Learn about Samsung Themes and how you can create a business from designing customized mobile UI experiences.

1. Company Confidential
Themes
Designer Day
03/10/2018
Company Confidential

4. The information in this presentation is offered only for general informational and educational purposes. These materials are intended, but not promised or guaranteed
to be complete, or up-to-date and should in no way be taken as an indication of future results.
© 2018 Samsung Electronics America Inc.
BY NIKLAS LYBACK
Samsung Developer Program
SEA- Content & Services
Mountain View, CA
Themes - Market Opportunity Trends and
Observations

5. Theme Apps

6. Theme Top Content - February

7. Theme Top Content - February

8. Samsung Themes Content
70,000+ and Growing
3

9. Top Paid Themes In 2017 (Globally)
[aire] Alien (LIVE) Bling & Pink (LIVE) [aire] Modern Blac (LIVE) [aire] Gold Grace[Echo] Gear (Premium
Live)
Peanuts House
Theme
For Black gold（Live） The city is under their
feet

10. Globally Available in 186 countries
and 61 Paid App Stores
3

11. Samsung Themes
Download Country Ranking
Rank Country
1 US
2 China
3 India
4 Korea
5 Brazil
6 Indonesia
7 Iran
8 Russia
9 Turkey
10 Thailand
11 Germany
12 Mexico
13 France
14 Vietnam
15 Philippines
16 UK
17 Italy
18 Argentina
19 Pakistan
20 Canada
15%
13%
12%
7%
7%
5%
US
China
India
Korea
Brazil
Indonesia
Iran
Russia
Turkey
Thailand
Germany
Mexico
France
Vietnam
Philippines
UK
Italy
Argentina
Pakistan
Canada

12. Samsung Themes
Revenue Country Ranking
Rank Country
1 US
2 China
3 Korea
4 Germany
5 UK
6 France
7 Russia
8 Canada
9 Australia
10 Iran
11 Italy
12 Brazil
13 Indonesia
14 India
15 Mexico
16 Thailand
17 Spain
18 Japan
19 Turkey
20 Switzerland
39%
15%
7%
6%
6%
3%
US
China
Korea
Germany
UK
France
Russia
Canada
Australia
Iran
Italy
Brazil
Indonesia
India
Mexico
Thailand
Spain
Japan
Turkey
Switzerland

13. Samsung Themes Markets
52 Device Models
2018 (4 models) 2017 (14 models) 2016 (21 models) 2015 (11 models)
Premium Galaxy S9, S9+
Galaxy S8, S8 +
Galaxy S8 Active
Galaxy Note Fan Edition
Galaxy Note8
Galaxy S7, S7 edge
S7 Active, Galaxy Note7
Galaxy S6, S6 edge,
S6 Active, S6+
Galaxy Note 5
Mass
Galaxy A8 2018
Galaxy A8+ 2018
Galaxy A 2017 (A3, A5, A7)
Galaxy C5/C7 Pro
Galaxy J3/J5/J7
Galaxy On5/On7
Galaxy A 2016
(A3, A5, A7, A9, A9 Pro, A8)
Galaxy J 2016
(J3, J3 Pro, J5, J7, J7 China)
Galaxy C (C5, C7, C9),
心系天下 W2017
Galaxy On (On5, On7)
Galaxy A8
Galaxy J series (J5, J7)
Galaxy S5 Neo
Galaxy On series (On 7, On5)

14. Themes Store Users
By Age, Country, And Gender
Most users are in their 20’s and 30’s
User preferences vary by country and gender
• US, Korea, UK: Female ↑, distinct gender preference difference
• China, India, Australia: Male ↓, slight gender preference difference
☞ Consider country and gender preferences
Q. Target to female?
Pink/White/Green colored theme
Q. Target to male?
Blue/Black colored Theme
Distinct gender preference differences Slight gender preference differences
Simple/Green Simple/BlackBrown, Black
Q. Target by country

15. Top Theme Apps
By Country
Preferred apps depend on the event, country, user characteristics, and more!
USA China Korea UK

16. Revenue By Gender
Globally males make 66% of all the transactions
In the US, 55% of the transactions made by females
In China, 88% of the transactions made by males
66%
34%
Purchases by Gender (F/M) in 2017
남자 여자FM
53%
43%
48%
47%
56%
12%
18%
55%
68%
51%
47%
57%
52%
53%
44%
88%
82%
45%
32%
16Y 영국
17Y 독일
16Y 독일
17Y 한국
16Y 한국
17Y 중국
16Y 중국
17Y 미국
16Y 미국
Purchases by gender per Country
남자 여자M F
’16
US
’17
US
’16
CN
’17
CN
’16
KR
’17
KR
’16
DE
’17
DE
’16
UK
’17

