties and multiple B.Sc., and Diploma programs (in
Nursing and Allied Health Sciences under the Rajiv Gandhi
University of Health Science) are conducted. BBH is also a
recipient of many awards and accolades.
Give a detailed summary of the key personality(s) life
before and after their entry into the gynecology and
maternity services space.
Since its inception, BBH has given much importance to
maternal health and obstetrics care. BBH has the maximum
number of deliveries compared to any other private
hospitals in the state of Karnataka with an exception to the
government hospitals. The approximate number of
deliveries in a year is 3055.
Dr. Naveen Thomas is the Director and CEO at Bangalore
Baptist Hospital. Being a one-stop multi-specialty centre for
women, our team of highly experienced specialists treat all
obstetric and gynecological health issues from pre-
pubescence to menopause. The team works in coordination
with super-specialty services such as Foetal Medicine,
Endocrinology, Oncology, and Reproductive Medicine to
provide holistic care for women.
Kindly talk about different care packages and services
offered by your maternity hospital.
Antenatal clinics – low and high-risk labour rooms and
Birthing Suites, Foetal Medicine Clinic, Painless labour
(epidural analgesia) Post-partum clinic, Antenatal
physiotherapy, Diet counseling, Genetic counseling,
Diabetic clinic, General gynecology, Cancer screening,
Gynaec cancer surgery – minimal access (laparoscopy),
Well Women clinic/menopause clinic, Gynecological
surgeries for fibroid, prolapse, endometriosis, ovarian
tumors, etc., Laparoscopic and hysteroscopic surgeries,
Contraception: Counseling, oral, injectable and intrauterine
devices, tubectomy, Adolescent reproductive health, Pre
conceptional counseling, and Lactation counseling. BBH
has a very large number of ‘painless labour’ (epidural
analgesia for any hospital in the state).
What is the vision and mission of your maternity
hospital?
To medically support the disadvantaged mothers and
children to improve their quality of life. To provide both
compassionate holistic care and high teach care to all with
utmost professional excellence.
The community health department serves as the hospital’s
outreach arm with exemplary services to improve health
and is serving approximately 1 million people in the rural
areas and 1 million people in twelve urban slums, one of the
largest slums being D J Halli.
BBH aims to ensure every woman who comes to the
hospital gets the best quality treatment at an affordable cost.
What kind of challenges has your maternity hospital
and its team faced at the time of its inception?
The demand for care was more than what could be
provided. A large number of patients meant that the medical
facilities had to be upgraded rapidly.
Dr. Naveen Thomas
Director and CEO

How the technological advancements and
innovation in the healthcare space has
influenced your maternity hospital’s daily
operations?
BBH is one of the fewer institutions in the country which
has a maximum number of labour epidural (painless
deliveries).
The BBH RMU team consists of qualified doctors, full-time
in-house embryologists at the IVF lab, and well-trained
nursing staff. The team constantly strives to ensure that
your journey to parenthood is easy, seamless, and at an
affordable cost. Taking you closer to your dreams of
parenthood.
Recently Spinal Muscular Atrophy or SMA, gene therapy is
being offered for the first time in South India; and the
second such center in India. (after AIIMS)
What are your strategically driven plans to be
implemented to enhance the efficiencies of your
maternity hospital in the upcoming year?
The new mother and child centre (Women’s and Children’s
Healthcare and Research Centre) is under the final stages of
construction. The new centre is expected to be ready by
June this year.
What does the future look like for your maternity
hospital in terms of growth and expansion?
Women and Children require highly specialized medical
and surgical attention. A dedicated facility called Women’s
and Children’s Healthcare and Research Center (WCHRC)
is getting ready.
We all know the Covid-19 pandemic has created a lot of
workload for caregivers and ancillary healthcare service
providers. But what problems your maternity hospital
has faced specifically in this ongoing pandemic?
Independent isolation and labour and delivery room had to
be started for covid positive obstetric and pregnant ladies.
Women’s empowerment has been a focus of the institution.
In your opinion, how telemedicine and remote
healthcare services are creating an impact in the
modern maternity care system?
The community health department initiated the e-Mobile
health clinics in all existing mobile clinics villages. The
underprivileged and elderly can talk one to one with the
doctors on mobile screen and get the appropriate
medication with a printed report in their village/hometown.
Most of the village folk are happy with the e-consultation.
Additional significant features were created apart from the
regular schedule which includes eConsultation, ‘Wings of
Care’ is a program offering home care package for COVID
positive patients with mild symptoms, Covid Vitals
Monitoring, Video calling are some of the valuable features
that BBH has been able to roll out. An in-house home
sample collection initiative was introduced, which collects
COVID samples from the Patients’ homes and offices
ensuring the patient does not have to leave his home unless
it is necessary.
38 | MAY 2021

