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SEO's change in direction has meant that the user is now first and foremost. Google cares deeply about providing quality experiences for searchers. Therefore UX is more important than ever - and so is collaborating with your UX/CRO department. Opinions are the individuals. This presentation is co-shared by Michelle Wilding-Baker providing an SEO view and Luke Hay covering a UX view.
SEO's change in direction has meant that the user is now first and foremost. Google cares deeply about providing quality experiences for searchers. Therefore UX is more important than ever - and so is collaborating with your UX/CRO department. Opinions are the individuals. This presentation is co-shared by Michelle Wilding-Baker providing an SEO view and Luke Hay covering a UX view.
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