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  1. 1. A hub-style blogging platform.A fully-featured social network.A community.
  2. 2. “Social”? We don’t think so.• “Sharing” seems to mean using a service todistribute your content for you with a click, notcreating a relationship with your readership.• “Social” seems to mean collecting “friends” and“likes” and leaving comments no one will read.How we see social.• We see social media the Web 2.0 way: realcollaboration. Using hypermedia and the Internetto authentically connect with people.The State of the Industry
  3. 3. The State of the IndustryIndustry trends create an opportunity.• Big Social Media platforms are moving toward “lifestreaming.”• Culture blogs and long-form blogs are being left behind.A blind spot in the market.• Look at the big blogging platforms Wordpress andBlogger. They include almost no social features at all.• In a medium with the potential to spark great debate,we have to ask: “Why isn’t blogging Web 2.0-ready?”
  4. 4. The State of the IndustryThe big question: what if blogsacted more like wikis?• Wikis give context: no media is an island.• Hypermedia is the language of the world wide web.• Our great wealth of digital hypermedia istrapped in a computer-readable format.• We think a human-readable hypermediawould look like a wikified blog.
  5. 5. What Makes Nimbus Different?Our madness is our method. Ourdifferentiation is our philosophy.We believe the solution to Web 2.0 bloggingis built upon a sharing economy.
  6. 6. The sharing economy: what is it?• The sharing economy is an implementation ofthe philosophy that access to goods and skills ismore important than ownership of them.• The primary currency is trust and reputation.• Effort is freely given and expected to be returned in kind.• On the Internet a sharing economy’s resourcesare the intellectual commons.What Makes Nimbus Different?
  7. 7. The intellectual commons is the concept of thecommons applied to intellectual property.Intellectual property includes• Knowledge,• Information,• Expertise, and• Culture.What Makes Nimbus Different?
  8. 8. Sharing = Branding?• This environment leads to an unconventional (and,thus, potentially frightening) prospect for bloggers.• An author’s cultural capital becomes a functionof the community rather than isolation.Don’t worry, be savvy!• This isn’t entirely uncharted territory. Web2.0 is a decade‑old convention.• But we will be bringing a comprehensive suite ofwell‑vetted social tools to blogging for the first time.What Makes Nimbus Different?
  9. 9. Hypermedia: the natural language of the Internet• Dense hypermedia interconnectivitybenefits authors and readers alike.• Curated user reviews, tags, and content anthologiesincrease the interconnective mesh density.• The result: more and easier avenues of traversalbetween a diverse range of topics.• This wiki-walk workflow makes available a never-endingrange of content outside of a user’s filter bubble.What Makes Nimbus Different?
  10. 10. A home on the Internet.• A centralized intellectual commons creates aone-shop-stop for authors and readers.• Our search, sort, and notification algorithmsremove burden of vigilance.What Makes Nimbus Different?
  11. 11. Our ideal customer shares core values with us.• We believe that collaboration creates community.• Giving gives back.• Everything worth doing should be done for the greater good.• We are authentic people, intelligently sharing our passions• We are a shared audience hungry for information and culture.• In the words of Carl of Sagan, “We are away for the cosmos to know itself.”• Community is how we share and participate in the zeitgeist.Our Target Market
  12. 12. Adobe Max 2013 Conference session“Behance: Connecting the Creative World.”• Insist on, in a global, Internet-ready setting, the useof psychographics rather than demographics.Gave psychogrphics for the modern creative.• We seek work that is, first and foremost, intrinsically rewarding.• We expect to be fully utilized and constantly optimized.• We consider “open source” technology ours.• We believe that “networking” is sharing.• We insist on meritocracy.Our Target Market
  13. 13. Lean Startup methodology.• An approach for launching businesses and products.• Relies on validated learning, scientificexperimentation, and iterative product releases.• Shortens product development cycles, measureprogress, and gain valuable customer feedback.• Companies can design their products or services to meetthe demands of their customer base without requiring largeamounts of initial funding or expensive product launches.The Road to Raamen
  14. 14. Let them eat raamen.• Y Combinator founder Paul Graham sites “raamen profitability”as an important milestone in any tech startup’s life cycle.• “Raamen profitability” means a startup makesjust enough to cover operating costs as wellas pay the founders’ living expenses.The Road to Raamen
  15. 15. Development Phase• Building our minimum viable product.• Gaining user traction by networking withbloggers and gathering feedback.Alpha Phase• Our flagship bloggers seed our initialcontent and hypermedia databases.• Registration is limited to the flagship but allcontent is available to the public.The Road to Raamen
  16. 16. Beta Phase• Registration is opened to the public.• We begin taking subscriptions.Launch• Continue iterating and releasing features and fixes.The Road to Raamen
  17. 17. T minus four months.• Two months of strict development.• 1 month Alpha Phase• 1 month Beta Phase• Monthly burn: $7,435.$31,690 to LaunchThe Road to Raamen
  18. 18. Revenue• Nimbus operates as a “freemium” service. Readingis free. Users must subscribe for the full suite offeatures (posting content, joining groups, etc.).• $5 a month: industry standard, but we offerfar more than industry standard.Sources of funding.• Accellerators, venture capital, loans, and crowdfunding.The Road to Raamen
  19. 19. Potential reach.• The natural progression of our platform is to entirelyabsorb the markets of Wordpress and Blogger.• The retirement of Google Reader makesa new market available.• Our external RSS feed import feature adds the functionalityof Google Reader to our reading list management system.Nimbus: The Future
  20. 20. Potential growth.• The basic platform can also spin off additional services for• Fiction• Web comics• Photography• Enterprise solutionsNimbus: The Future
  21. 21. An actionable roadmap.• We are building a relationship with Dane101, a prominentlocal blogging syndicate. Along with authors, they bringdomain expertise and a model for our ideal user.• We are seeking mentorship and funding from an acceleratorsuch as Gener8tor, Y Combinator, or TechStars.• We will develop and deploy our minimum viableproduct (MVP) to begin Alpha Phase.• We may seek additional funding through venture capital and loans.• Following the lean startup methodology: we are alwaystesting, learning from, and refining our product.Not Just Castles in the Sky
  22. 22. Writing software is the easy part.• Our team consists of a programmer and designer, bothwith big dreams and serious chops. We can build it.• But we also understand that a user isn’t a metric, it’s aperson. Their trust must be earned. Nurturing thoserelationships—that’s the tough job, achieved throughtransparency and direct, hands-on relationships.• We understand this not just as Nimbus’ founders,but as its target market. We want to live in a worldwhere a community like Nimbus is flourishing.Built on High Ground
  23. 23. Thank Youfor your time and consideration