17. User Analysis By Age Group
Most users are in their 20s and 30s
Share by Age
10’s 20’s 30’s 40’s 50’s 外
Samsung device users
of 7 countries
31% 25%
(20~30’s ratio)
7 countries 37% 33%
US 35% 34%
Korea 35% 33%
India 47% 24%
Germany 34% 32%
China 50% 33%
UK 31% 32%
Australi
a
38% 32%
· · · · · 70%
· · · · · 69%
· · · · · 68%
· · · · · 71%
· · · · · 66%
· · · · · 83%
· · · · · 63%
· · · · · 70%
· · · · · 56%
(As of Apr.2016)

18. New: Video Wallpaper on Galaxy S9

19. Best Practices
Opportunity Real opportunity for talented designers
Device Focus on flagship Galaxy and Note series devices
Content type First create themes, and then wallpapers
Go-to-market Consider free promotion to get discovered
Portfolio Create a portfolio of themes
Style Animated themes are very popular
Check popular themes in Themes Store and Theme Magazine
https://www.samsungthemesmagazine.com/en/category/popular-themes/
For US consumers, separately target men and women
Marketing Use Samsung badge to promote your Theme apps in your marketing and media channels

20. The information in this presentation is offered only for general informational and educational purposes. These materials are intended, but not promised or guaranteed
to be complete, or up-to-date and should in no way be taken as an indication of future results.
© 2018 Samsung Electronics America Inc.
BY ASHUTOSH SHARMA
Samsung Developer Program
SEA- Content & Services
Mountain View, CA
Anton Anisimov
Theme Design, UX Expert
Theme Service Partnership
And
Design Best Practices

21. Company Confidential
Theme Service Partnership
and Access to
Samsung Theme Editor

22. What is unique about
Samsung Theme Editor?
• A free tool
• Lets you create Theme apps for
Samsung mobile devices without
writing code.
• Theme apps are distributed through
Samsung Themes app store.
Introduction
3

23. THEME SERVICE PARTNERSHIP
Samsung Mobile Theme Editor lowers the barriers to developing Theme apps and encourages global designers.
Without any coding, you design and create your Theme app by using your own artwork.
You can customize everything that you see in the Theme Editor.
Framework for UX customization
Authoring tool
Device Theme Editor Samsung
Themes

24. Getting A Theme Service Partnership
4 5
1. Don’t have Samsung Account? Sign up for one http://bit.ly/SAMSUNG-ACCOUNT
2. Need help with your portfolio? Create one or add to it using http://bit.ly/theme-template
3. Request a Theme Service Partnership http://bit.ly/theme-access-request.
The request window opens every other month during third week and stays open for 2 weeks.
The next window be open March 20th.
4. Your partnership request is reviewed (maximum of 1 month)
5. Based on the review, select designers will be able to get the Theme Editor and make and market Theme apps.

25. Getting A Theme Service Partnership
1. Create your own Samsung account
a. Go to http://developer.samsung.com
Click Sign up and then click Join now.
OR
Follow the link http://bit.ly/SAMSUNG-ACCOUNT.
b. Fill out and submit the Create a Samsung Account form.

26. Get A Theme Service Partnership
Step 2
Submit your prior mobile device UX design work.
Submit a proposed Theme app design. You can
also include the screens below in your portfolio
• Lock Screen
• Home Screen
• Dial Pad Screen
• Contacts Screen
• Messages Screen
• Notification Screen
You can download the PSD template and
use it to create your design portfolio.
http://bit.ly/SamsungThemeTemplate

27. Company Confidential
Theme Design
What To Pay Attention To?

28. Components of Good Theme Apps
Colors Images Icons
That Work Together

29. Company Confidential
Colors

30. Contrast
Triad or Complementary
Colors
Differences in
Color Shade
+
Good color palette is not only about color and hue, but also about shade

31. Color Blindness
RED + GREEN
RED + GREEN
RED + GREEN
8% of population
• One out of ten people
—someone you know likely—
has has some form of color
deficiency
• Red-green is most common
• Avoid using colors of a similar
shade

32. Company Confidential
Imagery

33. Imagery
Avoid using celebrities, and do not brand logos and trademarked items
unless you are a representative or have a contract

