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Appear Mobility Innovation Presentation V2

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Appear Mobility Innovation Presentation V2

  1. 1. Leading the Context Revolution
  2. 2. Company Snapshot Large Mobile Workforce (500+) Blue Collars (Task Workers) Vertical Applications (Transport, Public Sector, Retail, Hospitality) Customer Focus Vertical Go to Market with SITA (Air Transport), Transeo Alliance and Thales (Rail/Metro Transport) Strategic Partners Consumer Context-Aware Services driven by the next generation of smart mobile devices (MID, iPhone, Google Android) What’s Next Product Context-Aware Wireless Software Powering Mobile Field Force Applications (Maintenance, Security, Operations)
  3. 3. How smoothly will your operations run today? 08 05 : The turnaround coordinator has just noticed that the fuel operator has not started refueling the aircraft He tries to contact the service provider on radio, but nobody answers the call … he could check if a fuel truck and a driver have been allocated to its flight, and locate fuel trucks on an airport map? What if…
  4. 4. How smoothly will your operations run today? A Person with Reduced Mobility (PRM) urgently needs agent support to go to the gate and board the plane… … but no escort personnel is showing up! … the Airport Command Center could locate the nearest agent and assign him the task to escort the PRM? 08 12 : What if…
  5. 5. How smoothly will your operations run today? A group of passengers on a short connection has not shown up for boarding Baggage handlers are trying to find on the paper loadsheet to quickly offload their luggage … Baggage Handlers could retrieve from their PDA, the list and details of group baggage? 08 20 : What if…
  6. 6. How smoothly will your operations run today? As the captain is running the Weight & Balance calculation on his Electronic Flight Bag (EFB) he is told that a number of baggage need to be offloaded… … but he can’t get the latest data on his EFB and has to switch to manual calculations … the latest data could be sent to the pilot’s EFB to keep all the flight information up-to-date in real-time? 08 25 : What if…
  7. 7. How smoothly will your operations run today? Incorrect oil pressure is reported on an engine. A mechanic needs to be dispatched to look at the problem The Line Maintenance department Dispatch coordinator checks his paper work schedule and informs the captain that the next available mechanic should arrive in 30 min … this case could be assigned immediately to the nearest available qualified mechanic and all the necessary documentations automatically loaded on his tablet PC? 08 30 : What if…
  8. 8. A Regular Day at the Airport <ul><li>It’s 8am. How smoothly will your operations run today? </li></ul><ul><li>Nightmare? </li></ul><ul><li>No, just a regular day without context-aware technology </li></ul>? ? ? DM
  9. 9. Context – The Next Generation User Experience <ul><li>Inefficient use of time </li></ul><ul><li>Stationary user profile - PC based solutions </li></ul><ul><li>Struggle to find relevant info </li></ul><ul><li>Delivery of the PC user experience to the handheld device </li></ul><ul><li>Inefficient use of time </li></ul><ul><li>Cluttered, confusing & costly </li></ul><ul><li>Relevant info delivered when & where it is needed </li></ul><ul><li>Time gained </li></ul><ul><li>Money saved </li></ul><ul><li>Better user experience </li></ul>The Right Information to the Right Place at the Right Time
  10. 10. Mobility Transformation Mobile technology can durably impact the customer’s bottom-line by streamlining key processes
  11. 11. Sequential Workflow (Paper & Voice) Operational Center <ul><li>Paper Trail : co-operation not achieved at lowest operational level </li></ul><ul><li>Lag in decision making </li></ul><ul><li>No common view of status of operational process </li></ul><ul><li>Voice Communication lacks clarity of operational position & audit trail for analysis & improvement </li></ul>DM
  12. 12. Collaborative Context-Aware Workflow Operational Center <ul><li>Real Time Data Co-operation is achieved at lowest operational level </li></ul><ul><li>Fast decision making </li></ul><ul><li>Holistic view of status of operational process </li></ul><ul><li>Data communication allows for clarity of operational position & audit trail for analysis & improvement (time stamps) </li></ul>DM
