SlideShare a Scribd company logo
CV WRITING
as designing an advertising
& marketing campaign
Vassia Yiannakopoulou
Communications & Employability Lead @
Career In Progress
BIG CONCEPT:
Signaling
Career In Progress® - Job Search Experts in Greece – 39 Stadiou Str., Athens
Selected Work
"Job Market Signaling". Quarterly Journal of Economics. The MIT Press.
Market Signaling: Informational Transfer in Hiring and Related Screening
Processes. Cambridge, MA: Harvard University Press..
Generally, employers are willing to pay
higher wages to employ better workers.
While the individual may know his or her
own level of ability, the hiring firm is not
(usually) able to observe such an intangible
trait—thus there is an asymmetry of
information between the two parties.
Education credentials can be used as a
signal to the firm, indicating a certain
level of ability that the individual may
possess; thereby narrowing the
informational gap.
1. Gathering and
Organizing the
Facts
Let’s start with the basics
Career In Progress® - Career Management Experts in Greece –www.careerinprogress.gr
ESSENTIALS
A. Targeting your CV
B. Sidestepping blunders and the "10-Second
Screen-Out"
C. Deciding on length
D. Keeping your CV concise
F. Critiquing your CV
Career In Progress® - Career Management Experts in Greece –www.careerinprogress.gr
one-size-fits-all?
one
every company has
different needs.
two
every position
requires different
skill-sets to do that
particular job.
three
you have different
skill-sets,
knowledge, and
experience that will
match those
different needs.
Career In Progress® - Career Management Experts in Greece –www.careerinprogress.gr
Sidestepping blunders and the "10-
Second Screen-Out"
no1
misspelled words or the
improper use of
grammar ?
[check and then
double-check]
no2
Don't use a personal
email address with an
inappropriate or
unprofessional user
name.
[If you don't have a
professional email
address, create one. It's
free!!!!!!11111111111111111!!
!!!!!!!]
no3
Personal pronouns such
as I and me?
[Don't include the line
"references available
upon request" either.]
no4
do not include a
photograph of yourself
even if you are
gorgeous, [except of
course if it's required for
the position, such as
you R an actor or a
model. ]
no5
Hobbies?
no6
don't lie.
Deciding on length
Rule of thumb. if there is information is important to the
position you are currently seeking, don't crunch everything onto one
page simply because of the outdated concept of the one
page fits all resume.
Ask yourself these questions.
Are you including information that is totally irrelevant to the position
you are targeting?
Will the information provided assist you in getting the interview?
Are you trying to crunch a resume into one page by eliminating
pertinent information?
“Your resume should be exactly the length it takes to
market and sell yourself for each targeted job. “
Your resume is your
advertising copy, not
an autobiography.
Think like an Advertising
Copywriter.
Would you put a lot of
irrelevant information that
has nothing to do with
selling their product in their
advertisement? NO.
Second, advertising space is
expensive.
Career In Progress® - Career Management Experts in Greece –www.careerinprogress.gr
Does your resume
present you in the best
possible light?
Take a 10 second look at your resume
from the perspective of a hiring
manager or recruiter.
Would you read on?
A. Entering the workforce
B. Filling in employment gaps
C. Dealing with long-term employment
D. Switching career paths
Resume Remedies
Career In Progress® - Career Management Experts in Greece –www.careerinprogress.gr
Our process is easy
CONTACT INFORMATION
HEADLINE
QUALIFICATIONS SUMMARY
/ABOUT ME
EDUCATION
WORK-VOLUNTARY
EXPERIENCE?
ICT SKILLS- LANGUAGES-
PROFESSIONAL
DEVELOPMENT
Career In Progress® - Career Management Experts in Greece –www.careerinprogress.gr
Choosing the Best Resume Layout
A. Understanding resume jargon
three main types of resume formats:
the chronological,
the functional, and
a combination of the two called the chrono-functional resume.
