Team XsDemo DeckLow-FidelityPrototype ofMobile App
Evaluation of Potential Customers• Potential customers interviewed - 15• They learned more about the role of the smartphones apps in their professional and private life and their opportunities.• They summarized their learning within the interviews as potential buyers and retailers on the market.
Needs on the MarketInterviewers have noticed several needs on the market for this service/product.1. For time-effective decisions where to go/buy, what shops to use2. For retailers to have a better transparency on the market3. Need to launch this service for people to have easier access to valuable information for their lives no matter the place they are in at that moment4. Finding cheaper prices5. Easy-to-use app, consuming low resources (battery, processing power and data connection) for the phone6. Available app for multiple platforms7. Covers large areas8. Flexibility in data connection, offline and online
Barriers Detected in the Interviews• phones with no GPS/GPRS• hardware-depending• manufacture brand of the devices• models of phones needed to be selected• retailers will have to add data manually on a third party website• retailers have to find motivation to send their product files to us• the system should be automatically in terms of data posting/uploading the adds• a minimum supervision is required• the users might be aggressed by the adds
Demographics and Psychographics• men and women between 18 - 40 years old• 50% women and 50% men• Places for the interviews - face-to-face and online• Target groups locations - Pakistan, Sweden, Romania, Israel, USA• Their habits using phone apps. Most of the persons are using their phones apps and websites to look for fast, reliable information.
Team PrototypeThe team has put 2-3 months effort in this prototype. The prototype is mobile product, an application. The team has created a Beta prototype which has been shown to the persons being interviewed.
Services we will use for the PrototypeServices for this prototype• Eclipse• Android SDK• SDK for Iphone• APIs of different systems (for bringing in the location based ads)• Web based tools for creating the website• Database System• Hosting Services
Functionality of the Product• will bridge the gap between market retailers and shopping customers.• will introduce a lot of innovative and attractive ways to reach the target market as, the user will receive the retailers’ promotions even before leaving the household i.e. subscription based, so that the user can figure out his/her route prior to taking the road.
Usage of the PrototypeIt will get the advertising content from the retailers and send it to the shopper, who will use our application, based on their current physical location.
ConclusionsThe whole interview process had a high quality feedback from potential customers. We consider it can meet our business goals and SMART objectives on the long run.