TELEMEDICINE
and
REMOTE
HEALTHCARE
SERVICES
Impacting Modern
Maternity
Care
40 | MAY 2021

Modern maternity and
healthcare have witnessed
massive transformations
owing to the advent of cutting-edge
technology. Today’s technological
innovations have brought a facelift to
maternity care at large. For any
woman, pregnancy and the feeling that
they will soon become a mother is an
amazing experience. However, during
this period, they may face numerous
challenges.
Mothers experience the unbearable
symptoms of pregnancy and may also
have to visit the doctors on multiple
occasions during the gestation period.
For many, it may be difficult to fulfill
this requirement as they need to
consult numerous specialists, they have
busy schedules, and some also may
face the problem of limited means of
transportation as they may belong to
remote locations. However, to ensure
the safety of both the mother and the
child, they are encouraged to attend all
the pre-term doctors’ appointments so
that they receive the extra care and the
necessary monitoring of the child in
the womb.
Telemedicine and Remote
Healthcare Services enhance
Maternity Care
Many healthcare organizations and
hospitals are implementing
telemedicine and remote healthcare
services. This ensures that all the
expectant mothers receive the best care
throughout their pregnancies.
Telemedicine offers various advantages
to maternity care, while ensuring the
safety of the mothers. These
advantages have been discussed below:
• Swift and frequent Services without
any Travelling: In today’s age,
technology offers amazing options for
pre-natal care. With the addition of
telemedicine, these practices can
become more effective and can be
provided to many expectant mothers
across far-off locations. Many of them
might not be able to travel to a distant
urban facility for care. In such case,
healthcare providers can easily
examine these patients through live
ultrasound technology. This opens a
new doorway towards carrying out pre-
natal check-ups wherein, the doctors
can stream live ultrasound images
directly to the patient during the check-
up.
Thanks to the telemedicine technology,
mothers can share important data
regarding their pregnancy with doctors,
gynecologists, and other specialists in
just a matter of seconds. Women who
are expecting have to visit the doctor
once a month until they reach the 28-
week mark post which, they have to
see their physicians twice a week until
the baby is born. For a mother, it might
not be possible to make it to every
appointment physically. However, with
telemedicine technology, this problem
is easily solved as the patients can
consult the doctor at any convenient
time and discuss their problems with
ease.
• Smooth Services where healthcare
Specialists are Rarely Available: An
expectant mother with high-risk
pregnancy needs to see a doctor more
often than any normal pregnant
woman. In such circumstances,
patients living in a rural location, or
those who do not have the means to
travel to the city may face difficulties
in availing efficient healthcare
facilities. This problem can be
simplified with telemedicine solutions
as it overcomes the limitations of time
and distance, and doctors can reach out
to the aid of expectant mothers at any
time. Moreover, remote video
consultations can save the lives of both
the baby and the mother who is
carrying. This, in turn, improves the
quality of healthcare services any
hospital or healthcare organization
provides.
• Telemedicine promotes a Family-
Centric and Emotional Maternity care
Model: For any woman, pregnancy is
an exciting and unforgettable period of
their life. Their family members should
sure that this entire period should be
empowering and positive. With
innovative telehealth applications, low-
risk pregnant women can experience
the joy of pregnancy. At the same time,
telemedicine plays an imperative role
in improving the efficiency of
healthcare and in increasing the access
to specialized care.
Telemedicine procedures for expectant
mothers not only embrace the
emotional component of pregnancy,
but also focus on a family-centric
model. They also make sure that
various pre-natal care goals such as
detection, management, and correction
of various complications when they
arise are kept in top priority.
Some other benefits of telemedicine in
maternity care are low cost of care,
increased control and reassurance,
enhanced patient satisfaction, savings
in facility management, and so on.
In today’s advanced age, telemedicine
and remote healthcare services have
merged as a boon for expectant
mothers and maternity care at large.
Swift diagnosis, quick consultation,
immediate feedback, and other such
features have upgraded maternity care
and the care of a mother’s health. With
changing times and new innovations
coming our way, we can expect more
developments in this field in the times
to come.
- Ananda Kamal Das
Med-tech Dynamics

