In our latest research at Digivante, we’ve compared 4 of the largest fashion retailer websites: Boohoo, PrettyLittleThing, Missguided and ASOS. We assessed each website based on its accessibility and compatibility across different devices and browsers. Each platform is assessed based on their performance across these two fields. The winner is the fashion retailer website that performs best across these accessibility and compatibility tests. Here are the results. If you’d like to find out more about our unique and innovative approach to website and app testing, arrange to speak to a Solution Consultant at https://info.digivante.com/discovery-call

1. WEBSITE WARS
FASHION RETAILERS
September 2020

2. 22
FASHION RETAILERS
For this Website War, we have chosen 4 of the largest fashion retailer websites in
the world:
Each website will be assessed based on their performance in these 2 battles:
The Winner of this War will be the website that performs the best across the battles.
ACCESSIBILITY COMPATIBILITY

3. ACCESSIBILITY
BATTLE

4. 44
TEST CASES
Controls & Forms
Labels or instructions
Design & Usability
Sensory characteristics
Interaction
Keyboard
Structure & Layout
Link purpose (in context)
Multimedia
Non-text content (Alt text)
In Accessibility testing, there are 5 areas that we
measure against:
1. Controls & Forms
2. Design & Usability
3. Interaction
4. Structure & Layout
5. Multimedia
We have multiple test cases for each area, but for this
Website Battle we chose 1 test from each and ran it
against the different fashion website homepages.
ACCESSIBILITY BATTLE

5. 55
3/5 Tests Failed
Controls & Forms Labels or instructions
2 Errors observed
ACCESSIBILITY BATTLE
TEST CASES
Controls & Forms
Labels or instructions
Design & Usability
Sensory characteristics
Interaction
Keyboard
Structure & Layout
Link purpose (in context)
Multimedia
Non-text content (Alt text)

6. 66
3/5 Tests Failed
Structure & Layout Link purpose (in context)
18 Errors observed
ACCESSIBILITY BATTLE
TEST CASES
Controls & Forms
Labels or instructions
Design & Usability
Sensory characteristics
Interaction
Keyboard
Structure & Layout
Link purpose (in context)
Multimedia
Non-text content (Alt text)

7. 77
3/5 Tests Failed
Multimedia Non-text content (Alt text)
44 Errors observed
ACCESSIBILITY BATTLE
TEST CASES
Controls & Forms
Labels or instructions
Design & Usability
Sensory characteristics
Interaction
Keyboard
Structure & Layout
Link purpose (in context)
Multimedia
Non-text content (Alt text)

8. 88
2/5 Tests Failed
Controls & Forms Labels or instructions
All Social Media icons not displayed; CSS turned Off
ACCESSIBILITY BATTLE
TEST CASES
Controls & Forms
Labels or instructions
Design & Usability
Sensory characteristics
Interaction
Keyboard
Structure & Layout
Link purpose (in context)
Multimedia
Non-text content (Alt text)

9. 99
2/5 Tests Failed
Multimedia Non-text content (Alt text)
5 Errors observed
ACCESSIBILITY BATTLE
TEST CASES
Controls & Forms
Labels or instructions
Design & Usability
Sensory characteristics
Interaction
Keyboard
Structure & Layout
Link purpose (in context)
Multimedia
Non-text content (Alt text)

10. 1010
3/5 Tests Failed
Controls & Forms Labels or instructions
1 Error observed
ACCESSIBILITY BATTLE
TEST CASES
Controls & Forms
Labels or instructions
Design & Usability
Sensory characteristics
Interaction
Keyboard
Structure & Layout
Link purpose (in context)
Multimedia
Non-text content (Alt text)

11. 1111
3/5 Tests Failed
Design & Usability Sensory characteristics
Product list Carousel is not displayed when CSS is turned off
ACCESSIBILITY BATTLE
TEST CASES
Controls & Forms
Labels or instructions
Design & Usability
Sensory characteristics
Interaction
Keyboard
Structure & Layout
Link purpose (in context)
Multimedia
Non-text content (Alt text)

12. 1212
3/5 Tests Failed
Multimedia Non-text content (Alt text)
6 Errors observed
ACCESSIBILITY BATTLE
TEST CASES
Controls & Forms
Labels or instructions
Design & Usability
Sensory characteristics
Interaction
Keyboard
Structure & Layout
Link purpose (in context)
Multimedia
Non-text content (Alt text)

13. 1313
1/5 Tests Failed
Multimedia Non-text content (Alt text)
3 Errors observed
ACCESSIBILITY BATTLE
TEST CASES
Controls & Forms
Labels or instructions
Design & Usability
Sensory characteristics
Interaction
Keyboard
Structure & Layout
Link purpose (in context)
Multimedia
Non-text content (Alt text)

14. 1414
ASOS wins with only 1 issue raised. PrettyLittleThing came a close second
with 2 issues raised.
Both Boohoo and Missguided had 3 issues raised but as 1 of Missguided's
was AA standard, it takes a third place.
ACCESSIBILITY BATTLE RESULT

