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© 2010 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 1
Icon Library
Current as of June 8, 2011
© 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 2
Router-
Color and
subdued
Router
w/Silicon
Switch
Protocol
Translator
CiscoWorks
Workstation
Terminal
Server
Access
Server NetFlow
Router
Workgroup
Director
Network
Management
Appliance
PC Router
Card
Cisco
Hub
Cisco
MeetingPlace
Express
Software-
Based Router on
File/Application
Server
Bridge
Workgroup
Switch
Color/Subdued Small Hub
(10BaseT
Hub)
100BaseT
Hub
CDDI/
FDDI
Concentrator
PC Adapter
Card
Icons: Cisco Products
Wavelength
Router
TransPath
uBR910
Cable
DSU
Workgroup
Switch
Voice-Enabled
Storage
Solution
Engine
(SSE)
IOS SLB
SiSiSiSiSiSi
VIP
© 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 3
SiSi
Route/Switch
Processor
with and
without Si
PC with
Software
PC with
Router-
Based
Software
Switch
Processor
ATM
Switch
LAN2LAN
Switch
MicroWeb
Server
ISDN
Switch
MGX 8000
Multiservice
Switch
Multi-
Switch
Device
Broadband
Router
Content
Engine
Cisco
CA
Cisco
5500
Family
Icons: Cisco Products (Cont.)
PXF
Management
Engine
(ME 1100)
ASIC
Processor
General
Processor
IP
Transport
Concentrator
BBSM
ITP
ATA
SIP Proxy
Server
Voice
Gateway
ITPITPITPITP
VVVV
VVVV
Application
Velocity
System
© 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 4
Cisco 4310
End Office
System
NetRanger
NetSonar
Cisco
7507
Cisco
7505
Cisco
7500
(7513)
Icons: Cisco Products (Cont.)
Edge Label
Switch
Router
with NetFlow
Cisco
Directory
Server
IP
Standard
and Old
(Some
Prefer)
Multilayer Switch,
with and without Text
and Subdued
Edge Label
Switch
Router
Cisco 1000
Voice-Enabled
Access Server
(or Voice-Enabled
Communications
Server)
Voice-
Enabled
Router
Cisco 6920
RateMux
SiSiSiSiSiSi SiSiSiSiSiSi
Program
Switch
Router
with TDM
ADMADMADM
Firewall
Services
Module
Cisco Unity
Express
TDMTDMTDMTDM
Cisco Unity
Server
© 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 5
Cisco Security
Manager
Icons: Cisco Products (Cont.)
Data Switch
Processor,
AKA Data
Center Switch
Data Center
Switch,
Reversed
DSLAM
Cisco IOS
Firewall
Cisco
CallManager
Cisco 6705
Access Server
Cisco 6732
Access Server
MSMS
PLPL
MM
MGX 8220
MGX 8240
MGX 8260
Voice-Enabled
ATM Switch
Cisco MP
Cisco 6701
IP Telephony
Router
PIX Firewall
Right and Left
Router with
Firewall
Centri
Firewall
© 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 6
Icons: Cisco Products (Cont.)
IP DSL
Switch
H.323
Access
Gateway
ICS 7750
VPN
Concentrator
CDM
(Content
Distribution
Manager)
IAD Router
Cisco 15200
Content
Router
Content
Switch
Cisco 15800
Cisco
Storage
Router
Cisco
VN 2900
Cisco
VN 5900
Cisco
VN 5902
CSS 11000
Content
Service
Module
Content
Transformation
Engine
SSL
Terminator
Cisco Unified
Presence
Server
© 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 7
Icons: Cisco Products (Cont.)
EtherClient
Access Point
Handheld
PC Card
Tablet
Wireless
Connectivity,
Different
Orientations
Scanner
Wireless
Transport
Wireless
Bridge
Dual Mode
Access Point
Lightweight
Single Radio
Access Point
WLAN Controller
Lightweight
Double Radio
Access Point
Wi-Fi Tag
Wireless
Location
Appliance
Wireless
Router
Mesh
Access Point
WiSM
© 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 8
Icons: Cisco Products (Cont.)
