2. Start with the basics: who wants to be contacted?
The Global Talent
Trends Report from
Linkedin (2014) show
us the condition of the
candidates about
being contacted.
If we just focus on the
active candidates that
are applying to our
job ads, we’re
missing more than
70% of the possible
employees!!
3. Talent Pool Analysis - why?
Candidates with minimal requirements
Candidates with some desired requirements
Ideal Candidates
5. Start with the Basics: Boolean Search
("looking for" OR "in search of" OR "open to" OR "new job" OR "actively pursuing"
OR "pursuing new" OR "searching for" OR "new opportunity" OR "new
opportunities" OR "available for" OR "in transition" OR unemployed OR
"immediately available" OR "currently seeking" OR "seeking new" OR "seeking a
new" OR "interested in”) AND ("sales" OR "account director" OR
"accountmanager" OR "accountmanagement" OR "account executive" OR
"account management" OR "account manager" OR "business development" OR
"bd" OR "bus dev" OR "business developer" OR "biz dev" OR "business develop"
OR "b dev" OR "commercial" OR "client manager" OR "cold calling" OR "cold
call" OR "kam" OR "key account" OR "lead generation" OR "new business" OR
"nbd" OR "pre sales" OR "renewals" OR "sale" OR "salesperson" OR "salesman"
OR "sell" OR "selling" OR "sold" OR "targets" OR "telemarketer" OR
"telemarketing" OR "telesales" OR "verkauf" OR "verkoop" OR "verkopen" OR
"verkoper" OR "vertegenwoordiger" OR "vertrieb" OR “ventas") AND (Universität
OR Schule OR Gymnasium OR Realschule OR Karlsruher OR "Goethe-
Universität Frankfurt am Main" OR "Freie Universität Berlin" OR "Humboldt-
Universität zu Berlin" OR "Karlsruher Institut für Technologie" OR "Rheinisch-
Westfälisch" OR "Technische Universität Berlin" OR "Technische Universität
München" OR "Ludwig-Maximilians-Universität München" OR "Georg-August-
Universität Göttingen" OR "Ruprecht-Karls-Universität Heidelberg" OR "Albert-
Ludwigs-Universität Freiburg" OR "Rheinische Friedrich-Wilhelms-Universität
Bonn" OR "Eberhard-Karls Universität Tübingen" OR "Universität Hamburg”)
AND ("german" OR "deutsch" OR "duits" OR "germany" OR "0049" OR
"allemand" OR "deutschland" OR "dach" OR "swiss" OR "austria" OR "austrian"
OR "schweiz" OR "oesterreich" OR "munich" OR "munchen" OR "berlin" OR
"hamburg" OR "stuttgart" OR "frankfurt" OR "cologne" OR "dusseldorf" OR
"universität" OR "schule" OR "abitur" OR "fachhochschulreife" OR "realschule"
OR "gymnasium" OR "Mittlere Reife" OR "Gesamtschule" OR
"Realschulabschluss" OR "Meisterbrief" OR "dortmund" OR "essen" OR "bremen"
OR "koeln" OR "heidelberg" OR "leipzig" OR "lmu")
7. Start with the Basics: Boolean Search
“Customer Service” AND Swedish
Sales AND Fashion AND German
“Technical Support” AND Android
Programmer OR Developer
Swedish OR Norwegian
Account Manager OR AM
Developer NOT Java NOT Jquery
Sales NOT Director NOT CEO
“Sales Representative” NOT Manager
(“Sales Representative” OR “Sales Rep” OR
“Account Manager”) AND ( German OR
Deuscht) NOT (HP OR “Hewlett Packard”)
9. Boolean Search: Crafting a great search
Job Title Skills Language Modify
Try!
Find
candidat
es
ContactClose it!
10. ("sales" OR "account director" OR "accountmanager" OR "accountmanagement" OR "account
executive" OR "account management" OR "account manager" OR "business development" OR "bd"
OR "bus dev" OR "business developer" OR "biz dev" OR "business develop" OR "b dev" OR
"commercial" OR "client manager" OR "cold calling" OR "cold call" OR "kam" OR "key account" OR
"lead generation" OR "new business" OR "nbd" OR "pre sales" OR "renewals" OR "sale" OR
"salesperson" OR "salesman" OR "sell" OR "selling" OR "sold" OR "targets" OR "telemarketer" OR
"telemarketing" OR "telesales" OR "verkauf" OR "verkoop" OR "verkopen" OR "verkoper" OR
"vertegenwoordiger" OR "vertrieb" OR "ventas")
AND
("german" OR "deutsch" OR "duits" OR "germany" OR "0049" OR "allemand" OR "deutschland"
OR "dach" OR "swiss" OR "austria" OR "austrian" OR "schweiz" OR "oesterreich" OR "munich" OR
"munchen" OR "berlin" OR "hamburg" OR "stuttgart" OR "frankfurt" OR "cologne" OR "dusseldorf"
OR "universität" OR "schule" OR "abitur" OR "fachhochschulreife" OR "realschule" OR
"gymnasium" OR "Mittlere Reife" OR "Gesamtschule" OR "Realschulabschluss" OR "Meisterbrief"
OR "dortmund" OR "essen" OR "bremen" OR "koeln" OR "heidelberg" OR "leipzig" OR "lmu")
AND
("spain")
Boolean Search: How we create a search?
