Discover how the popularity of the 2023 Barbie film created Barbiecore, a fashion trend inspired by the iconic Barbie pink color.

1. BARBIECORE: THE
PINK WAVE
DOMINATING
SUMMER 2023

2. BARBIECORE
Barbiecore is a new aesthetic trend thatis
taking over the summer of 2023. Inspired by the
iconic Barbie doll,this trend is allabout
embracing the color pinkand allthings girly.
From fashion to home decor
, Barbiecore is
everywhere.Getready todive into theworld of
pink!

3. Barbie was created in 1959 by Ruth
Handler,and has since become a cultural
icon.The dollhas been a controversial
figure,buthas also been celebrated for its
impacton the toy industry and pop culture.
Barbie has inspired fashion designers,
artists, and now, the Barbiecore aesthetic.
THE HISTORY OF BARBIE

4. Color recognition is a powerful tool in branding. It helps
create a visual affinity with customers and makes products
recognizable.
That’s exactly what Barbie Pink has done for the movie and
the trend itinspired.
Color is so much more than a design choice. According to
Oberlo,using a signature color can increase brand
recognition by 80%.
Color psychology also influences how customers interact and
respond to products. Red can incite high energy levels,while
green is commonly associated with stability and growth.
HubSpotsays thatcolor psychology can influence
purchasing decisions by up to 85%. It’s a colorful world out
there,and those hues are working overtime,telling stories
and building connections without saying a word.
For Barbie,the pink hue represents her signature sense of
style—and it has become an integral part of her brand
identity.
THE POWER OF COLOR
RECOGNITION IN BRANDING

5. HOW PANTONE COLOR MATCHING
CAN MAKE YOUR BRAND INSTANTLY
RECOGNIZABLE
Pantone is a standardized color system used around the
globe. It’s recognized by many industries, including
apparel! The system ensures that specific colors look the
same everywhere.
For brands like yours,this is huge! Ifyou wantto stand
outwith a signature look, Pantone color matching can
help you create an instantly recognizable brand.
Consistency is key in branding. Imagine ordering your
company’s logo on a bunch of merchandise and the color
varies from one item to the next. Nota greatlook,right?
With Pantone,brands can be confidentthattheir
signature color will be spot-on every time,creating that
essential, consistent brand image that resonates with
audiences.

6. STAY ON-BRAND WITH SCRAPPY
APPAREL’S MANUFACTURING
POWERHOUSE
With a range of custom apparel services, Scrappy Apparel
is a one-stop-shop for brands thatneed robust
manufacturing and fulfillmentsupport.
Scrappy Apparel offers a game-changing solution for
businesses looking to elevate their corporate apparel. Our
precise Pantone color matching ensures that your brand’s
unique shades are captured perfectly.
This isn’tjustaboutgetting the colors right—it’s about
ensuring brand consistency across all apparel, from
uniforms to promotional items,creating a unified and
professional brand image.
Whether you’re aiming to boost brand recognition or leave
a lasting impression,the magic of custom dyes and
washes can make all the difference. Instead of settling for
off-the-shelf colors, you can create a unique look that
reinforces your brand. We can create garments with
treatments like tie-dye, lightning wash, camo wash, dip
dye,and more.

7. BUILD AN ICONIC BRAND
WITH SCRAPPY APPAREL!
Ifyou choose to workwith us,we’
llmake this
promise to you:our products willbe made
with the highest-qualitymaterials and
production techniques, including precise
Pantone color matching.
We know ittakes a lotofhard work to make
your brand a household name,butour team
has the knowledge and resources to help
you getthere!

8. CONCLUSION
Barbiecore is the ultimatesummer trend of 2023. It's all about embracing
the color pink and all things girly. From fashion tohome decor, Barbiecore
is everywhere. Getready todive into the world of pink and embrace your
inner Barbie.

9. Thanks!
https://scrappyapparel.com/