Mobile
Access
Router
FC Storage
IntelliSwitch
Stack
Cisco Carrier
Routing System
Service
Control
VSC3000
Virtual Switch
Controller
SC2200
Signaling
Controller
VSC3000 or
SC2200 Host
BTS
10200
Softswitch
Generic
Softswitch
IP/TV
Broadcast
Server
IP/TV Content
Manager
Universal
Gateway
Generic
Softswitch
(Cisco
Branded)
Detector Guard
© 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 9
Icons: Cisco Products (Cont.)
Virtual Layer
Switch
Multilayer
Remote Switch
Layer 2 Remote
Switch
DWDM Network Line
DWDM Ring
DWDM Filter
Multi-Fabric
Server Switch
Server Switch
UPC
Unified Personal
Communicator
IP
Communicator
Streamer
Vault
Streamer (Half-Full)
Vault (Half-Full)
PMC
Cisco Unified
Communications
500 Series for
Small Business
© 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 10
Icons: Cisco Products (Cont.)
Application
Control
Engine
System
Controller
ACE XML
Gateway
ACE XML
Manager
Service
Router
VSS
ASR 1000
Series
IPICS
Server
Nexus
5000
Mobility
Service
Engine
Nexus
7000
Nexus
2000
Fabric
Extender
Nexus
1000
Nexus
1KV
VEM
Nexus
1KV
VSM
NAM Virtual
Service Blade
Nexus 2000
10GE
© 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 11
Icons: Cisco Products (Cont.)
UCS C-Series
Nexus 1010
Cisco Services Ready
Engine (SRE)
Cisco MDS Multilayer
Director
Cisco MDS Multilayer
Fabric Switch
Virtual Desktop
Service (VDS)
© 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 12
Automatic
Protection
Switching
Icons: Cisco Products, Optical (Cont.)
Channelized
Pipe
Concatenated
Payload
Optical Cross-
Connect
Optical Fiber
ONS15104
SONET
MUX
Optical
Amplifier
Digital Cross-
Connect
WDM
Optical Services
Router
Cisco 10700
APSAPSAPSAPS
Optical
Transport
Wide Area
Application
Engine
© 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 13
Icons: Cisco Products, Optical (Cont.)
Unprotected Optical
Protected Optical
Metro 1500
ONS 15540
© 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 14
Icons: TelePresence
Telepresence
Endpoint
Primary
Codec
Secondary
CodecTelepresence
Endpoint With
Twin Data
Display
Personal Telepresence
Endpoint
Immersive
Telepresence
Endpoint
Laptop Video
Client
Laptop Video
Client
Non-Video IP
Phone
© 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 15
Icons: TelePresence (Cont.)
Video Call
Server
Unified Communications
Server
Meeting Scheduling and
Management Server
Multipoint Meeting
Server
Content Recording/
Streaming Server
Video Gateway
IP-IP Gateway
Transcoder
TelePresence
Exchange
© 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 16
Icons: Security
Secure Switch
(Cisco and
Subdued Color
Schemes)
Secure Router
(Cisco and
Subdued Color
Schemes)
Secure Catalyst
Switch
(Cisco and
Subdued Color
Schemes)
Secure Server
Security
Management
(Cisco and
Generic Color
Schemes)
Secure Endpoints
(PC and Laptop)
Cisco ASA 5500 NAC Appliance
CS-MARS
SSC
SSC
© 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 17
Icons: Security (Cont.)
