Kanahoma Casting is the industry’s first - and only - full-service solution for sourcing and celebrating real student and alumni stories.
We connect with your students and alumni on your behalf, casting, engaging, and vetting the very best stories from your community, delivering to you a digital casting book that features student and alumni profiles ready for use across your marketing efforts.
3. What if there was a way to have all
the best stories all in one place?
Real people, real stories — selected
and vetted, with a signed release.
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The Opportunity
5. What Is It?
Kanahoma Casting is the industry’s first — and only — full-service solution for
sourcing and celebrating real student and alumni stories.
We engage with your students and alumni on your behalf, casting, engaging,
and vetting the very best stories from your community.
Then we deliver to your team a comprehensive Casting Book featuring dozens of
incredible stories, all ready to be used across your marketing channels.
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7. 1Step #1: Casting Call
In collaboration with your organization, Kanahoma develops a web-based
casting survey to be distributed to your students and/or alumni.
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8. 2
Step #2: Community Interviews
Through a multi-round process, Kanahoma reviews, interviews, vets, and
selects standout stories, ultimately generating a short list of the very best
stories from across your community.
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9. 3
Step #3: Casting Book
Kanahoma creates a rich, engaging digital book of the very best stories
from across your community. Each page features a different student or
alumni profile, complete with name, photo(s), location, program, class year,
pull quotes, story, and more.
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10. 4
BONUS! Step #4:
Campaign Activation (Optional)
For partners looking to fast-track creative to market, Kanahoma can work
directly with your top students and alumni to create customized
user-generated campaign content.
We utilize a mobile application specific to your institution, chock full of content
creation instructions, and remotely direct your community to capture high
quality content on your behalf.
Next, we edit what’s captured into bite-sized content chunks and package
assets for delivery across a variety of channels, including organic social, paid
social, streaming, web, email, and more.
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12. Kanahoma Casting makes it easier than ever for your
team to bring your authentic brand story to life.
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Your story is the
story of your students.
13. Get everything you need to produce
great content across channels:
● Organic Social
● Paid Social
● Landing Pages
● Web
● Email Marketing
● Video
● Streaming
● And More
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15. Why Us
Kanahoma’s leadership team brings over a decade of experience
casting real students and alumni for education marketing campaigns,
working with thousands of students across over a dozen institutions.
No one knows how to source student stories like us.
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16. Cost & Considerations
All projects are completed within 60 - 90 days of initiation. Price breaks provided as
story volume increases. All projects receive the comprehensive Casting Book.
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Tier
Vol. of Students
Stories
Project Cost Project Duration
Tier #1 25 Stories $35,000 60 Days
Tier #2 50 Stories $50,000 60 Days
Tier #3 100 Stories $75,000 90 Days
Tier #4 Unlimited $100,000 90 Days
