More Related Content Similar to Signal Planning Considerations and Network Designs Similar to Signal Planning Considerations and Network Designs (20) More from Scott Wagner (16) Signal Planning Considerations and Network Designs1. © 2010 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 1
Icon Library
Current as of June 8, 2011
2. © 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 2
Router-
Color and
subdued
Router
w/Silicon
Switch
Protocol
Translator
CiscoWorks
Workstation
Terminal
Server
Access
Server NetFlow
Router
Workgroup
Director
Network
Management
Appliance
PC Router
Card
Cisco
Hub
Cisco
MeetingPlace
Express
Software-
Based Router on
File/Application
Server
Bridge
Workgroup
Switch
Color/Subdued Small Hub
(10BaseT
Hub)
100BaseT
Hub
CDDI/
FDDI
Concentrator
PC Adapter
Card
Icons: Cisco Products
Wavelength
Router
TransPath
uBR910
Cable
DSU
Workgroup
Switch
Voice-Enabled
Storage
Solution
Engine
(SSE)
IOS SLB
SiSiSiSiSiSi
VIP
3. © 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 3
SiSi
Route/Switch
Processor
with and
without Si
PC with
Software
PC with
Router-
Based
Software
Switch
Processor
ATM
Switch
LAN2LAN
Switch
MicroWeb
Server
ISDN
Switch
MGX 8000
Multiservice
Switch
Multi-
Switch
Device
Broadband
Router
Content
Engine
Cisco
CA
Cisco
5500
Family
Icons: Cisco Products (Cont.)
PXF
Management
Engine
(ME 1100)
ASIC
Processor
General
Processor
IP
Transport
Concentrator
BBSM
ITP
ATA
SIP Proxy
Server
Voice
Gateway
ITPITPITPITP
VVVV
VVVV
Application
Velocity
System
4. © 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 4
Cisco 4310
End Office
System
NetRanger
NetSonar
Cisco
7507
Cisco
7505
Cisco
7500
(7513)
Icons: Cisco Products (Cont.)
Edge Label
Switch
Router
with NetFlow
Cisco
Directory
Server
IP
Standard
and Old
(Some
Prefer)
Multilayer Switch,
with and without Text
and Subdued
Edge Label
Switch
Router
Cisco 1000
Voice-Enabled
Access Server
(or Voice-Enabled
Communications
Server)
Voice-
Enabled
Router
Cisco 6920
RateMux
SiSiSiSiSiSi SiSiSiSiSiSi
Program
Switch
Router
with TDM
ADMADMADM
Firewall
Services
Module
Cisco Unity
Express
TDMTDMTDMTDM
Cisco Unity
Server
5. © 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 5
Cisco Security
Manager
Icons: Cisco Products (Cont.)
Data Switch
Processor,
AKA Data
Center Switch
Data Center
Switch,
Reversed
DSLAM
Cisco IOS
Firewall
Cisco
CallManager
Cisco 6705
Access Server
Cisco 6732
Access Server
MSMS
PLPL
MM
MGX 8220
MGX 8240
MGX 8260
Voice-Enabled
ATM Switch
Cisco MP
Cisco 6701
IP Telephony
Router
PIX Firewall
Right and Left
Router with
Firewall
Centri
Firewall
6. © 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 6
Icons: Cisco Products (Cont.)
IP DSL
Switch
H.323
Access
Gateway
ICS 7750
VPN
Concentrator
CDM
(Content
Distribution
Manager)
IAD Router
Cisco 15200
Content
Router
Content
Switch
Cisco 15800
Cisco
Storage
Router
Cisco
VN 2900
Cisco
VN 5900
Cisco
VN 5902
CSS 11000
Content
Service
Module
Content
Transformation
Engine
SSL
Terminator
Cisco Unified
Presence
Server
7. © 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 7
Icons: Cisco Products (Cont.)
EtherClient
Access Point
Handheld
PC Card
Tablet
Wireless
Connectivity,
Different
Orientations
Scanner
Wireless
Transport
Wireless
Bridge
Dual Mode
Access Point
Lightweight
Single Radio
Access Point
WLAN Controller
Lightweight
Double Radio
Access Point
Wi-Fi Tag
Wireless
Location
Appliance
Wireless
Router
Mesh
Access Point
WiSM
8. © 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 8
Icons: Cisco Products (Cont.)
Mobile
Access
Router
FC Storage
IntelliSwitch
Stack
Cisco Carrier
Routing System
Service
Control
VSC3000
Virtual Switch
Controller
SC2200
Signaling
Controller
VSC3000 or
SC2200 Host
BTS
10200
Softswitch
Generic
Softswitch
IP/TV
Broadcast
Server
IP/TV Content
Manager
Universal
Gateway
Generic
Softswitch
(Cisco
Branded)
Detector Guard
9. © 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 9
Icons: Cisco Products (Cont.)