Web
Security
Appliance
Email
Security
Appliance
Security
Management
Appliance
© 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 18
IBM
Mainframe
IBM
Mainframe
with FEP
FEP
(Front End
Processor)
Cluster Controller/
3274 or 3174
(Most Common Type)
Cluster Controller/3174
(Desktop Model, Not
Used Much)
IBM Mini
(AS400)
Icons: IBM
© 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 19
DSU/CSU
(Add Text in
PowerPoint)
WAN
MUX
PBX/
Switch
Network
Cloud,
Standard
Color
Network
Cloud,
Dark
Network
Cloud,
Gold
Network
Cloud,
White
Hub
Gray and
Blue
Distributed
Director
Local
Director
NAT
PBX
(Small)
Icons: WAN
DPT Ring
© 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 20
Workstation
(Sun)
PC
Mac
Terminal
ATM/FastGb
Etherswitch
HP Mini
Super-
computer
LAN2LAN
Web
Cluster
Web
ServerPrinter
File/
Application
Server
Mini or
VAX/VMS
with DECnet
Laptop
Monitor Newton
Web
Browser
Repeate
r
Icons: LAN
Intelligence
Engine 2100
Series
© 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 21
Token Rings,
with and
without Text
and Subdued
FDDI Rings,
with and
without Text,
Vertical and
Horizontal
Line: Serial (Use Thicker where There Is Space)
Line: Circuit-Switched
(Use Thicker where There Is Space)
Line: Ethernet
(Use Thicker where There Is Space)
Icons: Media
Token
Ring
Token
Ring
FDDIFDDI
FDDIFDDI
© 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 22
Government
University
U N I V E R S I T YU N I V E R S I T Y
Small
Business
Branch
Office,
Regular,
Subdued,
and Blue
Headquarters,
Regular,
Subdued,
and Blue
House, Regular
and Blue
Telecommuter
House (Color
and Subdued)
Home Office
Medium
Building,
Regular,
Subdued,
and Blue
Icons: Buildings
MDU
© 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 23
Man Woman
Symbol Woman, Various Colors
Symbol Man, Various Colors
Running Man
(Color and
Subdued)
Running Woman End User,
CiscoWorks
End User Female,
Left and Right
End User Male,
Left and Right
Icons: People
Androgynous Person
© 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 24
Icons: Multimedia/Voice/Phone
Phone
Phone
Ethernet
Phone
Polycom
Phone-
Appliance
Phone
Feature
Fax/
Phone
Cell
Phone
Camera
PC/Video
Camera
PC/Video
Headphones
Microphone
Speaker Pager
FaxPhone 2
Class 4/5
Switch
Hoot and
Holler
Phone
Turret
BBFW
BBFW
Media
Set Top
Box (STB)
Television
IP Phone
Mobile
Access
Phone
© 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 25
Icons: Video Surveillance
Media Server
Operations
Manager
Encoders
Decoders
Joystick
Keyboard
Surveillance
Camera
Camera
Virtual Matrix
Switch
Access Control
System
Video Analytics
© 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 26
Firewall,
Horizontal
and Vertical,
Subdued
Lock
Key
Lock and Key
Diskette
(3.5" Floppy)
Breakout Box
Host
Database,
Relational
Modem
BBS
(Bulletin
Board
System)
Satellite and
Satellite Dish
MAU
PAD
Icons: Miscellaneous
UPS, RPS
Car
Truck
File Cabinet
© 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 27
Icons: Miscellaneous (Cont.)
Clock
Shield
HDTV
SDTV
Set-top
QAM
Netcrypt
Encoder
DCM
Decoder
VQE
Wireless
Modem/
Wireless
Gateway
Modem
SDTV
HDTV
© 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 28
Icons: Miscellaneous (Cont.)
Cisco Unified
Contact Center
Enterprise &
Hosted
Cisco Unified
Contact Center
Express
Customer
Voice Portal
Email and Web
Interaction
Manager
Cisco Unified
Intelligent Contact
Management
Cisco WAAS
Mobile Client
Cisco WAAS
Mobile Server
WiMAX
BWG
AXP
Service Node
MXE
Services
ACS View
EPM
(Securent)
10GE/FCoE
© 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 29
Icons: Miscellaneous (Cont.)
Mediator
Ground Terminal
Space Router
RF Modem
NCE Router
NCE
UCS 6100 Series
Fabric Interconnect
Nexus 5K with
Integrated VSM
UCS 5108 Blade
Chassis
Nexus 3000
Blade Server
UCS Express
NBM Manager
Cisco Femtocell
Gateway
Cisco
Femtocell
Nexus 4000
© 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 30
Information
Graphics
© 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 31
Informational Graphics
 Informational graphics are a library of graphic shapes
used to develop charts, diagrams, and abstract visuals.
These graphics help illustrate business and technology
ideas while maintaining brand compliance and
consistency across Cisco presentations
 They also serve as a reference point when developing
new and different graphics
 This library is not static and will be updated on a
quarterly basis
© 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 32
How to Use Them
 Use simple shapes to create charts or diagrams. When
Photos are too general, and Network Diagram Icons
are too specific, use Informational Graphics to help
illustrate business and technology ideas
© 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 33
Library
 Ungroup shapes to modify and change colors
© 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 34
Library (Cont.)
