Social media case study using QR codes, and other social media tools for Schaeffer BMW, presented at

1. Case Study:
Effective Use of Mobile
Strategy & Facebook
Marketing
Ty Downing | SayItSocial

2. Always begin with strategy…

3. Always begin with strategy…
• Objective – Get people to test drive
• Highlight features of BMW’s
• Get people to the dealership
• Sell used & new vehicles…

4. What Did We Do?

5. Micro-site
MyBMWExperience.com

6. Custom Facebook
page (tab)

7. Social Media &
Location Based
Accounts

8. Train & Educate
Staff

9. QR Code
(Place on car)

10. QR Code

11. The First “My
Experience” Person

12. The Car

13. Launch!

14. Launch!

15. Launch!

16. Launch!

17. Launch!

18. Results?
Stats are still
compiling!

19. Marketing Report Results

20. Tools
Twitter Facebook 4square QR Code YouTube Summary

21. tweets
9X
= 14

23. Tim Moore
30,000 Followers
Ty Downing
9,000 Followers ≈ 40,000
Potential Reached!
Social Crush X 9 (Tweets)
2,000 Followers

25. HOW MANY
VIEWERS?

26. CONVERSION!!!

27. Who are your users?

31. `

33. 264
Views

34. Summary
25 tweets w/ over 40,000
Potential Reached
264
video
119 Page Views on Launch Day
views
20 new “Likes” 18%
=> 5 Checkin’s 25%
=> 29 SCANS!

35. Takeaways?
• Strategy – What are your goals? What are conversions?
What are competitors doing?
• Training – Train staff on initiatives, equip them i.e. mobile,
video, print collateral.
• Tools – Use current digital marketing tools “Intelligently”
prepare for QR code promotions.
• Go Gorilla – Jump the gate…be creative, be
controversial, tap into advocates, park at Gaps grand opening
• Measure - Insights, SayItSocial management tool, YT, #’s,
RT’s, FB impressions, Bit.ly, Goals (G analytics) Sales? Leads?

36. Thank you…
Ty Downing