There are four main elements to selling a product on Amazon from a marketing perspective: your packaging/the in person experience after delivery; the detail page, your photography and design elements, and getting traffic through sponsored ads.

1. CreatingYour Amazon Listing and PromotingYour Product
Product Packaging
Detail Page
Photography and Design
Sponsored Ads

2. ▪ Use the research you’ve done during benchmarking to set up your
actual purchase order and agreement
▪ Validate the information from your supplier regarding HTS codes and
certification/testing
▪ Execute your order with the factory

3. ▪ Photography Best Practices
▪ Detail Page Listing Best Practices
▪ In the Modules,we’ll deep dive into photography styles,sponsored
ads,and keyword research

5. ▪Product Photography
▪Title and Bullets
▪A+ Content
▪CorrectlyVariated

6. ▪ Angles/depth of field
▪ The pictures are all free of text – compliant with TOS
▪ Functionality clearly displayed
▪ Point of reference
▪ Featured function close-up
▪ Bundled products are shown separately
▪ Additional photos (only top six show on website) show packaging,the reverse of
the product and the product with clear measurements
▪ The video is simple, relatively short,and produced at a low budget, with a focus on
features and installation/use of the device

17. ▪Titles
▪Bullets
▪Product Description
▪Catalog (Subcategory and ITK, or Item Type Keyword)
▪Browse Nodes
▪Images

18. 4.2 OUT OF 5 STARS 2,197 CUSTOMER REVIEWS

19. AMAZONBASICS
▪ Plays music up to 30 feet (10 meters) from any Bluetooth-enabled device such as
your smartphone,notebook, or tablet
▪ Speaker has two internal 3W speakers and built-in microphone for hands-free calls
▪ Connects via Bluetooth or a 3.5mm stereo cable (not included)
▪ Up to 15 hours of wireless play on a single charge when listening to music or
making calls
▪ Comes with a Micro USB to USB charging cable. Speaker Dimensions: 7.3 x 2.4 x 2.8
inches (LxWxH)

26. Take The Music WithYou
The speaker is amazingly portable and the classic
design makes it stable so it isn’t easily knocked over
even in breezy conditions.Take the speaker on your
next big trip,to the park,or just the next room.
Make Calls
Use the built-in microphone to make and answer
calls on your phone or have hands-free web enabled
conversations using your tablet or computer. Great
when you need to bring more friends and
colleagues into the conversation.

27. Micro
Mini Portable Large
About Petite, lightweight speakers
for maximum portability. Pair
and go!
Small speakers with booming
sound. Fits nicely in small
bags when you are on the go.
Ideal for personal use. Fits
nicely on your desk and
provides enough sound for
multiple people.
When you need more sound,
and more bass for more
people.
Sound 1 Internal 3W Speaker 1 Internal 3W Speaker 2 Internal 3W Speakers 2 Internal 5W Speakers
Frequency
Response
250Hz-20KHz 200Hz-20KHz 150Hz-20KHz 100Hz-20KHz
Buttons &
Controls
Volume Control and Bluetooth
Pairing
Volume Control and Bluetooth
Pairing
Volume Control,
Forward/Back, and Bluetooth
Pairing
Volume Control,
Forward/Back,
BluetoothPairing,and Call
Divert Function
Battery Life 10 Hours 10 Hours 15 Hours 8 Hours
Power Source USB to Micro USB USB to Micro USB USB to Micro USB AC to Micro USB
Size (L x W x H) 3.3" (diameter) x 1.2" (height) 3.3” x 1.7”x 2.6” 7.25" x 2.375" x 2.75" 10.2” x 3” x 3.2”
Weight 0.25 pounds 0.6 pounds 1.2 pounds 1.6 pounds
AmazonBasics
1-Year Limited
Warranty
✓ ✓ ✓ ✓

28. ▪ First purpose is to drive traffic to your listing (sales success on
Amazon is made up of Traffic,Conversion, Branding, and Operational
Performance)
▪ Second purpose is marketing research – who is using your product,
how and why?
▪ Goal – 4-7% ACoS – with AMS (Amazon Marketing Services), this is
easier than with the standard seller ads platform)

29. Camp
aign
Name
Ad
Grou
p
Name Customer Search Term
Keyw
ord
Match
Type
First Day of
Impression
Last Day of
Impression
Impre
ssions
Click
s CTR
Total
Spen
d
Avera
ge
CPC ACoS
Curre
ncy
Order
s
place
d
within
1-
week
of a
click
Produ
ct
Sales
within
1-
week
of a
click
Conv
ersion
Rate
within
1-
week
of a
click
Same
SKU
units
Order
ed
within
1-
week
of
click
Other
SKU
units
Order
ed
within
1-
week
of
click
Same
SKU
units
Produ
ct
Sales
within
1-
week
of
click
Other
SKU
units
Produ
ct
Sales
within
1-
week
of
click
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30. LISTING
▪ Benchmarking Consultation
▪ Benchmarking Testing
▪ Sourcing Factories
Consultation
▪ 3 sets of samples
recommended
▪ Carrier Shipment for
samples or reviewed in
China
▪ Customize Contract
▪ Agree to PO (30% down is
typical)
▪ Prototype Testing for
quality at lab
▪ During Production
Inspection at factory
▪ Develop Packaging
Prototype Consultation
▪ Design Package, Insert
Cards
▪ Photography (white
background and lifestyle)
▪ Get Approved by FFP (on
hold)
▪ Production Testing in
laboratory
▪ Product Compliance
Consultation
▪ Freight Quotation from
Carrier
▪ Customs
Classification/Docs
Consultation
▪ Customs Filing by Broker
▪ Detail Page Creation and
Sponsored Ads
Consultation

31. ▪ Feedback Solicitation and Management
▪ Inventory Management in an Ocean Freight Replenishment Model
▪ Handling Customer Complaints/Ongoing Compliance and Seller
Performance