 Ungroup shapes to modify and change colors
© 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 35
 Ungroup shapes to modify and change colors
Library (Cont.)
© 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 36

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Signal Planning Considerations and Network Designs

  • 1. © 2010 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 1 Icon Library Current as of June 8, 2011
  • 2. © 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 2 Router- Color and subdued Router w/Silicon Switch Protocol Translator CiscoWorks Workstation Terminal Server Access Server NetFlow Router Workgroup Director Network Management Appliance PC Router Card Cisco Hub Cisco MeetingPlace Express Software- Based Router on File/Application Server Bridge Workgroup Switch Color/Subdued Small Hub (10BaseT Hub) 100BaseT Hub CDDI/ FDDI Concentrator PC Adapter Card Icons: Cisco Products Wavelength Router TransPath uBR910 Cable DSU Workgroup Switch Voice-Enabled Storage Solution Engine (SSE) IOS SLB SiSiSiSiSiSi VIP
  • 3. © 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 3 SiSi Route/Switch Processor with and without Si PC with Software PC with Router- Based Software Switch Processor ATM Switch LAN2LAN Switch MicroWeb Server ISDN Switch MGX 8000 Multiservice Switch Multi- Switch Device Broadband Router Content Engine Cisco CA Cisco 5500 Family Icons: Cisco Products (Cont.) PXF Management Engine (ME 1100) ASIC Processor General Processor IP Transport Concentrator BBSM ITP ATA SIP Proxy Server Voice Gateway ITPITPITPITP VVVV VVVV Application Velocity System
  • 4. © 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 4 Cisco 4310 End Office System NetRanger NetSonar Cisco 7507 Cisco 7505 Cisco 7500 (7513) Icons: Cisco Products (Cont.) Edge Label Switch Router with NetFlow Cisco Directory Server IP Standard and Old (Some Prefer) Multilayer Switch, with and without Text and Subdued Edge Label Switch Router Cisco 1000 Voice-Enabled Access Server (or Voice-Enabled Communications Server) Voice- Enabled Router Cisco 6920 RateMux SiSiSiSiSiSi SiSiSiSiSiSi Program Switch Router with TDM ADMADMADM Firewall Services Module Cisco Unity Express TDMTDMTDMTDM Cisco Unity Server
  • 5. © 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 5 Cisco Security Manager Icons: Cisco Products (Cont.) Data Switch Processor, AKA Data Center Switch Data Center Switch, Reversed DSLAM Cisco IOS Firewall Cisco CallManager Cisco 6705 Access Server Cisco 6732 Access Server MSMS PLPL MM MGX 8220 MGX 8240 MGX 8260 Voice-Enabled ATM Switch Cisco MP Cisco 6701 IP Telephony Router PIX Firewall Right and Left Router with Firewall Centri Firewall
  • 6. © 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 6 Icons: Cisco Products (Cont.) IP DSL Switch H.323 Access Gateway ICS 7750 VPN Concentrator CDM (Content Distribution Manager) IAD Router Cisco 15200 Content Router Content Switch Cisco 15800 Cisco Storage Router Cisco VN 2900 Cisco VN 5900 Cisco VN 5902 CSS 11000 Content Service Module Content Transformation Engine SSL Terminator Cisco Unified Presence Server
  • 7. © 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 7 Icons: Cisco Products (Cont.) EtherClient Access Point Handheld PC Card Tablet Wireless Connectivity, Different Orientations Scanner Wireless Transport Wireless Bridge Dual Mode Access Point Lightweight Single Radio Access Point WLAN Controller Lightweight Double Radio Access Point Wi-Fi Tag Wireless Location Appliance Wireless Router Mesh Access Point WiSM
  • 8. © 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 8 Icons: Cisco Products (Cont.) Mobile Access Router FC Storage IntelliSwitch Stack Cisco Carrier Routing System Service Control VSC3000 Virtual Switch Controller SC2200 Signaling Controller VSC3000 or SC2200 Host BTS 10200 Softswitch Generic Softswitch IP/TV Broadcast Server IP/TV Content Manager Universal Gateway Generic Softswitch (Cisco Branded) Detector Guard
  • 9. © 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 9 Icons: Cisco Products (Cont.) Virtual Layer Switch Multilayer Remote Switch Layer 2 Remote Switch DWDM Network Line DWDM Ring DWDM Filter Multi-Fabric Server Switch Server Switch UPC Unified Personal Communicator IP Communicator Streamer Vault Streamer (Half-Full) Vault (Half-Full) PMC Cisco Unified Communications 500 Series for Small Business
