This document provides information to help sellers sell home category products successfully on marketplaces. It discusses the importance of the home category for e-commerce, highlighting how online shopping has expanded beyond phones and books to include home goods. The document outlines tips for strong seller performance, including descriptive listings, proper packaging to reduce returns, and avoiding issues that can lead to returns like defective products. Returns are a risk as they can impact seller ratings and listings if returns are too high. Overall the document stresses the growth opportunity in home goods but also the need for high quality seller practices to satisfy buyers in this category.

1. All You Need to Know to sell Home Category Products

2. Welcome!
Presenter Name: Chaithali Pisupati
Marketplace Training

3. Expert Speak
His words in our voice...
Expert Name: Nishant Gupta
- Head of Home Category, Flipkart Marketplace

4. Outline
Seller
Performance
Policy
Importance
of Home
Category
Packaging
Instructions
Tips to
reduce
returns
Key
attributes of
listings

5. The Importance of Home Category
E-commerce changed the course of online shopping

6. The Importance of Home Category
E-commerce changed the course of online shopping
Quick delivery of products gave buyers a whole new
experience in shopping

7. The Importance of Home Category
E-commerce changed the course of online shopping
Shopping online was limited to phones, apparel, books, etc.
Quick delivery of products gave buyers a whole new
experience in shopping

8. The Importance of Home Category
E-commerce changed the course of online shopping
Shopping online was limited to phones, apparel, books, etc.
Home Category ?
Quick delivery of products gave buyers a whole new
experience in shopping

9. The Importance of Home Category
Past
Consumers preferred to go around their cities
scouting for home products

10. The Importance of Home Category
Past
Consumers preferred to go around their cities
scouting for home products
Present
Buyers prefer to buy home category
products online

11. The Importance of Home Category
“As per Technopak’s analysis, the Indian Home Décor market which stood at 1,300-
crore in 2010 will touch 2,000-crore by 2015.”
- Source www.iamwire.com
2018
2016
2014
2012
2010
14bn 16bn 18bn 20bn 22bn

12. The Importance of Home Category
Most products are feature-rich, and could be
tiresome and time consuming to go through the
entire write-up

13. The Importance of Home Category
Post a short 5-minute video about product
specifications
Most products are feature-rich, and could be
tiresome and time consuming to go through the
entire write-up

14. Home Category
Home Decor Household
Home
Improvement Home Furnishing

15. Outline
Seller
Performance
Policy
Importance
of Home
Category
Tips to
reduce
returns
Key
attributes of
listings
Packaging
instructions

16. Importance of Listing

17. Style Code
Brand Size Color Style Code Group ID
Flippd S Green GR001 GBP001
Flippd M Green GR001 GBP001
Flippd L Green GR001 GBP001
Flippd M Blue BL001 GBP001
Flippd L Blue BL001 GBP001
Flippd XL Blue BL001 GBP001
Flippd L Pink PI001 GBP001
Flippd XL Pink PI001 GBP001
Style Code groups different Sizes of the same product
Flipped Cotton
Apron (S)
Flipped Cotton
Apron (M)
Flipped Cotton
Apron (L)
Flipped Cotton
Apron - Grey
Flipped Cotton
Apron - Red
Flipped Cotton
Apron - Blue

18. Group ID/Design Code
Brand Size Color Style Code Group ID
Flippd S Green GR001 GBP001
Flippd M Green GR001 GBP001
Flippd L Green GR001 GBP001
Flippd M Blue BL001 GBP001
Flippd L Blue BL001 GBP001
Flippd XL Blue BL001 GBP001
Flippd L Pink PI001 GBP001
Flippd XL Pink PI001 GBP001
Group ID/Design code groups different colours and sizes of the same product
Flipped Cotton
Apron (S)
Flipped Cotton
Apron (M)
Flipped Cotton
Apron (L)
Flipped Cotton
Apron - Grey
Flipped Cotton
Apron - Red
Flipped Cotton
Apron - Blue

19. Outline
Seller
Performance
Policy
Packaging
instructions
Tips to
reduce
returns
Key
attributes of
listings
Importance
of Home
Category

20. Importance of Good Packaging

21. Importance of Good Packaging

22. Importance of Good Packaging

23. Importance of Good Packaging

24. Importance of Good Packaging

25. Importance of Good Packaging

26. Product Classification
Home Category
Fragile Semi-fragile Non-fragile

27. Fragile Home Products – Primary Packing
Packaging type
• 5 Ply, B/C Flute
Cushioning protection:
• 5 ply separator between similar items
• 2 different boxes for different set of glasses
• Use 80 GSM bubble wrap for each unit

28. Semi-fragile Home Products – Primary Packing
Packaging type:
• 5 Ply, B/C Flute
Cushioning protection:
• Each component should be wrapped in 80 GSM bubble wrap
• Glass lid should be wrapped with 2 layers of bubble and the
wrap.

