This presentation covers 15 lessons from 15 Sales Leaders expressed in 15 different books written by them respectively. If you are to become a great sales leader what are the points that you need to focus on?

1. SALES
LEADERSHIP
Customers Chase Sales Leaders!
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4. JELLY THE BREAD!
There is a ”Can” between two “Can not's”!
If I cannot do this , I cannot do that, What
can I do?
Reference: The Joy in Business by Joy Baldridge
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5. COACH THE
WEAKEST
LINK
Reference:
Keenan , Author of Not Taught: What It Takes to be Successful in the 21st Century That Nobody’s
Teaching You, and CEO, President and Chief Antagonist at A Sales Guy
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6. RECRUIT LEADERS
Choose Attitude and Aptitude over Experience!
Reference: Bob Apollo, Founder, Inflexion-Point Strategy Partners
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7. BE AUTHENTIC
Reference: Shana Starr, CEO of Bastion Elevate
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8. HR ENABLES SALES
Become a good HR Manager of your sales
team!
John Larson
Co-author, Capturing Loyalty: How To
Measure, Generate, and Profit from Highly
Satisfied Customers
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9. ESTABLI
SH
DOMAIN
AUTHORI
TY
1. Understand the VCP Process
2. Maximize positive visibility
3. Focus on Social Media
Customer wants to meet an expert
who can deliver value!
Tim Hughes, Author, Social Selling: Techniques to Influence
Buyers and Changemakers and Smarketing: How to Achieve
Competitive Advantage through Blended Sales and
Marketing,
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10. WORK WITH
PEOPLE YOU
ENJOY
Reference: Matt Heinz, Founder and President at Heinz Marketing, and author of Successful Selling
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11. MAKE
PROCESS
THE HERO
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12. DEMONSTRATE
THE BEHAVIOR
YOU WANT TO
INSPIRE
“Do as I do!” Reference: Jeff Hoffman, Author of Basho Email, Your
SalesMBA and Why You? Why You Now?
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13. COACH BEFORE YOU
TRAIN
Reference: Kelly Riggs
Author, Quit Whining and Start SELLING!

14. ENGAGE &
EMPOWER
YOUR TEAM
Reference: Bob Urichuck, Author, Velocity Selling: How to Attract, Engage and Empower Buyers to
Buy and Motivate Your Team in 30 Days
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15. BE A
CONDUIT,
NOT THE
ROADBLOCK
!
Reference: Lorraine Ferguson, Author, The Unapologetic Saleswoman, trainer, coach and
associate, Sandler Training
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16. IF YOU ARE NOT
UPGRADING,
YOU ARE DOWNGRADING!
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17. TEAM
BETTER
THAN
YOU?
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18. LEADERSHIP IS
YOUR CHARACTER
NOT SKILL!
Reference: Brian Tracy, Sales and Leadership Speaker, Author and Trainer
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19. CHASE SALES
LEADERS
EVEN AT
HIGHER
PRICES.
Stop Chasing. Be Chased!
www.consult4sales.com
Sanjay Singh