  • 10. © 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 10 Icons: Cisco Products (Cont.) Application Control Engine System Controller ACE XML Gateway ACE XML Manager Service Router VSS ASR 1000 Series IPICS Server Nexus 5000 Mobility Service Engine Nexus 7000 Nexus 2000 Fabric Extender Nexus 1000 Nexus 1KV VEM Nexus 1KV VSM NAM Virtual Service Blade Nexus 2000 10GE
  • 11. © 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 11 Icons: Cisco Products (Cont.) UCS C-Series Nexus 1010 Cisco Services Ready Engine (SRE) Cisco MDS Multilayer Director Cisco MDS Multilayer Fabric Switch Virtual Desktop Service (VDS)
  • 12. © 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 12 Automatic Protection Switching Icons: Cisco Products, Optical (Cont.) Channelized Pipe Concatenated Payload Optical Cross- Connect Optical Fiber ONS15104 SONET MUX Optical Amplifier Digital Cross- Connect WDM Optical Services Router Cisco 10700 APSAPSAPSAPS Optical Transport Wide Area Application Engine
  • 13. © 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 13 Icons: Cisco Products, Optical (Cont.) Unprotected Optical Protected Optical Metro 1500 ONS 15540
  • 14. © 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 14 Icons: TelePresence Telepresence Endpoint Primary Codec Secondary CodecTelepresence Endpoint With Twin Data Display Personal Telepresence Endpoint Immersive Telepresence Endpoint Laptop Video Client Laptop Video Client Non-Video IP Phone
  • 15. © 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 15 Icons: TelePresence (Cont.) Video Call Server Unified Communications Server Meeting Scheduling and Management Server Multipoint Meeting Server Content Recording/ Streaming Server Video Gateway IP-IP Gateway Transcoder TelePresence Exchange
  • 16. © 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 16 Icons: Security Secure Switch (Cisco and Subdued Color Schemes) Secure Router (Cisco and Subdued Color Schemes) Secure Catalyst Switch (Cisco and Subdued Color Schemes) Secure Server Security Management (Cisco and Generic Color Schemes) Secure Endpoints (PC and Laptop) Cisco ASA 5500 NAC Appliance CS-MARS SSC SSC
  • 17. © 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 17 Icons: Security (Cont.) Web Security Appliance Email Security Appliance Security Management Appliance
  • 18. © 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 18 IBM Mainframe IBM Mainframe with FEP FEP (Front End Processor) Cluster Controller/ 3274 or 3174 (Most Common Type) Cluster Controller/3174 (Desktop Model, Not Used Much) IBM Mini (AS400) Icons: IBM
  • 19. © 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 19 DSU/CSU (Add Text in PowerPoint) WAN MUX PBX/ Switch Network Cloud, Standard Color Network Cloud, Dark Network Cloud, Gold Network Cloud, White Hub Gray and Blue Distributed Director Local Director NAT PBX (Small) Icons: WAN DPT Ring
  • 20. © 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 20 Workstation (Sun) PC Mac Terminal ATM/FastGb Etherswitch HP Mini Super- computer LAN2LAN Web Cluster Web ServerPrinter File/ Application Server Mini or VAX/VMS with DECnet Laptop Monitor Newton Web Browser Repeate r Icons: LAN Intelligence Engine 2100 Series
  • 21. © 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 21 Token Rings, with and without Text and Subdued FDDI Rings, with and without Text, Vertical and Horizontal Line: Serial (Use Thicker where There Is Space) Line: Circuit-Switched (Use Thicker where There Is Space) Line: Ethernet (Use Thicker where There Is Space) Icons: Media Token Ring Token Ring FDDIFDDI FDDIFDDI
  • 22. © 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 22 Government University U N I V E R S I T YU N I V E R S I T Y Small Business Branch Office, Regular, Subdued, and Blue Headquarters, Regular, Subdued, and Blue House, Regular and Blue Telecommuter House (Color and Subdued) Home Office Medium Building, Regular, Subdued, and Blue Icons: Buildings MDU
  • 23. © 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 23 Man Woman Symbol Woman, Various Colors Symbol Man, Various Colors Running Man (Color and Subdued) Running Woman End User, CiscoWorks End User Female, Left and Right End User Male, Left and Right Icons: People Androgynous Person
