its great to know about political communication for first year MA Journalism students to have the idea about lobbying and communication in politics

1. PR and Corporate Communication
Papered by: Sayed Asif Hussaini (Arash) GCU0317MJMC1328
To: Dr. Sakila Faculty of Media Studies
Assignment: First PPT Assignment of PR and CC

2. Lobbying, Advertisement, Propaganda and Publicity

3. • Public relations (PR) is the way organizations, companies and individuals communicate
with the public and media. A PR specialist communicates with the target audience directly
or indirectly through media with an aim to create and maintain a positive image and create
a strong relationship with the audience.
• Advertising is marketing as well as a promotional tool in the hands of the company which
conveys a message about the company or a product to the viewers, listeners or readers.
It is aimed at persuading customers, to choose the company’s product over the product
offered by the competitors.
• Publicity is another promotional tool, but it is not same as advertising. It is based on
reality as t is neither sponsored nor it is under the control of any company or its
representatives.
Lobbying
Propaganda

4. • What are the tools of PR?
• Media relations. ...
• Advertorials. ...
• Social media. ...
• Newsletters. ...
• Brochures and catalogues. ...
• Business events. ...
• Speaking engagements. ...
• Sponsorships or partnerships.
Employee relations
Community relations

5. BASIS FOR COMPARISON ADVERTISING PUBLICITY
Meaning The activity of generating advertisements of products and
services to commercialize them is known as Advertising.
The activity of providing information about an entity, i.e. a
product, an individual or a company to make it popular is known
as Publicity.
What is it? It is what the company says about its product. It is what others say about the product.
Cost involved Very expensive marketing tool. Free of cost.
Given by Company and its representative Third Party
Is it under the control of the company? Yes No
Which type of message it conveys? Positive It may be positive or negative.
Credibility and Reliability Less Comparatively more
Focus on Target Audience Awareness
Repeatation Yes No

6. Lobbying
There are few golden rules in lobbying. One of them, however, is that
the earlier you get involved in the process the greater your chance of
success. Early involvement also keeps the costs down. Feeding your
views in to a middle‐ranking civil servant at an early stage is almost
cost‐free and can save the substantial sums involved in retaining a
lobbying consultancy to “fire‐fight” at a later stage.

7. • What Is Propaganda, and How Does It Differ From Persuasion?
• Propaganda is a form of communication that attempts to achieve a
response that furthers the desired intent of the propagandist.
Persuasion is interactive and attempts to satisfy the needs of both
persuader and persuadee. A model of propaganda depicts how
elements of informative and persuasive communication may be
incorporated into propagandistic communication, thus distinguishing
propaganda as a specific class of communication. References are
made to past theories of rhetoric that indicate propaganda has had
few systematic theoretical treatments prior to the 20th century.
Public opinion and behavioral change can be affected by propaganda.

8. • propaganda are lies, distortion, deceit, manipulation, mind control,
psychological warfare, brainwashing, and palaver.