tellemarketing

1. Why Telemarketing ShouldForm Part of Your Marketing Strategy
Reachingoutto newcustomersisvital if youwant yourbusinesstothrive.Foryourbestchance of
convertingnewleadsintonewbusiness,the qualityof those leadsisequallyimportant, andperson-to-
personcommunicationisthe mosteffectivewayof acquiringcontactsthat convert.
Comparedwithtelesales,whichispurelyamethodof sellingproductstocustomers,telemarketing
enablesthe small ormediumenterprisetoaccomplishanentire portfolioof tasks.Telemarketersuse
differentapproaches,dependingonwhetherthe marketisbusinesstoconsumerorbusinesstobusiness
and whetherthe telephonecallsare outgoingorincoming

2. Why You Should Outsource Your Telemarketing
There are several reasons you should consider hiring an outside
agency to perform your telemarketing tasks. Among them are legal,
technical, and personnel issues.
Economical option
As I alreadymentionedabove,anin-housetelemarketingprocesswill costyourbusinessalotof money
and effort.Whenyououtsource thisprocess,abigchunkof thisexpenditure goesaway.Youdonot
have to worryabout infrastructure ortechnologyasthe outsourcingcompanyhaseverythingalready
setup.Also,if yououtsource thisservice toacountrylike India,the exchange rate difference getsthe
jobdone at a fractionof the cost of in-house agents.
Highly scalable
By outsourcingtelemarketing,yougetscalabilityinyourprocess.The outsourcingcompanyhas
resourcedreadytohandle anyextracall volume thatmay arise all of a sudden.Thismaynotbe possible
withan in-house team.OutsourcingCompany’swell trainedandefficientstaff onthe otherhandsis
usedto scalingtheirservicesaccordingtoclient’sneeds.
Flexibility
Thisis actuallythe numberone requirementof companieslookingtooutsource theirservices.Theymay
needtotarget variousgeographical areasthatspreadacrossmultiple countries.So,theysometimes
may needagentstocall customerswhenitsnighttime. Sometimestheymayneedthemtowork
weekends.Thissortof flexibilitycanbe foundeasilyinmanycall centersinIndia.

3. Access to experienced workforce
If you are ina hurry to getyour telemarketingprocessupandrunning,youdonothave the time to find
experiencedprofessionalsorhave the time totrainyour existingworkforce.Whenyououtsource,you
have an experiencedandwell-trainedteam, readytogo.Thisspeedsupyourentire salesprocessand
getsyou resultsfaster.
Types ofTelemarketing
Telemarketingcanbe eitherinboundoroutboundinscope.
Inbound Telemarketing:
It consistsof handlingincomingtelephonecalls—oftengeneratedbybroadcastadvertising,directmail,
or catalogues—andtakingordersforawide range of products.The representativesworkinginthistype
of telemarketingprogramme normallydonotneedasmuch trainingasthe outboundrepresentatives.
Outbound Telemarketing:

4. It can be aimeddirectlyatthe endconsumer;forexample,ahome repairbusinessmaycall peopleto
searchfor prospectsandcustomers.Representativesworkingonthisside of the industrygenerally
require more trainingandproductknowledge,asmore actual sellingisinvolvedincomparisontothe
inboundoperations.
Advantages ofTelemarketing:
1. Humaninteraction:
One of the advantagestelemarketinghasoverotherdirectmarketingmeth¬odsisthatitinvolves
humaninteraction.
2. Small businesses or large businesses
Telemarketingcanbe a particularlyvaluabletool forsmall businesses,inthatitsavestime andmoneyas
comparedto personal selling,butoffersmanyof the same benefitsintermsof directcontact with
customers.
3. Customer service:
Buildingaloyal clientbase isafundamental factorinestablishingalong- termbusinesssuccessand
increasingthe value of the company.Telemarketingcustomerservicescangain repeatordersand
increase the penetrationof the customerbase.Telemarketinghasthe advantagesof deliveringexcellent
customerservice.