Virtual Layer
Switch
Multilayer
Remote Switch
Layer 2 Remote
Switch
DWDM Network Line
DWDM Ring
DWDM Filter
Multi-Fabric
Server Switch
Server Switch
UPC
Unified Personal
Communicator
IP
Communicator
Streamer
Vault
Streamer (Half-Full)
Vault (Half-Full)
PMC
Cisco Unified
Communications
500 Series for
Small Business
10. © 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 10
Icons: Cisco Products (Cont.)
Application
Control
Engine
System
Controller
ACE XML
Gateway
ACE XML
Manager
Service
Router
VSS
ASR 1000
Series
IPICS
Server
Nexus
5000
Mobility
Service
Engine
Nexus
7000
Nexus
2000
Fabric
Extender
Nexus
1000
Nexus
1KV
VEM
Nexus
1KV
VSM
NAM Virtual
Service Blade
Nexus 2000
10GE
11. © 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 11
Icons: Cisco Products (Cont.)
UCS C-Series
Nexus 1010
Cisco Services Ready
Engine (SRE)
Cisco MDS Multilayer
Director
Cisco MDS Multilayer
Fabric Switch
Virtual Desktop
Service (VDS)
12. © 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 12
Automatic
Protection
Switching
Icons: Cisco Products, Optical (Cont.)
Channelized
Pipe
Concatenated
Payload
Optical Cross-
Connect
Optical Fiber
ONS15104
SONET
MUX
Optical
Amplifier
Digital Cross-
Connect
WDM
Optical Services
Router
Cisco 10700
APSAPSAPSAPS
Optical
Transport
Wide Area
Application
Engine
13. © 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 13
Icons: Cisco Products, Optical (Cont.)
Unprotected Optical
Protected Optical
Metro 1500
ONS 15540
14. © 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 14
Icons: TelePresence
Telepresence
Endpoint
Primary
Codec
Secondary
CodecTelepresence
Endpoint With
Twin Data
Display
Personal Telepresence
Endpoint
Immersive
Telepresence
Endpoint
Laptop Video
Client
Laptop Video
Client
Non-Video IP
Phone
15. © 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 15
Icons: TelePresence (Cont.)
Video Call
Server
Unified Communications
Server
Meeting Scheduling and
Management Server
Multipoint Meeting
Server
Content Recording/
Streaming Server
Video Gateway
IP-IP Gateway
Transcoder
TelePresence
Exchange
16. © 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 16
Icons: Security
Secure Switch
(Cisco and
Subdued Color
Schemes)
Secure Router
(Cisco and
Subdued Color
Schemes)
Secure Catalyst
Switch
(Cisco and
Subdued Color
Schemes)
Secure Server
Security
Management
(Cisco and
Generic Color
Schemes)
Secure Endpoints
(PC and Laptop)
Cisco ASA 5500 NAC Appliance
CS-MARS
SSC
SSC
17. © 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 17
Icons: Security (Cont.)
Web
Security
Appliance
Email
Security
Appliance
Security
Management
Appliance
18. © 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 18
IBM
Mainframe
IBM
Mainframe
with FEP
FEP
(Front End
Processor)
Cluster Controller/
3274 or 3174
(Most Common Type)
Cluster Controller/3174
(Desktop Model, Not
Used Much)
IBM Mini
(AS400)
Icons: IBM
19. © 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 19
DSU/CSU
(Add Text in
PowerPoint)
WAN
MUX
PBX/
Switch
Network
Cloud,
Standard
Color
Network
Cloud,
Dark
Network
Cloud,
Gold
Network
Cloud,
White
Hub
Gray and
Blue
Distributed
Director
Local
Director
NAT
PBX
(Small)
Icons: WAN
DPT Ring
20. © 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 20
Workstation
(Sun)
PC
Mac
Terminal
ATM/FastGb
Etherswitch
HP Mini
Super-
computer
LAN2LAN
Web
Cluster
Web
ServerPrinter
File/
Application
Server
Mini or
VAX/VMS
with DECnet
Laptop
Monitor Newton
Web
Browser
Repeate
r
Icons: LAN
Intelligence
Engine 2100
Series
21. © 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 21
Token Rings,
with and
without Text
and Subdued
FDDI Rings,
with and
without Text,
Vertical and
Horizontal
Line: Serial (Use Thicker where There Is Space)
Line: Circuit-Switched
(Use Thicker where There Is Space)
Line: Ethernet
(Use Thicker where There Is Space)
Icons: Media
Token
Ring
Token
Ring
FDDIFDDI
FDDIFDDI
22. © 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 22
Government
University
U N I V E R S I T YU N I V E R S I T Y
Small
Business
Branch
Office,
Regular,
Subdued,
and Blue
Headquarters,
Regular,
Subdued,
and Blue
House, Regular
and Blue
Telecommuter
House (Color
and Subdued)
Home Office
Medium
Building,
Regular,
Subdued,
and Blue
Icons: Buildings
MDU
23. © 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 23
Man Woman
Symbol Woman, Various Colors
Symbol Man, Various Colors
Running Man
(Color and
Subdued)
Running Woman End User,
CiscoWorks
End User Female,
Left and Right
End User Male,
Left and Right
