Paison Se Badhkar

1. Current Account TVC
Route : Paison Se Badhkar

2. TVC opens on Shikhar asking a question: Suna hain, aap apne business mein naye
technology ka badlav la rahe hain. Iske bare mein aap kuch bataenge zaraa?

3. The camera turns to show a middle-aged Gujarati businessman and a
young girl sitting on a couch in the Canara Bank Lounge.

4. The businessman looks at the camera and begins to speak.

5. Gujarati businessman: Haan, yeh ladki mere paas kuch din pehele aayi thi. Bol rahi thi ki
mere kapdon ke business ko paanch guna badha sakti hain, sirf ek mobile ‘ape’ (Gujrati
accent) ke saath.

6. “App”, she corrects him with a chuckle.

7. She shows the app they are talking about on her phone to the Camera.

8. “Toh aaj yahan kaise?”, Shikhar asks.

9. With a chuckle the businessman says, “Chokri ke paas business ke liye
Current Account nahi hain.”

10. The girl looks embarrassed.

11. “Toh yahan le aaya. Bahut saalon se yahan banking kar raha hoon na ”, he says.

12. “Kya baat hain Suresh bhai!”, Shikhar says encouragingly and playfully.

13. MVO: Hum naye soch mein bharosa rakhte hain.
Kyonki paison se badhkar bhi kuch cheez hain.

14. We see Shikhar shaking both the girl and the businessman’s hand while saying,
“Welcome.”