Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

NYC Maker Faire: from maker space to market place

989 views

Published on

In my talk at the 2015 Maker Faire in NY, I focused on how Atmel has created a media company that sells semiconductors. I explained how makers, start-ups can benefit from Atmel's huge social footprint and our enormously engaged audience. On top of all the amazing technology Atmel has, Atmel built a huge differentiator through digital marketing....one to be leveraged!

Published in: Marketing
  • Be the first to comment

NYC Maker Faire: from maker space to market place

  1. 1. © 2014 Copyright Atmel Corporation1 From Makerspace to Marketplace How our marketing can help you be successful Maker Faire, NYC. Sept 2015 Sander Arts VP, Marketing Atmel Corporation
  2. 2. 2 © 2014 Copyright Atmel Corporation • Sander Arts • VP Marketing @Atmel • Global citizen • Always curious • Twitter: @sander1arts Who is this guy with the Dutch accent?
  3. 3. 3 © 2014 Copyright Atmel Corporation Corporate Marketing - EMT Feb 2015
  4. 4. 4 © 2014 Copyright Atmel Corporation •Peter Minuit of the Dutch West India Company, in 1626, decided to buy Manhattan Island for goods worth 60 Dutch guilders, which later legend valued at US$24. It has been rated the best real estate deal in history. •On Sept 8, 1664 New Amsterdam becomes New York Did you know ? This was not only Atmel territory…
  5. 5. 5 © 2014 Copyright Atmel Corporation Here’s some insights into my philosophy…
  6. 6. 6 © 2014 Copyright Atmel Corporation •Atmel Corporation (NASDAQ: ATML) is a worldwide leader in the design and manufacture of microcontrollers, capacitive touch solutions, advanced logic, mixed-signal, nonvolatile memory and radio frequency (RF) components. Leveraging one of the industry's broadest intellectual property (IP) technology portfolios, Atmel is able to provide the electronics industry with complete system solutions focused on industrial, automotive, consumer, communications and computing markets. This is our company description
  7. 7. 7 © 2014 Copyright Atmel Corporation
  8. 8. 8 © 2014 Copyright Atmel Corporation This is what we sell…lots of them!
  9. 9. 9 © 2014 Copyright Atmel Corporation What the heck? Semiconductors? WiFi capable, 4K, Mini USB, Micro HDMI, microSD etc...
  10. 10. 10 © 2014 Copyright Atmel Corporation Wait. Let me try this again. Here is the GoPro 9/28/2015Atmel - Marketing Strategic Plan 2014 - 2017
  11. 11. 11 © 2014 Copyright Atmel Corporation Did you know? Atmel powers the Arduino!
  12. 12. 12 © 2014 Copyright Atmel Corporation Corporate Marketing - EMT Feb 2015 Arduino was on TV with Jimmy Fallon! Now, that is what I call “mainstream”…
  13. 13. 13 © 2014 Copyright Atmel Corporation 28.09.2015 Why do we like makers and start ups so much? We like to enable unlimited possibilities and grow together
  14. 14. 14 © 2014 Copyright Atmel Corporation Let’s pause for a little and read this…. “By 2018, 50% of the internet of things solutions will be provided by startups which are less than 3 years old. We can estimate what the internet of things will be like now, but we know that most of the things that will exist in 2018 we can’t even conceive of because they haven’t been invented yet.” Source: Gartner
  15. 15. 15 © 2014 Copyright Atmel Corporation Crowdfunding Dollars Raised Q1 2015
  16. 16. 16 © 2014 Copyright Atmel Corporation We are a media company that sells semiconductors