  13. 13. Appear IQ – Multipurpose Mobile Platform Back End Baggage Handling Facility Management Cargo Handling Pax Handling VideoSurveillance … Front-End Mobile Capture Mobile Manager Mobile Alert Context-Aware Client Context-Aware Server Middleware Appear Push Appear Sync Appear Dev Mgt Appear Notification Context Engine Context-Aware Proxy
  14. 14. Context-Aware Application Services Location Schedule Role Context-Aware Collaborative Workflow Management Application Security Catering MRO Baggage Handling... +
  15. 15. Technology Innovation
  16. 16. Technology Innovation Statistics Events Billing Context Aware Response (smarter and more pertinent behavior) Explicit Input (from User) Geographic Location Device Type Locale Time & Date Access Rights (roles) Available Bandwidth Process Status The Right Information to the Right Place at the Right Time Implicit Input (Context)
  17. 17. Context and SOA
  18. 18. Magic Quadrant
  19. 19. The DNA of Mobile IT D evices N etworks A pplications
  20. 20. Mobile Devices Source: Emirates Moving from PMR (voice only) to handheld devices (voice + data) ex: Tetra PDA
  21. 21. Mobile Devices <ul><li>Mobile Devices, Not Desktops </li></ul><ul><ul><ul><li>Different form factor, battery, input/output </li></ul></ul></ul><ul><ul><ul><li>User interaction model is different </li></ul></ul></ul><ul><ul><ul><li>User-friendliness is a must (or people will revert to paper) </li></ul></ul></ul><ul><li>Active Management Required </li></ul><ul><ul><ul><li>Install, update, self-heal </li></ul></ul></ul><ul><ul><ul><li>Users and administrators should not worry </li></ul></ul></ul><ul><ul><ul><li>Automatic configuration vs remote control </li></ul></ul></ul><ul><li>Context is Key </li></ul><ul><ul><ul><li>Personal device model – work vs personal context </li></ul></ul></ul><ul><ul><ul><li>Shared device model – profile-based context </li></ul></ul></ul>
  22. 22. Wireless Networks UMTS CDMA GSM iBurst iMode W-CDMA 2.5G 3G EDGE HSDPA HSCSD 1xEV-DO IMT-2000 TETRA And coming soon: NFC, UWB, 4G, LTE, etc... Wi-Fi WiMAX
  23. 23. Wireless Networks <ul><li>The Alphabet Soup </li></ul><ul><ul><ul><li>Many different wireless data links, all IP-based </li></ul></ul></ul><ul><ul><ul><li>IP-based solution = future proof </li></ul></ul></ul><ul><li>The Always-On Paradigm </li></ul><ul><ul><ul><li>Mobile applications are always-on BUT devices may not be </li></ul></ul></ul><ul><ul><ul><li>Pervasive connectivity will happen (one day) </li></ul></ul></ul><ul><ul><ul><li>In the meantime, you must support connected AND disconnected modes </li></ul></ul></ul><ul><li>Context is Key </li></ul><ul><ul><ul><li>Mobile platform needs to adapt to </li></ul></ul></ul><ul><ul><ul><ul><li>range </li></ul></ul></ul></ul><ul><ul><ul><ul><li>bandwidth </li></ul></ul></ul></ul><ul><ul><ul><ul><li>quality of service </li></ul></ul></ul></ul><ul><ul><ul><ul><li>positioning capabilities </li></ul></ul></ul></ul>
  24. 24. Connected Applications Source: Emirates Bridging air transport specific back-end systems with field mobile devices Mobile Application Platform
  25. 25. Connected Applications <ul><li>Heterogenous Back-End Systems </li></ul><ul><ul><ul><li>Stay away from proprietary “turnkey” solutions </li></ul></ul></ul><ul><ul><ul><li>Any ERP can be mobilized with standard middleware, no need for vendor specific « mobile connectors » </li></ul></ul></ul><ul><li>Context is Key </li></ul><ul><ul><ul><li>Giving the right data to the right person at the right time at the right place </li></ul></ul></ul><ul><ul><ul><li>Your ERP may not know the user context, but the mobile platform does </li></ul></ul></ul><ul><li>Horizontal Platform vs Vertical Silos </li></ul><ul><ul><ul><li>Each mobile applications shares common middleware building blocks – why reinvent them every time? </li></ul></ul></ul>
  26. 26. Vertical Silos = Duplicate Investments
  27. 27. Common IT Platform = Cost Savings
  28. 28. Thank you Mobility Transformation
  29. 29. Leading the Context Revolution [email_address] www.appearnetworks.com

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