In this ppts you will know the reasons of increase in rate of gym goers d

1. INCREASE IN RATE OF
GYM GOERS
PRESENTED BY –
SHREYA JAIN
SAMIDHA PATADE

2. Introduction
Going to a gym has become a popular urban culture. Influenced by the west mostly gyms were
thought as a place of exercising only for celebrities or the higher income group people.
But, as the times have evolved, lately the gym industry comprises of Rs.500 crore business in India
which says a lot about growing needs of Indians towards health and fitness.
The shift of gym users have drastically shifted to the corporates, teenagers,young adults and also the
women. Women comprises of 40% of gym customers.
The drastic change in lifestyle and eating habits have impelled more people to join a gym as the time
runs out soon and they are left with nothing but big bellies and a larger number of health problems.
Although most people join gym as to keep fit, the same age-group people also indulge in chit-
chatting which results in socializing and making new friends apart from only just working out.
In India, people spend about Rs.500-3000 per month approximately on their gym membership fees.
Be it normal local gym or a fancy one ,one needs to work out regularly and gym seems to be an easy
option.

3. OBJECTIVES
To study the reasons of rapid increase in rate of gym goers.
To study what factors in India lead to people to go and join a gym.
To know why people are ready to shed a part of their income to go and do gymming.

4. DATA ANALYSIS

5. 1)What is your age-group?
Most of the people we surveyed
were in the age-group of 20-40
years of age which comprised of
60% of the population so it can be
said that mostly young people and
middle aged are extensively
involved in a gym ,30% are more
than 41 but less than 60 years of
age and few are less than 20 years
of age.

6. 2)What is your prime purpose to join a gym?
Most of the Indians have lately
become health conscious and thus
join gym.almost 49 % of people join
gym to lose weight,few to gain weight
and less of the crowd is interested to
actually keep fit and socialize.

7. 3)According to you ,what has pushed people towards
health and fitness for which they join a gym?
According to the data we have
collected,a lot of people agreed to
the fact that they were mostly
influenced by TV/Film celebrities to
go and workout in a gym to get that
desired body.Next lot was
influenced by media like
newspaper,magazine and changing
trend of fitness to join a gym.A Few
were influenced by their friends.

8. 4)Do you think gym is a nice place of stress buster from a busy
life?
As large as 36% people believed in
going to a gym for making new
friends and contacts.30% people are
actually involved in health and
fitness .14 % believe It a self time
out to relax from the busy life and
rest fell all the above reasons.

9. LIMITATIONS
1)3-5 % drop out rate in gym i.e. the percentage of people in India leaving gym annually
2)Small towns unaware of gyms/Lack gym.
3)More than 60% gym goers in between 20-40 years of age.
4)Study is not one in whole of India and only a certain part and segment is chosen due to
shortage of time in doing research.

10. LITERATURE REVIEW
Though bollywood celebrities and TV stars continue to flock fitness centres, there's has been a
significant surge in the number of corporates taking gym membership over the past 2-3 years. "Unlike
the previous years, when health clubs were seen as places to exercise and stay fit, executives across
sectors are now frequenting them to enhance their social circle," Fitness First managing director
Vikram Aditya Bhatia said.
Going to the gym is increasingly becoming an urban culture. Besides health reasons, it is more to do
with lifestyle these days. "We started our operations a year ago and we are adding close to 800
people every month," Mr Bhatia said. The UK-based chain has around 10,600 users in India, of which
around one third are women.
One of the world's largest in its field, Fitness First, which forayed into the country last year, currently
has four clubs across Delhi, Gurgaon, Mumbai and Bangalore. It plans to open another six in the next
two years with an estimated investment of around Rs 10-16 crore in each club. It charges Rs 3,000 for
regular customers per month, while for those availing personal training programmes, the charges are
as high as Rs 900 per hour. "We earn almost Rs 60 lakh in a month by offering personal training to
people," said Mr.Bhatia.
(Source-http://articles.economictimes.indiatimes.com)

11. HYPOTHESIS
Is it true that 60 % people of the young crowd who join gym are influenced by the factors
other than health and fitness?
H0- No,the main reason of most of the people including teens and young adult actually care
about their health and thus join gym
H1-yes,there are several people who join gym because to maintaing good health but there are
several others as well who join gym for factors such as socializing,making new friends,status
symbol,ongoing trend on media,following celebrities,just blindly following friends or
family,influence by the urban culture.

12. QUESTIONNAIRE
1)What is your age-group?
A)10-20 years
B)21-40 years
C)41-60 years
D)60 & above
2)According to you,what is a gym?
A)A Marketed product
B)Genuinely involved in health and fitness
C)A great business opportunity
D)Time out to distress oneself
3)How often in a week do you visit the gym?
A)2-3 days a week
B)4-5 days a week
C)6-7 days a week
D)Once in a bluemoon
4)What was the reason you thought of joining gym?
A)Fashion/Trend
B)Status
C)Personal health and fitness
D)Recommended by a doctor

13. 5)How approximately do you spend on your health and
fitness in a gym in an year?
A)10-20 k
B)20-30 k
C)30-50k
D)50k and above
6)Would you have thought of joining a gym 5 years back
regardless of your age and inclination towards fitness?
A)Yes
B)No
C)May be
D)Depends
7)What is your prime purpose to join a gym?
A)To loose weight
B)To gain weight
C)To keep fit
D)To socialize
8)According to you ,what has pushed people towards health
and fitness for which they join a gym?
A)T.V/Film celebrities
B)Friends
C)Family
D)Growing trend of gym through media

14. 9)Do you think gym is a nice place of stress buster from a busy life?
A)It surely is a self time out
B)It is a nice place to make new friends and contacts
C)The only purpose is to keep good health
D)All above
10)How did you come to know about the current gym you are
going?
A)T.V/Radio/Newspaper/Magazine
B)Word of mouth
C)Internet
D)Self

15. CONCLUSION
Increase in rate of gym goers can be summed upon following factors:
1)Inclination towards health and fitness
2)Media roles
3)Increase in rate of unhealthy lifestyle
4)Influence by celebrities
5)Need to socialize more