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3.
The Product Vision Board
Which market or market
segment does the
product address?
Who are the target
customers and users?
What problem does the
product solve?
Which benefit does it
provide?
What product is it?
What makes it stand
out?
How is the product going
to benefit the company?
What are its business
goals and KPIs?
What is the product’s purpose? Which positive change should it bring about?Vision
Target Group Needs Product Business Goals
Is it feasible to develop
the product?
4.
The Strategy in Context
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