Topspin's Marketing With Data Presentation at Midem
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Shamal ranasingheFollow
Jan. 28, 2010•0 likes•2,316 views
Topspin's Marketing With Data Presentation at Midem
Jan. 28, 2010•0 likes•2,316 views
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My presentation to MIDEM Academy on January 27, 2010 at the MIDEM Conference in Cannes, France.
Shamal ranasingheFollow
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Topspin's Marketing With Data Presentation at Midem
- 1.
- 2.
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- 5.
- 6. Think in terms of a Funnel
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- 8. 1. Set Direct to Fan Data Goals REACH My widget on 100+ sites this year 50,000 unique visitors this month ENGAGEMENT Single played 10,000 times on the web Fans to share my video 2,500 times ACQUISITION 5,000 email addresses by January Sell out the Mercury Lounge in NYC (capacity 250) MONETIZATION Make $60,000 from a series of DTF offers Average fan revenue is $50 per year across all offers
- 9.
- 10. Impact of Physical Goods in Offers *Source: Topspin direct to fan campaigns
- 11.
- 12. Plot and Serve Your Demand Curve
- 13.
- 14. Google Analytics – Required
- 15.
- 16.
- 17. Compare Funnel Conversions Source: Topspin Live Artist Example
- 18.
- 19.
- 20. Revenue by Channel
- 21.
- 22. Social Network Data Platforms Analyze social network metrics and engage fans periodically with new media and posts
- 23. Third Party Metrics Providers
- 24.
- 25.
- 26.
- 27. Landing Pages
- 28.
- 29.
- 30. Metrics for the New Music Business MEASURE EXAMPLES Play to Purchase Ratio Byrne and Eno: 20% Fans Acquired per 1000 Viral impressions Fanfarlo: 49/1000 Fans Acquired per 1000 Paid impressions Average: 0.7/1000 Dispersion David Byrne: 160 sites Fanfarlo: 248 sites Shares to Sales Ratio Fanfarlo: 1.1
- 31.
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- 33.
- 34. Thank you.
Editor's Notes
- Mercury = 275, Bowery = 575
- * Important point. No longer about broadcasting to millions of people across a few channels. It’s now about getting your heads
- --Era of collaboration requires assigning different channels unique codes to track how those channels perform
- --you can’t embed Google Analytics on the Social Networks but you can use their analytics --Use content to get into the data feed of fans