2. This Week...
Call for brands, Sell more than just your house, The Vanishing Game, Fistful of
Wolves, These Girls Can.
Call for brands
Newcastle Brown Ale
Sell more than just your house
Goteborgs Auktionsverk / Milk
The Vanishing Game
Land Rover USA & William Boyd
Fistful of Wolves
Mercedes-Benz
These Girls Can
Sport England
3. Call for brands
Newcastle Brown Ale
Last Years Superbowl ad – the one that was almost made
featuring Anna Kendrick caused a bit of stir….
So this year they want to set the record straight and make sure
they have enough money to actually make the advert. However,
their way of drumming up the revenue is a little different than
most….
4. Sell more than just your house?
Goteborgs Auktionsverk / Milk
A Swedish auction found an interesting way of finding new
(new?) and potentially valuable antiques for its auctions.
An antiques expert scanned Hemnet.se, Sweden’s version
of Craiglist for properties for sale and noted any antiques
that looked of interest. When he found something the
Agency took the images, circled the items in question and
added the experts opinions and questions before turning it
into a postcard and mailing it to the homeowners.
5. Sell more than just your house?
Goteborgs Auktionsverk / Milk
6. The Vanishing Game
Land Rovers USA & William Boyd
Land Rover, Y&R NYC and Tool of North America are taking
the notion that telling great stories is at the heart of
meaningful consumer engagements.
They’ve partnered with author William Boyd to bring to his
17,000 word story about a mysterious trek across the UK
countryside to interactive life, featuring of course, some
off road adventure.
7. Fistful of Wolves
Mercedes-Benz
To promote the upcoming Mercedes-Benz Fashion Week Berlin,
Director Danny Sangra has created a brilliantly satirical take on a
number of overly serious and melodramatic advertising genres
all at once.
8. These Girls Can
Sport England
These Girls Can is a UK campaign supported by Lottery
and Sport England which has gained quite a bit of traction.
The campaign looks at everyday people living their lives
and battling to get fit and overcome the barriers that lie in
between…however the campaign shows how they can not
just overcome but break down those barriers with a war
cry.....
This Girl Can is here to inspire women to
wiggle, jiggle, move and prove that judgement
is a barrier that can be overcome.
Meet the stars of our campaign
who are doing what they do,
and letting nothing (not even sweat)
stand in their way.
