Be the first to like this
My talk from World Growth Forum Disrupt. Please let me know comments or questions via twitter @joradig!
Abstract: The only certain, controlled way to improve growth rates in a start-up: continuous experimentation. Find out how Truly has implemented a high tempo experiment process which has increased conversion rate by over 100%. How can you gather customer insights to use as a basis for experimentation? What tools are indispensable for prioritisation, implementation and analysis? Following over 60 tests this year, discover the key takeaways that can be applied in any start-up.
"Geeky sounding, but absolutely fascinating, presentation" (@daviepannell)