2. Government Public Relations
For government to function efficiently, each
branch needs to communicate information
with the widest number of constituents
Public Works
How tax dollars are used
Legislation
Community Crises
Without communication that gains/maintains
public support, politicians will likely be replaced
3. Government Public Relations
Federal Government
Promote successes, earn support for
projects, gain public trust
Executive Branch
President and White House staff
Legislative Branch
House of Representatives
Senate
Federal Agencies
FDA
HUD
National Parks
U.S. Military
4. Government Public Relations
State Government
Promote tourism, attract new
residents/businesses, advance the interests
of the states
5. Government Public Relations
Local Government
Attract new residents/businesses, build
local commerce
Visitors & Conventions Bureaus
Chamber of Commerce
City Offices
Parks & Recreation
Community Relations
City Planning
6. Government Relations &
Lobbying
Government Relations
Maintain day-to-day information about
government effects on business
Maintain or enhance perception of business/industry
7. Government Relations &
Lobbying
Lobbying
Related to specific issues under government
oversight
Two common roles
Public Affairs
Informing and convincing public about
correctness of organization’s viewpoint
Defeat, passage, or amendment of legislation or
regulation
8. Global Public Relations
Organized efforts of a
company/institution/government that
establishes relationships with publics of
other nations
Public Relations is more quickly adopted in
nations that have:
1. Multiparty political system
2. Relatively free press
3. Considerable private ownership of
business/industry
4. Large-scale urbanization
9. Cultural Differences
Countries will have different cultural
qualities that should be addressed in
public relations communication
1. Power Distance
2. Individualism vs. Collectivism
3. Masculinity vs. Femininity
4. Uncertainty Avoidance
5. Long-Term vs. Short-Term Orientation
10. Globalization
Public relations professionals have
unique duties for corporations with
global offices
1. To hold off “protectionist” moves that
threaten company/industry
2. To defeat legislation the impacts sales of
products
3. To provide counsel about political, legal,
commercial developments that may affect
business interests
4. To support expansion of offices in other
countries