15. COMPATIBILITY
BATTLE

16. 1616
DEVICES/
BROWSERS
Samsung S9
iPhone 8/8+
iPhone X/XS/XR
iPhone 7/7+
Samsung Galaxy S10
Internet Explorer 11
Firefox
Chrome
Microsoft Edge
We selected 5 mobile phones and 4 web browsers.
The same test case was run against each fashion
retailer website.
The test case covered a guest user navigating to the
homepage, sale page and a product page.
COMPATIBILITY BATTLE

17. 1717
DEVICES/
BROWSERS
Samsung S9
iPhone 8/8+
iPhone X/XS/XR
iPhone 7/ 7+
Samsung Galaxy S10
Internet Explorer 11
Firefox
Chrome
Microsoft Edge
COMPATIBILITY BATTLE
8/9 Tests Passed
Microsoft Edge
Sale –The "Clearance sale" section is missing information

18. 1818
DEVICES/
BROWSERS
Samsung S9
iPhone 8/8+
iPhone X/XS/XR
iPhone 7/ 7+
Samsung Galaxy S10
Internet Explorer 11
Firefox
Chrome
Microsoft Edge
COMPATIBILITY BATTLE
5/9 Tests Passed
Samsung S9
Promotion > Drop down button overlaps with styles text

19. 1919
DEVICES/
BROWSERS
Samsung S9
iPhone 8/8+
iPhone X/XS/XR
iPhone 7/ 7+
Samsung Galaxy S10
Internet Explorer 11
Firefox
Chrome
Microsoft Edge
COMPATIBILITY BATTLE
5/9 Tests Passed
iPhone XR
Promotion > Drop down button overlaps with styles text

20. 2020
DEVICES/
BROWSERS
Samsung S9
iPhone 8/8+
iPhone X/XS/XR
iPhone 7/ 7+
Samsung Galaxy S10
Internet Explorer 11
Firefox
Chrome
Microsoft Edge
COMPATIBILITY BATTLE
5/9 Tests Passed
Samsung S10
Product > Share button doesn't do anything

21. 2121
DEVICES/
BROWSERS
Samsung S9
iPhone 8/8+
iPhone X/XS/XR
iPhone 7/ 7+
Samsung Galaxy S10
Internet Explorer 11
Firefox
Chrome
Microsoft Edge
COMPATIBILITY BATTLE
5/9 Tests Passed
Samsung S9
Sale > Product name & price is not aligned with image in landscape

22. 2222
DEVICES/
BROWSERS
Samsung S9
iPhone 8/8+
iPhone X/XS/XR
iPhone 7/ 7+
Samsung Galaxy S10
Internet Explorer 11
Firefox
Chrome
Microsoft Edge
COMPATIBILITY BATTLE
5/9 Tests Passed
Samsung S10
PDP >Text "shoppers who viewed this..." Is not fully visible

23. 2323
DEVICES/
BROWSERS
Samsung S9
iPhone 8/8+
iPhone X/XS/XR
iPhone 7/ 7+
Samsung Galaxy S10
Internet Explorer 11
Firefox
Chrome
Microsoft Edge
COMPATIBILITY BATTLE
5/9 Tests Passed
Internet Explorer 11
Empty space displayed between images and CTA

24. 2424
DEVICES/
BROWSERS
Samsung S9
iPhone 8/8+
iPhone X/XS/XR
iPhone 7/ 7+
Samsung Galaxy S10
Internet Explorer 11
Firefox
Chrome
Microsoft Edge
COMPATIBILITY BATTLE
5/9 Tests Passed
Microsoft Edge
Sale > Promotion overlays on the product image

25. 2525
DEVICES/
BROWSERS
Samsung S9
iPhone 8/8+
iPhone X/XS/XR
iPhone 7/ 7+
Samsung Galaxy S10
Internet Explorer 11
Firefox
Chrome
Microsoft Edge
COMPATIBILITY BATTLE
8/9 Tests Passed
Samsung S9
Homepage hero image is of low resolution

26. 2626
COMPATIBILITY BATTLE RESULT
ASOS wins with only 1 minor issue raised. Boohoo came a close second
with 1 slightly more serious issue.
Both Missguided and PrettyLittleThing had 4 issues raised but as 1 of
PrettyLittleThing's was a functional issue, it finishes 4th.

27. WEBSITE WARS
WINNER

28. 2828
BATTLE RESULTS
Accessibility
1. ASOS
2. PrettyLittleThing
3. Missguided
4. Boohoo
Compatibility
1. ASOS
2. Boohoo
3. Missguided
4. PrettyLittleThing
ASOS came first in Accessibility and Compatibility and is the
clear winner of this Website War.
PrettyLittleThing and Boohoo were very close for 2nd place, but
Accessibility was the key driver here for the decision.
Missguided came 3rd in both areas pushing it to 4th overall.
WEBSITE WARS WINNER