29. Fragile Home Products – Secondary Packing
Fragile sub-category under home decor are
Lamps
Showpieces
Hookah
Clocks
Vases
Photo Frames Wall Shelves

30. Fragile Home Products – Secondary Packing
Table Clocks Wall Clocks
Step 1: Use Bubble Wrapping: 10mm x 2
Layers.
Step 2: Use 5 Ply Carton
Step 1: Use Bubble Wrapping: 10mm x 10
Layers.
Step 2: Use 5 Ply Carton
Note : Ensure the usage of 5 Ply Carton to avoid Compression Load in-transit.

31. Fragile Home Products – Secondary Packing
Step 3: Use Flipkart tape (White + Red) for taping process.
Step 4: Place the IBL.
Mandatory: Fragile sticker is mandatory for ultra fragile category vertical.
Table Clocks and Wall Clocks

32. Semi-fragile Home Products – Secondary Packing
a. Use 2 layers of 10 mm bubble wrap over the items
b. Place the bubble-wrapped product into 3 Ply carton
c. Use Flipkart logo tape (Transparent + Black) for taping process
d. Paste fragile label over the packed carton

33. Non-fragile Home Products – Secondary Packing
a. Bubble wrapping is not required
b. Place the product into 3 Ply carton
c. Use Flipkart logo tape (Transparent + Black) for taping process

34. Vendor Details
Regular and Fragile Tape
Mr. Vipin Bansal (Director)
NOIDA CONTAINERS (P) LTD.
C-242, Sector 10, Near Noida stadium,
Noida - 201301,
Uttar Pradesh, India
Contact No: +919871198893, +919211721901,
+919211721904
Regular and Fragile Tape
Vinayk Polytech
Contact Person: Nishant Keyur
Contact Number: 9998811130; 09099707456;
09638984420
Email: polytechv@gmail.com
Regular Tape
K S Tapes
Contact Number: 9448483916
Email Address: kstapesbangalore@gmail.com
Office Address: Plot no. 96, 2nd phase,
Jigani Industrial Area, Anekal Taluk

35. Outline
Seller
Performance
Policy
Importance
of Home
Category
Packaging
instructions
Tips to
reduce
returns
Key
attributes of
listings

36. Returns
• The reasons for returns
• How to avoid returns
• The impact of returns

37. Reasons for Returns
Ordered
Delivery of the wrong
product
Possible reasons for returns are…
34%
Delivered

38. Reasons for Returns
Delivery of the wrong
product
Defective Product
Possible reasons for returns are…
32%34%
Ordered
Delivered

39. Reasons for Returns
Delivery of the wrong
product
Defective Product Damaged Product
Possible reasons for returns are…
Not working
32%34% 34%
Ordered
Delivered

40. Reasons for Returns
Not working
Delivery of the wrong
product
Defective Product Damaged Product Missing Items in sales
package
Possible reasons for returns are…
32%34% 34%34%
Ordered
Delivered

41. Tips to Avoid Returns
Descriptive Catalogue
You can avoid returns by following these tips.

42. Tips to Avoid Returns
You can avoid returns by following these tips.
Descriptive Catalogue Proper Packing

43. Tips to Avoid Returns
Descriptive Catalogue Proper Packing Download Packaging List
You can avoid returns by following these tips.

44. Listing Deactivation
Impact of Returns
The possible impact of returns are...

45. Listing Deactivation Business Loss
Impact of Returns
The possible impact of returns are...

46. Listing Deactivation Business Loss Rating impacted
Impact of Returns
The possible impact of returns are...

47. Let’s Recap
• Listing your products well will help you to get more orders
• Effective packaging of fragile products will reduce returns
• Reduced returns will result in better buyer satisfaction, which
in turn will have a positive impact on your ratings and
increase your sales
Home category is seeing a huge scope and acceptance among buyers when it comes
to buying online.

48. Q & A?