Person or firm
that buys large quantity of
various producers or vendors
and resells to retailers, where
they are sold to consumers.
Able to extract a
better price from the
The market for the sale of
goods in large quantities
to a retailer so that, it could be
transported to the costumer.
Increase of prices of commodities (per quintal) in Wholesale Market
30-JAN 31-JAN 31-JAN 01-FEB 01-FEB 02-FEB 02-FEB
Functions of wholesale markets
The Wholesale Markets perform the following functions :-
physical exchange of produce.
sorting of produce on the basis of standard
criteria, thus facilitating sales.
forming an equilibrium price for produce.
exchange of information between suppliers
Benefits of the functions of wholesale markets
The benefits of the functions of wholesale markets :-
Improved Handling operations
Easier Introduction of Innovation and New Technology
Economic benefits of wholesale markets
Wholesale markets encourage :-
Greater stability of supply and sale of produce
Improved market information (especially on prices)
Specialization of traders
Enhanced competition leading to improved efficiency in the exchange process
Improved inspection and quality control.
Disadvantages of setting up a Wholesale Market
The Disadvantages of Wholesale Markets are :-
1. We have to consider a big storage space.
2. It requires a large amount of money buying wholesale products.
3. It requires a lot of your time doing a wholesale business since you will be
responsible with shipping, inventory and marketing the products unlike with