Neonatal and post-natal healthcare is important to
determine and improve the health and well-being of
mothers and children. Gynaecology and maternity
hospitals play an important role in ensuring that all the
healthcare needs of a woman are fulfilled, and her child is
safe and healthy. These hospitals play a pivotal role in
improving the health of a woman and her child.
One such noteworthy hospital which is leading the healthcare
sector is none other than Shree Krishna Hospital. From its
humble origin in 1981, today it has become the first teaching
hospital in the state to be accredited by the National
Accreditation Board for Hospitals and Healthcare Providers
(NABH). From a 136-bed hospital nearly four decades back,
it has grown to become a 1000 bed hospital today, equipped
with state-of-the-art facilities rendering professional services
of the highest order.
About Charutar Arogya Mandal
Charutar Arogya Mandal was established nearly five decades
back as a venture of hope, to offer comprehensive,
compassionate health care to everyone and anyone who
needed it; an outcome of a dream cherished by the late Dr
HM Patel, Former Union Home and Finance Minister. With
missionary zeal and characteristic enthusiasm, he embarked
on building an institution which he envisioned would fulfill
the long-felt need for a faculty of medicine. The Charutar
Upholding Healthcare while Offering Solace to the Suffering
Arogya Mandal was formed as a trust and society in 1972 to
create an example of how the healthcare needs of the rural
community can be met.
Dedication towards Healthcare
What defines the Mandal today, however, is not its
infrastructure or its facilities. Over 5 lakh patients come to
the hospital annually for outdoor consultations, largely from
the villages of Charotar. Around 40,000 in-patients are
admitted to its various indoor services, and over 9000
patients who undergo surgeries at the hospital, experience
healthcare as it was always meant to be: humane, rational,
efficient, and affordable.
Patients are provided with uniform quality treatment along
with those who can afford it. The hospital provides
concessions and free ships worth more than Rs. 40 crores
annually mainly to needy patients. Many of the patients
treated would not have pursued treatment if they had not
been supported by the Mandal and its donors.
Upholding Hope, Women, and Child Care
Authorities at Shree Krishna Hospital understand that
becoming a mother is one of the biggest dreams for a
woman. Its facilities for women and childcare are one of the
best in the country. Aided by a group of experts and support
staff, the hospital ensures that every aspect of a woman and
42 | MAY 2021

child's health – from pregnancy to paediatric care to
menopausal support – is looked after.
Exceptional Leadership
The personality responsible for the tremendous success of
Shree Krishna Hospital is Dr. H.M. Patel, the Founder. He
is remembered for his remarkable services for the country,
first as a bureaucrat and later as union minister. Dr, Patel has
also played an important role in the fields of health and
education. When he was the Chairman of Charutar Vidya
Mandal, he established a number of teaching institutions
affiliated to Sardar Patel University.
Delivering a Plethora of Facilities
With an experience of 40 years, Shree Krishna Hospital is
the most dependable destination for healthcare. The
hospital's comprehensive set-up ensures that patients do not
have to move from pillar to post for any essential medical
care required during treatment. The experienced team of
experts and well-trained support staff makes sure that the
patients receive care with steadfast dedication and warmth.
Some of its excellent facilities include the following:
· Team of experts include experienced gynaecologists :
Dr. Smruti Vaishnav, Dr. Nitin Raithatha, Dr. Shilpa Sapre,
Dr. Rumi Bhattacharjee
· An experienced team of paediatricians:
Dr. Somashekhar Nimbalkar, Dr. Krutika R Tandon, Dr.
Dipen V Patel, Dr. Reshma Pujara, Dr. Jigar Thacker
· Accredited diagnostic services
· Accommodation from general to privilege categories
· Support teams including physiotherapists, psychiatrists,
psychologists and dieticians
· Neonatal and paediatric Intensive Care Units
· Obstetric ICU
The hospital houses numerous specialty clinics, which have
been mentioned below:
Infertility Clinic: The clinic offers guidance and information
to those couples who are having difficulty in conception or
have infertility.
Parenting Clinic: The clinic offers services before
pregnancy, care during pregnancy and post- delivery care
with a range of facilities which help to make parenthood a
pleasant experience.
Menopause Clinic: The clinic offers a holistic care to ensure
a smooth transition from reproductive stage to menopause.
Adolescent Clinic: The clinic offers all the services to help a
child embrace the changes on the onset of his or her
adulthood.
Development Clinic: The clinic offers services for assessing
and monitoring the physical and mental growth of children
and intervening with appropriate solution wherever required.
Shree Krishna Hospital handles many high-risk obstetrics
We aim to provide
and prepare resources
for modern and
professional healthcare
to the
community equitably
“
“

