Entrepreneurs will always experience struggle. Sometimes you have days, where you ask your self, "Seriously, why bother"? I had one of those weeks, this time, when I asked the question, I needed an answer that would keep me in the game. I got my answer. So I figured I'd share it with you, here. You may or may not agree. That's fine. My intention is to share my experience to further enable yours.

1. The School for
Conscious Entrepreneurs
SERIOUSLY,
WHY BOTHER?
THOUGHTS FROM THE TRENCHE S.
#LifePlaysTricks

2. The School for
Conscious Entrepreneurs
Published by:
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The School for Conscious
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for you to:
GIVE your genius
TAKE our genius
GROW together
2
#LifePlaysTricks

3. The School for
Conscious Entrepreneurs
Contents
Why Bother?
The Short Answer
The Longer Answer
How did I Arrive At My Answer?
#LifePlaysTricks
3

4. The School for
Conscious Entrepreneurs
The struggle will always remain for
every single Entrepreneur.
So seriously, why bother?
@ShannonEastman
The School for Conscious Entrepreneurs
4
#LifePlaysTricks
@ShannonEastman
After one of the most ball-breaking,
and soul grating weeks of my year so
far, I had to ask myself the question.
“Seriously, why bother?”
This time was different, this time I
wanted an answer that would keep
me in the game.
I got my answer. So I figured I’d share my interpretation of it, with you here.
You may or may not agree. That’s fine. My intention is to simply share my
experiences with you, to further enable yours.
Why bother?

5. The School for
Conscious Entrepreneurs
The short answer?
Because “without struggle, there is no creation.”
- Shannon Eastman
#LifePlaysTricks

6. The School for
Conscious Entrepreneurs
The longer answer?
Because without struggle, there is no creation.
To struggle is to seek.
To seek is to find.
To find is to experience not finding.
The experience of not finding is your source of wisdom.
Your source of wisdom expands your awareness.
Your expanded awareness, let’s you be the change, you want to see
<created> in the world.
#LifePlaysTricks

7. The School for
Conscious Entrepreneurs
For me, this means, that I am choosing
the form of “Life
Schooling” (Entrepreneurship) that I
will use to experience my own unique
form of the universal struggle (Life).
This struggle provides me with
experiences I need to further alter my
perception. Altered perception expands
my degree of awareness. That allows me
to be stay 3-feet ahead of those I am here
to serve.
The longer answer and
my interpretation:
It’s quite genius really. And exactly
why I believe that #LifePlaysTricks -
Shannon Eastman

8. The School for
Conscious Entrepreneurs
How did I arrive at my answer?
#LifePlaysTricks
8
I reminded myself of three things: Me! Life! You!

9. The School for
Conscious Entrepreneurs 9
#LifePlaysTricks
Rumi,
The
Mys-c
13th
Century
Poet
and
Philosopher.
Stop acting so small,
you are the universe in
ecstatic motion.
- Rumi

10. The School for
Conscious Entrepreneurs
Me! The meaty covered skeleton, strapped to a rock, hurtling
through space that comprises; Mind, Body, Heart?
Yeah, her!
MIND: HEART:BODY:
“There is a candle in your heart,
ready to be kindled.
There is a void in your soul, ready
to be filled.
You feel it, don't you?” - Rumi
So what are you going to do
about it?
Your mind is an electrical field,
detectable with medical
equipment.
Anywhere there is a nerve cell,
there is electricity.
The most concentrated bundle
of nerve cells? Your brain.
Your brain behaves the same way
as electrons and photons.
The higher the frequency, the
higher the degree of
consciousness.
The (current) level of our
consciousness produces our
reality.
What’s your current frequency
then?
We are made from the same stuff
as stars.
Increasing our level of
consciousness to the highest
possible degree, brings us closer
to source. Increasing
consciousness is the struggle.
We choose the form of struggle.
(I choose entrepreneurship).
If you didn’t have this
particular struggle, you’d
have it in another form.
#LifePlaysTricks

11. The School for
Conscious Entrepreneurs 11
#LifePlaysTricks
Have you ever
really pondered
your favourite
quote?
---------
What you seek,
is also seeking you.
- Rumi

12. The School for
Conscious Entrepreneurs
Life! And 6 ways #LifePlaysTricks
School of Life: Most of us are enjoying the Schooling of Life. So my question
is, what is the purpose of School? What does it actually take to evolve?
Experience. What is the purpose of experience? What is the cost to you if
you do NOT having experience? What is the ticket price to acquire our
experience?
Perception. We know the saying; If you want healing, fall ill. If you want to let
the light through, crack open the heart.
2 or more people doing it together: Mirrors let us drive safely. Mirrors let us
see ourselves. Every person you attract into your life is a mirror reflection of you
(the parts you have not yet owned, yet)
Struggle: What is the purpose of struggle? How does it serve us? What does
it cost us to not struggle?
Feedback loops. Everything that you experience, that causes you to REACT
(as opposed to respond) is feedback that we get to use as an opportunity to do
The Work on us, or to rack up more baggage, only to do The Work later.
#LifePlaysTricks
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13. The School for
Conscious Entrepreneurs 13
#LifePlaysTricks
Don’t you know
yet that it is your
light that lights
the world?
- Rumi

14. The School for
Conscious Entrepreneurs
About Those You are Here To Serve.
Life
Purpose:
To
make
a
meaningful
difference.
To
leave
the
planet
beDer
than
you
found
it.
You
are
gene-cally
designed
to
want
to
facilitate
something
meaningful
for
another
human
being.
“Forget
safety.
Live
where
you
fear
to
live.
Destroy
your
reputa-on.
Be
notorious.”
―
Rumi
#LifePlaysTricks
You
want
to
do
what
you
love,
and
love
what
you
do.
You
are
commiDed
to
making
money
from
what
is
meaningful
to
you.
Because, my dear friend, this isn’t about you
anymore, it’s about those you are in service to.

15. The School for
Conscious Entrepreneurs
Shannon Eastman
Curator and author of The Conscious Economy Rising: Special Report
Founder of The School for Conscious Entrepreneurs
Student, Master, Byproduct of #ConsciousMarekting
Progress is pain. Pain transformed is
mastery. Mastery is you in Service,
Being in service is your life purpose.
- Shannon Eastman
#ConsciousMarketing for Misfits
@ShannonEastman15

16. The School for
Conscious Entrepreneurs
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#ConsciousMarketing for Misfits
Because #LifePlaysTricks16