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COGNOS BUSINESS INTELLIGENCE
HR
Reporting-led journey to performance management begins with a single, basic reporting
solution that:
• Focuses on a particular department and group of business users
• Provides that group with “canned” production reports, plus the ability to perform ad hoc queries
and drill-down analysis
• Includes data that is limited in scope, relating to a single department or business function
• Does not integrate reporting, analysis, and planning functions
Stage 1
Stage 2
Advanced stage, what started as a point solution is expanded by:
• Extending it to other departments and business functions
• Adding dashboards, scorecards, analytics, and the underlying business modeling needed to support
them
The first signs of performance management start to appear, as organizations:
• Extend business intelligence to a wider audience, and it becomes “the essential provider of
information-dependent insights to operational users”
• Start to assess whether their technology choice lets them use their corporate resources in the best
way
• Address any shortcomings with their infrastructure’s ability to provide the data integration and
information sharing needed for performance management
Stage 3
At the strategic stage reporting-led journey to performance management:
• The organization standardizes on enterprise BI technology, as well as decision-making and
planning processes
• BI becomes central to core decision-making processes and to the operation of the organization
• Business users begin to have true BI analysis capabilities that let them explore the details of what
is happening in the organization and why
• For greater efficiency, IT is asked to standardize on those tools that best meet users’ needs and fit
the organization’s information infrastructure
Fourth stage of its model—Innovation—which is yet to be realized by most organizations. At
this point in the process, Organizations:
• Apply information assets to continuously measure and manage performance throughout the
organization
• Add planning, budgeting, and forecasting processes that inform key people of changes in
business conditions and let them take action
The ultimate payoff of reaching the innovative stage is an organization that is aligned and
focused on corporate goals, whose performance is predictable and dependable, and whose
information technology foundation provides the superior performance needed to differentiate
itself from its competitors.
Stage 4
• Can this solution be extended to solve several types of reporting pains, such as managed
reporting, ad-hoc querying, production and operational reporting, and analytic reporting?
• Can it address diverse user needs and let us use information more broadly, while
minimizing the impact on IT?
• Will it allow all of our users to access and trust the same view of data across the
organization, even though we have diverse and complex data sources?
• Can we leverage existing investments and still have the flexibility to respond to new
demands?
• Will it allow us to author once and publish anywhere, so that we are not re-writing reports
again and again?
IBM Cognos 8 BI and the basic reporting solution
• Managed Reporting – Classic, one-to-many reports, such as standard monthly reports
generated from a data warehouse and distributed to any number of users
• Business or Ad-Hoc Reporting – Dynamic, self-service reports that business people can use
to answer non-standard or opportunistic questions
• Production Reporting – High-volume reports generated from transactional sources, typically
requiring high fidelity formatting. Developers design these to be consumed by customers and
suppliers—for example, invoices for purchases
• Operational or Transactional Reporting – Real-time reporting from transactional or financial
systems that provides immediate and continuous visibility into data, such as product sales in a
supply-chain environment
• Analytical Reporting – Analyses that let users see trends at the macro-level and look at
information from a variety of perspectives and dimensions. For example, an analytical report lets
sales managers see revenue by geography, date, and sales person, and drill into that data to
see trends by sales rep and region
STEP 1 ON THE ROAD MAP
• Improved operations and performance in the areas of your organization of most concern,
or with the greatest payback potential
• A full range of report types—managed, ad hoc, production, operational, and analytic—to
meet all users’ needs in the selected business areas
• Self-service reporting, so that users can quickly find answers to key business questions
without depending on IT, and IT is freed for other tasks
• The ability to author reports once and then publish them anywhere, so that IT saves time
and doesn’t have to “reinvent the wheel”
• A common business model and a single, proven, Web-services based service-oriented
architecture that facilitates the expansion of your reporting solution to the next stage of
reporting-led performance management
How are we doing?
Scorecards give an organization the ability to display key metrics to the business audience.
This helps align teams and tactics with strategy, communicate goals consistently, and
monitor performance against targets. Executive-level and business dashboards, which help
communicate complex information quickly and intuitively, are another component of this
next step.
Why are we performing as we are?