5. 4. Reduces cost:
As the costsof fieldsalescontinue toescalate,businessesare usingtelemar¬ketingasaway to reduce
the cost of selling.Itisalsoeasiertocommunicate withcustomers.Mostof the marketingeffortsare
directedtowardsselectmarkets,sothe costperpersoncontactedisless.
5. Flexibility:
It isthe mostflexible formof directmarketing.Ithelpsinknowingandunderstand¬ingwhatcustomers
want,and are preparedtobuy.Surveycan be conductedwiththe advantagesof telemarketing,knowing
whatcustomersare lookingfor,the productor service,the brand,etc.;one can constantlyupdate the
clientdatabase.
6. Response measurement:
Response measurementispossible byknowingthe effectivenessof advertising.The resultscanbe
comparedwiththe onespreviouslyestablished,andthe future planscanbe basedon suchresults.Call
CenterDialersGuide –WhichDialerisRight ForYour Contact Center?
7 Enhancing Your Customer Database
For all marketingfunctions,accurate,real-time dataare crucial to gettingyourmessage infrontof the
rightpeople.Directcontactisthe quickestwayto findout whochangedjobs,whoreplacedthem,and
whetherthe relationshipisstill relevant
8 Real-Time Consumer Feedback
Gauginginterestinyourproductor service andidentifyingreasonsforcustomerresistance enablesyou
to gainan edge overyour competitors byrespondingtochangingconsumerneeds

6. Kind of technologies We can use for tell calling
Manual Dialing
Thisis where mostsmall tomediumbusinessesstart.There’snoreasontorushintoa capital
expenditure untilyou’veoutgrownmanual.Allowing agentstochoose whotocall,on whatnumberand
when,givesthemthe autonomyandresponsibilitythatmanysalespeopleneedtosucceed.
Click-to-Call
If you alreadyhave a robustCRM system, integratingaclick-to-callfeaturewillallow yoursalesagentsto
justclickon the phone numberinyourCRM to make an outboundcall.Itis slow comparedtoa power
dialer,butall the informationaboutthe prospectisrightthere soagentscan more effectivelyselland
upsell while onthe call.Also,anyinformationgainedonthe call goesdirectlyintoyoursystem-wide
database that yourteamcan use to follow uponlater.
PreviewDialer
Like the click-to-call option,previewdialersalsoallow agentstoreview all of the prospect’sinformation
so theycan prepare forthe conversationbefore the call.Thisisoftenthe bestoptionforsensitive calls
like collections,insidesalescalls,etc.
Power Dialer
Thisis oftena company’sfirststepintoautomateddialing.Powerdialerswillautomaticallymake an
outbound call whenanagentbecomesavailable.These systemsare inexpensiveandthere are a
plethoraof options.Goingfrommanual topowerdialerscanseriouslyboostproductivityand
significantlycutdownondialingtime.However,be preparedtoexperiencealotof idle time,no-

7. answersandbusysignals.ForTalkdeskcustomers,AutoReach,availablethroughAppConnect,isagreat
example of apowerdialer.
Predictive Dialer
Predictive dialerscollectalarge amountof informationaboutthe agentshandlingcallsandplace
outboundcallsjustbefore the agentbecome available.Theyautomaticallydial several contactsatthe
same time until one answers;andthentransfersthe call tothe most appropriate agent.These dialers
can dramaticallyreduce idle timeandincrease efficiencyandtherefore are greatforsmall salesforces
that needtomaximize the time theyspendonthe phone.Theycanbe more expensivethanclick-to-call
options,butare well worththe investment.
Placingoutboundsalescallscanbe stressful.Dialersallow yourstaff tofocusonwhatreallymatters:the
persononthe otherend.Unlesstheyare dealingwithaverylongsalescycle,mostcompaniesquickly
graduate frommanual dialingto:
Click-to-call— if youhave a powerful CRMsysteminplace
Previewdialers — forlowvolume callingof highdetail clients
Powerdialers — forimmediateefficiencygains
Predictive dialers — forhighvolume callingwithasmall staff
By givingagentsthe toolstheyneedtoincrease the numberof leadscontactedeachday,youalready
wonhalf the battle.Data and statisticsonthe actual effectivenessof differentdialersare difficultto
measure due toall the variables,butyoucan’targue withincreasedefficiency.The increasingdemand
for call centerdialersofferingmore optionsisevidence of how essentialtheyhave become for
contemporarybusinessgrowth.Whenitcomestowhichdialerisbestforyour businessatthisparticular
stage in yourgrowth,it’syour call.
Advantages ofWorking from Home