  17. 17. 17 © 2014 Copyright Atmel Corporation • Ranked #1 social semiconductor company (September 2014) • #1 most-viewed partner in ARM’s Connected Community (2014, 2015) • Social influence score now among the highest in the industry Growing Network of Partners Growing Network of Major Brands Growing Network of Media Growing Network of Startups Growing Network of Influencers ATMEL HAS ONE OF THE LARGEST SOCIAL FOOTPRINTS IN SEMIS !
  18. 18. 18 © 2014 Copyright Atmel Corporation WTFDuino… Featured on Atmel blog…stimulated the ‘owner’ to go do a crowdfunding campaign after we wrote about it… 9/28/2015 ‘traction’ in first hour!
  19. 19. 19 © 2014 Copyright Atmel Corporation 28.09.2015Multi-core, Multi-device development Now, let me give you a few more examples of projects and companies powered by Atmel
  20. 20. 20 © 2014 Copyright Atmel Corporation What do these companies have in common? Powered by Atmel, and leveraged the community
  21. 21. 21 © 2014 Copyright Atmel Corporation Here is a Recent Kickstarter Campaign Atmel helped boost “Aside from just the development hurdles we were faced with, Atmel also helped us promote UnaliWear which helped us achieve our vital milestone on Kickstarter. This also provided market validation and consumer acceptance to our product.” Source - Jean Anne Booth, CEO of UnaliWear
  22. 22. 22 © 2014 Copyright Atmel Corporation
  23. 23. 23 © 2014 Copyright Atmel Corporation Atmel Booth
  24. 24. 24 © 2014 Copyright Atmel Corporation 28.09.2015
  25. 25. 25 © 2014 Copyright Atmel Corporation 28.09.2015 From diaper to marketplace?? Our new hero; Omkar
  26. 26. 26 © 2014 Copyright Atmel Corporation 9/28/2015Demand Generation Workshop “As seen on….”
  27. 27. 27 © 2014 Copyright Atmel Corporation “As seen on….” 9/28/2015Select Insert > Header & Footer > Type Title in Footer field
  28. 28. 28 © 2014 Copyright Atmel Corporation 9/28/2015Select Insert > Header & Footer > Type Title in Footer field
  29. 29. 29 © 2014 Copyright Atmel Corporation 9/28/2015Select Insert > Header & Footer > Type Title in Footer field
  30. 30. 30 © 2014 Copyright Atmel Corporation 9/28/2015Select Insert > Header & Footer > Type Title in Footer field
  31. 31. 31 © 2014 Copyright Atmel Corporation
  32. 32. 32 © 2014 Copyright Atmel Corporation
  33. 33. 33 © 2014 Copyright Atmel Corporation A new generation of entrepreneurs is born Remember 14-year-old Quin Etnyre from the inaugural White House Maker Faire?
  34. 34. 34 © 2014 Copyright Atmel Corporation Going From Makerspace to Marketplace Quin Etnyre Begins tinkering Reaches out to Atmel support Completes project Begins appearing in event booths Atmel blogs and socializes Taps into Atmel resources Hosts a Tech on Tour stop Goes mainstream Atmel endorsement White House Maker Faire Launches Kickstarter Atmel promotes Funded Introduced to AVR Ready for Market
  35. 35. QUIN ETNYRE 14-YEAR OLD MAKER FROM CALIFORNIA, USA QUIN@QTECHKNOW.COM
  36. 36. MAKER FAIRE BAY AREA 2011 WHERE I STARTED MAKING & MET MENTORS!
  37. 37. ATMEL PARTNERSHIP
  38. 38. ATMEL PARTNERSHIP
  39. 39. ORDER YOURS NOW: $30USD QDUINO MINI: Successfully funded and delivered on time! http://qtechknow.com/ https://www.sparkfun.com/
  40. 40. 41 © 2014 Copyright Atmel Corporation Don’t forget me, Quin, when you are hiring…!!
  41. 41. 42 © 2014 Copyright Atmel Corporation If you can’t come to us, we will come to you!
  42. 42. 43 © 2014 Copyright Atmel Corporation 28.09.2015 With Atmel you’ll be launched to market faster!
  43. 43. 44 © 2014 Copyright Atmel Corporation 28.09.2015 In closing…we are the Maker and Market enablers, but the ultimate power is with you…

×