This presentation gives a brief description on what search engine optimization (SEO) is and what can be done in it. It Briefly also gives a description on onpage and offpage optimization.

1. Search Engine Optimization

2. SEO – What is it all about??
Search Engine Optimization is the process of increasing a
website’s ranking in major search engines and directories for a given
list of relevant keyword phrases.
•85% of all traffic on the Internet is referred from search engines
•90% of all users don’t look past the first 30 results (most view only
top 10)
•Many websites aren’t even indexed, are poorly optimized and get
very little traffic
•Cost-effective advertising
•Clear and measurable ROI
•Operates under this assumption:
•More (relevant) traffic + Good Conv. Rate = More Sales/Leads

3. SEO Objectives
To Make your website easily findable over the web.
 To Increase the Visibility
 To Get More Traffic/Visitors to the Website.
 To Get More Leads/Sales from Search Engines/Online.

4. SEO Process
Analysis
Planning SEO Strategy
Optimization
Submission

5. Analysis
SEO
Worksheet
Competitive
Research
Keyword
Analysis
Website
Analysis
Baseline
Search Engine
Ranking

6. Analysis - SEO Worksheet
Ask questions to the clients for better understanding of the
company
 Website Link of the Company (if present)
 List of Products or services provided
 Geographic location to be taken into consideration
 Current marketing activities
 Objective of the Company
 Mention some of the Competitors’ name

7. Analysis – Competitive Research
 Work out the SEO strategies applied by
the competitors.
 A complete competitive research is
carried out which includes the
following:
 Keyword Selection
 Meta Tags content
 Page contents
 Link Popularity
 Search Engine Ranking

8. Analysis – Keyword Research
 We follow the following steps in
Keyword Research Analysis
 Listing of Keywords being
currently used and that used by
competitors
 Research for alternate
keywords and determine the list
of optimum keywords and its
monthly search estimates
 The list is then reviewed, edited
and finalized by you
List of
Keywords
Optimizing it
Reviewing,
editing and
finalizing it

9. Analysis – Website Analysis
 Following steps are followed in
website analysis:
 Website structure
 Loading speed of the website
 Meta tags
 Navigational Elements
 Page Content
 Search Engine Friendliness
 Inbound, Outbound and Broken
links
 Website Code Validation

10. Analysis – Search Engine
Ranking
• It is recorded to measure how
deeply the website is indexed
within the search engine
database prior to optimization
and submission.
• Later the ranking report is
again recorded to compare.

11. SEO Strategy Development
Comprehensive
Competitive
Analysis
Finalized
Targeted
Keyword list
Optimized Meta
Tag Content
Optimized Page
Content
Link
Development
Baseline Search
Engine Index
Report
 The following process is followed in SEO Strategy

12. Optimization
On Page
Optimization
Off Page
Optimization
SEO
Optimization
Strategy

13. Optimization – On Page
 List of On Page Optimization are as follows:
 Title Tag Optimization
 Meta Tag Optimization
 Canonicalization
 Site content text tuning/Page Content
Optimization (Using Keyword Architecture)
 Web page tuning and root files restructuring
 Landing Page creation and Optimization
 Creating Keyword Rich Page URL
 Bread Crumbs for Each Page
 Page Loading Time Optimization
 Optimizing Usability and Navigation.

14. Optimization – On Page
 List of On Page Optimization are as follows:
 Webmaster Tool Log in/verification – Google,
Bing
 Robot file Optimization
 Sitemap.xml Creation
 Social Sharing Options
 Suggestion for Customized 404 Error Page
Creation
 302 Redirection
 Image Optimization
 Alt Text and Alt Title Optimization
 Optimizing In the site linking structure for
better crawling and Ranking
 Heading Tag Optimization
 Google and Yahoo Local/Map Listings
 Call to Action Optimization
 SEO testing and analysis

15. Optimization – Off Page
 List of off page optimization done are:
 Web 2.0 site creation and Promotion
 Social Media Marketing Promotion
 Guest Blogging
 PPT and Document Sharing/Submission
 Video Creation and Optimization
 Press release distribution
 Unique Article syndication
 Info graphics Creation and Submission
 Yahoo and Wiki Q n A for back links
 Content Based/Theme based Forum
Submission
 Local and International Business directory

16. Optimization – Off Page
 List of off page optimization done are:
 Blog promotion
 Blog commenting
 Online book marking
 Classified Posting
 High Page Rank Directory submission
 Cross linking between existing domains.
 Yellow pages & wiki sites submission Online reviews
for products and services
 Updating off page factors according to the change in
search algorithm
 Link and competitor analysis and link submission.
(on going process)
 Maintenance of keyword ranking in Search Engine
Result Page

17. Submission Process
 Submit your website on top
Search Engines and Directories
 It takes upto 90 days for
inclusion on major search
engines
 Due to volume of submissions
received by major search
engines multiple submission
may be necessary

18. SEO Deliverables
• SEO Strategy Document
• Analysis of each Major Competitor’s
• Finalized Target Keyword Phrase
List
• Recommendations for Structural
and Navigation Changes
• Creation of Optimized Meta-tag
• Creation of Optimized Page Content
• Link Popularity Development
Recommendations
• Website Optimizations
Implemented
• Submission to the Most Popular
Search Engines and Directories
• Increased Rankings