2016 cause conference bea boccalandro igniting societal purpose in every job

1. #CauseSD ™
™
Bea Boccalandro
Igniting Societal Purpose in Every Job
#CauseSD
Sponsored by
President

2. #CauseSD ™
@Bboccalandro
Bea Boccalandro
President, VeraWorks
bea@veraworks.com
www.veraworks.com
@bboccalandro
717-414-2885
[[ ]]
Igniting Societal Purpose in Every Job
May 18, 2016
Igniting Societal Purpose in Every Job
May 18, 2016
by

3. #CauseSD ™
@Bboccalandro
I didn’t expect work to feel like this.I love my job.
I didn’t expect work to feel like this.
I didn’t expect work to feel like this.

4. #CauseSD ™
@Bboccalandro
Engaged employees are happier and do more than the job
minimally requires

5. #CauseSD ™
@Bboccalandro
: (
Disengagement isn’t just bad for employees. It’s bad for
business.
Research finds that a disengaged employee cost the
company 37% of their salary in lost productivity.

6. #CauseSD ™
@Bboccalandro
I didn’t expect work to feel like this.I love my job.
I didn’t expect work to feel like this.
I didn’t expect work to feel like this.

7. #CauseSD ™
@Bboccalandro
What’s going on?

8. #CauseSD ™
@Bboccalandro
chocolate-based ice cream
You are concerned with
purpose
If you prefer…
You have a one-track mind:
money,
money,
money!!!
If you prefer…
vanilla-based ice cream

9. #CauseSD ™
@Bboccalandro
Just kidding! : )

10. #CauseSD ™
@Bboccalandro
Arbitrary!
Absurd!
Unjust!

11. #CauseSD ™
@Bboccalandro
Yet, we are arbitrary, unjust and absurd in this manner. : (

12. #CauseSD ™
@Bboccalandro
We act as if there were two types of people in
the world
• Designing dresses
• Being a flight attendant
• Advertising
You are concerned with
purpose
If you prefer…
You are concerned with ONLY:
money, money, money!!!
If you prefer…
• Brain surgery
• Working with children
• Teaching

13. #CauseSD ™
@Bboccalandro

14. #CauseSD ™
@Bboccalandro

15. #CauseSD ™
@Bboccalandro
Image: Frans de Waal
“We’re preprogrammed to reach out.”
Frans de Waal, Emory University
primatologist

16. #CauseSD ™
@Bboccalandro
• Primatologist Frans De Waal puts it this way: “We are
group animals, who rely on each other, need each other,
and therefore [evolution has ensured we] take pleasure
in helping.”
• Our brains secrete endorphins when we are pro-social.
• Our affinity for societal contribution is primal.
It’s a physiological thing
79

17. #CauseSD ™
@Bboccalandro
I didn’t expect work to feel like this.I love my job.
I didn’t expect work to feel like this.
I didn’t expect work to feel like this.

18. #CauseSD ™
@Bboccalandro
How can we fix jobs to access
Maslow’s full pyramid?

19. #CauseSD ™
@Bboccalandro
Imagine….

20. #CauseSD ™
@Bboccalandro

21. #CauseSD ™
@Bboccalandro
Every sales representative at Patagonia has
to “Provide a complete shopping
experience for our customers, involving
product knowledge and…
environmental involvement

22. #CauseSD ™

23. #CauseSD ™

24. #CauseSD ™

25. #CauseSD ™
@Bboccalandro
• Job purposing is a management practice that broadens the social
impact of jobs by serving a societal cause
• Job purposing lifts employee engagement, performance and
wellbeing
• Although there are various sources of workplace purpose, job
purposing focuses on societal purpose.
• Job Purposing paper has more info: veraworks.com/resources
Job purposing

26. #CauseSD ™
@Bboccalandro
Engaged employeesDisengaged employees
+ societal impact =

27. #CauseSD ™
@Bboccalandro
Could it be this simple?

28. #CauseSD ™
@Bboccalandro
Engaged employeesDisengaged employees
Sell technology solutions
+ societal impact =

29. #CauseSD ™
@Bboccalandro
HP’s Eco Advocates
+

30. #CauseSD ™
@Bboccalandro
Engaged employeesDisengaged employees
Sell technology solutions
+ societal impact =
+ help small businesses be
green
= Significantly higher
engagement

31. #CauseSD ™
@Bboccalandro
Engaged employeesDisengaged employees
Clean hotel rooms
+ purpose =

32. #CauseSD ™
@Bboccalandro
Image: Caesars Entertainment
Image: Examiner
Image: Clean the World
Caesars Entertainment’s Clean the World
partnership

33. #CauseSD ™
@Bboccalandro
Engaged employeesDisengaged employees
Clean hotel rooms
+ purpose =
+ help reduce number of
children dying from
preventable diseases
= significantly higher
engagement

34. #CauseSD ™
@Bboccalandro
Engaged employeesDisengaged employees
Sell technology
solutions
Clean hotel
rooms
Your job
+ societal impact =
Significantly
higher
engagement
Sell clothes

35. #CauseSD ™
@Bboccalandro
73%
Say job is
purposeful
74%
Say job is
not
purposeful
Engaged employeesDisengaged employees
Source: Snyder, Deborah and Sean Burke, “Increasing employee engagement in the nonprofit sector: How to engage employees for high
performance.” Accenture, 2013.

36. #CauseSD ™
@Bboccalandro
• The Corporate Executive Board Company found that every employee who
participated in employer community involvement adds $2,400 of value to
the company via increased employee engagement.
• A Rutgers University and Net Impact study found that 45 percent of
employees who have conducted community involvement through their
employment are very satisfied with their jobs, compared to 30 percent
who haven't.
• A Deloitte survey revealed that millennials are twice as likely to be very
satisfied with the progression of their career when they have the
opportunity to conduct community involvement through their employer.
• Starbucks CEO Howard Schultz credited employee volunteering as a key
element in the successful improvement of the company's performance
over a two-year period.
Research supports the case for job
purposing (incorporating societal impact into
jobs)

37. #CauseSD ™
@Bboccalandro
Research supports the case for job
purposing (incorporating societal impact
into jobs), part II
100

38. #CauseSD ™
@Bboccalandro
Don’t be afraid to tweak job descriptions
Dr. Jane Dutton and Dr. Amy Wrzesniewski
@Bboccalandro #CauseSD

39. #CauseSD ™
@Bboccalandro
“Work is about a search for daily purpose as well as daily
bread, for recognition as well as cash, for astonishment
rather than torpor; in short, for a sort of life rather than a
Monday through Friday sort of dying.”
Studs Terkel
Pulitzer Prize winning author of Working: People Talk
About What They Do All Day and How They Feel About
What They Do

40. #CauseSD ™
Thank You!
Bea Boccalandro
Sponsored by