Xolo is an Indian smartphone brand that launched in 2012. It manufactures and rebrands smartphones, tablets, and accessories at affordable price points. To promote its brand and products among Indian youth, Xolo is organizing a live musical concert featuring popular Punjabi rapper Yo Yo Honey Singh. The objectives are to attract young consumers who want quality services at low prices and increase brand awareness. A ticketed event at MMRDA Grounds in Mumbai is proposed, with tickets priced accessibly. Elements like stage, lights, speakers, screens, food stalls and security will create an engaging experience for the target audience of college students and young adults.

1. xolo

2. About the Brand
•XOLO is an Indian smart phone brand launched in early 2012.The head office of XOLO is located
in Noida, India. It manufactures and re-brands smart phones, tablets, and mobile accessories.
•XOLO started with the launch of XOLO X900 in April 2012,
•Recently, XOLO launched the first 4G smartphone in India. On January 6, 2014, Liverpool FC
announced XOLO as its first regional partnership in India.
•The brand is in its initial stage but rapidly going towards it growth . The main attraction of the
brand is its good quality assurance with minimum price range it can offer for mobile phones and
tablets.

4. Live in Musical Concert With
YO YO HONEY SINGH

5. VENUE
MMRDA Grounds , BKC

7. OBJECTIVES OF EVENT
•It will attract the target consumer viz. teenagers and young adults who wants all the services in a
phone but can’t afford higher priced products and thus will look upto “xolo”.
•Xolo has comparatively cheaper products with same quality services as other products , so it
wants the public to know about its welcoming into the markets .
•It wants its prospective consumers to know more about there brand and connect with them.
•The event will gain publicity and media attention and indirectly the brand will get promoted.

8. WHY YO YO HONEY SINGH ?

9. • YO YO Honey Singh is today’s youth icon.
• Honey Singh is a Punjabi rapper, music producer, and actor.
• He will best connect with the brand xolo and the target audience viz. youth of India.
• Honey Singh aptly signifies the brand “xolo” as both of them became a brand in a very short span of time . No
body knew about them at the beginning but they both took a sudden flight of their careers proving their
worth's.
• If there is a musical concert of Honey Singh ,more of young crowd will gather to see his performance and the
brand xolo mobiles and tablets can be promoted there and will set an image among the young minds of india.
• Since ,xolo phones and tablets are comparatively cheaper and guarantee good quality with low price , it seems
apt for the school and college students and young adults ,who can’t afford costly phones.

10. PAX- 5000
The crowd will mostly include college students who will want to attend Yo Yo Honey Singh’s concert as he is the
new craze of the town . It can also include students from school and the people in there 20’s and young 30’s who
would be interested to see Honey Singh perform live.
TICKETED/NON-TICKETED
The event will be ticketed because if it is non-ticketed the company will incur huge losses in the very
beginning of their career. But the company will make sure that the ticket prices are not so high so that more
and more people could turn up for the event as it wants to establish its base in the market . It will spend some
amount from its pocket too to ensure that the event is a grand success.
The college students and school kids will get discounts and concessions by showing there college or school
id’s . Others might have to pay the regular show ticket rates.

11. ELEMENTS
•5 ft. height 20’*10’ stage
•Trussing
•Lights
•Console
•Speakers
•Mike-2
•Anchor
•Barricades
•Banners with branding of xolo

12. • Standies of the event
• White screen with Lcd projector-4
• Tickets
• Water Camper
• Plastic Glasses
• Water bottles
• Chairs
• Ticket counter
• Food stall
• Vanity van
• Green room
• Fire brigade van
• Ambulance
• Doctor
• Police
• Security guards
• Mini stage for promoting xolo with a phone model (laminated)
• Goodies and discount vouchers to be distributed

13. THANK YOU
MADE BY-
SHREYA JAIN