Last year, the hospital treated nearly 2000 outpatients and
1000 in-patients of high-risk pregnancy. It conducted a total
number of 1400 deliveries and it saved 60 maternal
mortalities, near-miss obstetric cases, which have survived
childbirth after a life-threatening and complicated pregnancy.
Anemia during the pregnancy is one of the important factors
associated with number of maternal and fetal complications.
The Ministry of Health and family Welfare department of
Government of Gujarat has given emphasis on prevent
anemia. As a tertiary care hospital of the region, the Women
and Child Care Department of Shree Krishna Hospital has
transfused the blood to severe anemic pregnant women. It
has also supported the government for the drive to eradicate
anemia among women.
Under the Government's Chiranjeevi Yojana scheme, the
hospital provides institutional services for both normal and
complicated delivery including C-Sections operation and
blood transfusion to targeted group (Below Poverty Line).
Screening for cancer is known to reduce maternal mortality
by early detection and treatment. The Mother and Child Care
Department of the hospital diagnoses and treats 50 cervical
cancer patients on monthly basis. The hospital also creates
awareness in the community about early diagnosis and
treatment of cervical and breast cancer under the 'Cancer
Prevention and Care Program'.
Shree Krishna Hospital's Neo Natal Care Unit has advanced
technology and trained healthcare professionals to give
special care for the tiniest patients like preterm babies (born
before 37 weeks of pregnancy) and have low birth weight
(less than 1 Kg), or those who have a health condition that
needs special care. The NICU team works together with the
parents to create a plan of care for high-risk newborns.
Tackling the Pandemic with a Game Face
The Mandal have been doing its bit to alleviate the suffering
of hundreds. Shree Krishna Hospital has been functioning as
a COVID Treatment Centre for Anand district since April 9,
2020. With myriad challenges, shortcomings, hurdles of the
newest kinds, criticisms, and disappointments the hospital
authorities were not disheartened and persevered; for that is
what the foundation of Charutar Arogya Mandal is laid on,
providing "Solace to the Suffering" and staying true to the
vision laid down by the Founder Chairman Dr HM Patel.
Shree Krishna Hospital has treated more than 4500 patients
till date. Not a single non-COVID patient came for
emergency services was turned away without the treatment.
All emergency services for non-COVID patients were
provided with the effective implementation of safety
protocols of ICMR, WHO, and CDC standards.
(PHC) and private hospital from surrounding areas of
Anand and Kheda districts. The Gynecology Obstetrics
centre also handles referred post-delivery cases with
severe postpartum hemorrhage, sepsis, low birth babies, and
preterm babies.
Mothers without the pre-natal care and hospital registration
are brought to emergency care with the complaint of labor
pain and bleeding. Many of them are anemic having less than
7 gm hemoglobin. Owing to their critical condition, the
hospital conducts complicated deliveries and carries out the
blood transfusion process with its state-of-art facilities.
The A. D Gorwala Blood Bank is an integral part of Shree
Krishna Hospital. It works hard to meet the demand of blood
transfusion for patients with high-risk pregnancy and anemic
and postpartum hemorrhage, who are not in a position to
replace blood. The Gynecology Obstetrics centre also
handles referred post-delivery cases with severe postpartum
hemorrhage, sepsis, low birth babies, and preterm babies.
Shree Krishna Hospital has state-of-the-art 150 ICU beds to
treat high risk pregnancy i.e. severe anemia, severe
hypertension, eclampsia, heart disease, renal disease, and all
infectious diseases like HIV, Covid 19, dengue fever,
antepartum and postpartum hemorrhage, very severe anemia
(Hb <5gm%), preterm labour, rupture of uterus, etc.
44 | MAY 2021

