AWS Media Symposium

1. © 2015, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
Ben Masek, Worldwide BD M&E Lead
benmas@amazon.com
November 4, 2016
AWS Media Symposium – Los Angeles

2. The New Normal
Amazon Web Services

3. Today’s Agenda
Time Session Speakers Company
9:00 Registra-on Opens
10:00 Welcome Ben Masek Global BD Leader-
M&E
AWS
10:30 Yesterday, Today, and Tomorrow: Media
Transforma8on in the Cloud Age
Eric Iverson CIO Crea-ve
Ar-sts Agency
11:00 Media Processing @ Scale: An overview of how
NeClix leverages AWS and elas8c infrastructure
to drive media innova8on.
Vinod
Viswanathan
Director-Media
Cloud Engineering
NeNlix
11:30 Cloud Journey: Wazee Digital and AWS enable
Charlie Rose to preserve and make publically
available over 18,000 highly curated interviews.”
Andy Hurt
Xarissa
Holdaway
VP-Marke-ng
Deputy Editor for
Digital
Wazee Digital
Charlie Rose
12:15 Lunch
1:30-5:00 Breakout sessions

4. Afternoon Breakout Sessions
Produc0on and Post-Produc0on
1:30 Theory Studios David
Andrade
Co-Founder, Director Theory Studios
2:15 AWS Services for Content Produc-on Kon Wilms AWS Solu-on Architect-M&E AWS
3:00 Break
3:30 Migra-ng Media Workflows to the Cloud David Benson CTO/Co-founder Bebop
3:50 Cloud-scale endering Chris Bond Founder/CEO Thinkbox
4:10 Teradek Overview Jon Landman VP Sales Teradek
4:30 Post Produc-on in the Cloud Panel Kon Wilms AWS
Video Processing and Delivery
1:30 AWS/Elemental Services for Video processing and
delivery
Keith Wymbs CMO AWS Elemental
Evan Sta_on Solu-ons Architect AWS Elemental
2:15 Building High Quality Video Opera-ons in the Cloud Hardys
Eggum
Head of IT & Technical
Opera-ons
Synacor
3:00 Break
3:30 Amazon Video's Live Streaming Infrastructure Euan McLeod Global Head of Live Video
Streaming
Amazon Video
4:15 Panel Discussion Keith Wymbs Eggum, McLeod, Sta_on

5. Media Supply Chain
1:30 Moving Sony DADC's Media Supply Chain to the Cloud Andy Shenkler CTO Sony DADC
2:00 Insights from Amazon Studios Albert Chaing CTO Amazon Studios
2:30 Moving your Media Supply Chain to the AWS Cloud Usman Shakeel M&E Tech Lead AWS
3:00 Break
3:30 IMF packaging in the AWS Cloud with Dalet Arnoud Elnecave VP of Marke-ng Dalet
3:50 Bebop overview Dave Benson CEO Bebop
4:10 Cloud-based Media Supply Chains Brian Chavez VP of Sales SDVI
4:30 Panel Discussion
Storage and Archive
1:30 Cloud Content Storage State of the Union Erik Weaver Cloud Project
manager
ETC
2:00 Simplified, Scalable Content Management in the Cloud Andy Shenkler CTO Sony DADC
2:30 AWS Storage and Archive Solu-ons Henry Zhang Sr. Product
Manager-Storage
AWS
3:00 Break
3:30 Content Management and Mone-za-on Andy Hurt VP-Marke-ng Wazee Digital
4:00 Sony MCS Cloud David Rosen VP-BD Sony MCS
4:30 Panel Discussion Ben Macek
Afternoon Breakout Sessions

6. Media Challenges and Cloud Benefits
Content Growth
More content, higher
quality (4K, HDR…).
Scalable Storage
Peak Demand
Unpredictable,
bursty workloads
Elastic Compute,
Pay as you go
Competitive
Pressures
Changing consumption
patterns
Agility and
Innovation
Core
Competency
Datacenters vs.
core biz
Focus on
Media

7. AWS Media Customers
NASA/JPL

8. Evolving Media Workloads into Cloud
v
Acquisition
DAM & Archive
Media Supply Chain
Broadcast & Distribution
Analytics
OTT
Post
Production Digital
Publishing

9. Content Acquisition
Encode content
(push to Elemental Cloud)
Securely Transfer
Content
Write/ encrypt
content to S3
Capture source
content

10. Digital Asset Management
Manage asset Tag content - add
metadata
Preview, share,
download content
Ingest and secure
media

11. Production & Post Production
Access source files
located in S3
Create, edit, &
collaborate in the
cloud
In case of render job,
scale out Spot Fleet
and render away
Creative application is
spun up on GPU/ EC2
in cloud
.

12. Media Supply Chain
Manual Quality
Control
Create, edit, &
collaborate in the
cloud
Distribute content to
playout/OTT solution
Import mastered
content, along with
metadata into S3

13. Playout & Distribution
Encode, QC and prep feed
based on layout spec.
Send stream via direct
connect to transmission
solution
Acquire source feed onto
GPU instance running
playout solution

14. OTT
Prep, process and protect
(e.g. DRM, watermark)
content using Elemental
Originate source content
(live feed or VOD files)
Stream content via
CloudFront

15. Analytics
Process data on EMRCollect (Kinesis) and store
user viewing data and
social media feeds
Analyze data to help
predict behaviors & other
outcomes

16. Digital Publishing
Manage content to be
published via CMS running
on EC2
Aggregate/ create source
content onto S3
Stream published content
via CloudFront

17. Media Workflow Holy Grail
Dailies
Promo
Trailers
Screeners
Raw
Rights Management
Product Tracking
Analytics
Metadata
Proxies
Mezzanine
Broadcast
Playout
Capture
Dailies
NLE
Archive
OTT, Monetization,
Recommendations
Rendering QC
Review
VFX Screeners/
Marketing
EDL

18. Thank you