2. Acquired firms that exhibited stable
earnings or earning patterns that are
countercyclical to those that cooper
already has
Acquired products that serve basic and
essential needs and that are derived from
proven technologies, thereby
contributing to the objective of operating
in stable markets with predictable
growth.
Acquired manufacturing companies
with products that are of high quality
and that are leaders in their markets
Question 1(A)
What are the motives for
Cooper’s diversification?
3. Question 1(B)
Do you think there is evidence
that diversification has been
successful?
Strengthen a business unit
market position and enjoyed a
widespread brand name
Offered opportunities for
enhancing earnings through
cost managemenT
Broaden existing product lines
and Enhance coopers
strengthen in distribution