8. Flexible schedule.You can take breaksat any moment,feel norushtohang upon your family
memberswhentheycall,andeatlunchat any weirdtime youwant.
Custom environment.
Set upyour noise leveljustthe wayyouwantit —
somewhere betweeninsanelyquiettobeingatthe frontrow of a Lady Gaga concert.And if you’re
mindful of yourworkspace ergonomics,youcancreate a strongerrhythmfor your workflows.
Cozy clothes.
You get to wearthose sweatpantsfromcollegewiththe
letterspeelingoff,orthe leggingsyourfriendsdon’tknow youown.(Andhopefullyneverwill.)
It’s easier to make calls.Youwon’thave to scramble to finda conference roomordeal witha
particularlychattyco-worker.(Granted,kidsandpetsathome can make thistoughfor some remote
employees.)
Knock offsome weekend to-do’s.That Mt. Everestlaundrypile waitingforyou?That thing
youset a remindertogetfromthe store 11 weeksago?Cross.It.Off.
No office distractions.Avoidco-workersdebatingthe meritsof cryptocurrency,sirenswailing
outside yourwindow,the ACkickinginasyouhide youricicle tears.
Zero commuting.From bedto … bed?HeyI’m not judging,it’snice.

9. Save money.Lunchis expensiveif youworkina city or downtown.InSanFrancisco,it’snotcrazy to
see a $15 sandwichor$4 coffee.Athome,youcan save bigtime bygoingto the store andpreparing
food.
Forget crowds and traffic. No stuffingyourself intoaricketytransportationtube,having
people scuff yournewshoes,orwalkingbehindagonizinglyslow people whoapparentlydon’tknow
whata straightline is.(AmIbitter?No… not bitter… )
More time with loved ones. Take care of a sicksignificantotherat home,be readyforyour
kidsearlierinthe day,getsome extrasnugglesinwithyourdoggo,or simplygetsome quiettime to
yourself!
Disadvantages of Working from Home
1. Children and family demand more attention
Accordingto Lifehack,thisisone of the biggestdisadvantagesof workingfromhome.InIndia,over60
percent people face the problemof childrenorfamilydemandingmore attentionfromthemwhile they
workand many of themeitherendupworkinglate ornot beingable togive their100 per cent attention
to it.
2. Difficulty concentrating on work
The secondmajor factorthat many people face while workingfromhome isthattheyfinditdifficultto
concentrate onwork andconstantlygetdistractedone wayof the other.

10. While the familyis justone factorthat breakstheirconcentration,otherconcentrationkillersinclude
noise fromfamilyorneighbourhood activitiesorthemgettingdistractedjustbylookingoutside the
windowandobservingthe beautifulviewof theirbackyardortheirchildrenplaying.
3. People don’t believe that you are actually working
Besidesregulardistractionslikebackgroundnoise,there are alsopeople athome orwhodrop in
unannouncedandthennotleavingyoualone astheyhave a hard time acceptingthe factthat you’re
actuallyworkingathome (or tryingto) and notjust sittingonyourcomputer.
There are alsothe usual factors suchas the doorbell,randomtelephonecalls,andchildrenwatchingTV
inthe nextroomthat keepbreakingyourconcentrationanddistractingyoufromwork.
4. Lack of Office Equipment
Nearly33% of the people whoworkfromhome alsodon’thave the necessaryaccesstooffice
equipmentsuchashigh-speedinternet,fax/copiermachine orahigh-endlaptopwhichalsoaddsto
theirdistresswhileworkingfromhome astheyhave a hard time replicatingtheirworkenvironmentat
home.