  • 24. © 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 24 Icons: Multimedia/Voice/Phone Phone Phone Ethernet Phone Polycom Phone- Appliance Phone Feature Fax/ Phone Cell Phone Camera PC/Video Camera PC/Video Headphones Microphone Speaker Pager FaxPhone 2 Class 4/5 Switch Hoot and Holler Phone Turret BBFW BBFW Media Set Top Box (STB) Television IP Phone Mobile Access Phone
  • 25. © 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 25 Icons: Video Surveillance Media Server Operations Manager Encoders Decoders Joystick Keyboard Surveillance Camera Camera Virtual Matrix Switch Access Control System Video Analytics
  • 26. © 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 26 Firewall, Horizontal and Vertical, Subdued Lock Key Lock and Key Diskette (3.5" Floppy) Breakout Box Host Database, Relational Modem BBS (Bulletin Board System) Satellite and Satellite Dish MAU PAD Icons: Miscellaneous UPS, RPS Car Truck File Cabinet
  • 27. © 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 27 Icons: Miscellaneous (Cont.) Clock Shield HDTV SDTV Set-top QAM Netcrypt Encoder DCM Decoder VQE Wireless Modem/ Wireless Gateway Modem SDTV HDTV
  • 28. © 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 28 Icons: Miscellaneous (Cont.) Cisco Unified Contact Center Enterprise & Hosted Cisco Unified Contact Center Express Customer Voice Portal Email and Web Interaction Manager Cisco Unified Intelligent Contact Management Cisco WAAS Mobile Client Cisco WAAS Mobile Server WiMAX BWG AXP Service Node MXE Services ACS View EPM (Securent) 10GE/FCoE
  • 29. © 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 29 Icons: Miscellaneous (Cont.) Mediator Ground Terminal Space Router RF Modem NCE Router NCE UCS 6100 Series Fabric Interconnect Nexus 5K with Integrated VSM UCS 5108 Blade Chassis Nexus 3000 Blade Server UCS Express NBM Manager Cisco Femtocell Gateway Cisco Femtocell Nexus 4000
  • 30. © 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 30 Information Graphics
  • 31. © 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 31 Informational Graphics  Informational graphics are a library of graphic shapes used to develop charts, diagrams, and abstract visuals. These graphics help illustrate business and technology ideas while maintaining brand compliance and consistency across Cisco presentations  They also serve as a reference point when developing new and different graphics  This library is not static and will be updated on a quarterly basis
  • 32. © 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 32 How to Use Them  Use simple shapes to create charts or diagrams. When Photos are too general, and Network Diagram Icons are too specific, use Informational Graphics to help illustrate business and technology ideas
  • 33. © 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 33 Library  Ungroup shapes to modify and change colors
  • 34. © 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 34 Library (Cont.)  Ungroup shapes to modify and change colors
  • 35. © 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 35  Ungroup shapes to modify and change colors Library (Cont.)
  • 36. © 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 36

Editor's Notes

  1. The obvious question now is, how successful have we been so far in conveying our brand aspirations. For the most part, very successful. How do we know. We’ve asked our customers. In the fall of 2002, Ogilvy Mather interviewed Cisco customers—TDMs, BDMs, Enterprise, Service Provider, Channel Partners, Media, Employee—from our 8 most important countries (US. Canada, Japan, China, UK, France, Germany, and Italy) to better understand their perception of Cisco. They found that Cisco had an unequaled position as a stable market leader, that we have a close—almost synonymous association with the network and the Internet, and that our products are known for their reliability and high quality. Most of the interviewees saw Cisco as a pragmatic yet visionary company that is not necessarily leading edge but focuses on delivering the right technology at the right time. They viewed Cisco as honest, confident, knowledgeable, and market driven. On the negative side, participants in the study were not consistent in their impression of Cisco’s customer service and support—most commented favorably, but too many did not, and this should be a concern. Cisco is also frequently seen as arrogant and inflexible and the high cost of the products is not always seen as worth the money.