B. Reverse chronological
C. Functional
is sometimes known or referred to as the Skills Based Format
D. Combined chrono-functional
is taking the most effective and beneficial parts from each format and
putting them together
Career In Progress® - Career Management Experts in Greece –www.careerinprogress.gr
2. . Putting Your
CV Together
Let’s give it a try. 
Career In Progress® - Career Management Experts in Greece –www.careerinprogress.gr
A. Formatting fundamentals for your
resume
Clip Art?
:O
fonts
All for
Nothing?
Career In Progress® - Career Management Experts in Greece –www.careerinprogress.gr
B. Including (or not including) an objective
"XYZ Services- We
want your money!”
Career In Progress® - Career Management Experts in Greece –www.careerinprogress.gr
Your qualification summary is your resume's
marquee and can really make you stand out
from the crowd by showcasing your most
impressive attributes.
C. Writing a qualifications summary
Career In Progress® - Career Management Experts in Greece –www.careerinprogress.gr
Don’t Be a CV Cliche: Banish the
Buzzwords
Motivated?
Track record?
Strategic?
Passionate?
Successful?
Dedicated?
Driven?
Leadership?
Enthusiastic?
Responsible?
What have you done that you're really proud
of? What have past evaluations said about you? What
do co-workers say about you? Have you created
or designed something? Have you implemented any
new ideas? Have you increased profits or reduced
costs? Have you managed a budget
successfully? Or maybe increased quality
control? Did you resolve a problem or come up with a
solution? Did you increase efficiency?
D. Showcasing achievements vs. listing
job duties
Career In Progress’s HQ process is easy
Finding essential
keywords
Incorporating action
verbs
Getting Results using
PAR statements
Including technical
information
Including awards,
honors, and other
information
Putting your education
to work
thanks!
ANY
QUESTIONS?
Social Google me “Vassia
Yiannakopoulou”
Or search for Career In Progress
Or directly contact me at
v.yiannakopoulou@careerinprogress.gr
Career In Progress® - Career Management Experts in Greece –www.careerinprogress.gr

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Cv Writing_ When Entering the Workforce

  • 1. CV WRITING as designing an advertising & marketing campaign Vassia Yiannakopoulou Communications & Employability Lead @ Career In Progress
  • 2. BIG CONCEPT: Signaling Career In Progress® - Job Search Experts in Greece – 39 Stadiou Str., Athens
  • 3. Selected Work "Job Market Signaling". Quarterly Journal of Economics. The MIT Press. Market Signaling: Informational Transfer in Hiring and Related Screening Processes. Cambridge, MA: Harvard University Press.. Generally, employers are willing to pay higher wages to employ better workers. While the individual may know his or her own level of ability, the hiring firm is not (usually) able to observe such an intangible trait—thus there is an asymmetry of information between the two parties. Education credentials can be used as a signal to the firm, indicating a certain level of ability that the individual may possess; thereby narrowing the informational gap.
  • 4. 1. Gathering and Organizing the Facts Let’s start with the basics Career In Progress® - Career Management Experts in Greece –www.careerinprogress.gr
  • 5. ESSENTIALS A. Targeting your CV B. Sidestepping blunders and the "10-Second Screen-Out" C. Deciding on length D. Keeping your CV concise F. Critiquing your CV Career In Progress® - Career Management Experts in Greece –www.careerinprogress.gr
  • 6. one-size-fits-all? one every company has different needs. two every position requires different skill-sets to do that particular job. three you have different skill-sets, knowledge, and experience that will match those different needs. Career In Progress® - Career Management Experts in Greece –www.careerinprogress.gr
  • 7. Sidestepping blunders and the "10- Second Screen-Out" no1 misspelled words or the improper use of grammar ? [check and then double-check] no2 Don't use a personal email address with an inappropriate or unprofessional user name. [If you don't have a professional email address, create one. It's free!!!!!!11111111111111111!! !!!!!!!] no3 Personal pronouns such as I and me? [Don't include the line "references available upon request" either.] no4 do not include a photograph of yourself even if you are gorgeous, [except of course if it's required for the position, such as you R an actor or a model. ] no5 Hobbies? no6 don't lie.
