SEO at scale can be challenging and these are the tips for how to become successful both internally and externally. Presented in a webinar for Deep Crawl on 5/29/2019
8. The enterprise difference
Smaller site
Developer
Marketer
Executives
Content
Scale
Front End
Back end
QA
Infrastructure
Net operations/ routing
Many marketers
Data Science
Layers
Contractors
Budgets
Travel
11. Key Takeaways
Traditional SEO processes of audit then implement don’t work that well
Cross functionality is key
You need more product muscle than marketing
It’s a marathon not a sprint
Soft skills matter more than hard skills
Endless learning
43. Be self
sufficient
Learn how to use an API
Rely on Google Search Console
Use SEO tools that can make pretty charts
There are many that cheap or free