Atmel Silicon Valley Brand Forum

3. 3 © 2015 Atmel Corporation • Sander Arts • VP Marketing @ Atmel • Global citizen • Always curious • Try not to take myself too seriously… • Twitter: @sander1arts Who is this guy with the weird accent?

5. 5 © 2015 Atmel Corporation •Atmel Corporation (NASDAQ: ATML) is a worldwide leader in the design and manufacture of microcontrollers, capacitive touch solutions, advanced logic, mixed-signal, nonvolatile memory and radio frequency (RF) components. Leveraging one of the industry's broadest intellectual property (IP) technology portfolios, Atmel is able to provide the electronics industry with complete system solutions focused on industrial, automotive, consumer, communications and computing markets. This is our company description

9. 9 © 2015 Atmel Corporation The Key Marketing Premise We Started With “If you set up a content marketing process that works, you become a money machine. Your CFO will give you an unlimited budget. Your CEO will shower you with a big bonus. Your cat will come when you call”

19. 19 © 2015 Atmel Corporation “There were over 160 AVR based [read: Atmel] Projects on Kickstarter of which 103 successful, collecting 7M USD in funding” Did you know that? Quote from CEO of Kickstarter That's a potential of 103 companies founded on Atmel

20. 20 © 2015 Atmel Corporation 4/25/2015 We drive ongoing, global marketing campaigns With various marketing goals… Position Atmel as a thought leader and at the heart of the maker movement Target PIC users transitioning from 8- to 32-bit designs; pitch Atmel to startups and new customers Position Atmel as a player in wearables market Respond to ST’s low power claims on STM32; Position Atmel as lowest power MCU supplier

21. 21 © 2015 Atmel Corporation Design contests globally, in language AVR contest was a finalist for the most creative marketing campaign at The Markies Deep reach, emotional engagement, free marketing, free content

22. 22 © 2015 Atmel Corporation Expanding our social reach YouTube 1.8M+ Total Views 127K Quarterly Views 261K Quarterly Mins. Watched Facebook 249K+ Likes 865K+ Monthly Reach 2.1M+ Monthly Impressions 42.2K+ Followers 22% Quarterly Growth 2.3M+ Monthly Impressions Twitter LinkedIn 30.4K+ Followers 13% QoQ Growth 560K Reach 19% QoQ Reach Growth Google+ 6M+ Views 17% QoQ Growth • Ranked #1 social semiconductor company (September 2014) • #1 most-viewed partner in ARM’s Connected Community (2014, 2015) • Social influence score now among the highest in the industry Blog Notable Accolades Growing Network of Partners 1.4M+ Views 25% Quarterly Growth 120K+ Monthly Views Growing Network of Major Brands Growing Network of Media Growing Network of Startups Growing Network of Influencers

24. 24 © 2015 Atmel Corporation “Atmel did a superb job of supporting our Kickstarter campaign. We loved their blogs, posts and comical, yet relevant memes in support of our product. In addition to our funding, one of the primary purposes of the campaign was to get feedback on our brand identity. Atmel helped us do this by posting our value proposition in their own words which helped us further refine our tone and positioning.” BeON

25. 25 © 2015 Atmel Corporation “Ever since Atmel started to pay attention to us through their channels, we've seen a 65.7% growth in readership which has been huge for our readership and blog. We've also seen a 10% growth in our Twitter followers. Lastly, Atmel has made up for 15% of our total referral traffic.” PubNub