3. Introduction of project
• LY-JAO” is the proposed mobile application which will use geo-
fencing technology.
• Provides opportunities for the seller and purchaser.
• Sellers will be able to register and manage their shops.
• Sellers will be able to advertise their products based on location-based
marketing.
• Customer will receive push notification into the geo-fenced area.
4. Need of this project
• The marketing world is a competitive world. There are thousands of
brands competing to target audience attentions.
• Generally, the peoples spend 1 to 3 hours during shopping.
• Peoples are unaware of nearest market places and available sales
offers, due to this they missed most of the sales opportunities.
• Seller wants that his business should be visible to buyers.
• Sellers also want their sales and services to reach the right customer at
the right time
5. Need of this project
• 80% peoples want to get location-based alerts from businesses. 70% of
buyers are willing to share their location if they get something in
return [1]
• 60% of buyers look for local information on their mobile devices, and
40% look for information while visiting the market [2]
• Location-based Services, which deliver services of nearby points-of-
interest to the user [3]
• Global advertising industry is highly interested in using the mobile
channel for marketing purposes [4]
6. Problem Statement
• Misutilization of sale advertisements
• Affect both Seller, buyer
• Wastage of time while searching appropriate seller
• Affect Buyer
• Local Sellers are not be able to recognize their shops
• Affect Seller
• Local sellers are not be able to access easy advertisement channels
• Affect Seller
8. Deficiencies of related systems
• None of the system using geo-fencing technology to advertise their
products to right customer at the right time.
• None of the system gives proper access to local seller to manage their
products.
9. Proposed Solution to related work
• LYJAO” is the proposed mobile application which will use geo-
fencing technology and will serve as a platform for seller and buyer.
• Sellers will be able to register their shops, add shop details, manage
the products and will be able to advertise their products and existing
sale offers.
• When a customer will enter into the geo-fenced area alert notification
will be received by the buyer about the nearest sale. The buyer will
click on it and the map will guide to reach at physical location of the
shop
10. Proposed Solution to related work
• Admin will manage the overall activities of the system such as seller
management, buyer management, sale advertise management, and
package management.
• Sellers will be able to generate the advertisement request to admin of
the system through, Text, Image and Voice message.
• To overcome the limitations of the “Sellers "qualification, our system
will also display the information in their native language “Urdu” in
our case.
• LY-JAO will provide 3 different types of advertisement packages
“Basic", "Premium”, and “Event Based”
14. References
[1]. A. @Bickov, 1 Feb 2018. [Online]. Available: https://blog.mediaplans.net/the-ultimate-beginners-guide-
to- geofencing-marketing-9758984e6027. [Accessed 29 September 2020].
[2]. W. Young, 3 February 2015. [Online]. Available: https://searchengineland.com/location-based-geo-
targeting-boosts- paid-search-ad-performance-importance-truly-local-data-search- marketing-decisions-213765.
[Accessed 29 September 2020].
[3]. U. B. a. B. F. Axel Küpper*, "Geofencing and Background Tracking – The Next Features," INFORMATIK 2011 -
Informatik schafft Communities, no. 7.10.2011, p. 14, 2011.
[4]. P. L. M. d. S. R. MAX ROMAN LEIBBRAND, "Geofencing – Enhancing the Effectiveness of Mobile Marketing,"
Heinrich-Pette-Straße 2B, 65191 Wiesbaden, Germany, no. 26th, May, 2017, p. 25, 2017