34. Imagery
Simple photoshop effects, basic shapes, photos of your aunt, etc.Just Don’t
Rich!!!

35. Company Confidential
Icons

36. Inspiration
• Skeuomorphic
• Material design
• Noun project

37. DO
Make it simple
Stick to the familiar
Update color palette and styling
Ensure all icons are distinguishable
Remember, there are other icons from third-party apps

38. Don’t
• Don’t have all icons of the same shape
• Use icons of different size
• Mix different styles
• Ensure icons do not blend into the
background

39. • Unfocus your eyes and check that
icons do not blend into the
background.
• Icon shapes and colors should
still be recognizable.
Unfocus Test

40. Fonts
Custom vs System
Prefer system fonts over custom
Custom fonts:
• Are harder to implement and
generally not worth the hassle
• Limit their number
• Check they are readable in small sizes
• Use open source fonts

41. Numbers
Good places for custom fonts are
digital clocks, number keypads

42. Consistency
Ensure your design elements work
together
≠

43. Details
• Icons should be consistent
(for example all lines, all colorful).
• Icons should share a color palette
with controls and backgrounds.

44. Get a Theme Service Partnership
Step 3
3. Request a Theme Service Partnership:
a. Go to http://developer.samsung.com
b. Click Log in.
c. After login click Services and then click Samsung
Theme.
d. Click Android and then click Get Access.
e. Fill out the form and submit design your portfolio.

45. Get a Theme Service Partnership
After Approval
a. Download all Theme Editor tool.
b. Download all technical, design, and
registration document.

46. Company Confidential
Theme
Products

47. Types Of Theme Apps
Theme Wallpaper Icon Pack AOD

48. Types Of Theme Apps
Video, Single, Multi, Animated and Motion

49. How To Get Started
STEP 1 STEP 2 STEP 3
Concept / Visualization / Design Editor / Device Test Distribute / Promote

50. Theme App Components
Theme Wallpaper Icon Pack AOD

51. Theme App Components
Lock And Home Screens

52. Theme App Components
Notification Panel and Phone

53. Theme App Components
Contacts And Messages

54. THEMES: KEYBOARD AND S PLANNER

55. THEMES: CLOCK AND EMAIL

56. THEMES: CALCULATOR AND SETTINGS

57. THEME PRODUCTS:
WALLPAPERS AND ICON PACKS

58. Company Confidential
Theme Editor

59. Theme Editor
Getting Started
- Theme (Full package)
- Wallpaper
- Icon pack
1. Create a new project:
- Always On Display

60. Theme Editor
Create a New Theme
• Theme : Select 2018/2017 to create O and N
theme APKs that are compatible with Android O
devices that support themes.
Select 2017 to create theme APK compatible with
Android N devices.
• Theme title: Name of theme shown to user after
installation
• Company Name: Designer company name
• Package Name: APK package name can be
customized according java convention
• Authored by: Title shown to user
• Company Name: Designer company name
• Version and Version Name: Theme APK version
name and code (Android convention)

61. Theme Editor
New Theme Projects
New Theme app projects
Parameters to customize the UI
Test to-be Theme apps on devices

62. Theme Editor
UI Overview
1 Application group
2 Sub-group
6 Apply to
device
3 Default UI
4 Parameter(Icon image)
5 Preview

63. Theme Editor
Menu Options
• (N) Create new for project (.stp file).
• (O) Open existing project file.
• (R) Open recent recent project files.
• (S) Save current work in progress (.stp) file.
• (E) Export and upload current projects APK
files
by redirecting to Seller Office.
• (U) Upload existing theme APK files to Seller
Office.

64. Theme Editor
Menu Options
• (P) Apply current project to-be theme to
connected device via ADB.
• (K) Preview key screens.
• (I) Edit theme information (title, package name,
authored by, version and version name.
• Export all image resources.
• Options to change language, auto save project,
and other options.

65. Theme Editor
New Keystore File for APK Signing
Creates a new keystore file (.p12) for signing any Android Application.
Mandatory Options
• Keystore path
• Password
• Confirm
• Alias
• Validity (years, for example 110)
• One of the options from remaining list
Note: Please store the generated keystore file and password safely.
They are needed to sign your APK’s future update.
The extension for the keystore file is p12.

66. Theme Editor
New Keystore and Export APK File
Use with export APK
option for N APK.
2018 .stp file
create O APK
Screenshot generated for app publishing

67. Theme Editor
Preview Images in Samsung Themes
Make preview images
as attractive as possible as its
going to create a fantastic first
impression.
These can be the deciding
factor to download your theme.

