6. "We can rewrite the text, but we do not believe having personal injury mentioned 2-3 times is going to give us
the best opportunity to rank higher...
● In some tests we conducted, the first internal page to show in the rankings (other than directories) is
[URL REDACTED]. The overall density on this page for the phrase "personal injury" is
3.36%. In comparison, the overall density of the page we sent over is 3.2%. While
keyword density isn't the only factor in why a page ranks, it is certainly something that plays a role when
Google is determining if a page is relevant for a particular topic.
● The density of the overall content will go down slightly when added to the page because there are
other words in the side bar and in the footer.
● 499 total words
● 16 mentions of Personal Injury
● Overall density of 3.2%
@ruthburr #GetUnGaggedAnd this…
13. City Average SEO Specialist Salary Average Content Marketing
Chicago $34K - $71K $38K - $52K
Atlanta $30K - $61K $62K - $78K
Dallas $23K - $79K $30K - $88K
Phoenix $42K - $77K $42K - $77K
Denver $36K - $65K $38K - $93K
@ruthburr #GetUnGaggedAverage salaries are all over the place for these roles,
because how much you make depends on experience as
much as title.
Interviews & hiring
HR Costs Team Costs
@ruthburr #GetUnGaggedThere are a lot of explicit, easily-tracked costs associated
with employee turnover that you can look at.
35. Performance Differences
Lost Institutional Knowledge
Lower Productivity & Morale
@ruthburr #GetUnGaggedBut don’t forget the hidden costs. These are harder to
quantify but definitely a problem.
40. @ruthburr #GetUnGagged
Clients per person
Hours per week
Billable hours per
Hours per client
Have a hard cap on clients/person. You can do a lot of
SEO in 27 hours a month. Even more when more than one
person works on a client’s account.
44. When people have enough time to spend building
relationships with clients, you can rely less on an account
management layer. Clients love this.
45. @ruthburr #GetUnGagged
Don’t Pay on Commission
If you’re turning down smaller-dollar deals, it’s no longer
fair to pay salespeople on commission. Try reducing
someone’s client load and having them do biz dev.
46. @ruthburr #GetUnGaggedBe very clear about what you do and don’t do. Cultivate
an expertise and resist the temptation to be all things to
48. Resist the Whale
@ruthburr #GetUnGaggedDon’t let one client make up more than 60% of your
business’ revenue. Don’t hire someone just to work on 1
big client. If the client leaves, you’re hosed.
49. Fire Problem Clients
@ruthburr #GetUnGaggedBe very clear about what abusive behaviors you won’t
tolerate, and have a clear system for firing problem
clients. Let the team know you have their back.
50. @ruthburr #GetUnGagged
No One Cares About Your Foosball Table
Give people benefits that make their lives better – like
401(k), parental leave, PTO, great insurance. No one’s
going to stay w/you because of your foosball table.
51. Have Clear Paths to Advancement
@ruthburr #GetUnGaggedDon’t want people to leave after 2 years? Make paths to
advancement clear. When you promote, base salary on
market comps, not % of existing salary.
52. Automate Your #%$^& Reports
@ruthburr #GetUnGaggedDon’t waste your clients’ money spending hours on
reports – automate dashboarding so they can see their
metrics whenever they want.
Job posting creation & promotion
Screening, interviewing, hiring
New hire paperwork & training
Picking up slack while down a person
Materials and equipment
Lower quality/volume of work at first
Performance Differences • Lost Business • Lost Institutional Knowledge • Decreased Survivor Productivity & Morale • Risk of Legal Action, Labor Strikes • Damage to Company Reputation