anuary 2021: Founder of URLife.co.in & Vice
JChairperson-CSR, Apollo Hospitals Group, Upasana
Kamieneni, has launched a new rehabilitation
program addressing the current pressing need for post-
COVID19 care, as part of the larger URLife platform.
Highlighting the various symptoms and health issues that
people may face post-experiencing COVID-19; it focuses
on how one can take care of them both mentally and
physically. The program includes daily live sessions on
topics covering body, mind, and nutrition and heal led by a
panel of trusted experts from the URLife team.
th st
Having commenced from 4 January and on until 31
March, one expert daily will discuss the different post-
COVID19 related issues and how to recover from them in
the quickest and most efficient way. To be held in English at
11 am, Hindi at 12 noon and Telugu at 6 pm IST on the
URLife website, this program is completely available free
of cost and targets a wide audience across the globe.
Kanika Kapoor, popular Indian singer, musician and also a
COVID-19 survivor herself said, “Having witnessed the
impacts of the COVID-19 virus first-hand, I totally
understand the emotions involved in contracting it right
from the test results to the entire treatment. It was mentally
and physically taxing to go through this ordeal and more
importantly to regain my prior health and wellbeing after
all of it. I empathize with every other person who has had to
undergo a similar experience and I’m glad that we have
platforms like URLife that have introduced a post COVID-
19 rehabilitation program dedicated to helping and
educating people dealing with peripheral issues once the
virus leaves the body.”
Speaking about the new program, Upasana Kamineni,
Founder, URLife added, “Speaking about the new program,
Upasana Kamineni, Founder, URLife added, “The initial
fear based hysteria of COVID-19 seems to have settled. The
situation seems to be slowly coming into control with
growing medical innovation and awareness amongst
people. We will always be indebted to our front-line health
workers, especially the doctors and nurses who have
tirelessly worked for us putting their own lives at risk at all
times during this pandemic. The unprecedented nature of
this virus is still a cause of concern; its impact on each
patient has been different. This has deeply impacted them
and their families.”
Recently, my husband Ram Charan tested COVID-19
positive, being so close to home, I am personally aware of
the numerous questions and concerns that immediately
arise in one’s mind. This led me to realize the need for a
platform of qualified experts to educate people, with an
emphasis on the days post the initial two weeks of recovery.
The numbers are in millions and I can only imagine the
anxiety associated with COVID-19 they must be going
through. From expert advice to live classes with various
wellness and medical practitioners, we have content related
to every aspect for their speedy recovery. We hope that our
program can help them in all ways possible – answer their
questions, have a sounding board to talk to and in general
just bounce back stronger.” she added.
Upasana Kamineni
launches post-COVID19
care rehabilitation program
46 | MAY 2021

The program comprises a curated collection of
expert advice, health tips, nutrition suggestion,
exercises and more. You can now enroll in the
live classes here: https://urlife.co.in/covid-live-classes.
About URLife:
URLife is an all-in-one wellness platform founded by
Upasana Kamineni Konidela, Vice Chairman of CSR
Apollo Hospitals Group and Managing Director of
URLife to inspire people to live life to the fullest by
harnessing the power of technology to promote healthy
lifestyle choices. Committed to helping people achieve
good health through simple, creative
and fun practices, it shares engaging
content backed by trusted experts that
is in sync with one’s mind, body and
nutrition. The team of certified
medical professionals, celebrity fitness
experts and holistic nutritionists
provide first-hand access to trending
health tips, nutrition, expert videos, diet
plans, lifestyle hacks, consultations,
healthy recipes, fun DIY’s and
personalised services that equip people
to live a fit and wholesome life. Visit
https://urlife.co.in/ to know more.
Upasana Kamieneni
Exclusive Profile

Best of 5 gynecology & maternity hospitals in india may 2021

Best of 5 gynecology & maternity hospitals in india may 2021

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