My talk from World Growth Forum Disrupt. Please let me know comments or questions via twitter @joradig!
Abstract: The only certain, controlled way to improve growth rates in a start-up: continuous experimentation. Find out how Truly has implemented a high tempo experiment process which has increased conversion rate by over 100%. How can you gather customer insights to use as a basis for experimentation? What tools are indispensable for prioritisation, implementation and analysis? Following over 60 tests this year, discover the key takeaways that can be applied in any start-up.
"Geeky sounding, but absolutely fascinating, presentation" (@daviepannell)
World Growth Forum Disrupt: Implementing a High-Tempo Experimentation Process at Truly
Implementing a High-Tempo
Experimentation Process at Truly
Learnings, challenges & results
1. What is a high-tempo experimentation process?
2. Why should I care?
3. How do I implement it? [6 step process]
4. 4 Biggest Challenges & Learnings
Head of Growth Marketing @Truly
Ex-PayPal SEO, Display & Paid Social
Startup consultant & 500 Startups Mentor
The destination for people who want memories,
UK’s leading marketplace for unique, premium gift
experiences, growing 2.4x this year.
WHAT IS HIGH TEMPO EXPERIMENTATION? 🤔
“Growth hacking isn’t about
a specific tactic, but rather
it’s about a process of
discovering which tactics will
be effective for growing your
So what is it?
A process that enables you to
run as many tests per period of
time as possible.
TO BUILD A
IMPACT CONFIDENCE EASE
How big is the
of this idea on
How certain are
we it’s going to
How difficult is it
ICE SCORE (SUM OF SCORES) 3-9
Specific goal of the experiment
Impact calculation & rating
Calculate GMV / Revenue