-Capabilities for carrying out comparative analysis of performance from different points of view
• Sources of data from other departments to help users understand the information behind
performance measurements. For example, additional data from other sources might help show
that above average sales in particular regions are based on early adoption of the latest “hot”
colors in certain product lines
A complete range of BI Capabilities
• Analysis – Explore, analyze, and report against all dimensions of your business,
regardless of where the data is stored
• Score carding – At-a-glance performance analysis and metrics ownership that ensures
accountability for performance and helps align tactics with strategy
• Dashboards – For a dynamic, real-world view of business that provides one simple
version of business issues for faster understanding and action
• Business Event Management – Real-time alerts that use event conditions and agents to
notify business users when issues arise that need their attention, and then help them
resolve those issues faster
STEP 2 ON THE ROADMAP
• Other parts of your organization start to reap the benefits of the basic reporting solution
implemented in selected departments in Step 1 of the Roadmap
• Scorecards and dashboards provide intuitive, visual information about key metrics that
helps business users align teams and tactics with strategy, communicate goals
consistently, and monitor performance against targets
• New analysis capabilities and data sources mean users can compare performance
metrics from different perspectives, drill down or through, slice or dice, rank, sort,
forecast, and nest information to see trends, causes, and the effects of their decisions
• More business people across the enterprise are better able to answer the questions
“How are we doing?” and “Why?”
• You are poised to extend your reporting solution even further—across your enterprise
• Expose data inconsistencies
• Reporting-driven enterprise BI
STEP 3 ON THE ROAD MAP
You’ve replaced multiple, disparate systems with a smaller number of integrated, best-of-breed
technologies that require less effort to implement, train on, and maintain, lowering your total cost of
ownership
• You have a strategy in place to take full advantage of your single architecture and IBM Cognos
metadata model, ensuring that a consistent and complete view of information is available
throughout your business community
• IT and Business have built a strong working team that understands the value of business
intelligence and performance management, and that works smoothly to expand its use in your
organization
• You follow acknowledged best practices when selecting, implementing, and using your reporting
solution, and you have a Business Intelligence Competency Center in place to lower your cost of
ownership, facilitate faster and easier adoption of effective BI and performance management
practices, and enforce proven standards
• Business users can access critical BI in new ways—via their BlackBerry, through search
capabilities, in the familiar Microsoft Office environment, and more
• You will now be leveraging the basic IBM Cognos 8 BI reporting solution that you implemented
in step 1 and expanded in step 2 of the Roadmap, to extend BI across your enterprise. Decision
makers throughout your organization know how you are doing and why. You are poised to take
the last step in the transformation process and advance all aspects of your business through
performance management
Using scorecards that link strategic objectives, initiatives, and key performance
indicators to communicate the right information quickly to the right people
• Gathering information from front-line personnel to identify opportunities and align resources
with objectives
• Identifying key performance gaps in time to put alternative strategies in place and act on them

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Cognos Business Intelligence

  • 2.
  • 3. Reporting-led journey to performance management begins with a single, basic reporting solution that: • Focuses on a particular department and group of business users • Provides that group with “canned” production reports, plus the ability to perform ad hoc queries and drill-down analysis • Includes data that is limited in scope, relating to a single department or business function • Does not integrate reporting, analysis, and planning functions Stage 1 Stage 2 Advanced stage, what started as a point solution is expanded by: • Extending it to other departments and business functions • Adding dashboards, scorecards, analytics, and the underlying business modeling needed to support them The first signs of performance management start to appear, as organizations: • Extend business intelligence to a wider audience, and it becomes “the essential provider of information-dependent insights to operational users” • Start to assess whether their technology choice lets them use their corporate resources in the best way • Address any shortcomings with their infrastructure’s ability to provide the data integration and information sharing needed for performance management
  • 4. Stage 3 At the strategic stage reporting-led journey to performance management: • The organization standardizes on enterprise BI technology, as well as decision-making and planning processes • BI becomes central to core decision-making processes and to the operation of the organization • Business users begin to have true BI analysis capabilities that let them explore the details of what is happening in the organization and why • For greater efficiency, IT is asked to standardize on those tools that best meet users’ needs and fit the organization’s information infrastructure Fourth stage of its model—Innovation—which is yet to be realized by most organizations. At this point in the process, Organizations: • Apply information assets to continuously measure and manage performance throughout the organization • Add planning, budgeting, and forecasting processes that inform key people of changes in business conditions and let them take action The ultimate payoff of reaching the innovative stage is an organization that is aligned and focused on corporate goals, whose performance is predictable and dependable, and whose information technology foundation provides the superior performance needed to differentiate itself from its competitors. Stage 4
  • 5. • Can this solution be extended to solve several types of reporting pains, such as managed reporting, ad-hoc querying, production and operational reporting, and analytic reporting? • Can it address diverse user needs and let us use information more broadly, while minimizing the impact on IT? • Will it allow all of our users to access and trust the same view of data across the organization, even though we have diverse and complex data sources? • Can we leverage existing investments and still have the flexibility to respond to new demands? • Will it allow us to author once and publish anywhere, so that we are not re-writing reports again and again?