  • 8. Deciding on length Rule of thumb. if there is information is important to the position you are currently seeking, don't crunch everything onto one page simply because of the outdated concept of the one page fits all resume. Ask yourself these questions. Are you including information that is totally irrelevant to the position you are targeting? Will the information provided assist you in getting the interview? Are you trying to crunch a resume into one page by eliminating pertinent information? “Your resume should be exactly the length it takes to market and sell yourself for each targeted job. “
  • 9. Your resume is your advertising copy, not an autobiography. Think like an Advertising Copywriter. Would you put a lot of irrelevant information that has nothing to do with selling their product in their advertisement? NO. Second, advertising space is expensive. Career In Progress® - Career Management Experts in Greece –www.careerinprogress.gr
  • 10. Does your resume present you in the best possible light? Take a 10 second look at your resume from the perspective of a hiring manager or recruiter. Would you read on?
  • 11. A. Entering the workforce B. Filling in employment gaps C. Dealing with long-term employment D. Switching career paths Resume Remedies Career In Progress® - Career Management Experts in Greece –www.careerinprogress.gr
  • 12. Our process is easy CONTACT INFORMATION HEADLINE QUALIFICATIONS SUMMARY /ABOUT ME EDUCATION WORK-VOLUNTARY EXPERIENCE? ICT SKILLS- LANGUAGES- PROFESSIONAL DEVELOPMENT Career In Progress® - Career Management Experts in Greece –www.careerinprogress.gr
  • 13.
  • 14. Choosing the Best Resume Layout A. Understanding resume jargon three main types of resume formats: the chronological, the functional, and a combination of the two called the chrono-functional resume. B. Reverse chronological C. Functional is sometimes known or referred to as the Skills Based Format D. Combined chrono-functional is taking the most effective and beneficial parts from each format and putting them together Career In Progress® - Career Management Experts in Greece –www.careerinprogress.gr
  • 15. 2. . Putting Your CV Together Let’s give it a try.  Career In Progress® - Career Management Experts in Greece –www.careerinprogress.gr
  • 16. A. Formatting fundamentals for your resume Clip Art? :O fonts All for Nothing? Career In Progress® - Career Management Experts in Greece –www.careerinprogress.gr
  • 17. B. Including (or not including) an objective "XYZ Services- We want your money!” Career In Progress® - Career Management Experts in Greece –www.careerinprogress.gr
  • 18. Your qualification summary is your resume's marquee and can really make you stand out from the crowd by showcasing your most impressive attributes. C. Writing a qualifications summary Career In Progress® - Career Management Experts in Greece –www.careerinprogress.gr
  • 19. Don’t Be a CV Cliche: Banish the Buzzwords Motivated? Track record? Strategic? Passionate? Successful? Dedicated? Driven? Leadership? Enthusiastic? Responsible?
  • 20. What have you done that you're really proud of? What have past evaluations said about you? What do co-workers say about you? Have you created or designed something? Have you implemented any new ideas? Have you increased profits or reduced costs? Have you managed a budget successfully? Or maybe increased quality control? Did you resolve a problem or come up with a solution? Did you increase efficiency? D. Showcasing achievements vs. listing job duties
  • 21. Career In Progress’s HQ process is easy Finding essential keywords Incorporating action verbs Getting Results using PAR statements
  • 22. Including technical information Including awards, honors, and other information Putting your education to work
  • 23. thanks! ANY QUESTIONS? Social Google me “Vassia Yiannakopoulou” Or search for Career In Progress Or directly contact me at v.yiannakopoulou@careerinprogress.gr Career In Progress® - Career Management Experts in Greece –www.careerinprogress.gr