Benchmarking for newspaper and magazine publishers
Improving performance by comparing to industry bests
1
2
3

Targets

Approach

SCHICKLER – Expertise in the publishing industry

Page 1
When should a publishing house consider benchmarking its business activities?
Reasons for benchmarking your publishing hou...
Benchmarking aims at improving publishers’ performance, a search that never ends.
Therefore, benchmarking is not a single ...
1
2
3

Targets

Approach

SCHICKLER – Expertise in the publishing industry

Page 4
SCHICKLER created a four-phase benchmarking methodology for use in the majority of
its benchmarking projects.
SCHICKLER’s ...
As for the quantitative assessment, we collect information on all relevant business
areas through specific questionnaires....
In addition to the quantitative data collection, structured interviews are used to gather
qualitative information and an u...
The benchmarking is based upon the SCHICKLER KPI database for publishing
companies which covers the whole value chain of a...
The SCHICKLER KPI database covers all key business areas of a publishing house.
Phase B - Performance analysis

Editorial ...
We structured the value chains of a publisher into several KPI levels which are linked to
each other.
Phase B - Performanc...
We developed deficit-lever-matrices for each value chain of a publisher – we are able to
quickly and systematically derive...
We will define clear responsibilities for „working packages“ and cluster these packages
by effort and priority.
Phase D - ...
1
2
3

Targets

Approach

SCHICKLER – Expertise in the publishing industry

Page 13
SCHICKLER Management Consulting is focused on operational excellence in
publishing companies.
SCHICKLER – Professional exp...
SCHICKLER combines a deep knowledge of the media industry with the leading
database for publishing KPIs and a state-of-the...
SCHICKLER has a leading expertise in the publishing industry in Europe.
We are market leader in the German speaking countr...
Schickler has provided its expertise to publishing houses worldwide – up to the present
day in more than 20 countries.
Ove...
SCHICKLER has gained extensive experience in over 500 projects in publishing houses
covering the full range of subjects an...
Contact details

Rolf-Dieter Lafrenz
Partner

Alexander Kahlmann
Partner

Tel.:
+49 40 376650-21
E-Mail: r-d.lafrenz@schic...
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Benchmarking for newspaper and magazine publishers: SCHICKLER Consulting

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We love Media.
SCHICKLER Corporate Consulting is specialized in Media corporations. With approximately 200 clients in this sector, we are one of the leading consulting firms in the European market. Our experience reaches from print to online, from radio to television and from mass media to specialized publishers as well as corporate media. Considerably more than half of the top-100 Media corporations have entrusted us with consulting mandates. But mid-sized enterprises and innovative start-ups are also part of our clientele. We consider ourselves as partners to the media world.

The media world is manifold – and so are our projects.
Our assignments cover the current questions and topics in the media sector: From generating strategies to benchmarking for publishers, from editorial topics to sales optimization, from project management to interim management. We love media and we embrace the challenges of this sector.

More than 500 media projects represent experience on a par with our clients.
We believe that a good consultant communicates on a par with his client. In order to do this, you need industry knowledge and project experience. With more than 500 executed projects for media enterprises, with our benchmarking database and experienced consultants, we feel well prepared to accomplish our goals - and those of our clients.


Our core topics:

Online/Mobile
Newspaper publishers
Magazine publishers
Specialized publishers
TV/Radio
Corporate Media

***


Benchmarking, Strategy, Organization

Published in: Business, Technology
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Benchmarking for newspaper and magazine publishers: SCHICKLER Consulting

