People-Friendly Brands & COVID-19: Integrity
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A closer look at the importance of integrity and what it means for brands during the COVID-19 crisis.
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People-Friendly Brands & COVID-19: Integrity
- 1. PEOPLE-FRIENDLY BRANDS ACT WITH INTEGRITY.THAT MEANS PUTTING THEIR PEOPLE FIRST, ESPECIALLY IN TIMES OF CRISIS.
- 2. 9 IN 10 Here’s a look at some of the brands who are doing just that ... and more AMERICANS SAID THEY WERE MORE LIKELY TO SUPPORT BRANDS WHO TAKE CARE OF THEIR EMPLOYEES DURING THIS TIME.
- 3. Darden restaurants acted fast to extend paid sick leave DOING RIGHT BY THEIR EMPLOYEES REI’s leaders share the burden with retail employees Starbucks recognized its employees’ need for mental healthcare
- 4. Corkcicle invites online shoppers to #supportlocal eBay’s accelerator program is helping small businesses transition to e-tail LOOKING OUT FOR LOCAL & SMALL BUSINESSES Paul Mitchell has a plan to help its partners recover quickly
- 5. Spirits brands like Jameson, Patron, Titos, and Beam (to name just a few) are looking out for their own “front line” with contributions to bartenders and restaurant workers You don’t have to have millions of dollars to make a difference. Sutler’s Spirits, a young distillery in North Carolina is tipping local bartenders who share cocktails on Instagram STEPPING UP FOR THE WORKERS WHO BRING YOUR BRAND TO LIFE
- 6. TAKING CARE OF THEIR COMMUNITIES We’d be remiss if we didn’t acknowledge the brands that are providing support far beyond their own employees and business partners. Established brands including GM, GE, 3M, and HanesBrands are joined by startups like VooDoo Manufacturing (a 3D printing company) as they redirect their manufacturing facilities to provide critical supplies like protective masks and ventilators
- 7. TAKING CARE OF THEIR COMMUNITIES We’ve seen plenty of small businesses step up, even as they are, no doubt, suffering.Businesses right here in Winston Salem are taking care of the community. Just to name a few: Offering free meals to those who need them MISSION PIZZA, ZESTO BURGERS Shifting to hand sanitizer production for local hospitals BROAD BRANCH DISTILLERY Offering free pizzas to bar/restaurant employees that are out of work BURKE ST. PIZZA
- 8. WE GET IT. DOING MORE AT A TIME LIKE THIS IS NO SMALL ASK. BUT THIS DOESN’T MEAN YOU CAN’T DO ANYTHING AT ALL. YOU GOTTA DO RIGHT BY YOUR PEOPLE, WE’RE HERE TO HELP YOU FIGURE OUT HOW. SO AS YOUR BRAND NAVIGATES THIS CRISIS, DON’T FORGET ABOUT YOUR PEOPLE.