SocialCrush Schaeffer BMW Case Study

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Social media case study using QR codes, and other social media tools for Schaeffer BMW, presented at

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SocialCrush Schaeffer BMW Case Study

  1. 1. Case Study:Effective Use of MobileStrategy & FacebookMarketingTy Downing | SayItSocial
  2. 2. Always begin with strategy…
  3. 3. Always begin with strategy…• Objective – Get people to test drive• Highlight features of BMW’s• Get people to the dealership• Sell used & new vehicles…
  4. 4. What Did We Do?
  5. 5. Micro-site MyBMWExperience.com
  6. 6. Custom Facebookpage (tab)
  7. 7. Social Media &Location BasedAccounts
  8. 8. Train & EducateStaff
  9. 9. QR Code(Place on car)
  10. 10. QR Code
  11. 11. The First “MyExperience” Person
  12. 12. The Car
  13. 13. Launch!
  14. 14. Launch!
  15. 15. Launch!
  16. 16. Launch!
  17. 17. Launch!
  18. 18. Results? Stats are still compiling!
  19. 19. Marketing Report Results
  20. 20. ToolsTwitter Facebook 4square QR Code YouTube Summary
  21. 21. tweets9X = 14
  22. 22. Tim Moore 30,000 FollowersTy Downing9,000 Followers ≈ 40,000 Potential Reached!Social Crush X 9 (Tweets) 2,000 Followers
  23. 23. HOW MANY VIEWERS?
  24. 24. CONVERSION!!!
  25. 25. Who are your users?
  26. 26. `
  27. 27. 264Views
  28. 28. Summary25 tweets w/ over 40,000Potential Reached 264 video119 Page Views on Launch Day views20 new “Likes” 18%=> 5 Checkin’s 25%=> 29 SCANS!
  29. 29. Takeaways? • Strategy – What are your goals? What are conversions? What are competitors doing? • Training – Train staff on initiatives, equip them i.e. mobile, video, print collateral. • Tools – Use current digital marketing tools “Intelligently” prepare for QR code promotions. • Go Gorilla – Jump the gate…be creative, be controversial, tap into advocates, park at Gaps grand opening • Measure - Insights, SayItSocial management tool, YT, #’s, RT’s, FB impressions, Bit.ly, Goals (G analytics) Sales? Leads?
  30. 30. Thank you…Ty Downing

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