1. Shahnaaz Begum Media
Eltham College
Eltham College have produced a leaflet to be able to target the audience who are
working adults, as they are looking for people to donate to their funds as produced on
the front as ‘Annual Fund 2013’. Using the word ‘annual’ shows that the appeal is yearly.
The leaflet doesn’t just show adults and why they should donate, but parents may also
go through the leaflet and choose to send their child/ren to the college.
In the leaflet they have pictured the school as to be traditional by showing that the
students are smartly dressed and also that the school have an orchestra and only old
traditional schools have these. In each picture they have showed different subjects,
which the school take on, giving the audience the impression that the money they
donate will go towards a good cause. All the student look happy and in a safe
environment which shows that they enjoy their time at college.
Bright eye catching colours such as yellow and blue have been used for the leaflet and
are drawn to the title ‘Eltham College Appeal’ which is done a by a unique font which
will stand out from all other school leaflets.