  1. 1. Benchmarking for newspaper and magazine publishers Improving performance by comparing to industry bests
  2. 2. 1 2 3 Targets Approach SCHICKLER – Expertise in the publishing industry Page 1
  3. 3. When should a publishing house consider benchmarking its business activities? Reasons for benchmarking your publishing house You want to understand the cost and quality levels of your publishing house compared to industry best practice You want to improve profits and effectiveness in your core business to finance necessary investments for future growth You want to accelerate and manage change, achieve breakthroughs and innovations by seeing “outside the box” Page 2
  4. 4. Benchmarking aims at improving publishers’ performance, a search that never ends. Therefore, benchmarking is not a single action but a perpetual, cyclical process. Benchmarking cycle for newspaper and magazine publishers Comparing to industry best (Re-) Benchmarking Analyzing performance gaps Tracking progress of implementation efforts Implementing improvement initiatives Identifying improvement initiatives Page 3
  5. 5. 1 2 3 Targets Approach SCHICKLER – Expertise in the publishing industry Page 4
  6. 6. SCHICKLER created a four-phase benchmarking methodology for use in the majority of its benchmarking projects. SCHICKLER’s benchmarking methodology A … Data collection B Performance analysis Optimization enablers Tasks • Collect financial and operational data • Understand the organization and its key processes C D Implementation Scenario Tasks • Evaluate companies key performance indicators • Compare KPIs with Schickler benchmark database Tasks • Identify existing performance gaps • Identify optimization enablers that lead to best practice performance Tasks • Define improvement goals and an action plan to achieve them (timeline, milestones, dependencies etc.) Page 5
  7. 7. As for the quantitative assessment, we collect information on all relevant business areas through specific questionnaires. Phase A - Data collection Standardized benchmarking sheets Information includes: No. of incidents and departmental tasks (= quantity of main effort drivers) Assignment heads/FTE to tasks or working areas Total costs of department Overhead and personnel costs Page 6
  8. 8. In addition to the quantitative data collection, structured interviews are used to gather qualitative information and an understanding of structures and core processes. Phase A - Data collection Guideline Interview 1 Organisation 1.1 Explanation of the Organisational Chart. (Please, have an Org Chart ready available). Does your organisation cover the entire geography or selected regions? 1.2 Which (sub-) departments does your business area consist of? 1.3 How many FTEs / employees work in the respective department? 1.4 Which organisational entities are located centrally, which are based in the regions? 1.5 How are the capacities distributed between organisational entities? 2 Performance Delivery Structure 2.1 Which functions/services are performed internally? 2.2 Which functions/services are performed by external partners? 2.3 Which departments are the users of the functions/services? 2.4 Do you co-operate or collaborate with other publishers/ companies? 2.5 Do you process third party orders? 2.6 How is the delivery of work divided between the Head Office and the regions? 3 Core Processes and Major Tasks 3.1 Which core processes are performed within your Business Area? 3.2 Where exactly are core processes located? 3.3 Which systems are used to support/ enable execution of the core processes? 3.4 Who are the business owners of the respective processes? 4 Steering and Management 4.1 How do you manage your area, especially with respect to remuneration model, planning approach, goal setting and approval procedures? 4.2 How do you manage your area, especially with respect to capacity and resource planning and optimisation and quality control? 4.3 Which logic/ considerations support the current management structure within your area? 5 Personnel 5.1 How do you assess current remuneration model within your business area? Does it currently reflect performance levels of individual employees? Page 7
  9. 9. The benchmarking is based upon the SCHICKLER KPI database for publishing companies which covers the whole value chain of a publisher. Phase B - Performance analysis Example for structural KPIs and benchmarking Quantitative Benchmarking Analysis of efficiency ratios Internal Benchmarking External (International) Benchmarking Comparison to ideal process design Page 8
  10. 10. The SCHICKLER KPI database covers all key business areas of a publishing house. Phase B - Performance analysis Editorial department Editorial production Online Sales Advertising sales SCHICKLER KPI database for publishing houses Cross media production IT-Services Advertising processing Finance Marketing / Sales Administration Customer Services Free sheets Printing Magazines Logistics and Delivery (Online) Classifieds Page 9
  11. 11. We structured the value chains of a publisher into several KPI levels which are linked to each other. Phase B - Performance analysis First level KPI Second level KPI Third level KPI Cost per capita Personel cost per net page Net pages per capita Cost per net page Royality cost per net page … Page 10
