2. Challenge
Invigorate PT’s YouTube channel growth was slow.
• Videos published on the channel from January 2017 - April 2018
had some traction but were not optimized for channel growth.
• YouTube’s platform was gaining popularity with Invigorate PT’s
community.
• More clients were discovering Invigorate PT on YouTube and there
was opportunity to increase reach and client acquisition on this
platform.
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3. Goals of Initiative
Implement YouTube Best Practices on the
Invigorate PT channel in order to:
• Raise awareness of Invigorate PT & Wellness
• Establish Invigorate PT as an expert in the Parkinson’s Wellness
space
• Provide value to the global Parkinson’s community
Outcomes / KPIs:
• Increase average monthly channel subscriber rate
• Increase average monthly channel watch time
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4. Process
1. Optimization of Invigorate PT YouTube channel
• Channel branding & keywords
• Playlist creation
2. Social listening & audience surveys re: potential topics
3. Perform keyword research
4. Create high-quality video content
• Pre-recorded videos
• LIVE broadcasts
• LIVE Expert Q&A Interviews
5. Upload video & optimize for target keyword
6. Multi-platform distribution
7. Re-distribution of previously published videos
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Assets
5
Channel Branding
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Assets
6
Thumbnail Branding
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Assets
7
Distribution of
New Videos on
Social Media
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Assets
8
LIVE Q&A with
Parkinson’s Experts
and Community
Members Distributed
on Social Media
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Assets
9
Re-distribution of
Older Videos on
Social Media