  • 6. IBM Cognos 8 BI and the basic reporting solution • Managed Reporting – Classic, one-to-many reports, such as standard monthly reports generated from a data warehouse and distributed to any number of users • Business or Ad-Hoc Reporting – Dynamic, self-service reports that business people can use to answer non-standard or opportunistic questions • Production Reporting – High-volume reports generated from transactional sources, typically requiring high fidelity formatting. Developers design these to be consumed by customers and suppliers—for example, invoices for purchases • Operational or Transactional Reporting – Real-time reporting from transactional or financial systems that provides immediate and continuous visibility into data, such as product sales in a supply-chain environment • Analytical Reporting – Analyses that let users see trends at the macro-level and look at information from a variety of perspectives and dimensions. For example, an analytical report lets sales managers see revenue by geography, date, and sales person, and drill into that data to see trends by sales rep and region
  • 7. STEP 1 ON THE ROAD MAP • Improved operations and performance in the areas of your organization of most concern, or with the greatest payback potential • A full range of report types—managed, ad hoc, production, operational, and analytic—to meet all users’ needs in the selected business areas • Self-service reporting, so that users can quickly find answers to key business questions without depending on IT, and IT is freed for other tasks • The ability to author reports once and then publish them anywhere, so that IT saves time and doesn’t have to “reinvent the wheel” • A common business model and a single, proven, Web-services based service-oriented architecture that facilitates the expansion of your reporting solution to the next stage of reporting-led performance management
  • 8. How are we doing? Scorecards give an organization the ability to display key metrics to the business audience. This helps align teams and tactics with strategy, communicate goals consistently, and monitor performance against targets. Executive-level and business dashboards, which help communicate complex information quickly and intuitively, are another component of this next step. Why are we performing as we are? -Capabilities for carrying out comparative analysis of performance from different points of view • Sources of data from other departments to help users understand the information behind performance measurements. For example, additional data from other sources might help show that above average sales in particular regions are based on early adoption of the latest “hot” colors in certain product lines
  • 9. A complete range of BI Capabilities • Analysis – Explore, analyze, and report against all dimensions of your business, regardless of where the data is stored • Score carding – At-a-glance performance analysis and metrics ownership that ensures accountability for performance and helps align tactics with strategy • Dashboards – For a dynamic, real-world view of business that provides one simple version of business issues for faster understanding and action • Business Event Management – Real-time alerts that use event conditions and agents to notify business users when issues arise that need their attention, and then help them resolve those issues faster
  • 10. STEP 2 ON THE ROADMAP • Other parts of your organization start to reap the benefits of the basic reporting solution implemented in selected departments in Step 1 of the Roadmap • Scorecards and dashboards provide intuitive, visual information about key metrics that helps business users align teams and tactics with strategy, communicate goals consistently, and monitor performance against targets • New analysis capabilities and data sources mean users can compare performance metrics from different perspectives, drill down or through, slice or dice, rank, sort, forecast, and nest information to see trends, causes, and the effects of their decisions • More business people across the enterprise are better able to answer the questions “How are we doing?” and “Why?” • You are poised to extend your reporting solution even further—across your enterprise
  • 11. • Expose data inconsistencies • Reporting-driven enterprise BI STEP 3 ON THE ROAD MAP You’ve replaced multiple, disparate systems with a smaller number of integrated, best-of-breed technologies that require less effort to implement, train on, and maintain, lowering your total cost of ownership • You have a strategy in place to take full advantage of your single architecture and IBM Cognos metadata model, ensuring that a consistent and complete view of information is available throughout your business community • IT and Business have built a strong working team that understands the value of business intelligence and performance management, and that works smoothly to expand its use in your organization • You follow acknowledged best practices when selecting, implementing, and using your reporting solution, and you have a Business Intelligence Competency Center in place to lower your cost of ownership, facilitate faster and easier adoption of effective BI and performance management practices, and enforce proven standards • Business users can access critical BI in new ways—via their BlackBerry, through search capabilities, in the familiar Microsoft Office environment, and more
  • 12. • You will now be leveraging the basic IBM Cognos 8 BI reporting solution that you implemented in step 1 and expanded in step 2 of the Roadmap, to extend BI across your enterprise. Decision makers throughout your organization know how you are doing and why. You are poised to take the last step in the transformation process and advance all aspects of your business through performance management Using scorecards that link strategic objectives, initiatives, and key performance indicators to communicate the right information quickly to the right people • Gathering information from front-line personnel to identify opportunities and align resources with objectives • Identifying key performance gaps in time to put alternative strategies in place and act on them