  12. 12. We developed deficit-lever-matrices for each value chain of a publisher – we are able to quickly and systematically derive proven levers to raise productivity. Phase C - Optimization enablers Interfaces Common process deficits Process participants Process execution Proceeding transparency Process management System break Media break Interfaces inside departments Interfaces between departments Long approval process Many process participants Many control loops Atomizing of processes High degree of manual work High level of documentation Redundancies Many alignment steps Unnecessary process steps Changing procedures Unclear procedure / responsibility Unclear competences Punctual capacity overload of employees Delay in delivery of results Low quality Low efficiency level Knowledge "silos" Individual interpretation of process Missing understanding of the process Synchronizing capacity with Active load balancing Central assigning of orders / tasks Process documentation Greenfield process development Avoidance of unnecessary documentation Automization Clear set of rules Standardization Centralization Concentration of processes Shallow hierarchy for decisions Complete processes at one workstation Digitalization System integration System expansion Optimization levers 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 Page 11
  13. 13. We will define clear responsibilities for „working packages“ and cluster these packages by effort and priority. Phase D - Implementation scenario Prioritisation of „working packages“ Cluster to plan implementation Estimation effort per working package Page 12
  14. 14. 1 2 3 Targets Approach SCHICKLER – Expertise in the publishing industry Page 13
  15. 15. SCHICKLER Management Consulting is focused on operational excellence in publishing companies. SCHICKLER – Professional expertise in the publishing industry Founded 30 years ago by former board member of Gruner + Jahr (Bertelsmann, biggest magazine publisher in Europe) Focus on media and publishing industry, more than 500 projects in the last 10 years Consultants with media experience, strong integration in media industry Core expertise: Operational Excellence in Publishing Companies Process Optimization Reshaping the Organization Operational excellence in publishing processes Organizational structures in the cross media age All areas of a publishing house covered – from the editorial department to newspaper home delivery High productivity and cost optimized organizations Cross media processes and multi-channel publishing Centralized functions in a multi title / channel publisher Focus on core business functions Benchmarking Schickler KPI model for the complete value chain of a publisher Leading database of publishing KPIs Own methodology to adapt KPIs to local structures and markets Page 14
  16. 16. SCHICKLER combines a deep knowledge of the media industry with the leading database for publishing KPIs and a state-of-the-art methodology. Characteristics of Positioning Small Consultancies Often former managers of respective sector Know how based on management experience Top Management Consultancies Extensive knowledge of the media market and leading database of publishing KPIs State-of-the-art methodology combined with a hands-on approach SCHICKLER Broader media experience Database of KPIs Methodological know how to manage large projects Experts available for the whole value chain of a publisher Consultants highly accepted by the clients’ employees Solutions tailored to the particular needs of media companies Concepts made for implementation - not for the customers’ filing. Standardized solutions and approaches for all sectors Expertise ends on a strategic level, not for operational excellence in details SCHICKLER Considerably deeper knowledge of media sector Strong implementation focus Experienced consultants instead of “graduates trained on the job” Page 15
  17. 17. SCHICKLER has a leading expertise in the publishing industry in Europe. We are market leader in the German speaking countries. References Top 100 Top 100 Top 12 Media Companies* Newspaper Publishers** Magazine Publishers*** 52% SCHICKLER Clients 75% SCHICKLER Clients 67% SCHICKLER Clients We have worked for > 250 media companies and > 150 publishing houses. Approximately 75% of the bigger newspaper publishers in German speaking countries have already trusted Schickler. Besides publishing houses, we also work for other media companies such as TV, radio and online companies. Rankings are for Germany, Austria and Switzerland * Source: Horizont Ranking of the 100 largest German media companies (2009), without public corporate media ** Source: SCHICKLER Market Survey „Zeitungsverlage in Deutschland – Newspaper Publishers in Germany“, 2010 *** Source: Horizont Ranking of the 100 largest German media companies (2009), without public corporate media Page 16
  18. 18. Schickler has provided its expertise to publishing houses worldwide – up to the present day in more than 20 countries. Overview project experience Austria Netherlands Brazil Norway Bulgaria Portugal Croatia Romania Czech Republic Russia Denmark Serbia France Spain Germany Switzerland Hungary UK Italy United Arab Emirates Macedonia … Page 17
  19. 19. SCHICKLER has gained extensive experience in over 500 projects in publishing houses covering the full range of subjects and value chains of a publisher. Overview Project Experience Editorial Office Advertising Readership Marketing Distribution Publishing-IT Print Production Editorial Quality Ad Sales Acquisition of Subscriptions Newspaper Distribution IT-Strategy and -Organization Digital Workflow/ Prepress Editorial Production Ad Sales Back-Office Sales BackOffice Logistics IT-Outsourcing Print Optimization Newsdesk Organisation Ad Production Customer Service Centre Addressed Mail System Selection and Implementation Cooperation/ Outsourcing Content Management Systems Ad IT-Systems Customer Relations Publishing Strategy Cooperations / Mergers Across-the-board Cost Reduction Publishing House Controlling Overall Analysis of Publisher Online Strategy M&A-Topics Restructuring HR & Finance Overall topics Page 18
  20. 20. Contact details Rolf-Dieter Lafrenz Partner Alexander Kahlmann Partner Tel.: +49 40 376650-21 E-Mail: r-d.lafrenz@schickler.de Tel.: +49 40 376650-40 E-Mail: a.kahlmann@schickler.de SCHICKLER Unternehmensberatung GmbH Große Bäckerstraße 10 20095 Hamburg Germany www.schickler.de Page 19

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