Icons: People
Androgynous Person
24. © 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 24
Icons: Multimedia/Voice/Phone
Phone
Phone
Ethernet
Phone
Polycom
Phone-
Appliance
Phone
Feature
Fax/
Phone
Cell
Phone
Camera
PC/Video
Camera
PC/Video
Headphones
Microphone
Speaker Pager
FaxPhone 2
Class 4/5
Switch
Hoot and
Holler
Phone
Turret
BBFW
BBFW
Media
Set Top
Box (STB)
Television
IP Phone
Mobile
Access
Phone
25. © 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 25
Icons: Video Surveillance
Media Server
Operations
Manager
Encoders
Decoders
Joystick
Keyboard
Surveillance
Camera
Camera
Virtual Matrix
Switch
Access Control
System
Video Analytics
26. © 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 26
Firewall,
Horizontal
and Vertical,
Subdued
Lock
Key
Lock and Key
Diskette
(3.5" Floppy)
Breakout Box
Host
Database,
Relational
Modem
BBS
(Bulletin
Board
System)
Satellite and
Satellite Dish
MAU
PAD
Icons: Miscellaneous
UPS, RPS
Car
Truck
File Cabinet
27. © 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 27
Icons: Miscellaneous (Cont.)
Clock
Shield
HDTV
SDTV
Set-top
QAM
Netcrypt
Encoder
DCM
Decoder
VQE
Wireless
Modem/
Wireless
Gateway
Modem
SDTV
HDTV
28. © 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 28
Icons: Miscellaneous (Cont.)
Cisco Unified
Contact Center
Enterprise &
Hosted
Cisco Unified
Contact Center
Express
Customer
Voice Portal
Email and Web
Interaction
Manager
Cisco Unified
Intelligent Contact
Management
Cisco WAAS
Mobile Client
Cisco WAAS
Mobile Server
WiMAX
BWG
AXP
Service Node
MXE
Services
ACS View
EPM
(Securent)
10GE/FCoE
29. © 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 29
Icons: Miscellaneous (Cont.)
Mediator
Ground Terminal
Space Router
RF Modem
NCE Router
NCE
UCS 6100 Series
Fabric Interconnect
Nexus 5K with
Integrated VSM
UCS 5108 Blade
Chassis
Nexus 3000
Blade Server
UCS Express
NBM Manager
Cisco Femtocell
Gateway
Cisco
Femtocell
Nexus 4000
30. © 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 30
Information
Graphics
31. © 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 31
Informational Graphics
Informational graphics are a library of graphic shapes
used to develop charts, diagrams, and abstract visuals.
These graphics help illustrate business and technology
ideas while maintaining brand compliance and
consistency across Cisco presentations
They also serve as a reference point when developing
new and different graphics
This library is not static and will be updated on a
quarterly basis
32. © 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 32
How to Use Them
Use simple shapes to create charts or diagrams. When
Photos are too general, and Network Diagram Icons
are too specific, use Informational Graphics to help
illustrate business and technology ideas
33. © 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 33
Library
Ungroup shapes to modify and change colors
34. © 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 34
Library (Cont.)
Ungroup shapes to modify and change colors
35. © 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 35
Ungroup shapes to modify and change colors
Library (Cont.)
36. © 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 36
Editor's Notes The obvious question now is, how successful have we been so far in conveying our brand aspirations. For the most part, very successful. How do we know. We’ve asked our customers.
In the fall of 2002, Ogilvy Mather interviewed Cisco customers—TDMs, BDMs, Enterprise, Service Provider, Channel Partners, Media, Employee—from our 8 most important countries (US. Canada, Japan, China, UK, France, Germany, and Italy) to better understand their perception of Cisco. They found that Cisco had an unequaled position as a stable market leader, that we have a close—almost synonymous association with the network and the Internet, and that our products are known for their reliability and high quality. Most of the interviewees saw Cisco as a pragmatic yet visionary company that is not necessarily leading edge but focuses on delivering the right technology at the right time. They viewed Cisco as honest, confident, knowledgeable, and market driven.
On the negative side, participants in the study were not consistent in their impression of Cisco’s customer service and support—most commented favorably, but too many did not, and this should be a concern. Cisco is also frequently seen as arrogant and inflexible and the high cost of the products is not always seen as worth the money.