68. Validation Checklist
Content must be designed to avoid display errors
(for example, inappropriate image overlaps, cropped text, image distortions).
Content must not use any work without the permission of the original author.
This applies to all work protected by copyright law.
Content cannot use any Samsung brand or trade mark, logo, or other identifying graphics.
Icons and background images cannot be used and any secondary work based on such resources is not
allowed.
Content must not copy other content being sold by the Samsung Themes Store.
Note: The validation team can approve or decline content registration or suspend the sales of content that
does not conform with the validation policy.

69. Company Confidential
Distributing
Theme Apps

70. Theme Editor
Preview Images in Samsung Themes
1. If you don’t already have a Samsung Seller Office account, please
create one by going to http://bit.ly/Seller-Office. Please make sure to use
“developer” option.
2. If you already have a Samsung Seller Office account, please send an
email to theme.ptn@samsung.com to enable publishing your themes.

71. Company Confidential
Publishing
Theme Scope

72. REGISTERING THEME PRODUCTS
1- Select Theme for Galaxy.

73. REGISTERING THEME PRODUCTS
3 - App Info
• Add another language.
• Theme application title
• Description (lequired field)
• New features (description)
• Tags
• Add Screenshots
• Pre-listen the sounds files (required field)
• Category
• Seller brand page link
• Age restriction (required field)
• Rating certification for available countries
• Supported languages
• Open Source URL, etc

74. Publishing
Theme Apps
4- Add Binary
• Add multiple binary files to support a
variety of devices.
• If required, edit the supported device list.
• For paid apps, add the sale price.
Want to learn more about publishing?
Join us for our upcoming webinar Seller
Office Overview

75. Publishing
Updating Your Existing Apps
• You must recompile your existing Theme apps with latest Theme Editor v7.00.16 to ensure their availability on Samsung S9
and S9+ devices.
• To ensure your existing Theme apps are supported by Android O, you must recompile your apps using Theme Editor
v7.00.16
and publish your apps with the existing contentId.
• If you add a video wallpaper to your existing Theme apps, you must publish the app with a new content ID.
Video wallpaper is only supported by S9 / S9+ and later devices.
• To learn more about Theme animation and video wallpapers, please refer to
(Android)ThemeEditor_v7.0_User_Manual_EN_20180110.pdf available to approved Theme partners.

76. Publishing
Register Theme and Check QA Status

77. Publishing
Check Download / Sales Statistics

78. Publishing
Check User Feedback

79. Company Confidential
Important
Publishing Tips

80. Important Publishing Tips
Add tags that describe your theme concept.
[ Category ]

81. Important Publishing Tips
Improve search presence by adding tags

82. IMPORTANT TIPS PUBLISHING
Use the theme title as a way to promote
your theme by adding phrases such as:
official, live, premium.

83. Promote Your Themes
NON-SAMSUNG PHONES
AND DESKTOPS:
Information to educate and
provide users with a way to
get the App download page
ON A SAMSUNG
PHONE:
Directly invoke the
App download page
in Galaxy Apps
Clickable Samsung Theme Badge

84. Galaxy Apps Badge
This service is freely available to all http://samsungdevelopers.com (SDP) members. By using
this service you can take ownership of your app promotion.
This service allows you to create a custom badge URL for your app, which is called the Galaxy
Badge URL. Accessing this URL on compatible devices will redirect users to the app download
page, whereas accessing this URL on noncompatible devices will redirect users to a page where
they can learn how to access your app.

85. Request Your Own Badges
1. Go to http://samsungdevelopers.com
2. Log in to your SamsungDevelopers
account (you can sign up for an account
if you don’t already have one).
3. On the dashboard screen on the left,
select Galaxy Badge and complete the
form.

86. More Information
Sign up for Samsung Account
https://account.samsung.com/account/signUp.do
Exclusive link for applying Theme Partnership
http://developer.samsung.com/theme-designerday
Exclusive link for applying Theme Partnership
http://bit.ly/SamsungThemeTemplate
Register with Seller office:
https://seller.samsungapps.com
How can we help you?
Register to Samsung Developer Program
and submit support or promotion request.
http://bit.ly/joinSDP_New
Register to learn more:
Mar 27th – Gear Watch Designer
http://bit.ly/SDP-UPCOMINGWEBINARS

87. Copyright © 2018 SAMSUNG All Rights reserved.
www.samsungdevelopers.com
Copyright © 2018 SAMSUNG All Rights reserved.
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support@samsungdevelopers.com
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