Atmel Loves Innovation (Chinese Version)
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Atmel loves innovation and the disrupters using technology. In Beijing, I presented this slide deck to the media explaining to them how Atmel is at the heart of Internet of Things and how Atmel's technology and marketing strength will help them disrupt and go to market.
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Atmel Loves Innovation (Chinese Version)
- 1. Atmel ❤ 创新理念 Sander Arts Atmel公司营销副总裁 2015年1月 Twitter:@sander1arts
- 2. 我是谁？ © 2014 Market Edge • 曾任职于Philips和NXP半导体公 司 • 现在：任职于Atmel——全球微 控制器、安防物联网、汽车和 触控解决方案领域的领先供应 商之一 • 参与并推动了全球范围内的企 业改革 包括多家私营和上市企业 • 现居美国旧金山湾区 • 非常荣幸来到国内与各位交流 分享
- 4. • 创建于1984年, 去年度过 了30周年 • 2013年营业收入：14亿美元 •20余年专注微控制器领域的创新 并取得了领导地位 • 自公司创立，一直位于创客的中心 • 全球约5,000名员工 • 总部位于加利福尼亚州圣何塞 关于Atmel公司
- 8. 1/22/2015 安全 应用 物联网通信堆栈 + 第三方云端应用编程接口 超低功耗 硬件集成 Atmel智能解 决方案 客户 应用 Atmel 软件 解决方案 Creating a System Solution for Easy Adoption 无线 (通信) MCU (应用) 安全 (CryptoAuthe ntication) Atmel安全 解决方案 15mm 33mm Atmel解决方案让你的物联网系统实现增值
- 9. Atmel面向物联网提供了覆盖最广的产品组合 Building Blocks • 覆盖面最广的低功耗 MCU和MPU产品阵营 • 安全 • 硬件加速器 • 开发平台 • 软件 • 固件堆栈 • 库 • WiFi • 蓝牙 • ZigBee • 802.15.4 • 图形 • LCD • maXTouch • PTC • 传感器管理 人机界面 （HMI） 处理 软件工具 & 云端连 接性 无线通信 1/22/2015
- 10. Atmel自去年11月以来发布的新产品 众多技术创新成就您的颠覆性创意 想要寻找性能卓越的智能、安全的物联网解决方案，锁定Atmel！ • Atmel推出树立业界新标杆的低功耗蓝牙智能平台 • 拓展面向物联网和可穿戴市场的超低功耗Atmel | Smart MCU产品 组合 • Atmel拓展SmartConnect无线产品组合 推出面向物联网应用的云 就绪Wi-Fi/蓝牙组合平台 • Atmel拓展其无线产品组合，推出面向物联网边缘节点应用、内置 MCU的集成型Wi-Fi模块 • Atmel推出32位微控制器平台为物联网应用设立全新的低功耗标准 • Atmel推出新一代低功耗8位AVR MCU
- 15. Arduino Wi-Fi Shield 101 扩展板，更多 无线可能！
- 18. Atmel的技术也创造了颠覆性的新产品、 新市场和新产业 华为TalkBand 采用了SAM D20 Amulyte吊坠 采用了SAM 4L Qtechknow Bot 采用了MEGA32U4 3D MakerBot 打印机采用了 XMEGA128A4U和XMEGA8E5 LocoRobo 采用了XMEGA328
- 19. 功能: • 蓝牙无线通话 • 与智能手机通过NFC快速配对和传输 数据 • 支持蓝牙4.1，随时畅通无阻 • 可用耳机拨打/接听电话，并能显示 来电号码 • 健身监测 • 记录健身活动和卡路里消耗情况 • 设定锻炼目标和提醒 • 防久坐提醒——用户过长时间静坐不 动时发出警告 • 睡眠监测 • 手机用户深度睡眠、浅度睡眠和清醒 状态统计数据 • 智能闹钟支持根据用户睡眠阶段调整 闹醒模式 Atmel瞄准可穿戴设备： 华为TalkBand B1
- 21. 创客文化在中国 • 从“山寨”到“创新”的转型 “创客”风潮涌起 中国“山寨”工厂转型创新基地 http://immaker.org/thread-6365-1-1.html • 众筹电视节目(《创客星球》)
- 24. Atmel: 全面的社交媒体覆盖 YouTube 160万次观看 5200多位订阅者 LinkedIn 2.19万名 关注 Facebook 2.08万名关注者 刚刚超过了飞思卡尔 Twitter Google+ 330万次浏览 社区规模不断扩大 87.1万次阅读量 7.8万月度阅读量 博客 荣誉 日益扩展的社交网络 与合作伙伴 Youku 47,524 浏览量2014年增速超过1.5倍 Sina Weibo 超过22.15万关注 超过9.56万月度点击量 超过100万月度访问量 超过200万月度浏览量 • 2013年社交媒体化最成功的半导体公司中位列第五 • ARM互联社区中被浏览次数最多的合作伙伴 • 业内社交网络影响力最大的公司之一 1,200多名关注者 Pinterest
- 25. 众多颠覆创新者，成就无限可能
- 26. 也许这就是下一个你！
- 27. 欢迎来到Atmel领地
- 28. 不仅是半导体公司这么简单！
- 29. © 2014 Market Edge
- 35. 最后…我们是创客的火引，真正的力量在你们的手中… Many people gather wood (to make the) flame higher!
- 36. 36 © 2014 Atmel Corporation. 谢谢！
Editor's Notes
- Corporate snapshot – Atmel was founded in 1984 and IPO in 1991.We have two Decades of Microcontroller Innovation and Leadership, and have become the World’s Largest Supplier of High-Growth Touch Sensing Solutions We presently have ~5,000 Employees with a Have a Blue Chip Customer Base, and Have a 2013 Net Revenue:$ 1.39B and growing with anticipated earning in 2014 to be ?
- The Internet of Things, also known as IoT is the notion that more devices are becoming smarter and more connected to people and to each other.This applies to a number of markets ranging from industrial to metering, consumer, lighting, white goods and automotive. READ SLIDE IoT is a huge market and dwarfs all other opportunities for the semiconductor industry as virtually every device or system equipped with electronics of any kind will be connected to the Internet in some way. As the semiconductor industry has transitioned from PCs to mobile, IoT will now rise to become the predominant market.This transition will favor ultra-low power and integration of microcontrollers, wireless connectivity, security, touch technologies and sensor management products. ------------------------------------------------------------------------------------- Already winning in IoT
- City government of Shenzhen promoted Shenzhen as “The City of Makers” in San Francisco in early Jan, 2015. Shenzhen has all the ingredient needed to nurture the Makers entrepreneurs and enable them to turn all their ideas into products.
- Of the top 25 semiconductor companies, we discounted five (Intel, Samsung, Sony, Toshiba, Nvidia).Due to the diversity of their offering and the difficulty of segmenting activity realting to Semiconductors.
- Our AVR microcontrollers have broad customer reach through our software Studio development platform with over 65K active developers, through our Atmel Gallery App Store with over 50K users. Even more, AVR has been the favorite with the Arduino community. community consists of professional engineers, hobbyists and students that use an Arduino board, with an AVR device, to jump-start their designs. Over 1.2 M Arduino development boards in the market with the majority of these boards powered by an AVR. Over 200K members in our AVR Freaks community. Since most 32-bit users are also 8-bit customers, we are using our broad global base of AVR customers as a key base to grow our 32-bit business. ------------------- Opportunity in IoT