11. 5. Access to Documents
Besidesnothavingaccesstothe necessaryoffice equipment,manyalsoface problemsastheydon’t
have constantaccess to documents thattheyneedwhileworking.
While the majorityof documentsthese dayshave virtualaccessora softcopythat an employee can
access,many still prefertokeepaccesstosensitivecompanydocumentspaper-onlyorwantto make
sure that itssafe on virtual or electronicformatsotheykeepitona Virtual Private Networks(VPN) or
secure cloudaccesswhichcan onlybe accessedviaregisteredoffice computers.
6. Lack of community and differences in culture
Besidesdistractionsandlackof equipmentordocuments,manyalsoare notable to workalone and
needregularface-to-face interactionsoasto getfeedbackorto brainstormontheirideas.
For them,workingindependentlyorinisolationwithjustacomputerscreentokeepyoucompanyis
vastlydifferentfromthe hustle andbustle of anoffice andtheycrave forthat noise andregular
feedbacksoas to improve theirwork.
7. Lowreliability and retention
Whena team isworkingfromhome andyou remove the presence of anauthorityfigure ormanager
formthe equation,thingscanturncatastrophicas there are few people whoeitherdon’tworkand/or
don’tletotherswork.
Many timesyoualsolose workand have to paypeople theirretainerbackas the people workingwith
youhave not finishedworkontime andyouhave missedyourdeadline.

12. Withyour teamnot givingworkontime or submittingsubstandardwork,youalsolose face asa client
doesn’tthinkyouare reliable andwon’tretainyouforanyfuture projects
Benefits of Working in an Office
1. Serendipitous collaboration.
talksoftenaboutthe value of serendipityinasharedoffice space.Those are momentswhenpeople
fromdifferentteamsstrike upaconversationaboutaprojectat the coffee machine orinthe elevator,
for example,andthose spontaneousinteractionsyieldanew ideaorinnovation.
Those momentsdon'tcome easilywitharemote team, where yourconversationsare scheduled,and
there are no tripsto the watercooler.
How to mimicitwitha remote team:Bringyour teamtogetherwhenyoucan,throughretreats,
hackathonsor staff meetingstogive themample face time.

13. In the meantime,facilitateunplannedconnectionsbygettingcreative.Use somethinglikethe Slackapp
Donut,whichconnectspeople whodon'tcommunicate often.Groupcoworkingcallscouldalsoopenthe
linesof communication.
2. Comprehensive communication.
3.
Sure,remote communicationtoolsare phenomenal.Youcancall,email,videochat,screenshare,direct
message...
But whatabout those brainstormingmeetingswhereyoubustoutthe big whiteboard,andeveryone
takesturnsjottingideasandsketches?Orthose few minuteswhensomeone stopsbyyourdesktopoint
to the exactspot on a graphicwhere theyneedalogo?
Mimic it:Start withestablishingavideo-always-onculture (or,if youmust,arule).Evenonbad hair
days.That face-to-face communicationcouldbe 34timesmore effective thanatext-basedconversation.
Alsouse toolsthatfacilitate real-time collaboration,suchasGoogle Docs,RedpenandSlack.

14. 4. Effective and efficient meetings.
5.
Oh,conference calls.You've gottechissues,disconnections,frozenvideo,lostlinks,appstodownload,
extensionstoinstall andthatone guywho alwaysforgetshe'smuted whenhe startstalking.
Plus,inmyexperience,meetingsscheduledviaconference call tendtogolonger.Probablybecause it
doesn'tseemworthall thathassle fora 10-minute chat.
In person,everyone walksinthe room,andyoustart talking.That'sit.
Mimic it:Use the simplestconferencingservice youcanfindto make iteasyto use,evenforquickchats.
Google HangoutsMeetis greatif you're a Google Suite team.Appear.inisperfectandeasyforsmaller
teams.
6. A focused environment.

15. Studieshave shownfamiliarenvironmental cuescanautomaticallytriggeryourbraintoignore
distractionsandfocus.Thiscouldbe whyit's so easyto workand ignore dirtydishesinthe office sink,
but yourkitchenmustbe sparklingbefore youcangetany workdone at home (justme?).
An office tellsemployeesit'stime towork.Andyoucan control youroffice designtoencourage focus
withquietareas,dimlightsandwhite noise,forexample.
Mimic it:Include tipsforsettingupa home office inyour onboardingprocess,andofferastipendtoget
setup. Or, evensimpler:Sendawelcome package tonew employees.A coffeemuganda mousepad
withyourcompanylogocan be easytriggersto getthemintowork mode.