Introduction slides for week one of summer course from BMCC. We discuss the cycles and processes of marketing at a global level. There is a flow to marketing which people working in the field need to understand before they start learning specifics. Chapters 1-3 are covered in this high level overview set of slides.

1. Introduction
to Marketing
It’s not just a
foundation; it’s
learning to adapt

2. DR. SHANE SNIPES
• 1997: Director of Internet Strategy at 26
• 2006: Microsoft = Marketing
• 2010: Built a startup (data=$$$$)
• 2014: Decided to teach
• 2019: PhD in Entrepreneurship/Mindfulness

3. MARKETING
Get Centered
Get Going

4. Just a Wheel
[no straight line]
• Concept
Design
• Detail
Design
• Implement

5. Today
•WHY MARKETING
•PLANNING

6. 1.KEYWORDS
HERE?

7. 2.PLANNING
THE WHOLE CLASS IS LEARNING HOW TO
LOCATE AND MEET THE NEED OF
CUSTOMERS

8. WHAT!?
How can this chart
encapsulate
everything that a
marketing team
does?

9. LET’S SEE…

10. Compare & Contrast

11. 3. Social
WHY IS SOCIAL IMPORTANT?
HOW DO YOU CONTROL SOCIAL?

12. WHAT’S
MISSING?
HOW DO
YOU DO…

13. THIS WEEK:
CHAPTERS 1, 2, & 3
(3-4 Chapters/Week)

14. ONLINE: DON’T
FORGET RIGHT
NOW… FLIPGRID
In email that I sent from Blackboard (Bb) today…
McGraw Hill CONNECT
SLACK
… MIDNIGHT SUNDAY’S